Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth 94 | Don’t Wing It: Why Systems Matter- Justin & Kristen Deese
Show Information
Episode Number: 94
Date: June 30, 2025
Duration: 41:14
Host Contact Information
Host: Justin Deese
Website: JustinDeese.com
Contact: Justin@JustinDeese.com
Guest Co-Host Contact Information
Guest Co-Host : Kristen Deese
Company: Virtual CFO
Guest Co-Host Website: www.KristenDeese.com
Guest Co-Host Email: Kristen@KristenDeese.com
Sow The Land: https://www.youtube.com/c/SowtheLand
Summary
In this episode, Justin and Kristen Deese reflect on their first experience raising 50 meat chickens on their property—and the surprising number of business lessons that came with it. From the importance of planning and systems to knowing when to ask for help, they share insights that every home service business owner can relate to. Whether or not you care about chickens, you'll walk away with practical, grounded strategies for building a better business—one stage at a time.
Takeaways
- Start with the end in mind. Like raising chickens, business success requires a clear outcome and a roadmap to get there.
- Systems must evolve. What works in the early stages won’t scale—know when to upgrade.
- Research matters—but execution matters more. Get educated, but don’t wait forever to act.
- Ask for help. Hiring coaches or experts can shortcut costly trial and error.
- Measure what matters. The results—just like chicken weights—are worth tracking.
- Don’t let emotion block tough decisions. Business leaders must learn to separate care from sentimentality.
- Many hands make light work. Delegation and teamwork dramatically increase efficiency.
Chapters
00:00 – Welcome to the Chicken Episode
02:00 – Why We Started Homesteading
07:15 – Choosing Meat Chickens: A Short-Term Farm Project
13:30 – Business Begins with Research and a Plan
18:45 – Phase One: The Brooder Stage
24:10 – First Losses and Learning from Mistakes
27:30 – Upgrading Systems as the Business (and Birds) Grow
34:00 – The Power of Routine and Team Buy-In
38:15 – Processing Day: Planning for the Final Step
45:00 – Coaching, Courses, and Outsourcing in Business
53:45 – Emotions vs. Leadership: Making Hard Decisions
59:10 – The Final Product: ROI on 275 Pounds of Chicken
66:00 – Lessons Learned and What We’d Do Differently
72:00 – Applying the Chicken Process to Business Growth
Keywords
#BusinessSystems #LeadershipLessons #HomeServiceSuccess #EntrepreneurMindset #FarmToFreezer #SmallBusinessGrowth #OutsourceWisely #TeamEfficiency #EmotionalDiscipline #ChickensAndBusiness #FreedomBlueprint #JustinDeese #KristenDeese #HomesteadingBusiness #BusinessPlanning #KnowYourWhy