Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth

Justin Deese | Home Service Industries
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Jul 24, 2023 • 47min

09 | Growth Strategies and Financial Contingency Insights - Tom Peregrino

Want to learn insights into how to be able to maintain your business over the years? Discover Tom Peregrino's 28-year journey in the home service business as he shares his wins, losses, and the power of a supportive industry network. He discusses how important it is to build systems and processes, create a culture of high performance, survey team members for feedback, and prioritize financial contingency plans. Lastly, Tom shares the challenges thrived during Covid-19, and encourages people to join Service Nation, where they can take advantage of its many tools and coaches. [00:00 - 08:13] Tom Peregrino's Journey From Banker to Home Service Business Owner [08:13 - 16:08] The Incredible Growth of Service Nation [16:08 - 24:46] Strategic Steps for Cultivating a Productive and Harmonious Work Culture [24:46 - 33:10] The Key to Avoid Loss in the Home Service Business [33:10 - 41:19] Financial Transparency and Restructured Bonuses Lead to Increased Buy-In and Improved Financial Health [41:19 - 46:25] Learning from Mistakes and Wins Ready to transform your financials? Eliminate financial frustration and unlock growth opportunities with Kristen Deese, the virtual CFO specializing in the home service industry. With Kristen's expertise, you can eliminate overwhelm and use your financials as a powerful tool for growth. Not only that, but she'll even provide training for your in-house accounting team, ensuring they're equipped with the knowledge you need. Visit ⁠www.thefwordofbusiness.com⁠ ⁠⁠⁠and discover how she can transform your business's numbers into a powerful tool! Connect with Tom! ⁠LinkedIn,⁠ or visit the website: https://www.daffanmechanical.com/, https://servicenation.com/ Connect with Justin! ⁠LinkedIn⁠ and ⁠Facebook⁠ or visit the websites:⁠ Freedom Blueprint Academy⁠ ⁠and FreedomBluePrintPodcast.com Resources Mentioned: Book: First, break all the rules. Tweetable Quotes: "It's Quite remarkable when you just ask simple questions about the things you get back." - Tom Peregrino "I really wish I had built focused on my culture because the whole journey would have been so much better if I had an effective culture back in the day." - Tom Peregrino Apple Podcasts: ⁠https://podcasts.apple.com/us/podcast/freedom-blueprint/id1689795253⁠ Spotify: ⁠https://open.spotify.com/show/7bU3lSPtMoBdIEDoRuI9rX?si=0ac4e687bc51462e⁠
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Jul 17, 2023 • 37min

08 | Building a Business that Serves - Keith Jackson

In this empowering podcast episode, Keith Jackson, the owner of Jackson Plumbing Heating Cooling Electric and Septic Services, shares his journey of building a business that serves him while providing valuable insights on leadership, personal growth, and maintaining a positive mindset. From his family's plumbing legacy to achieving unprecedented growth, Keith's story inspires listeners to prioritize people, embrace continuous learning, and create businesses that thrive on trust, support, and a shared vision of success. [00:00 - 07:19] The Journey of Jackson Plumbing Incorporated [07:21 - 14:28] "From Slave to Leader: How Justin Transformed His Business and Changed the Culture [14:30 - 22:41] From Personal Growth to Empowering Others [22:42 - 30:19] Building a Strong Leadership Team for Unprecedented Growth [30:19 - 36:37] Lessons in Leadership, Learning, and Positivity Ready to transform your financials? Eliminate financial frustration and unlock growth opportunities with Kristen Deese, the virtual CFO specializing in the home service industry. With Kristen's expertise, you can eliminate overwhelm and use your financials as a powerful tool for growth. Not only that, but she'll even provide training for your in-house accounting team, ensuring they're equipped with the knowledge you need. Visit ⁠www.thefwordofbusiness.com⁠ ⁠⁠⁠and discover how she can transform your business's numbers into a powerful tool! Connect with Jackson! ⁠Facebook⁠, or visit the website: https://www.jacksonplumbingheatingandcooling.com/ Connect with Justin! ⁠LinkedIn⁠ and ⁠Facebook⁠ or visit the websites:⁠ Freedom Blueprint Academy⁠ ⁠and www.gcbcoaching.com⁠ Tweetable Quotes: "The deal is you got to, more than anything else, value yourself and your team. Because when you undercharge and stay extra hours out there to try to make up and compensate it, not only you're screwing yourself, you're really robbing yourself of quality of life, what you're doing out to your family." - Keith Jackson "And now I realize that no one can go at it alone and be as successful as they can if they do it with a team of people and a group that they truly value." - Keith Jackson Apple Podcasts: ⁠https://podcasts.apple.com/us/podcast/freedom-blueprint/id1689795253⁠ Spotify: ⁠https://open.spotify.com/show/7bU3lSPtMoBdIEDoRuI9rX?si=0ac4e687bc51462e⁠
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Jul 10, 2023 • 34min

07 | Mistakes Made and Lessons Learned - Amy & Chad Hart

Chad and Amy Hart have been running their successful business, Continental Plumbing, for 17 years. Join them as they discuss the ups and downs of running a home service business. Hear their story on how they overcame obstacles to reach success in the North Tampa area, as they explain the mistakes made, such as hiring friends and not checking on receivables, and how having the right software saved them from theft. Finally, celebrate with them as they look forward to their 25th wedding anniversary trip! Tune in to this episode of Chad & Amy's Journey for tips on avoiding common pitfalls in the home service industry. [00:00 - 08:01] Continental Plumbing: A Journey of Experience, Growth, and Focused Refinement [08:01 - 15:39] Effective Strategies for Managing Your Business Operations [15:40 - 22:58] Safeguarding Against Theft and Ensuring Accountability [22:58 - 30:08] Key Strategies for Business Growth [30:09 - 34:01] Setting Systems in Place for Success Ready to transform your financials? Eliminate financial frustration and unlock growth opportunities with Kristen Deese, the virtual CFO specializing in the home service industry. With Kristen's expertise, you can eliminate overwhelm and use your financials as a powerful tool for growth. Not only that, but she'll even provide training for your in-house accounting team, ensuring they're equipped with the knowledge you need. Visit ⁠www.thefwordofbusiness.com⁠ ⁠⁠⁠and discover how she can transform your business's numbers into a powerful tool! Connect with Amy and Chad! ⁠Amy's LinkedIn,⁠ ⁠Chad's LinkedIn,⁠ or visit the website: https://www.continentalplumbing.net  Connect with Justin! ⁠LinkedIn⁠ and ⁠Facebook⁠ or visit the websites:⁠ Freedom Blueprint Academy⁠ ⁠and www.gcbcoaching.com⁠ Tweetable Quote: "Anybody can steal from you. It can happen to anybody. And it does happen to people every single day." - Amy Hart Apple Podcasts: ⁠https://podcasts.apple.com/us/podcast/freedom-blueprint/id1689795253⁠  Spotify: ⁠https://open.spotify.com/show/7bU3lSPtMoBdIEDoRuI9rX?si=0ac4e687bc51462e⁠
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Jul 3, 2023 • 35min

06 | Cost of a bad hire - Kristen Deese

The cost of a bad hire goes from draining payroll taxes to the countless hours invested in searching, interviewing, and onboarding. Actual expenses alone can weaken even the most robust companies. Join host Justin Deese and his guest and also wife and Business Partner, Kristen Deese, a Certified Behavioral Consultant, Business Coach, Systems Genius, and CFO, as they share expert advice on spotting potential red flags during interviews, leveraging the power of open houses to optimize your hiring process, and conducting vital one-on-one meetings during probationary periods to swiftly address emerging issues. Tune in now to get all the tips you need for avoiding bad hires and ensure your team has the skills needed for success! [00:00 - 07:45] The Financial Impact of Bad Hires on Companies [07:45 - 15:16] Tangible and Intangible Expenses [15:17 - 22:22] How to Identify and Address Potential Issues Early On [22:23 - 29:08] Identifying Red Flags in the Hiring Process [29:09 - 34:58] The Value of Retention and Swift Action in Building High-Performing Teams Ready to transform your financials? Eliminate financial frustration and unlock growth opportunities with Kristen Deese, the virtual CFO specializing in the home service industry. With Kristen's expertise, you can eliminate overwhelm and use your financials as a powerful tool for growth. Not only that, but she'll even provide training for your in-house accounting team, ensuring they're equipped with the knowledge you need. Visit ⁠www.thefwordofbusiness.com⁠ ⁠⁠⁠and discover how she can transform your business's numbers into a powerful tool! Connect with Kristen! ⁠LinkedIn and Facebook⁠ or visit the website: https://www.kristendeese.com/ Connect with Justin! ⁠LinkedIn⁠ and ⁠Facebook⁠ or visit the websites:⁠ Freedom Blueprint Academy⁠ ⁠and www.gcbcoaching.com⁠ Tweetable Quote: "However, if you make a misstep in your hiring and you don't have the right person on your team, it can be very costly to the company even though they're filling a void that you needed. It still can be really expensive if you don't have the right person on the team."- Kristen Deese Apple Podcasts: ⁠https://podcasts.apple.com/us/podcast/freedom-blueprint/id1689795253⁠ Spotify: ⁠https://open.spotify.com/show/7bU3lSPtMoBdIEDoRuI9rX?si=0ac4e687bc51462e⁠
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Jun 26, 2023 • 31min

05 | Mindset Matters - Justin Deese

Are you ready to dominate the busy season in your HVAC business? This captivating podcast episode dives deep into the essential steps for success. Discover the power of an effective mindset, seamless communication, and strategic contingency planning. Unleash the potential of your team through unity, clear visions, and equipping them with the right tools. Learn how to lead with confidence, set expectations, fine-tune your business processes during the peak season, and more! Get ready to crush the peak season with actionable insights! [00:00 - 06:27] Preparing Your Team for a Successful HVAC Busy Season [06:27 - 12:06] Setting an Effective Mindset and Prepping for the Workflow [12:07 - 18:10] Fine-Tuning Processes and Policies for Busy Season Efficiency in the HVAC Industry [18:10 - 23:59] Strategies for Establishing an Internal Process [23:59 - 30:42] 6 Steps to Help You Crush Your Busy Season and Achieve Success in Your HVAC Business Ready to transform your financials? Eliminate financial frustration and unlock growth opportunities with Kristen Deese, the virtual CFO specializing in the home service industry. With Kristen's expertise, you can eliminate overwhelm and use your financials as a powerful tool for growth. Not only that, but she'll even provide training for your in-house accounting team, ensuring they're equipped with the knowledge you need. Visit ⁠www.thefwordofbusiness.com⁠ ⁠⁠⁠and discover how she can transform your business's numbers into a powerful tool! Connect with Justin! ⁠LinkedIn⁠ and ⁠Facebook⁠ or visit the websites:⁠ Freedom Blueprint Academy⁠ ⁠and www.gcbcoaching.com⁠ Tweetable Quotes:  "You have to inspect what you expect." - Justin Deese "The key to successful HVAC business is really prepping your team both mentally and physically, ensuring that everyone is on board with your company's vision and culture and they're ready to put in the work necessary to succeed." - Justin Deese Apple Podcasts: ⁠https://podcasts.apple.com/us/podcast/freedom-blueprint/id1689795253⁠ Spotify: ⁠https://open.spotify.com/show/7bU3lSPtMoBdIEDoRuI9rX?si=0ac4e687bc51462e⁠
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Jun 19, 2023 • 25min

04 | Living in Paradise - Chris Gist

What does it take to grow a business size by double every year, even in the face of a hurricane and the COVID-19 pandemic? Get ready to be inspired by the incredible story of Chris Gist and Justin Deese as they share their remarkable journey of triumph in the face of adversity, doubling their business size every year for three consecutive years, even amidst a hurricane and the pandemic. Join them on this episode of Freedom Blueprint Podcast as they reveal the secrets behind their success in the home service industry, from overcoming obstacles to building a diverse and motivated team, setting goals with deadlines, and empowering others to achieve greatness. Don't miss out on this invaluable opportunity to gain expert advice and learn how to thrive in the competitive world of home services. [00:00 - 10:24] What it Takes to Crush it in the Home Service Business [10:25 - 18:47] Navigating Growth and Scaling: Paradise Home Services' Biggest Challenges and Surprises [18:48 - 24:35] Don't Fear Success: Advice on Taking Action and Achieving Your Goals Ready to transform your financials? Eliminate financial frustration and unlock growth opportunities with Kristen Deese, the virtual CFO specializing in the home service industry. With Kristen's expertise, you can eliminate overwhelm and use your financials as a powerful tool for growth. Not only that, but she'll even provide training for your in-house accounting team, ensuring they're equipped with the knowledge you need. Visit ⁠www.thefwordofbusiness.com⁠ ⁠⁠⁠and discover how she can transform your business's numbers into a powerful tool! Connect with Chris! Visit his LinkedIn: https://www.linkedin.com/in/chris-gist-650165151/ or his website: https://paradisehomeservices.com/  Connect with Justin! ⁠LinkedIn⁠, ⁠Facebook⁠ or visit the websites:⁠ Freedom Blueprint Academy⁠, ⁠www.gcbcoaching.com⁠ Tweetable Quotes: "When you set a goal, you have to put a deadline to it." - Justin Deese "One [core value] we push more often is flexibility because of our growth plan. You just have to be able to adapt. And our culture has allowed our team members to be flexible, and it has allowed them to appreciate where they work because of the culture." - Chris Gist "Knowledge applied is wisdom. So go out there and apply the things that you're learning and make your business better." - Justin Deese Apple Podcasts: ⁠⁠https://podcasts.apple.com/us/podcast/freedom-blueprint/id1689795253⁠⁠ Spotify: ⁠⁠https://open.spotify.com/show/7bU3lSPtMoBdIEDoRuI9rX?si=0ac4e687bc51462e⁠
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Jun 12, 2023 • 27min

03 | From Marine to Business Owner- Albert Rodriguez

In the face of challenges, Albert Rodriguez, a former Marine, embarked on an entrepreneurial journey. Overcoming financial setbacks caused by COVID-19, he built a thriving home service business with revenues of 1.5 million. Discover his secrets to success, from core values to leveraging limited resources, laser-focused marketing, and fostering a strong team environment. Prepare to be inspired and empowered by Albert's remarkable story![00:02 - 09:10] Unveiling the Path to Success [09:11 - 18:32] Building Reputation, Values, and Community [18:33 - 25:41] Building Success Through Unity and Strategic FocusReady to transform your financials? Eliminate financial frustration and unlock growth opportunities with Kristen Deese, the virtual CFO specializing in the home service industry. With Kristen's expertise, you can eliminate overwhelm and use your financials as a powerful tool for growth. Not only that, but she'll even provide training for your in-house accounting team, ensuring they're equipped with the knowledge you need. Visit ⁠www.thefwordofbusiness.com⁠ ⁠⁠⁠and discover how she can transform your business's numbers into a powerful tool!Connect with Albert!Connect with him on ⁠LinkedIn⁠or visit https://www.essentialhomeperformance.com/Connect with Justin!⁠LinkedIn⁠, ⁠Facebook⁠or visit the websites:⁠ Freedom Blueprint Academy⁠, ⁠www.gcbcoaching.com⁠Tweetable Quotes: "We don't know what we don't know. The point is to help other business owners ask better questions and give a nugget. Like, what is something that you wish you knew when you got started?" - Justin Deese"I always push down, and I'm very hard on my office staff when it comes to asking more of the technicians if they need to. And I come down hard on my technicians for pushing more at the office staff." - Albert RodriguezApple Podcasts:⁠https://podcasts.apple.com/us/podcast/freedom-blueprint/id1689795253⁠Spotify:⁠https://open.spotify.com/show/7bU3lSPtMoBdIEDoRuI9rX?si=0ac4e687bc51462e⁠
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Jun 5, 2023 • 33min

02 | Concierge Service - with Rory Krueger

Don't miss Justin and his guest Rory Krueger's insightful conversation on the importance of understanding your company's numbers. Learn from their experiences of rapid growth, integrating teams, and delivering exceptional service. Discover valuable tips on pricing, leveraging technology, and industry group advantages. Tune in to expert advice on building effective teams and their top book recommendations. Set yourself up for success with Justin and Rory. [00:00 - 07:16] How to Avoid Speed Bumps and Mistakes Along the Way [07:17 - 14:28] Advice on Answering the Phone and Building Friendly Competitors [14:29 - 21:58] Slow to Hire, Quick to Fire [21:59 - 29:03] Recharge and Refresh: Learn the Secrets to Success in the HVAC Industry [29:04 - 32:35] Unlocking Success in Home Services: Takeaways from Rory Krueger of Krueger Heating & Air Conditioning Ready to transform your financials? Eliminate financial frustration and unlock growth opportunities with Kristen Deese, the virtual CFO specializing in the home service industry. With Kristen's expertise, you can eliminate overwhelm and use your financials as a powerful tool for growth. Not only that, but she'll even provide training for your in-house accounting team, ensuring they're equipped with the knowledge you need. Visit ⁠www.thefwordofbusiness.com⁠ ⁠⁠⁠and discover how she can transform your business's numbers into a powerful tool! Connect with Rory! ⁠ You can find him on LinkedIn and⁠ ⁠Facebook⁠ or visit his website: https://www.callkrueger.com/about-us ⁠ Connect with Justin! ⁠LinkedIn⁠, ⁠Facebook⁠ or visit the websites:⁠ Freedom Blueprint Academy⁠, ⁠www.gcbcoaching.com⁠ Tweetable Quotes: "It is based on what I provide and what we provide as a company, and those features and benefits, and it's not usually about price. - Rory Krueger Apple Podcasts: ⁠https://podcasts.apple.com/us/podcast/freedom-blueprint/id1689795253⁠ Spotify: ⁠https://open.spotify.com/show/7bU3lSPtMoBdIEDoRuI9rX?si=0ac4e687bc51462e⁠
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May 30, 2023 • 31min

01 | Competitive Advantage - with Michael Kenady

This episode of the Freedom Blueprint Podcast features an in-depth interview with Michael Kenady, a home service business owner who has been in the industry for over 20 years. In this episode, Michael shares his journey of going from an outdoor kitchen company to now owning a plumbing, restoration, and roofing company. He talks about the difficulties of running a home service business but also emphasizes the importance of timing in life and believing that everything happens for a reason. He also speaks about the need to stand out from the crowd and have a unique brand identity in such a competitive market. Additionally, he discusses how to use an avatar to target customers, be honest with them through offering value, and understand their needs so as to close sales. Moreover, he encourages technicians to be mindful of their customer's needs and time so as not to have them repeat tasks or trips unnecessarily. Finally, he highlights the importance of having an understanding of numbers in order to grow a business and suggests that if we are not sure how to do this, we should reach out for help from a virtual CFO. Tune into this episode for valuable insights related to money management, insurance companies, taking action on what you learn, and much more! [00:00 - 07:16] Hear the Wins and Speed Bumps of Running a Home Service Business with Michael Kenady [07:17 - 14:20] Standing Out in a Huge Competitive Market and Learning to Close Sales [14:20 - 22:06] Letting Go and Utilizing Technology [22:06 - 29:11] Knowing The Numbers or Risk Losing the Game [29:11 - 31:05] Closing Ready to transform your financials? Eliminate financial frustration and unlock growth opportunities with Kristen Deese, the virtual CFO specializing in the home service industry. With Kristen's expertise, you can eliminate overwhelm and use your financials as a powerful tool for growth. Not only that, but she'll even provide training for your in-house accounting team, ensuring they're equipped with the knowledge you need. Visit www.thefwordofbusiness.com ⁠and discover how she can transform your business's numbers into a powerful tool! Connect with Michael! LinkedIn, Facebook, Instagram or visit the website: heydudeplumbing.com Connect with Justin! LinkedIn, Facebook or visit the websites: Freedom Blueprint Academy, www.gcbcoaching.com Tweetable Quotes: "I believe in timing I believe in everything happens for a reason, and when it happens is a perfect time." - Michael Kenady "It's not about being a sales guy; it's more about giving value to the customer." - Justin Deese Apple Podcasts: https://podcasts.apple.com/us/podcast/freedom-blueprint/id1689795253 Spotify: https://open.spotify.com/show/7bU3lSPtMoBdIEDoRuI9rX?si=0ac4e687bc51462e
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May 26, 2023 • 4min

Trailer Episode

The Freedom Blueprint Podcast is a must-listen for home service businesses looking to succeed! Host Justin Deese shares his decades of knowledge, experience and helpful advice to help listeners build the business of their dreams. This Podcast will be featured weekly to share wins, losses and lessons learned on the journey of starting and running a business in the home services industry. From avoiding common mistakes to learning from each other's successes, this podcast provides practical tips and tricks to help you reach your goals. Tune in as we explore the ups and downs of this journey together! [00:02 - 02:03] Welcome to the Freedom Blueprint Podcast • Freedom Blueprint Podcast is a podcast to help people run their home service business • It will cover the good, bad and ugly of running a business • Hosted by Justin Deese • Idea behind the podcast started a few years ago • Talking with other business owners about wins and mistakes made [02:03 - 03:56] Discover the Wins, Losses, and Lessons Learned in the Home Service Industry • The Freedom Blueprint Podcast is about helping others in the home service business to accelerate their journey. • Host Justin has been in the home service industry for two decades and has experience starting, scaling, turning around and selling businesses. • The podcast will feature tips and tricks from other industry leaders on their wins, losses and lessons learned. • Listeners are encouraged to apply what they have learned by liking, rating and reviewing the show. • Find the podcast on social media at Freedom Blueprint for Home Services and visit the website at www.freedomblueprintpodcast.com. Connect with Justin! LinkedIn, Facebook or visit the websites: Freedom Blueprint Academ, www.gcbcoaching.com Tweetable Quotes: "Information is useless if not applied, so take what you've learned and go and implement it." - Justin Deese

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