Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth

Show InformationEpisode Number: 112 Date: October 27, 2025 Duration: — 52:00Host Contact InformationHost: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.comGuest Contact InformationGuest: Kristen Deese (Virtual CFO for the Trades) Company: Virtual CFO for the Trades Guest Website: — kristendeese.comSummaryJustin and Kristen break down a practical, no-pressure sales process for home services—from the first CSR touch to in-home presentation, financing, objections, and follow-up. The throughline: educate first, be intentional, and always set the next step. They also hit conference ROI (Pantheon!), why options beat one-price quotes, and how CSRs can “happy call” their way into more booked installs.TakeawaysYour sales call starts before the doorbell. Make it easy to do business (online booking/chat) and lead with empathy on the phone.CSRs are part of sales. Welcome new customers, ask how they heard about you, and gather “why now?” context.Educate first, then present. Use the customer’s own words (hot/cold rooms, pets, air quality) to tailor options.Offer options, not ultimatums. Good/Better/Best with clear benefits prevents a 50/50 yes/no trap. Start at “Best,” work down.Lead with financing. Present monthly payments on every job; it removes embarrassment and increases close rates.Handle “getting other bids” gracefully. Schedule a compare-and-decide visit with all decision makers. Make it a we decision.Never leave without a next step. Book a return visit, schedule the install, or set a precise follow-up time.Implementation is the silver bullet. Conferences pay when you apply one thing—immediately.ChaptersSetting the Stage: Event Season & ROI (Pantheon takeaways)Make It Easy to Buy: CSR’s role before the phone even ringsNew Caller Playbook: Welcoming, source tracking, and “why now?”In-Home Flow: Intentional first minutes, reading the room, and educatingOptions that Win: Good/Better/Best without overwhelmFinancing First: Present monthly payments and approvals smartlyObjections 101: “I’m getting other quotes” → schedule the compare meetingFollow-Up that Converts: “Happy call” into a sales call, without the pressureCulture Fit: Customer-first vs. revenue-first sellingClose the Loop: Always leave with a scheduled next actionKeywords#FreedomBlueprintPodcast #HomeService #HVAC #Plumbing #Electrical #SalesTraining #CSR #ComfortAdvisor #Financing #GoodBetterBest #EducateFirst #FieldSales #ObjectionHandling #FollowUp #Pantheon #ServiceTitan #Implementation #CustomerExperience #KristenDeese #BusinessSpouse #WhenYourBusinessPartnerIsYourSpouse

Show Information Episode Number: 111 Date: October 13, 2025 Duration: 43:37Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.comGuest Contact Information Guest: Josh Crouch Company: Relentless Digital & Trade Automation Pros Guest Website:Relentless Digital: https://relentless-digital.comTrade Automation Pros: https://tradeautomationpros.comSummary In this episode of the Freedom Blueprint Podcast, Justin sits down with Josh Crouch—founder of Relentless Digital, co-host of the Service Business Mastery Podcast, and co-creator of Trade Automation Pros. Josh shares his journey from working full-time in HVAC to building an Inc. 5000 company, creating award-winning workplace culture, and helping trades businesses unlock new levels of efficiency with automation and leadership systems.From the power of one-on-ones and EOS implementation to automating repetitive tasks with tools like Zapier, Josh dives deep into actionable strategies that business owners can use today to grow their companies, retain top talent, and save hours of wasted time. He also offers a practical challenge for listeners to perform a time audit and start thinking strategically about marketing, speed-to-lead, and delegation.TakeawaysWhy building leadership skills is the ultimate long-term growth strategy.How EOS and regular one-on-ones can radically improve team performance and retention.The difference between automation, delegation, and optimization—and why the order matters.How trades businesses can use AI and Zapier to cut wasted admin hours.The importance of "speed to lead" in converting more customers.Why culture-focused companies attract and keep A-player employees.Chapters 00:00 – Meet Josh Crouch: Founder, Podcaster, & Automation Expert 04:00 – From HVAC to Relentless Digital: The Accidental Entrepreneur Story 06:30 – Building an Inc. 5000 Company & Winning Best Places to Work 09:20 – Leadership, Culture, and the Power of One-on-Ones 20:30 – Training, Roleplay, and Building Consistent Processes 25:00 – Tech, Tools & Avoiding the “Silver Bullet” Trap 27:30 – Automation, Delegation & The Zapier Advantage 33:00 – Josh’s Challenge: Time Audit & Marketing Response Speed 38:30 – TAP Into the Future: Upcoming Event in Savannah, GA 41:00 – Why Leadership Skills Can’t Be AutomatedKeywords #FreedomBlueprintPodcast #JustinDeese #JoshCrouch #RelentlessDigital #TradeAutomationPros #Leadership #BusinessGrowth #HomeServiceBusiness #HVACMarketing #Automation #Delegation #EOS #BusinessCulture #EmployeeRetention #SpeedToLead #Zapier #AIInTrades #CustomerExperience #ServiceBusinessMast

Show InformationEpisode Number: 110 Date: October 13, 2025 Duration: 35:02Host Contact InformationHost: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.comGuest Contact InformationGuest: Angie Snow Company: ServiceTitan (Industry Advisor); Co-founder, Snow Business Coaching Guest Website: ServiceTitan.com | (YouTube) ServiceTitan channel for CSR training Gift to listeners: Save on the CSR Academy Live (Oct 16–17, Utah) with code FRIEND at CSRAcademy.comSummaryAngie Snow shares the real story behind her 2007 leap into HVAC, growing a husband-and-wife shop with four techs into a valuable, sellable company—then moving into coaching and her role as an Industry Advisor at ServiceTitan. We dig into the playbook: peer groups (Service Nation), hiring targeted coaches, embracing data (and why switching to ServiceTitan was a revenue inflection point), branding for exit, and implementing relentlessly. Angie also breaks down today’s hot topics—voice agents, AI-assisted dispatching, and practical ways owners can upskill CSRs and dispatchers to boost booking rates and revenue without losing the human touch.TakeawaysImplementation beats information: There’s no silver bullet—do the work you learn at events and from mentors.Invest in data: Moving to robust reporting changed decisions and growth trajectory.Train the front line: CSRs/dispatchers are the first impression; equip them and turnover drops while booking rate rises.Brand for the future: Build an asset that’s transferable (not personality-dependent) to maximize exit value.Adopt AI as a tool: AI can supercharge routing, reporting, and call support—freeing humans for higher-value work.Find your people: Best-practice groups and coaches accelerate every phase of growth.Chapters00:00 Welcome + why Angie’s story matters 02:35 Angie’s start in the trades & early realities of ownership 06:39 Building teams: service, install, maintenance—plus early mistakes 09:33 Mentors, Alliance groups, and hiring specialty coaches 14:21 Implementation > information (how to actually execute) 15:29 Pivot to coaching; launching Snow Business Coaching 19:20 Selling the company & life after exit 22:41 Data as rocket fuel: reporting, reviews, and why they switched software 25:49 Servant leadership & the ServiceTitan IPO moment 26:31 CSR/Dispatcher community: monthly Lunch & Learns + free resources 33:00 AI in the trades: dispatching, voice agents, and practical adoption 34:08 CSR Academy Live (Oct 16–17): what attendees will learn 34:48 Final advice: stay on the edge of innovationKeywords#FreedomBlueprintPodcast #JustinDeese #AngieSnow #HomeService #HVAC #Plumbing #Electrical #GarageDoor #ServiceTitan #CSRTraining #Dispatcher #CallCenter #BookingRate #BusinessGrowth #WomenInHVAC #AI #VoiceAgents #Implementation #ServiceNation #Pantheon #Entrepreneurship #Leadership #Branding #ExitPlanning #Reviews #DataDrivenTrades

Show InformationEpisode Number: 109 Date: October 6, 2025 Duration: 24:10Host Contact InformationHost: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.comSummaryJustin gets tactical and breaks down the six must-have tools that keep home service owners out of firefighting mode and firmly in control: professional email, a real calendar system, a to-do/task manager, a CRM, cloud storage, and an AI assistant. You’ll hear practical examples (from ditching AOL/iCloud emails to connecting your CRM for automated follow-ups), favorite tools he personally uses (Google Workspace, Todoist, Trello), and why #6—AI—becomes your trainable digital assistant rather than a copy-paste end product. If you want fewer dropped balls, tighter operations, and more proactive days, this episode is your checklist.TakeawaysBrand your communication: Use a domain-based professional email to boost trust, consistency, and CRM integrations.Own your day with a calendar: One source of truth prevents double-booking, protects focus blocks, and actually makes vacations happen.Make progress visible: A to-do list/task manager helps prioritize, capture follow-ups, and rack up quick wins that build momentum.Don’t let money slip through cracks: A CRM tracks leads, jobs, follow-ups, and repeat business; choose the right fit (e.g., ServiceTitan, Housecall Pro, Jobber).Centralize knowledge: Cloud storage (Google Drive, Dropbox, OneDrive) prevents “lost SOPs” and makes team sharing simple.Train your AI, don’t copy/paste it: Use AI (e.g., ChatGPT) as an organized, context-aware assistant for drafts, analysis, and automation—feed it your MVV, avatar, and offers.ChaptersWhy today’s episode gets tacticalTool #1: Professional Email—credibility and consistencyTool #2: Calendar—blocking, reminders, and balanceTool #3: To-Do/Task Manager—priorities and winsTool #4: CRM—tracking leads, jobs, and revenueTool #5: Cloud Storage—SOPs and docs, all in one placeTool #6: AI—how to prompt and “train” your assistantWrap Up: Start/Stop/Continue exercise to implement fastKeywords#HomeService #HVAC #Plumbing #Electrical #GarageDoor #ContractorTips #SmallBusiness #BusinessOwner #CRM #ServiceTitan #HousecallPro #Jobber #GoogleWorkspace #ProfessionalEmail #Calendar #TaskManagement #Todoist #Trello #CloudStorage #GoogleDrive #Dropbox #OneDrive #AI #ChatGPT #Operations #Productivity #Leadership #FreedomBlueprintPodcast #JustinDeese

Show InformationEpisode Number: — 108 Date: September 29, 2025 Duration: 36:57Host Contact InformationHost: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.comGuest Contact InformationGuest: Bo Rogers Company: Resideo / Honeywell Home Guest Website: — Resideo Pro | Professional Support For Contractors & Experts Gift to listeners: Conference registration fee is $0 for Connect 2025 (you cover travel & hotel).SummaryBo Rogers traces a lifetime in the trades—from learning HVAC as a teenager to leading contractor programs at Resideo. He shares the moment sales clicked after a Tempe bootcamp, how implementing a real process changed his business, and why he’s stayed 15 years post-Honeywell spinout. Then we dig into Connect 2025 (Oct 22–25, JW Marriott L.A. LIVE): separate HVAC general session and breakouts, the high-energy Innovation Showcase, new launches like Elite Pro powered by Pro IQ and a dehumidifier, plus a unified First Alert app experience for the smart/connected home. Bo explains why the event is free to attend (sponsors + Resideo pick up on-site costs) and how the real ROI comes from community, networking, and—above all—implementation.TakeawaysImplementation beats information. Training only pays off when you put it to work in your pricing, sales steps, and follow-through.Connect 2025 is built for HVAC. Dedicated general session, HVAC-specific breakouts, and a hands-on Innovation Showcase.New Resideo launches. Elite Pro (powered by Pro IQ) and a dehumidifier debuting at Connect; distributors will have stock by showtime.One-app smart home. The First Alert app aims to unify comfort, security, locks (Schlage/Yale), and Genie garage control.Cost to attend. Registration is free; meals/events covered on-site. Attendees handle airfare and hotel.Chapters00:01 – Welcome + why Bo’s story matters 00:52 – Family roots: octopus furnaces to blower kits 03:30 – Teen installer, pride in the trades, and why AI can’t replace field work (yet) 05:24 – Tempe sales bootcamp: discovering a real process 08:57 – Implementing fast: sales spike and pricing up 11:00 – Selling the business; moving to Arizona; working for others 14:31 – Joining Honeywell (2010) → Resideo spin (2018); roles serving contractors nationally 19:35 – What makes Connect different; community across security & HVAC 26:22 – Innovation Showcase: hands-on demos + product sneak peeks 27:18 – First Alert app: unified smart-home control 29:27 – How to register; what to expect on-site (meals, exec access) 31:59 – Dates & venue recap (Oct 22–25, JW Marriott L.A. LIVE) 33:43 – Why it’s free + the power of community 35:24 – Wrap-up & see you in L.A.Keywords#HVAC #HomeService #Resideo #HoneywellHome #Connect2025 #LosAngeles #J WMarriott #LALIVE #SalesProcess #Implementation #SmartHome #FirstAlertApp #Dehumidifier #ElitePro #ProIQ #PremierProPartner #ServiceNation #CertainPath #Nexstar #Trades #Contractors #Arizona #Wisconsin #Tempe #Phoenix #Leadership #Networking #IndustryEvent #FreeRegistration

Show InformationEpisode Number: 107 Date: September 22, 2025 Duration: 32:50Host Contact InformationHost: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.comGuest Contact InformationGuest: Chris Michel Company: Service Nation Guest Website: ServiceNation.com | ServiceWorldExpo.com (event) Gift to listeners: Use promo code FREEDOM100 at ServiceWorldExpo.com for a special discount.SummaryTraining Director Chris Michel returns to dig into Service Nation’s newly revamped Boot Camp built around the Seven Pillars—Business Design, HR, Financials, Operations, Sales, Marketing, and Leadership. We unpack how the pillars map to every stage of growth (from startup to scale), why DISC and “working in your genius” accelerates results, and how to apply the 80/20 rule so you stop drowning in to-do’s and start compounding wins. Chris also gives a Service World Expo preview (Las Vegas, Oct 26–30), including front-end workshops, coaching sessions, and what to prioritize so you leave with a focused 30/60-day action plan. Plus: how to leverage the Service Nation network, and a listener discount code: FREEDOM100.TakeawaysSeven Pillars = business blueprint: Everything you do fits under Business Design, HR, Financials, Operations, Sales, Marketing, Leadership. Use them to spot gaps fast.Stage-based tracks: Whether you’re laying a foundation or maintaining scale, there’s a defined path and classes for each stage.Work in your genius: Double down on your strengths; delegate what drains you (e.g., financials vs. sales/leadership).Networking is ROI: The Service Nation community gives you mentors, shop tours, and on-call peers who’ve solved your problem before.Service World action plan: Don’t chase shiny tools; pick the 1–2 moves that move the needle in 30–60 days. Coaching on the last day helps you commit.Bonus: FREEDOM100 discount for Service World Expo registration.ChaptersWelcome back, Chris + what’s new at Service NationWhy the Seven Pillars framework (and what each one covers)Stage-based growth: from startup to maintain/optimizeDISC in the trades: communicate better, lead better“Work in your genius” vs. trying to do it allBoot Camp makeover: what to expect in 3 focused daysService World Expo preview: workshops, classes, coachingTurning events into execution: your 30/60-day planNetworking that pays: leveraging the Service Nation familyDiscount details + how to register for Service WorldKeywords#FreedomBlueprintPodcast #ServiceNation #ServiceWorldExpo #BootCamp #SevenPillars #BusinessDesign #HR #Financials #Operations #Sales #Marketing #Leadership #DISCAssessment #HomeService #HVAC #Plumbing #Electrical #GarageDoor #ContractorSuccess #BusinessGrowth #Coaching #Networking #Entrepreneurship #Trades

Show Information Episode Number: 106 Date: September 15, 2025 Duration: 26:50Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.comGuest Contact Information Guest: Billy Gregus Company: Integrity Refrigeration & HVAC Guest Website: https://www.integrityrefrigerationandac.com/ SummaryIn this episode of the Freedom Blueprint Podcast, Justin sits down with Billy Gregus, owner of Integrity in Winter Haven, Florida. Billy shares his inspiring journey from helping a friend with HVAC installs to becoming a licensed refrigeration expert and business owner. He opens up about building a company culture that prioritizes family time, mental well-being, and customer service over chasing revenue at all costs.Billy explains why he avoids the 24/7 grind, how specializing in refrigeration sets his business apart, and why dominating your local market is often more powerful than expanding too quickly. He also reflects on the lessons he’s learned about leadership, work-life balance, and being present—plus, he recommends a book that’s been a game-changer for his personal and professional growth.TakeawaysHow refrigeration work differs from HVAC and why it can be more profitableThe importance of protecting your team’s time and avoiding burnoutWhy focusing on your local community can build a stronger, more loyal customer baseLeadership lessons from the trenches: leading by example and rotating on-call shiftsWhy “being present” is one of the most valuable skills for a business ownerBook recommendation: Buy Back Your Time by Dan MartellChapters 00:00 – Welcome & Introduction 01:40 – Billy’s Start in HVAC and Refrigeration 04:58 – Specializing in Refrigeration and the Profit Potential 06:25 – Protecting Your Team from Burnout 10:28 – Competing in Today’s Gig Economy 11:14 – Focusing on Local Market Dominance 12:27 – Founding Integrity and Taking the Leap 14:47 – Building a Strong Company Culture 16:20 – Redefining Success Beyond Revenue 18:32 – Advice to the 2015 Version of Billy 20:25 – Book Recommendation: Buy Back Your Time 23:26 – Final Leadership and Life LessonsKeywords #FreedomBlueprintPodcast #JustinDeese #BillyGregus #HVAC #Refrigeration #Leadership #BusinessCulture #WorkLifeBalance #BuyBackYourTime #DanMartell #LocalBusiness #EntrepreneurJourney #TeamBuilding #ContractorLife #HVACBusiness #TradesBusiness

Episode Number: 105Date: September 8, 2025Duration: 30:26Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: Justin@JustinDeese.comGuest Contact InformationGuests: Stephanie & David PostellCompany: Anchor Heating & Air | She Means Business | We Mean Business ConferenceGuest Website: WeMeanBusinessCHS.comGift to listeners: Use code WMB150 to save $150 on registrationSummaryIn this episode of the Freedom Blueprint Podcast, Justin sits down with husband-and-wife duo Stephanie and David Postell of Anchor Heating & Air to talk about their upcoming contractor-led conference, We Mean Business. Unlike traditional industry events, this conference is designed specifically for couples in the trades—providing an authentic, no-sales-pitch environment where contractors can connect, learn, and grow together.From planning a Southern-style welcome party to creating space for real conversations about marriage and business, Stephanie and David share how their vision is helping entrepreneurs unplug, connect, and gain practical tools for long-term success.TakeawaysWhy many industry conferences feel like sales pitches—and how We Mean Business is different.The unique challenges and strengths of running a home service business as a husband-and-wife team.The importance of “example therapy” over “talk therapy” when learning from successful couples in the trades.How unplugging from the daily grind often sparks the biggest breakthroughs.Why authenticity, networking, and shared experiences make this conference one-of-a-kind.Chapters00:02 – Welcome back with Stephanie & David Postell 01:07 – Off-road adventures & unplugging as business owners 04:22 – The vision behind a contractor-led conference 07:57 – Why no one is focusing on husband-and-wife teams in the trades 12:29 – The inspiration for creating the We Mean Business event 16:11 – Respecting each partner’s role in the business 20:38 – Why timing matters: November slowdown & planning for 2025 22:25 – Unique experiences: Low Country boil & secret speakeasy party 24:07 – Conference details: dates, location, and registration info 27:35 – Speaker lineup & special guest couples 28:41 – Only 60 couples: Why this event is intentionally intimateKeywords#WeMeanBusiness #AnchorHeatingAndAir #HomeServiceSuccess #ContractorLife #TradesBusiness #HusbandWifeBusiness #BusinessSpouse #HVACBusiness #PlumbingBusiness #ElectricalBusiness #EntrepreneurCouples #FreedomBlueprintPodcast

Episode Number: 104 Date: September 1, 2025 Duration: 49:02Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: Justin@JustinDeese.comGuest Contact InformationGuest: Josh Crouch (Relentless), Tersh (Service Business Mastery Podcast; Trade Automation Pros) Company: Relentless; Service Business Mastery; Trade Automation ProsSummaryJustin sits down with Josh and Tersh to dig into practical automation for home service companies—think Trello-based install workflows, warranty tracking, AI-assisted review replies, and turning your “external brain” into daily to-dos. They preview their Tap Into the Future conference in Savannah (Oct 3–5) with a Savannah Bananas game and hands-on “speed-dating” build sessions where attendees implement real automations before Monday. The trio tackles pricing turbulence, bloated tech stacks, and why optimizing processes before automating is the only way to win.TakeawaysOptimize → Automate → Delegate: Don’t automate broken processes; fix them first, then layer in automation and handoff.Hands-on beats hype: Their event features interactive build tables (e.g., Trello job flow from “sold” to “permit/equipment ordered”) so you leave with working systems.Control overhead with connectivity: Too many disconnected apps drive up costs and complexity—map data flow end-to-end.Review engine flywheel: Automate empathetic Google review replies and spin those into cross-platform social posts.Build an “external brain”: Capture ideas in a single place (e.g., Google Sheet) and auto-convert them into prioritized daily tasks.AI ≠ set-and-forget: Models change; prompts and workflows need periodic tuning to stay sharp.Chapters00:00 — Welcome, Service Business Mastery & Trade Automation Pros, Savannah Bananas love01:18 — The Bananas effect: from pushback to sellouts06:26 — 2025 market weirdness: costs up, conversions down; why efficiency wins08:36 — Why run an event in October (and how the Bananas inspired it)10:50 — Format: mixer, ghost tours, interactive Saturday, automation speed-dating Sunday11:58 — Build-live demo: Trello job/permit/equipment workflow12:49 — Warranty claims automation (order → return → credit tracking)16:38 — Humans + automation: free people from low-value data entry21:05 — Prompt engineering today: still helpful, less mystical26:31 — Search is shifting; AI browsers, agents, and what’s next32:49 — Toward agentic, connected companies by decade’s end34:12 — Centralizing comms vs. scattered texts/emails38:51 — The “external brain” system & scheduled daily tasks43:30 — Skool community for step-by-step Zapier/CRM templates 46:23 — Event info & speaker lineup; where to learn more 47:12 — Closing thoughtsKeywords#HomeService #HVAC #Plumbing #Electrical #TradeAutomation #Zapier #ServiceTitan #HousecallPro #Trello #AIWorkflows #GoogleReviews #CustomerExperience #Operations #ProcessOptimization #MarketingAutomation #Relentless #ServiceBusinessMastery #TradeAutomationPros #SavannahBananas #TapIntoTheFuture

Show InformationEpisode Number: 103 Date: August 25, 2025 Duration: 38:41Host Contact InformationHost: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.comGuest Contact InformationGuest: Ryan Chute Company: Wizard of Ads Guest Website: RyanChute.com, WizardOfAds.Services, WizardOfAds.com SummaryIn this episode of the Freedom Blueprint Podcast, Justin Deese sits down with Ryan Chute of Wizard of Ads to uncover how home service businesses can move from “invisible” to unforgettable. Ryan shares his journey from the grind of retail to running an eight-figure agency, shaped by his mentorship with Roy H. Williams and the Wizard Academy.Ryan reveals why most marketing messages fail, how storytelling and entertainment drive customer trust, and why values—not just ads—determine long-term success. From the hidden power of radio to building memorable brandable chunks that stick in customers’ minds, Ryan gives a masterclass in transforming your marketing and your business.If you want to stop blending in and start standing out, this episode is packed with strategies to help your business go from local to legendary.TakeawaysWhy traditional “me-too” marketing makes your business invisible.How entertainment and storytelling build trust and memorability.The difference between values and beliefs—and why your brand needs the former.Why radio remains one of the most cost-effective and powerful advertising tools.How to use brandable chunks (jingles, slogans, hooks) that customers will sing back to your team.Why operations must deliver before marketing can accelerate growth.Chapters00:00 – Welcome & Introduction to Ryan Chute 02:00 – Ryan’s Journey into Marketing & Wizard Academy 06:00 – Why Most Digital Marketing Misses the Mark 10:00 – How Wizard of Ads Creates Memorable Brands 14:00 – The Power of Entertainment in Marketing 19:30 – Spending Less on Marketing by Playing the Long Game 21:30 – What Business Owners Must Fix Before Budgeting Ads 24:00 – Values vs. Beliefs: The True Core of Branding 27:30 – Marketing as More Than Ads: Operations & Delivery Matter 29:00 – The Surprising Power of Radio Advertising 33:00 – A Marketing Challenge for Listeners 36:00 – How to Connect with Ryan Chute 37:15 – Closing ThoughtsKeywords#FreedomBlueprintPodcast #HomeServiceMarketing #WizardOfAds #RyanChute #HVACBusiness #PlumbingBusiness #ElectricalBusiness #MarketingStrategy #BrandBuilding #BusinessGrowth #StorytellingMarketing #RadioAdvertising #CustomerTrust #BusinessValues #Entrepreneurship