Thought Leaders – Real Estate Re-imagined (formerly The Elevate Podcast)

Transform Masters: Aimee Engelmann, CEO of Beepo, talks to the 2017 Masters about the benefits of outsourcing, how it sustains the fundamentals of your business and its return on investment with some example case studies and data. ‘Elevate’ is the new official podcast of Elite Agent Magazine for real estate industry sales professionals, property managers, and leaders. Each episode, we will bring you behind the scenes coaching, news analysis, exclusive interviews, technology, and more to help you list more, sell more, and elevate your results. Aimee will also be speaking at our event “How to lead a winning team in 2018” on the 14th November. To book tickets, click here. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER Transform Masters 2017 is brought to you with thanks to our sponsors Property Tree, realestate.com.au and Real+ To subscribe on iTunes, click here.To subscribe on Stitcher, click here.Episode host: Samantha McLeanEpisode coach: Aimee Engelmann SHOWNOTES: An introduction to Beepo and outsourcing – 01:23 “You can have all of the amazing strategies in the world to go and grow your business, but if your administration is not under control, you are going to have some problems in executing.” – 02:31 Taking care of your administration and sales support allows the capacity to grow and increased satisfaction of current employees – 03:51 Debunking the five myths of outsourcing offshore: poor English skills, data and security, quality of service, current staff feeling threatened and fear that clients won’t like outsourcing – 04:46 Introduction to examples of outsourcing used in property management, sales support, marketing, accounting – 06:10 Case Study #1: Outsourcing orphan calls (i.e. making calls to a database of a sales agent no longer at the office and whose existing relationships with clients have to be rebuilt) – 07:43 Case Study #2: LJ Hooker office hiring a property manager’s assistant for lease renewals, tenancy applications, water invoicing and exit management – 09:49 Case Study #3: Property Management Assistants for two offices in Manuka ACT for administration tasks; outsourcing is now on full-time contract – 10:42 Having thorough workflows as a foundation for outsourcing; there is no end-to-end process due to the amount of variables that can be encountered – 11:42 “It’s not just about finding the right people, it’s about making sure that they understand clearly what part of the process they’re responsible for and what part they need to go back to the sales agent, the sales manager, the property manager for guidance on.”- 13:13 Work-from-office instead of work-from-home for outsourcing/contractors, because there is less security risk when managing databases and clients – 13:48 How the numbers stack up and the total cost of an employee versus an outsourced individual – 14:55 It’s not about making your current admin teams redundant; as your business grows, you want to become more efficient and become a well-oiled machine. – 17:48 The most certain predictor of a repeat purchase or referral is customer satisfaction – 20:17 Using net promoter scores for measuring customer satisfaction, such as AskNicely or RealSatisfied – 20:46 Opening the outsourcing conversation to your team: asking what tasks they don’t like, what tasks do you put off and why, and what are the repeatable processes in your department – 22:57

Weekly wrap: Samantha McLean and Mark Edwards recap the week that was ‘Elevate’ is the  official podcast of Elite Agent Magazine for real estate industry sales professionals, property managers, and leaders. Each episode, we will bring you behind the scenes coaching, news analysis, exclusive interviews, technology, and more to help you list more, sell more, and elevate your results. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER This episode of the podcast is brought to you by How to Lead a Winning Team in 2018. To subscribe on iTunes, click here.To subscribe on Stitcher, click here.Episode host: Samantha McLean SHOW NOTES / LINKS 01:15 REIV appoints new president – Richard Simpson01:45 Stockdale & Leggo awards02:00 REIV – Victoria Braces for record Auction weekend02:30 Heading for the largest Auction weekend on record03:00 RE/MAX Brisbane Riverside – Opera singer at Open home03:30 McGrath Noosa Clint Smith Dancing Open Home04:15 Ray White Marine – a seemingly impossible mission05:15 Harcourts App Store06:15 REA relaunches Advantage07:45 10 tools to supercharge your marketing08:15 Real Estate is the hardest working profession10:45 Amazon Key & Cloud Cam13:30 Lock Boxes – What are they16:00 Automation Nation17:00 Outsourcing to achieve greater efficiencies17:30 REMAX Regency EPM cover story – 3D in Property Management19:30 5 trends that will impact Real Estate20:30 Open Door – What is it22:00 Chris Hanley Podcast – Give to Give in your community23:30 Julie Masters Podcast – How to own your space in any conversation26:30 Ush Dhanak video – Emotional Intelligence27:15 Ewan Morton – Leadership, Teamwork & discipline28:00 Leadership event in November – How to lead a winning team in 201828:30 Pimp My Shopfront competition

Transform Masters: Chris Hanley OAM, Director of Byron Bay First National, talks to the 2017 Masters about where real estate businesses can really add value to both other businesses and the community – and why giving to give works but giving to get does not. ‘Elevate’ is the new official podcast of Elite Agent Magazine for real estate industry sales professionals, property managers, and leaders. Each episode, we will bring you behind the scenes coaching, news analysis, exclusive interviews, technology, and more to help you list more, sell more, and elevate your results. Chris will also be speaking at our event “How to lead a winning team in 2018” on the 14th November. To book tickets, click here. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER Transform Masters 2017 is brought to you with thanks to our sponsors Property Tree, realestate.com.au and Real+ To subscribe on iTunes, click here.To subscribe on Stitcher, click here.Episode host: Samantha McLeanEpisode coach: Chris Hanley SHOWNOTES: Building a single communication platform that doesn’t categorise your audience – 01:42 The ‘Good Works’ model – 03:02 “Real estate is one long language game, and I think we’ve got all the words wrong.” Think about how big your community is, instead of how big your database is. – 05:48 The different between ‘give to get’ and ‘give to give’; why you should do the latter – 08:14 You don’t require formal qualifications to be an active member of your community – 10:17 “You’ll never grow in your community unless the values of the other people are the same.”- 12:12 The mistake that most agents make is they stop giving the toil and they just give the check (i.e. stop being part of the community and focus on earning their sale or commission) – 13:22 “The glue that keeps the business together is care and the culture,” and having a transparent business model – 15:04 The ‘why’ and the ‘how’ of community service: E.g. Why do I want to do good in the community? How do I get my team involved? – 16:55 You cannot mandate community service; your peers or team members have to want to do it – 18:48 Start with small actions in your community (help one school or sponsoring one event) ; no need for grand plans – 19:31 Always be congratulating your community (in the form of letters, cards, etc) – 19:47

Transform Masters: Julie Masters, founder of ODE Management and CEO of Influence Nation, talks to the 2017 Masters about how to own the first two minutes of any meeting, why the rule of threes matters, and why gravity is more important than confidence – and much more. These tips can apply to presentations, staff meetings, 1:1s and even listing presentations. ‘Elevate’ is the new official podcast of Elite Agent Magazine for real estate industry sales professionals, property managers, and leaders. Each episode, we will bring you behind the scenes coaching, news analysis, exclusive interviews, technology, and more to help you list more, sell more, and elevate your results. Julie will also be speaking at our event “How to lead a winning team in 2018” on the 14th November. To book tickets, click here. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER Transform Masters 2017 is brought to you with thanks to our sponsors Property Tree, realestate.com.au and Real+ To subscribe on iTunes, click here.To subscribe on Stitcher, click here.Episode host: Samantha McLeanEpisode coach: Julie Masters SHOWNOTES: The first two minutes of your conversation define your credibility and authority – 01:46 The first 2-mins: Setting up energy in your first two minutes – 02:44 The first 2-mins: Open and close your conversation with your intention – 04:40 The first 2-mins: Address the elephants in the room in your first two minutes – 05:50 Your first two minutes should start with energy, then is intention, and finally the elephants – 07:35 Having the power of three, i.e. three points you want to make through your conversation – 08:26 Backing up your three points with personal and masterful storytelling – 09:52 Closing on purpose: Information close i.e. relisting your three points – 13:35 Closing on purpose: Emotion close i.e. closing with a story – 15:55 Closing on purpose: Request close i.e. making a request or call-to-action with your audience – 16:40 “You have to give people space so don’t trample all over yourself.” – 18:19 “In your linguistic programming, there are three positions.” First position is awareness of yourself. Second position is awareness of somebody else, Third position is a bird’s eye view of the audience – 19:58 “There’s a state in that room and you need to break it in order to be heard.” – 24:10 Taking feedback seriously, not personally – 26:38 Answering ‘who do I think I am?’ is the biggest difference between whether you will step up and own your space or whether you won’t. – 27:42 The difference between certainty and confidence. Speaking with certainty is giving the best that you’ve got, rather than closed-minded confidence – 29:42

Weekly wrap: Samantha McLean and Mark Edwards recap the week that was with special guest Kaly Smith of KS Property Solutions. ‘Elevate’ is the new official podcast of Elite Agent Magazine for real estate industry sales professionals, property managers, and leaders. Each episode, we will bring you behind the scenes coaching, news analysis, exclusive interviews, technology, and more to help you list more, sell more, and elevate your results. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER This episode of the podcast is brought to you by How to Lead a Winning Team in 2018. To subscribe on iTunes, click here.To subscribe on Stitcher, click here.Episode host: Samantha McLean SHOW NOTES / LINKS 01:00 Kaly Smith’s RAOK video challenge: Angel Gowns… more to follow …

Transform Masters: Tara Bradbury of BDM Academy talks to the 2017 Masters about how she became a successful BDM, why rituals and routines are key to growth and how to stay accountable using her rent roll growth action plan. Note: If you would like to join Tara’s 6-week acceleration program, please email Tara directly at tara@bdmacademy.com.au, or download an information pack here. ‘Elevate’ is the new official podcast of Elite Agent Magazine for real estate industry sales professionals, property managers, and leaders. Each episode, we will bring you behind the scenes coaching, news analysis, exclusive interviews, technology, and more to help you list more, sell more, and elevate your results. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER Transform Masters 2017 is brought to you with thanks to our sponsors Property Tree, realestate.com.au and Real+ To subscribe on iTunes, click here.To subscribe on Stitcher, click here.Episode host: Samantha McLeanEpisode coach: Tara Bradbury

Weekly wrap: Samantha McLean and Mark Edwards recap the week that was with special guests Lukas Pedder from Elders Mildura in Victoria and Michael Carter from Raine & Horne Penrith, NSW. ‘Elevate’ is the new official podcast of Elite Agent Magazine for real estate industry sales professionals, property managers, and leaders. Each episode, we will bring you behind the scenes coaching, news analysis, exclusive interviews, technology, and more to help you list more, sell more, and elevate your results. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER This episode of the podcast is brought to you by How to Lead a Winning Team in 2018. To subscribe on iTunes, click here.To subscribe on Stitcher, click here.Episode host: Samantha McLean SHOW NOTES / LINKS 01:00 Recap of what Michael and Lukas have been doing since Transform Sales 201704:00 Clearing Sales – Auctions on steroids05:45 Auction review last week and upcoming06:30 What is the Auction market like in Michael’s area08:45 Brent’s 24-hour open house10:15 Melissa the Shark wrestler11:00 Chris Hanley Good Works (video)12:00 Michael on giving back to the community14:00 Victorian RTA ruling15:30 Pets in Properties – is it a bad thing?17:00 Rent bidding apps20:00 If the product is free, you are the product20:30 Purple bricks in Michael’s area and how he deals with the situation21:30 Michael speaks about outer western Sydney views on VPA22:00 Lukas overview of listing challenges in Regional Australia23:00 Michael’s Script and dialogue against Purple Bricks25:00 The importance of storytelling in marketing26:00 Stay Safe Online week (video)32:30 ‘Suits’ Cover reveal 33:00 C21 Future By Design (FB Workplace, OnTheHouse, Internal CRM’s)34:00 C21 retains franchisors35:00 How are Lukas and Michael using Social in their businesses37:30 Steve Carroll on Social Media (video)39:30 Links to Lukas and Michael

Weekly wrap: Samantha McLean and Mark Edwards recap the week that was. ‘Elevate’ is the new official podcast of Elite Agent Magazine for real estate industry sales professionals, property managers, and leaders. Each episode, we will bring you behind the scenes coaching, news analysis, exclusive interviews, technology, and more to help you list more, sell more, and elevate your results. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER This episode of the podcast is brought to you by How to Lead a Winning Team in 2018. To subscribe on iTunes, click here.To subscribe on Stitcher, click here.Episode host: Samantha McLean SHOW NOTES / LINKS 01:00 – Charles Tarbey wins REINSW Woodrow Weight award01:30 – REINSW Award winners02:00 – Queensland A-List 201703:30 – REIWA Awards for excellence03:30 – RE/MAX named leading real estate franchise04:00 – REA Group accredited as White Ribbon Workplace04:30 – Harcourts Foundation $5m fundraising milestone05:00 – GAVL secures $1.8m in Series A funding06:00 – ANZ ponies up for REALas07:30 – Tech-Savvy players doing things cheaply, efficiently and creatively10:30 – Rentvesting hotspots around the country12:00 – PODCAST: Fiona Blayney: How to manage your business numbers to greater profitability14:00 – VIDEO: Tara Bradbury: Starting from scratch and building a pipeline15:30 – Tara’s upcoming Transform podcast. Subscribe to the iTunes or Stitcher channels16:00 – 6-week rent roll growth action plan17:00 – Weekend Auction preview – Property Pulse17:30 – CoreLogic September Home Values index19:30 – Why is Mark sitting in front of the box

Transform Masters: Fiona Blayney from Real+ is back to talk to the 2017 Masters about budgeting, improving profitability, the economics of hiring a BDM, why as a principal you need to know your hourly rate (and keep track of what the company owes you!). Note: In this podcast, Fiona mentions some budgetary worksheets. If you would like a copy of any of this, please email Fiona directly fiona@realplus.com.au. ‘Elevate’ is the new official podcast of Elite Agent Magazine for real estate industry sales professionals, property managers, and leaders. Each episode, we will bring you behind the scenes coaching, news analysis, exclusive interviews, technology, and more to help you list more, sell more, and elevate your results. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER Transform Masters 2017 is brought to you with thanks to our sponsors Property Tree, realestate.com.au and Real+ To subscribe on iTunes, click here.To subscribe on Stitcher, click here.Episode host: Samantha McLeanEpisode coach: Fiona Blayney

Weekly wrap: Samantha McLean and Mark Edwards recap the week that was. ‘Elevate’ is the new official podcast of Elite Agent Magazine for real estate industry sales professionals, property managers, and leaders. Each episode, we will bring you behind the scenes coaching, news analysis, exclusive interviews, technology, and more to help you list more, sell more, and elevate your results. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER This episode of the podcast is brought to you by How to Lead a Winning Team in 2018. To subscribe on iTunes, click here.To subscribe on Stitcher, click here.Episode host: Samantha McLean SHOW NOTES / LINKS 01:00 – Auction roundup (last week and this week)01:30 – Golden Week02:30 – ABS stats on Apartment Living03:30 – RE/MAX rebrand/refresh04:30 – RE/MAX new office in the Hills04:30 – RE/MAX 2017 Top Franchise Awards05:00 – $500k makeover at Place Aspley07:00 – Walmart and August Home delivering to your fridge09:30 – The Subscription Economy10:30 – New iOS and iPhone11:00 – How agents can help First Home Buyers11:00 – Loftium Home deposit in return for being an for Airbnb host14:00 – How to beat the Interceptors17:00 – Mark McLeod – The Core product of Real Estate19:00 – Gary Gold selling Hugh Hefner’s mansion22:00 – Century21 ‘s new marketing team additions22:30 – McGrath teams up with Facebook22:30 – LJ Hooker Facebook partnership23:00 – Kylie Davis Podcast of her Transform Masters lesson24:30 – Fiona Blayney’s Transform Masters video on the importance of numbers