Are you creating pillar content for your business? Pillar content is the main content you're creating for your audience. This is often where people start with their content creation and planning, but I intentionally put this topic smack in the middle of the series on minimum viable content marketing because I didn't want you to forget about the other pieces. Be sure to go back and listen to those episodes if you haven't already (they're linked below).

But, of course, pillar content is where you get to nurture your followers and demonstrate your expertise. And hopefully, for you podcasters, it's where you get to talk to other professionals in your arena so you can support your listeners.

So what is pillar content, why does it matter, and how do you know what to publish on your pillar platform?

Listen in this week, especially if you're feeling like you need some motivation to get back to consistency.

Mentioned in This Episode

Ask Your Audience Challenge

173: The Importance of Pillar Content in Your Business