Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth

Podcast Episode Title: Shatterproof Your Business with Scott ReidEpisode Number: 34Date: May 13, 2024Duration: 26:32Host: Justin Deese Website: JustinDeese.comContact: Justin@JustinDeese.comGuest: Scott ReibWebsite: www.Reiblaw.com/FreedomIn this transformative episode, join Justin Deese as he welcomes Scott Reib, a seasoned business attorney, who discusses how entrepreneurs can 'Shatterproof' their businesses. This episode is packed with actionable advice on creating a legal foundation that ensures resilience and strategic growth.Takeaways- Understanding what it means to 'Shatterproof' your business.- Initial steps to legally safeguarding your business.- The common legal pitfalls and how to avoid them.- Implementing effective risk management strategies.- The significance of ongoing legal consultation.Chapters- **[00:00:18]** Introduction to Scott Reib- **[00:02:47]** Defining 'Shatterproof' your business- **[00:06:12]** Steps toward a resilient business structure- **[00:09:30]** Common legal pitfalls for businesses- **[00:15:45]** Risk management strategies- **[00:20:57]** Importance of regular legal advice- **[00:25:31]** Listener Q&A with Scott Reib- **[00:30:02]** Closing thoughts and key takeawaysKeywordsPlumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Scott Reib, legal strategies, business protection, shatterproof business, Tom Ziglar, Ziglar Coach, Air Conditioning, Electrical, Contractor, Kristen Deese, When Your Business Partner is Your Spouse

Six Weeks of Discovery: From Summit Insights toLeadership LessonsEpisode Number: 33Date: May 6, 2024Duration: 22:22Host: Justin DeeseContact Info: Justin@JustinDeese.comCo-Host Kristen DeeseContact Info: Kristen@GCBCoaching.com Introduction:In today’s episode, come join us by the ‘fireside’ as Kristenand I share our recent adventures and some unexpected turns during our spring break trip to Texas. You'll hear all about our family dynamics, fun activities, and a significant health scare that taught us a lot.Quote for the Episode:"Life’s a journey that’s full of unexpected turns, and howwe handle them really defines our experiences." - Justin DeeseOverview and Key Takeaways:1. Family Dynamics: Learn how shifting from two children tofocusing fully on our daughter has changed our family interactions.2. Adventures in Texas: From spontaneous golf lessons withhigh-end clubs to a lively rodeo and a unique movie cameo — hear what makes Texas a favorite destination.3. Health Scare Realization: Discover how a scary health episode led to surprising insights on patient care and customer service.4. Lessons from Hosting and Attending Events: Reflections on hosting our corporate event and insights gained from attending both Eastern and Western Service Nation Summits. Recap:A round-up of our discussions including how personal and health challenges can lead to broader learning experiences and deeper family connections. Final Thoughts and Closing Statements:As we wrap this episode, I reflect on the importance ofcommunity, both locally and in the broader service and business networks. Closing Statement:Thanks for tuning in! Your engagement and time are greatlyvalued as we continue to explore life’s fireside chats together. Reminder to Subscribe and Follow for Upcoming Episodes:Make sure to subscribe and follow "Freedom Blueprint"to catch every episode. Stay tuned for more engaging discussions and unique stories.#FreedomBlueprint #Leadership #Innovation #Podcast#ProfessionalGrowth #IndustryLeaders #Plumbing #HVAC #KristenDeese #ServiceNation #ServiceWorldExpo#SpicyKetchup 😊

Podcast Episode Title: Partnering with Private Equity: A New Vision for Private Equity in Home Services with John Cerasuolo from Leap Service PartnersEpisode Number: 32Date: April 29, 2024Duration: 36:41Host: Justin Deese Website: JustinDeese.comContact: Justin@JustinDeese.comGuest: John CerasuoloEmail: john.cerasuolo@theleappartners.comWebsite: Leapservicepartners.com SummaryIn this episode of the Freedom Blueprint Podcast, host Justin Deese interviews John Cerasuolo, the CEO of Lead Partners, a private equity company. John shares his background in the military and how it shaped his understanding of leadership. He also discusses the importance of culture in the home service industry and how Leap focuses on building strong partnerships with business owners. John emphasizes the need for alignment and trust when considering a private equity-backed venture and advises business owners to prepare for an exit well in advance. He encourages listeners to reach out and connect with him for more information.TakeawaysThe military provides a valuable leadership laboratory and teaches the importance of good leadership in delivering results.When considering a private equity-backed venture, it is crucial to partner with a company that shares your vision and values.Culture is a key factor in the success of a home service business, and Leap focuses on building strong partnerships and providing support to its partners.Preparing for an exit should be done well in advance, and business owners should seek to maximize the value of their business before considering a sale.Transparency and open communication are essential in building trust and successful partnerships.Chapters00:00 Introduction and John's Background03:47 The Importance of Leadership07:49 The Role of Culture in Home Service Businesses10:38 Finding Alignment and Trust in Partnering with a Private Equity Firm26:17 Leap Partners: Focusing on Small Businesses for Partnership33:37 Collaboration and Networking in the Home Service Industry36:01 OutroKeywordsprivate equity, PE Groups, leadership, culture, home service industry, partnership, alignment, trust, exit strategy, Leap Service Partners, John Cerasuolo, Plumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse

Podcast Episode Title: Focus on Success: Thriving in Business with ADHDEpisode Number: 31Date: April 22, 2004Duration: 29:07Host: Justin Deese Website: JustinDeese.comContact: Justin@JustinDeese.comSummaryIn this episode of the Freedom Blueprint Podcast, host Justin Deese discusses how ADHD can be a superpower in the entrepreneurial world. He shares his personal journey with ADHD and provides tips and strategies for harnessing its strengths. Some key takeaways include the importance of structured routines, organizational tools, time management, exercise, healthy diet, good sleep, and limiting distractions. Deese emphasizes the need for a support network and encourages listeners to embrace their unique strengths and leverage them in their entrepreneurial journey.TakeawaysADHD can be a superpower in the entrepreneurial worldStructured routines and organizational tools are important for managing ADHDTime management and setting deadlines for tasks can help stay focusedExercise, healthy diet, and good sleep contribute to overall well-beingLimiting distractions and having a support network are crucial for successChapters00:00 Introduction01:12 Topic Introduction05:32 ADHD as a Superpower08:52 Personal Journey with ADHD10:33 Challenges in School13:49 Tools for Managing ADHD16:09 Time Management19:32 Mindfulness and Relaxation21:29 Exercise and Diet23:26 Importance of Sleep24:25 Limiting Distractions26:47 Support Networks29:30 ConclusionKeywordsADHD, superpower, entrepreneurial world, structured routines, organizational tools, time management, exercise, healthy diet, good sleep, limiting distractions, support network, Plumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse

Podcast Episode Title: Squeezing Success: The Lemon Seed Marketing JourneyEpisode Number: 30Date: April 15, 2004Duration: 31:17Host: Justin Deese Website: JustinDeese.comContact: Justin@JustinDeese.comGuest: Crystal WilliamsWebsite: https://www.lemonseedmarketing.com/SummaryIn this episode of the Freedom Blueprint Podcast, host Justin Deese interviews Crystal Williams, a top marketing and branding expert from Lemon Seed Marketing. Crystal shares her journey from working in her family's heating and air conditioning and plumbing company to starting her own marketing agency. She discusses the importance of a comprehensive marketing approach, brand cohesiveness, and the customer journey. Crystal also explains the services provided by Lemon Seed Marketing, which include customized marketing plans, branding, and strategic guidance. She emphasizes the need for consistency and creativity in marketing efforts.TakeawaysA comprehensive marketing approach is essential for success in the home service industry.Brand cohesiveness across all marketing channels helps create a strong and recognizable brand presence.The customer journey should be carefully considered and optimized to provide a positive experience.Lemon Seed Marketing offers customized marketing plans, branding services, and strategic guidance for contractors.Consistency and creativity are key in marketing efforts.Chapters00:00 Introduction07:10 Crystal's Journey in the Home Service Industry15:06 Overview of Lemon Seed Marketing26:20 Optimizing the Customer JourneyKeywordsmarketing, branding, home service industry, comprehensive approach, brand cohesiveness, customer journey, marketing agency, customized marketing plans, branding, strategic guidance, consistency, creativity, Lemon Seed Marketing, Crystal Williams, Plumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse

Podcast Episode Title: Ducks, Drains, and Dreams: The Dirk Payne JourneyEpisode Number: 29Date: April 8, 2024Duration: 26:37Host: Justin Deese www.JustinDeese.com Justin@JustinDeese.com Guest: Dirk Payne Sunshine Plumbing www.Ducktruck.net SummaryDirk Payne, owner of Sunshine Plumbing in Baton Rouge, Louisiana, shares his journey in the plumbing industry and the success of his unique branding strategy. Dirk comes from a long line of plumbers and started working in the trade at a young age. After breaking away from his family's plumbing shop, he started his own business and has experienced significant growth over the past 20 years. Dirk's company stands out with its distinctive branding, featuring a large rubber duck on their trucks and merchandise. He emphasizes the importance of marketing and creating a strong company culture. Dirk also discusses his plans for the future, including expanding into the HVAC industry.TakeawaysDirk Payne is a fourth-generation plumber and the owner of Sunshine Plumbing in Baton Rouge, Louisiana.Sunshine Plumbing stands out with its unique branding, featuring a large rubber duck on their trucks and merchandise.Dirk emphasizes the importance of marketing and creating a strong company culture to differentiate his business.The company has experienced significant growth over the past 20 years and plans to expand into the HVAC industry.Encouragement for listeners to apply what they've learned to their life and businesses.Invitation for feedback and sharing experiences via email or social media.Chapters00:00 Introduction and Background02:59 Starting Sunshine Plumbing and Unique Branding06:24 The Importance of Marketing and Company Culture10:07 Expanding into the HVAC Industry14:28 The Impact of Unique Branding on Customers22:27 Overcoming Challenges and Achieving Growth25:28 Considering Future Plans and Partnerships29:22 Personal Reflection and InspirationKeywordsplumbing, trades, family business, branding, marketing, company culture, growth, HVAC

Title: From Vision to Victory: Dan Dowdy's Journey of DedicationEpisode Number: 28Date: April 1, 2024Duration: 46:08Host: Justin Deese- Justin@JustinDeese.comGuest: Dan Dowdy- Dan@Builtforthetrades.comSummaryIn this episode, Justin Deese and Dan Dowdy discuss the importance of dedication and determination in both life and business. They explore Dan's journey in the trades and his transition to coaching with Built for the Trades. They emphasize the significance of having a clear vision and core values in business and how it can attract the right team members. Dan also shares his personal accomplishments in running, highlighting the mental and physical challenges he has overcome. Throughout the conversation, they stress the importance of having a strong support system and teamwork in achieving success. Dan Dowdy shares his journey of running a 100-mile race and highlights the importance of dedication and determination. He emphasizes the role of a strong support system, particularly the support of his wife, in achieving his goals. Dan also discusses the training process and the mental and physical challenges he faced during the race. He encourages breaking down big goals into smaller, manageable steps and maintaining discipline and resilience in the face of setbacks.TakeawaysDedication and determination are crucial for success in both life and business.Having a clear vision and core values is essential for building a successful business and attracting the right team members.A strong support system and teamwork are vital in achieving personal and professional goals.Challenges and setbacks are opportunities for growth and leveling up. Having a strong support system is crucial in achieving goals.Breaking down big goals into smaller, manageable steps helps maintain motivation and discipline.Dedication and determination are key in overcoming challenges and achieving success.Having a positive mindset and the ability to adapt to unexpected circumstances is essential.Chapters00:00 Introduction and Overview01:01 Dedication and Determination06:17 Transition to Coaching08:26 The Importance of Vision and Core Values11:34 Introduction to Built for the Trades13:11 The Power of Vision and Core Values15:49 Dan's Accomplishments and Transition to Coaching22:40 The Importance of Support and Teamwork23:38 The Importance of Support26:45 The Time Period and Training30:15 The Race Begins34:00 Doubts and Challenges38:04 The Support of a Spouse43:18 The Final Stretch46:08 Setting Bite-Sized Goals

Episode Title: Peak Season Mastery: Equipping Your Home Service Team for SuccessEpisode Number: 27Date: March 25, 2024Duration: 26:29Host: Justin DeeseContact: Justin@JustinDeese.com SummaryIn this episode, Justin Deesediscusses the blueprint to thrive and how to set your team up for success. He shares a personal story about a driving test to highlight the importance of leadership in ensuring the success of your team. Justin emphasizes the need fortraining as the foundation of team success and suggests leveraging technology for training purposes. He also emphasizes the importance of practice androle-playing to improve team performance. Additionally, Justin discusses the benefits of ride-alongs and regular check-ins to keep the team engaged andaligned with the company's goals. Takeaways·       Trainingis the foundation of team success. It is important to train your team members not only in technical skills but also in how to do business the way you want it to be done.·       Practiceand role-playing are essential for improving team performance. Regular practice sessions help team members become more confident and effective in their roles.·       Ride-alongsprovide valuable opportunities for team members to understand and appreciateeach other's roles. It helps bridge the gap between different departments and fosters better collaboration.·       Regular check-ins and one-to-one meetings with team members are crucial for maintainingopen communication and addressing any issues or concerns. It helps keep the team aligned and motivated.Chapters00:00 Introduction: The Blueprint to Thrive01:17 Setting Your Team Up for Success5:32 Principle 1: Training09:29 Principle 2: Practice14:20 Principle 3: Ride Alongs18:32 Principle 4: Regular Check-Ins24:27 Conclusion: Embrace Team Readiness

Podcast Episode Title: Beyond the Buyout: Navigating the New Wave of Private Equity in Plumbing & HVACEpisode Number: 26Date: March 18, 2023Duration: 29:10Host: Justin DeeseContact: Justin@JustinDeese.comSummaryIn this episode, Justin Deese discusses the topic of private equity and shares his personal experience of selling his business to a private equity firm. He emphasizes the importance of transparency and maintaining company culture during the transition. Justin also highlights the benefits of partnering with a private equity group, such as access to capital and increased buying power. He addresses common concerns, including loss of control and performance pressure. Overall, Justin encourages business owners to consider private equity as a potential exit strategy and offers his assistance to those interested in exploring this option.TakeawaysPrivate equity can be a viable option for business owners looking to exit or grow their companies.Transparency and maintaining company culture are crucial during the transition to a private equity partnership.Partnering with a private equity group can provide access to capital and increased buying power.Loss of control and performance pressure are common concerns, but they can be managed through effective communication and alignment of goals.Business owners should evaluate their readiness for a private equity deal and seek professional guidance if needed.Chapters00:00 Introduction to Private Equity01:01 The Experience of Selling to a Private Equity Firm06:22 The Importance of Transparency in Private Equity Deals09:16 The Impact of Private Equity on Personal Goals12:07 The Value of Partnership with a Private Equity Group15:01 Maintaining Culture and Employee Retention21:16 Loss of Control and Performance Pressure25:30 Evaluating Readiness for a Private Equity Deal27:23 Closing Remarks and Call to Action

Freedom Blueprint Podcast Show NotesPodcast Episode Title: RECAP Service Nation Eastern Summit www.ServiceNation.com Episode Number: 25Date: March 11, 2024Duration: 33:08Host: Justin DeeseContact Info: ⁠Justin@JustinDeese.com⁠Co-Host Kristen Deese Contact Info: Kristen@KristenDeese.comConnect @FreedomBlueprintPodcastSummaryJustin and Kristen discuss their experience at Service Nation's Eastern Summit event. They highlight the keynote speaker, Anna Adams, who talked about the importance of AI in the home service industry. They also discuss the benefits of using AI to help with documentation and training it to sound like you. Other topics covered include marketing ROI, back to basics with Roy Krueger, strip matter and Billy Stevens' talk, financial information and accounting basics, NASCAR museum visit, disc profiles and communication, contingency planning, and fundraising for the Joseph Groh Foundation.Next event is Reno, NV April 16th- 18th 2024. https://web.cvent.com/event/492c6ebd-1e1b-4ee2-9dfd-114720d2a5d2/regProcessStep1:ad7993b6-9676-4275-b566-a8c5aeacc191TakeawaysAI is becoming increasingly important in the home service industry and can be used to help with documentation and training.Marketing ROI is a crucial aspect of running a successful business, and having a dedicated marketing position can greatly impact growth.Understanding the basics of accounting and financial information is essential for business owners to make informed decisions.Disc profiles can improve communication and understanding within a team, and it is beneficial for everyone in the company to be familiar with the different profiles.Contingency planning is crucial for businesses to prepare for unexpected events, and organizations like the Joseph Groh Foundation provide support for contractors facing life-altering changes.ChaptersIntroduction and Overview 00:59Service Nation's Eastern Summit Event 04:22Benefits of the Workshop Format 05:20Post-Event Download and Remarkable Notepad 06:11High-Level Overview of the Event 09:09Keynote Speaker: Anna Adams on AI 10:06Importance of AI in the Home Service Industry 12:01Using AI to Help with Documentation 13:27Training AI to Sound Like You 15:49Marketing ROI and the Role of a Marketing Position 19:14Joe Strittmatter and Billy Stevens Talk 20:42Importance of Service Managers and Team Member Commitments 21:11Financial Information and Accounting Basics 23:38NASCAR Museum Visit 24:24Disc Profiles and Communication 26:17Contingency Planning and the Joseph Groh Foundation 30:46Fundraising for the Joseph Groh Foundation 33:08Conclusion and Call to Action