Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth 100 | One Hundred Episodes In: What It Really Takes to Launch, Grow, and Stick With a Podcast
Show Information
Episode Number: 100
Date: August 11, 2025
Duration: 37:04
Host Contact Information
Host: Justin Deese
Website: JustinDeese.com
Contact: Justin@JustinDeese.com
Guest Contact Information
Guest: Kristen Deese
Company: Virtual CFO for the Trades
Guest Website: KristenDeese.com
Summary
In this special 100th episode celebration, Justin flips the mic on Kristen, the powerhouse behind the Freedom Blueprint Podcast. They reflect on the journey from concept to consistent weekly content, sharing honest insights about the wins, the setbacks (hello, tech fails), and the lessons learned along the way.
Kristen pulls back the curtain on what it really takes to start and grow a podcast in the home service space — including the mindset hurdles, scheduling chaos, evolving tech, and the importance of just starting. Whether you’ve listened to all 100 episodes or this is your first, you’ll walk away inspired to implement and stay consistent in your own business journey.
Takeaways
- Consistency beats perfection. Most podcasts never make it past 10 episodes. Kristen pushed through the doubt and kept going.
- Mindset is everything. The biggest barrier to launching wasn’t gear — it was belief.
- Implementation separates successful business owners from the rest. Ideas are easy. Execution is rare.
- Technology will fail you — prepare anyway. From failed recordings to redundant internet providers, the podcast journey is full of pivots.
- Freedom + Blueprint = Purpose. Kristen explains how the show’s name was chosen to reflect what so many home service business owners lose — and how to reclaim it.
Chapters
00:00 – It’s a Big Dill… I Mean, Deal
01:56 – Why Episode 100 Matters
03:49 – The Break, the Sale, and the Pivot
05:26 – Flipping the Script: Kristen Gets Interviewed
06:08 – Tech Fails and Starting Over
08:51 – Humble Beginnings: A USB Mic and a Window
09:28 – Best Advice from a Podcasting Coach
11:05 – How Guests Were Chosen (Then vs. Now)
12:10 – Guests or Solo Shows? Kristen’s Take
14:03 – Most Impactful Guest: Ara from ServiceTitan
16:10 – The Biggest Challenge: Mindset
18:20 – Why One Episode a Week Was the Right Call
19:03 – Behind-the-Scenes Work and Early Morning Recordings
20:28 – The #1 Thread Among Successful Guests
23:03 – The Value of Runway and Planning Ahead
24:11 – The Story Behind the Name: Freedom Blueprint
26:16 – 10 Years in the Truck? Why Time Flies and Change Matters
28:00 – No More Excuses: Learning the Business
29:12 – What’s Next for the Podcast
30:11 – Kristen’s Thank You to the Listeners
31:41 – Getting Recognized at the Piggly Wiggly?!
32:40 – Got a Topic Request? Let Us Know!
34:46 – Final Thoughts and What’s Coming
Keywords
#FreedomBlueprint #KristenDeese #JustinDeese #HomeServicePodcast #Episode100 #ServiceTitan #BusinessPodcast #TradesBusiness #ImplementationMatters #PodcastJourney #CFOForTheTrades #MindsetShift #HomeServices #EntrepreneurJourney #PodcastLaunch #PlumbingBusiness #HVACSuccess #ElectricalBusiness #BusinessBlueprint #WomenInTrades