Thought Leaders – Real Estate Re-imagined (formerly The Elevate Podcast)

Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER Owen Wilson enjoys spending time with customers. The REA Group Chief Executive Officer loves nothing more than finding out their needs and then doing his best to see that those expectations are met. In an authentic ‘spur-of-the-moment’ chat, Owen tells Elite Agent Managing Editor Samantha McLean about his first year in the top job and how REA Group is putting customers and customers at the centre of their strategy. Download the action guide for this episode with more links and resources at https://eliteagentelevate.com “In Asia, we’ve seen email and phone is just not the way consumers like to operate. So we’ve incorporated WhatsApp into our platforms over there. It’s delivered a seven-fold increase in consumer responsiveness when it comes to leads.” Some of the topics I discussed with Owen include: Owen’s first year as REA Group CEO, including the biggest highlights and challenges he faced since we spoke this time last year Where he believes the market is headed in 2020, including what buyers and sellers are currently doing. Owen explains the raft of bushfire relief strategies the REA Group has put in place – particularly with donations and flatmates.com We talk about Kul Singh’s appointment to Chief Sales Officer and what that role will entail Prop20 and how it promises a “choose your own adventure” experience for the consumer. What consumers want, including their demand for more data and insights along with a “need for speed”. Plus much, much more! Resources: Prop20 – register! Flatmates.com.au WhatsApp Podcast with Owen Wilson (from one year ago!) Connect with Owen: Website LinkedIn Twitter Instagram Facebook Connect with the Elite Agent Team: Twitter: @eliteagentmag Facebook:  Elite Agent Website:  EliteAgent.com Show: The Elevate Podcast YouTube: Elite Agent Magazine LinkedIn: Elite Agent Magazine Instagram: @eliteagentmag Pinterest: Elite Agent Magazine For access to Owen Wilson’s Action Guide click here Subscribe & Review the Elevate Podcast To subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.

Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER eXp Realty is a global cloud-based agency that has taken the industry by storm, with more than 22,000 agents joining the fold in North America and the United Kingdom. As eXp entered Australia last year, Jason Gesing was named the company’s Chief Executive Officer. We met up with him to go inside the virtual world and learn the growth story of eXp, how they have developed a winning culture in the cloud and to find out Jason’s top success tips for agents at every career stage. Download the action guide for this episode with more links and resources at https://eliteagentelevate.com “Don’t be afraid to change – everybody who’s at our company is here because they’re not afraid of change. If you’re not in the digital business generation space… I think overwhelmingly over time, if you want to be in this business and you want to remain relevant and remain successful, you’ve got to learn to adapt with it.” Some of the topics I discussed with Jason include: How Jason’s career as an attorney-led to an interest in property development and a passion for real estate Working with founder Glenn Sanford for months before meeting in person What it took to get the company from zero to a billion-dollar IPO The evolution from “cute” technology that to a cloud powerhouse and how agents now use the cloud for productivity and efficiency What eXp sees as the opportunity in Australia The continuing strategy of attracting talent (rather than acquiring businesses) How Stanford University and the Department of the Defence also use the virtual world to meet The icon program and approach to training and developing agents The employee share program and how agents truly own the company How the company creates culture when it’s not belly-to-belly but avatar-to-avatar Jason’s actionable advice, including the need to control your fears when trying new things. Plus much, much more! Resources: Workplace by Facebook VirBELA The real estate tomato IConversation Tribes, by Seth Godin Business without borders: Inside eXp Realty by Elite Agent  Connect With Jason: Website LinkedIn Facebook Instagram  Twitter Connect with The Elite Agent Team: Twitter: @eliteagentmag Facebook:  Elite Agent Website:  EliteAgent.com Show: The Elevate Podcast YouTube: Elite Agent Magazine LinkedIn: Elite Agent Magazine Instagram: @eliteagentmag Pinterest: Elite Agent Magazine For access to Jason Gesing’s Action Guide click here Subscribe & Review the Elevate Podcast To subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.

Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER With 20 years of experience in the real estate industry working with several major brands, Lisa Pennell is currently the head of marketing for the Ray White Group, specialising in brand protection and crisis management. Download the action guide for this episode with more links and resources at https://eliteagentelevate.com “The most interesting thing about the marketing landscape is that it has changed dramatically in the last few years with the advent of digital, and obviously the internet has changed the game entirely.” Some of the topics I discussed with Lisa include: Lisa’s background with Ray White and why marketing in the group has more of a strategic business focus The real estate industry’s response to the bushfire crisis Staying on brand and Ray White’s successful foray into big campaigns, including the four key factors they pride themselves on meeting Social media marketing and how to stop yourself from falling into the trap of ‘vanity metrics’ The social media playbook and how the group supplies compelling brand content that can be customised for local markets Where great marketing ideas come from and some insight on how they manage 52 different campaigns in a year The need to ‘customise’ those campaigns for individual offices and agents The Leadership Diaries questions: including what Lisa learnt from her first job, the top quality she looks for in an employee and why working harder and smarter, not longer, makes for greater productivity Why trusting your team is one of the most important aspects of leadership. Resources: Beyond the Bricks Legacy, By James Kerr Simon Sinek (author) Ray White- ‘The Great’ campaign Ray White- ‘Great Australian Dream’ campaign Ray White- ‘Hide and Seek’ campaign  The Ray White Story: From tin shed to global brand  Sydney’s first underwater house Connect with Lisa Pennell: Website LinkedIn Facebook  Instagram  Twitter  Connect with The Elite Agent Team: Twitter: @eliteagentmag Facebook:  Elite Agent Website:  EliteAgent.com Show: The Elevate Podcast YouTube: Elite Agent Magazine LinkedIn: Elite Agent Magazine Instagram: @eliteagentmag Pinterest: Elite Agent Magazine For access to Lisa Pennells’s Action Guide click here Subscribe & Review the Elevate Podcast To subscribe on iTunes, click here To subscribe to Spotify, click hereTo subscribe on Stitcher, click here

Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER Douglas Driscoll is CEO and owner of the Starr Partners real estate group. With more than 30 offices across NSW, the group is one of Australia’s most trusted and recognised brands. Douglas has been continuously recognised for his dynamic and pioneering thought leadership in the industry for as long as we’ve known him. And he is not afraid to speak up about what he believes is true, including some of the more contentious issues in the industry that have cropped up in the last 12 months. In this podcast, we going to unpack some of those, including #metoo, lead generators, the future of property management, ‘off-market’ and humans technology.  Download the action guide for this episode with more links and resources at https://eliteagentelevate.com “It doesn’t matter whether you’re this person or Mother Teresa, you just cannot get away with saying those kinds of things. If there’s one salient point that I’d like to make today, it’s not how it was intended, it was how it’s perceived. It’s as simple as that. And if you’re not sure, just don’t say it.” Some topics I discussed with Doug include: How Doug comes up with the inspiration to write about the things that get traction among people Proptech and the great debate of machine versus human Why Doug sees “off-market” as not particularly helpful what it really means and his thoughts on a better term for it Sexual harassment in the workplace and what needs to happen in the real estate industry to stamp it out – why there needs to be a culture of no excuses The rise of lead generators/interceptors and why Doug says to upskill in digital now…and for leaders how Doug believes commission splits should work when a lead generator needs to be paid A better way of thinking about your marketing budget/expenditure which will build your own brand and profile The problem with review platforms and which platforms agents should focus on Why Doug believes the job title ‘Property Manager’ is outdated and what the ‘new world’ requires Back to basics, the importance of being hyper-local and being a content provider to your neighbourhood; leaning on others to cover your areas of weakness Some advice for eliminating distractions Why Doug doesn’t read books – what he does instead for self-improvement… Plus much much more… Resources: Download an action guide for this episode Tyrone Shum – Property Investory podcast Automated review platform – ‘endorsal.io’ Doug’s ‘Big Dog’ tenant Story Eddie Cetin: Clock’s Ticking Anti-discrimination Laws in Australia Human rights commission training Ush Dhanak on Emotional Intelligence Morning Wars Me too – Reach out Australia Real Estate Employers Federation Article: Stop using the term off-market Article: CEO warns the industry has released it’s technology intersection Foreign investors leaving investment properties vacant Don’t let your clients be fooled by auction clearance rates Connect with Doug Driscoll: Website LinkedIn Facebook  Instagram  Twitter  Connect with The Elite Agent Team: Twitter: @eliteagentmag Facebook:  Elite Agent Website:  EliteAgent.com Show: The Elevate Podcast YouTube: Elite Agent Magazine LinkedIn: Elite Agent Magazine Instagram: @eliteagentmag Pinterest: Elite Agent Magazine For access to Doug Driscoll’s Action Guide click here Subscribe & Review the Elevate Podcast To subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.

Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER The author of best-selling book Investing in the US: The Ultimate Guide to US Real Estate, Reed Goossens quit his safe engineering job in Australia to move halfway across the globe to change his life and chase a dream in the US in 2012.  With limited funds, no investing experience, and no established network, Reed went from purchasing a small duplex for $38,000 to start his own investing real estate firm, Wildhorn Capital.  Reed now syndicates large multi-million dollar commercial real estate deals across the US. He has also achieved financial freedom and has taken control of his life. Download the action guide for this episode with more links and resources at https://eliteagentelevate.com “I didn’t know if I was going to get a job and I might have to move back to Australia, but I was OK with that risk. I was throwing caution in the wind and giving this a go, because the biggest thing that I would fear is regret that when I wake up, when I’m 70 years of age, I’d be like, geez, I wish I’d given that a go.” Some of the topics I discussed with Reed include: How Reed went from an Aussie engineer to his dream real estate dream job in the US Reed explains syndicated real estate – sometimes known as REITs – and how he grew his business Building a brand or business with the six Ps – professionalism, pitch, practice, profile, platform and patience and advice for how your personal marketing plan can tick each of them off How to network in a new country, city or place (Reed explains what he did and how it worked) Reed’s top tips for achieving and retaining success. Resources: Rich Dad, Poor Dad, by Robert Kiyosaki Investing in the US: The Ultimate Guide to US Real Estate, by Reed Goossens 10,000 Miles to the American Dream: Our Story of Financial Freedom by Bryce Robertson, John Carney, Kevin Dhillon, Reed Goossens, Ben Gray, Geremy Heath, Mark Huang and Tim Manson Key Person of Influence by Daniel Priestley Ego is the Enemy: The Fight to Master Our Greatest Opponent by Ryan Holiday Slack Google Drive SmartSheet Zoom Rev Understanding Real Estate Syndication: The Basics by Greg Barrett The ultimate guide to real estate syndication by Sylvia Shalhout Connect with Reed Goossens: Website LinkedIn Facebook Instagram Twitter Connect with The Elite Agent Team: Twitter: @eliteagentmag Facebook:  Elite Agent Website:  EliteAgent.com Show: The Elevate Podcast YouTube: Elite Agent Magazine LinkedIn: Elite Agent Magazine Instagram: @eliteagentmag Pinterest: Elite Agent Magazine For access to Reed Goossen’s Action Guide click here Subscribe & Review the Elevate Podcast To subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.

Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER Josh Tesolin is a man on a mission. A $3 million mission. In just his third year in the real estate industry the Australian Real Estate Sales Manager and Auctioneer is aiming to sell more than 150 properties and write more than $3 million GCI.  It’s not an impossible task for the Quakers Hill area specialist, who wrote $1 million in his first year in the game and pushed that to more than $2 million last year. Hear the RateMyAgent Agent of The Year for Quakers Hill reveal how he got started in real estate and his top tips to help agents, especially young ones just starting out, become as successful as he has. Download the action guide for this episode with more links and resources at https://eliteagentelevate.com “If you brand yourself, if you’re on Facebook, you’re doing letterbox drops, you’re out there talking to people, you’re hitting the expired listings, you’re door knocking around just listed and just sold properties- you will get traction.” Some of the topics I discussed with Josh include: How an ambitious young man who didn’t finish university found his feet in real estate despite one false start How Josh leveraged his very first sale to lead to dozens more What Josh did to boost his marketing efforts with dramatic success How to stand out in a crowd of agents, including Josh’s quirky fashion statements and how his suits help him win listings. Josh’s top tips for closing at listing presentations and his remarkably simple yet highly effective move for getting vendors to sign on the dotted line Generating reviews, testimonial videos and which platforms Josh prefers Josh reveals his top three marketing tips, including the social media platform he gains most traction on Advice Josh would give to his slightly younger self if he started out in real estate all over again. Resources: How Josh Tesolin is building his profile Connect with Josh Tesolin: Website LinkedIn Instagram Facebook Connect with The Elite Agent Team: Twitter: @eliteagentmag Facebook:  Elite Agent Website:  EliteAgent.com Show: The Elevate Podcast YouTube: Elite Agent Magazine LinkedIn: Elite Agent Magazine Instagram: @eliteagentmag Pinterest: Elite Agent Magazine For access to Josh Tesolin’s Action Guide click here Subscribe & Review the Elevate Podcast To subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.

Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER Robert Cialdini’s best-selling book Influence talks about six factors that can help you sell anything to anyone. In case you need a quick recap – they are reciprocity, consistency, social proof, liking, authority and scarcity. What works in the offline – or person to person world – also works with your website according to Greg Merrilees Director of Studio1Design.com. And Greg is incredibly passionate about good looking website design that gets results. Over the past few years, Studio1 has custom-designed more than 1,500 websites for some high-level internet marketers including Kevin Rogers, Perry Marshall, Jordan Harbinger, James Schramko, Chris Ducker and Ezra Firestone. He’s even designed a website for Frank Oz, The voice of Yoda, Miss Piggy, other Muppets and Sesame Street characters. In this podcast, we unpack with Greg the important things for great website design – and how to start building relationships with people that visit your website – before you even meet them! Download the action guide for this episode with more links and resources at https://eliteagentelevate.com “What you want to do is show that you’re an authority without being the hero, right? You want to lead with value: the free guide, the free appraisal, free whatever… You need to solve their problems, but then you want to back it up with social proof as well! Some of the topics I discussed with Greg include: The backstory to Elite Agent’s Peace, Love and Real Estate T-shirt and how Greg went from designing logos and Tshirts to being website designer to some serious online businesses The three key things for great website design – clarity, strategy, persuasion and what you can do to improve each of these things How Robert Cialdini’s principles of influence (authority, social proof, liking, reciprocity, scarcity, consistency) apply to website design with some actionable strategies for incorporating all six into your website Why you need a thank-you page for subscribers and how to start building relationships with them immediately How to choose a website designer and what to expect during the redesign process. The importance of case studies and good copywriting The things you should not have on your home page at all  The problems with pop-ups, guilt trips and image sliders Actions for your business to take to start getting improved results right away. Resources: Influence by Robert Cialdini Don’t Make Me Think! by Steve Krug OpinMonster Connect With Greg Merrilees: Website LinkedIn Facebook Instagram  Twitter Connect with The Elite Agent Team: Twitter: @eliteagentmag Facebook:  Elite Agent Website:  EliteAgent.com Show: The Elevate Podcast YouTube: Elite Agent Magazine LinkedIn: Elite Agent Magazine Instagram: @eliteagentmag Pinterest: Elite Agent Magazine For access to Greg Merrilees Action Guide click here Subscribe & Review the Elevate Podcast To subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.

Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER Today, we are talking to Adam Franklin – who is the author of Web Marketing That Works – an Amazon #1 bestseller. He is a professional speaker, university lecturer and CEO of Bluewire Media – which he co-founded in 2005. His blog was named Australia’s #1 business blog and his podcast was named #9 on Entrepreneur magazine’s top marketing podcasts. Adam’s work has featured in Forbes, Huffington Post, Entrepreneur, The Australian, and the Sydney Morning Herald. Adam helps advisory and consulting businesses win high-value clients via LinkedIn. He teaches thousands of students via his online courses and coaching programs and his weekly ‘Bluewire News’ email goes out to more than 32,000 professionals worldwide. Download the action guide for this episode with more links and resources at https://eliteagentelevate.com “The reach that we’re seeing on LinkedIn at the moment is significantly higher than that exact same piece of content published on Instagram or Facebook. And so that’s why I believe that LinkedIn is a huge opportunity for 2020.” Some of the topics we discussed with Adam include: Growing popularity of LinkedIn and how it can boost business connections and relationships. Tips on how best to start a LinkedIn page including top headline mistakes to avoid; importance of up to date headshots; optimising your profile’s “About” section; and adding both sales results and fun personal details. LinkedIn’s social etiquette and how to ensure you are not pestering or annoying people while still connecting through “human” conversations. New and different ways to attract the best possible attention. Suggestions on how much time to spend on LinkedIn and favourite tools to decrease distractions and increase productivity. Connect with Adam Franklin: Website:  https://www.bluewiremedia.com.au/speakersLinkedIn: https://www.linkedin.com/in/adamfranklin/?originalSubdomain=auFacebook https://www.facebook.com/AdamFranklinSpeaker/Instagram https://www.instagram.com/adam_franklin/Twitter https://twitter.com/franklin_adam?lang=en Connect with The Elite Agent Team: Twitter: @eliteagentmagFacebook:  Elite AgentWebsite:  EliteAgent.comShow: The Elevate PodcastYouTube: Elite Agent MagazineLinkedIn: Elite Agent MagazineInstagram: @eliteagentmagPinterest: Elite Agent Magazine

Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER Do you know what your Effective Hourly Rate (EHR)? For employees, it’s pretty simple, but if you are a business owner it’s a little harder to calculate! It’s also a core principle that James Schramko’s book Work Less, Make More builds upon to get you using your time more effectively to fund the lifestyle that you want to live – and is something you will learn more about directly from James by listening into this podcast. If you haven’t heard of James Schramko before, he is an online business coach from Manly, Sydney. He currently owns and runs two online business coaching communities. In his ten years as a business coach, he has helped over 3,000 of his students create and maintain six, seven and eight-figure businesses. Before this James was a General Manager at Mercedes-Benz. He made a six-figure income but was stressed by the demands of his job, wanting the time and financial freedom he could see their top-level clients enjoying. Putting in many hours on the internet after work, he eventually made enough to quit Mercedes-Benz and go into online business full-time. Since then, James has grown his coaching communities into multi-million dollar businesses – and runs his own business a personal input of just 20 hours a week. In this podcast, James talks about some of the similarities between the car industry and the real estate industry, some of the trends in the online business space that real estate businesses can leverage and why you need to continually look outside for inspiration. “Definitely look outside your industry and see what other people are doing. Cross-pollinate best practice from somewhere else. The problem with the real estate industry is the real estate industry. When I was in the car industry, the problem with the car industry was the car industry. They just did everything the same, homogenised… “And when I started bringing ideas from outside the industry, it was very fresh. We were able to transform things in the same market as all the other dealerships.” Some of the topics I discussed with James include: How to calculate your effective hourly rate and how that relates to tasks you should outsource Why you need to look outside the industry for ideas instead of continuing to do things in the same place How you might look at different types of adjacent revenue or online business models to grow new revenue streams in the future Tips for what real estate professionals should be doing now The need to ‘nurture’ leads you might get at open homes to build relationships rather than going straight for the close Practical tips for managing your social media One of the best ways to communicate with clients right now Plus much much more! Connect with James Schramko: Website: www.superfastbusiness.comPodcast: https://www.superfastbusiness.com/list-all/LinkedIn: https://au.linkedin.com/in/jamesschramkoFacebook https://www.facebook.com/JamesSchramkoPage/Instagram https://www.instagram.com/jamesschramko/?hl=enTwitter https://twitter.com/jamesschramko?lang=en

Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER If the database you’d built for years was hacked and destroyed, would it be the end of the world? Or could you replicate most of your data fairly quickly using other more modern ways of gathering data? Futurist Gihan Perera, in this podcast, throws down the challenge to innovate – particularly in relation to startups that may not have the same assets, resources and strengths as you do. If they don’t need them, do you? How can you take advantage of younger talent in your business? How can you remove experiences that are slow, bumpy and unpleasant for your customers? “The opposite of fast, free and flat is slow, bumpy, and expensive. So if you want to know the biggest potential disruption points in your business and in the industry as a whole look at what is slow, bumpy or expensive…” – Gihan Perera Some of the topics we discussed include: How ‘starting from scratch thinking’ can give you a competitive advantage over would-be disruptors Why ‘disruption’ does not have to have a negative meaning Why not all change is disruptive or negative – change is something the younger generation in your business actually enjoys! A framework to brainstorm with the team and get your business “fit for the future”. Testing what you know to be true – and avoiding what Gihan calls the “zone of delusion” – where experienced people no longer question what they believe, regardless of the evidence around them Critically looking at the tools you currently use – would you replace them with something different if you had to start over? The concept of ‘reverse mentoring’ and why you should give it a try… Plus much much more! Connect with Gihan Perera Website: https://gihanperera.com/ Twitter: @gihanperera