"Freedom Blueprint" Podcast Show Notes

Podcast Episode Title: The Virtual CFO Advantage: Elevating Contractor Businesses with Kristen Deese

Episode Number: 18

Date: January 22, 2024

Duration: 19.34

Host: Justin Deese

Guest: Kristen Deese- KristenDeese.com or Kristen@gcbcoaching.com

Summary

In this episode of the Freedom Blueprint Podcast, host Justin Deese interviews his wife Kristen about her role as a virtual CFO for contractors. Kristen specializes in helping contractors who use Service Titan and QuickBooks. She offers three levels of service: apprentice, journeyman, and master, each with increasing levels of financial analysis and strategic guidance. Kristen has seen companies improve their financial understanding and departmentalize their operations, leading to better decision-making and increased profitability. She also emphasizes the importance of clean financials when selling a business. Listeners can connect with Kristen through her website, kristendeese.com.

Takeaways

Kristen provides virtual CFO services to contractors, specializing in Service Titan to QuickBooks.
She offers three levels of service: apprentice, journeyman, and master, each with increasing levels of financial analysis and strategic guidance.
Working with a virtual CFO can help contractors improve their financial understanding, departmentalize their operations, and increase profitability.
Clean financials are important when selling a business, as they can lead to a higher valuation.

Introduction 01:18

Kristen's Role in Helping Contractors 03:07

Specializing in Service Titan to QuickBooks 04:16

Experience with Service Titan 04:46

Speaking at Conferences 06:18

The Importance of Financials 07:34

Starting the Virtual CFO Service 09:20

Overview of Virtual CFO Programs 12:03

Apprentice Program 13:18

Journeyman Program 14:03

Master Program 15:05

Improvements Seen in Companies 17:13

Selling Businesses with Clean Financials 18:12

How to Connect with Kristen 19:08

Working Directly with Kristen19.23

Conclusion

18 | The Virtual CFO Advantage: Elevating Contractor Businesses with Kristen Deese