Thought Leaders – Real Estate Re-imagined (formerly The Elevate Podcast)

Soho founder and CEO Jonathan Lui is a proven entrepreneur. He is the co-founder of Airtasker, which has two million users and has raised $65 million of investment. Jonathan also co-founded the $20 million venture capital fund Tank Stream Ventures, as well as the 700-member Australian network of startup co-working spaces Tank Stream Labs. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER “An obvious angle is… we know you’ve just moved, why don’t you look at getting some help, here’s a great service to use called Airtasker.” Some of the topics I discussed with Jonathan include: How Airtasker’s “gig economy” concept first began and how it has changed the workforce for good The past, present and future of Soho, the “LinkedIn of real estate”. How Soho and Airtasker might work together in the future for real estate businesses, trades and other B2B services Importance of business culture and values, especially in a company’s early days Differences between the Australian and Singaporean/south-east Asian real estate industries, including how Singaporeans tackle the affordability problem via superannuation. Resources: Soho Airtasker Tank Stream Labs Connect with Jonathan Website LinkedIn Facebook Instagram Twitter Connect with The Elite Agent Team: Twitter: @eliteagentmag Facebook:  Elite Agent Website:  EliteAgent.com Show: The Elevate Podcast YouTube: Elite Agent Magazine LinkedIn: Elite Agent Magazine Instagram: @eliteagentmag Pinterest: Elite Agent Magazine For access to Jonathan Lui’s Action Guide click here Subscribe & Review the Elevate Podcast To subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.

Regarded as one of Australia’s leading agents, Mat has a journey that has been anything but easy. Starting from rock bottom and working for the first year with no car, Mat door knocked all day, every day for years to start building his career. Known for his relentless prospecting, even today, 25 years later, he has now become the number one agent for McGrath three years in a row and is the co-owner of seven offices on Australia’s Central Coast. Writing an average of $4 million per year. Mat is continually focused on growth, self-improvement and amazing customer service. In this refreshingly honest episode of Elevate, Mat (and Brocccolee!) share with Samantha the secrets to his success and how one critical attribute, commitment, was the key to it all. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER Download the action guide for this episode with more links and resources at https://eliteagentelevate.com “If you write $800,000 a year and you run a really lean business and you’re making $400,000 profit because your expenses are low, you’ve just got you and one other person, you’ve got a bit of time leverage and you’re living a great life, then that’s success.” Some of the topics I discussed with Mat include: Mat’s unorthodox journey into real estate, including overcoming homelessness and warrants for his arrest Mat’s secret to success and how a simple thing like commitment plays a massive role Why the popular ‘Monday Starters’ came to an end – and why everyone needs to make choices instead of trying to fit everything in The 31-minute movement and how one extra minute makes a big difference The image problem in real estate, why so many agents seem unhappy and what can be done about it Mat’s wish for a change in language – start talking about profit instead of GCI The tools Mat and Brocccolee use in creating their videos and how they approach their content plan on a weekly basis Mat’s tips on how to build resilience and why energy and mindset are the key to everything. Resources mentioned in this podcast: 31 Minutes: The Secret to Living Your Best Life, by Mat Steinwede Adobe Premiere Pro Classic Connect with Mat: Website LinkedIn Facebook Instagram Twitter Connect with The Elite Agent Team: Twitter: @eliteagentmag Facebook:  Elite Agent Website:  EliteAgent.com Show: The Elevate Podcast YouTube: Elite Agent Magazine LinkedIn: Elite Agent Magazine Instagram: @eliteagentmag Pinterest: Elite Agent Magazine For access to Mat Steinwede’s Action Guide click here Subscribe & Review the Elevate Podcast To subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.

Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER Leanne Druery was a latecomer to the real estate industry, joining the fold when she was 40. But they say with age comes wisdom and the Gardian agent certainly has plenty of that.  In this podcast Leanne talks about her start in the industry, her success and how she fought back following personal tragedy. It’s real, it’s raw and that’s exactly why Leanne’s clients love her. She prides herself on being caring, honest and genuinely compassionate. Last week, she was announced Number 1 agent in Mackay by RateMyAgent and believes that it’s all about 1 per cent better every day in all things that has lead to her success. Download the action guide for this episode with more links and resources at https://eliteagentelevate.com “You have to like people and want to help people and be absolutely genuine in that.” Some of the topics I discussed with Leanne include: A recap of what Leanne has been up to since she won Transform 2017 including how she came through a tough Mackay market. Known as “the matchmaker”, Leanne shares her must-haves for listing presentations and why the good old ‘caravan’ still has it’s place. How Leanne has overcame personal tragedy and other obstacles to become Mackay’s No.1 agent, including her perspective on resilience and how it made her a better agent. How small changes can lead to big results, including Leanne’s one per cent rule and why maintaining your mental health is so important. Knowing what you want in life and dispelling the myth that real estate is all glitz and glamour. Resources mentioned in this podcast The Subtle Art of Not Giving a F*ck, by Mark Manson Threebirds Renovations by Bonnie Hindmarsh, Erin Cayless and Lana Taylor Self-Care for Moms: 150+ Real Ways to Care for Yourself While Caring for Everyone Else by Sara Robinson  Feature article- Mighty Mackay: Leanne Druery Connect with Leanne: Website LinkedIn Facebook Instagram Connect with The Elite Agent Team: Twitter: @eliteagentmag Facebook:  Elite Agent Website:  EliteAgent.com Show: The Elevate Podcast YouTube: Elite Agent Magazine LinkedIn: Elite Agent Magazine Instagram: @eliteagentmag Pinterest: Elite Agent Magazine For access to Leanne Druery’s Action Guide click here Subscribe & Review the Elevate Podcast To subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.

Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER Ben Collier doesn’t like the limelight, he prefers his results, and that of his team, to speak for themselves. And what an eye-popping collection of results they are. In 2018 Ben was involved in the sale of Rona for a suburb record in Bellevue Hill for $58.37 million. He also achieved the record for the highest sale in Centennial Park, selling 44-46 Lang Rd for $16.5 million. But, in a rare interview, Ben shares with Samantha why he is not all about breaking records and it is more important to develop lifetime relationships with his clients and his team. Download the action guide for this episode with more links and resources at https://eliteagentelevate.com “It’s become a game of inches now. You might be doing five per cent more here and you might be doing two per cent more here and three per cent more there, so it has become a game of inches where, collectively, all of those key differentials add up to where you might be 15 per cent over and above the next agent that the owner is considering.” Some of the topics I discussed with Ben include: Ben’s philosophy on real estate, including why he plays the long game and not the ‘right now’ game. How to build a successful team and why your team’s brand is just as important as your own How his team works together to ensure the best outcome for the client How The Agency and The Agency’s leadership team play an active role in Ben’s business Why simply calling lots of people doesn’t necessarily work when it comes to relationship building Why you shouldn’t celebrate for too long when you get a listing or make a sale Ben’s most memorable sale – it’s not what you would think The places Ben draws inspiration from for business growth Why every business needs to regularly hit the ‘refresh’ button. Resources: Samantha McLean’s Editors Note: What separates top performers from the rest Article: The Future of Real Estate: Meet the promising new talent at The Agency Article: Investment manager Tim Hordern has big plans for Bellevue Hill mansion Cliff Hall Article: Sydney’s best homes of 2019: The Wentworth Courier top five houses Connect with Ben: Website LinkedIn Facebook Instagram Connect with The Elite Agent Team: Twitter: @eliteagentmag Facebook:  Elite Agent Website:  EliteAgent.com Show: The Elevate Podcast YouTube: Elite Agent Magazine LinkedIn: Elite Agent Magazine Instagram: @eliteagentmag Pinterest: Elite Agent Magazine For access to Ben Collier’s Action Guide click here Subscribe & Review the Elevate Podcast To subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.

Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER Wayne Marriott isn’t just fast on his feet, the national masters 100m hurdles champion also knows more than a thing or two about real estate. In this episode of Elevate, Wayne takes Samantha through his early career working for a Melbourne-based sound company that supplied equipment to rock ‘n’ roll artists such as Billy Thorpe and the Aztecs, to his 14 years as a systems engineer for IBM. When he bought a real estate agency 27 years ago he was new to the industry and had to hire a licensee for the two years. Since then the business has gone from strength to strength and now, with a team of 18, the Crows Nest agency is an industry leader. Wayne prides himself on his top negotiating skills and says the best thing an agent and agency can do is invest in its people. Wayne is the hands-on principal of Marriott Lane Real Estate. He is personally involved in selling properties, as well as attracting and leading a team of great individuals. Download the action guide for this episode with more links and resources at https://eliteagentelevate.com “For owners of business, the greatest management principle in the world is what gets rewarded gets done.” Some of the topics I discussed with Wayne include: Wayne’s journey into real estate including the job that saw him rubbing shoulders with Aussie rock ‘n’ roll royalty. Buying a real estate business with no experience in the industry and making it work, including how Wayne grew his team from zero to 18. The E-Myth, the difference between running a business and having a job and why learning the distinction between the two lead Wayne to success. Wayne’s top recruitment and staff retention tips, including how recognising a job well done can make all the difference to staff turnover. Property management, including the pros and cons of portfolio versus pod and task-based methods. Wayne’s top negotiation tips, including why telling a story of losing a vendor has helped secure great results for many more (plus some great scripts and dialogues!) Resources: The E-Myth, by Michael Gerber Connect with Wayne: Website LinkedIn Facebook Instagram Twitter Connect with the Elite Agent Team: Twitter: @eliteagentmag Facebook:  Elite Agent Website:  EliteAgent.com Show: The Elevate Podcast YouTube: Elite Agent Magazine LinkedIn: Elite Agent Magazine Instagram: @eliteagentmag Pinterest: Elite Agent Magazine For access to Wayne Marriott’s Action Guide click here Subscribe & Review the Elevate Podcast To subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.

Editors Note (s): Things can change pretty quickly in politics! This interview was recorded on Tuesday 18/2 and since then a couple of significant changes have taken place: 1. Previously Fair Trading advised that only one licensee in charge could be nominated for a business from 23 March. This has now been revised to allow corporation licensees to continue to nominate multiple licensees in charge if it chooses to do so. Corporation licensees who wish to nominate additional licensees in charge, or change their licensees in charge from 23 March 2020 can complete the Licensee in Charge Nomination form. You’ll need to send your completed form to propertylicensing@customerservice.nsw.gov.au by 5:00 pm on 1 March 2020. 2. At the time of recording, only approved industry associations and government agencies were approved by Fair Trading to deliver the new ‘mandatory CPD’. It was announced this morning that other organisations, such as RTOs, can now apply for approval by completing the application form found on Fair Trading’s website. We will continue to update information as it comes to hand, but for the latest and greatest, please continue to check the links to Fair Trading noted below. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER The Hon Kevin Anderson MP was appointed the NSW Minister for Better Regulation and Innovation in April last year following the re-election of the Berejiklian-Barilaro Government. The Minister oversees a broad range of regulations that affect the day to day operations of business in almost every Australian industry. Over the last 11 months, the Minister has been working in consultation with the real estate and property industry on reforms in NSW to improve accountability, transparency and professional standards to strengthen the sector. March 23 will see the implementation of these reforms, which include the changes The Property Stock and Stations Act and the Residental Tenancies Act. Some of the topics I discussed with the minister include: His background, including his time in journalism Door knocking and his election campaign, including his firsthand tips for agents pounding the pavement in search of listings Changes to the Property Stock and Stations Act 2002 including The new rules of disclosure and how the “pub test” might work Separating the sales trust from the property management trust and how this might affect new business models where there is no trust account or an outsourced provider Licensing and CPD changes The rules around the Licensee in charge, and who takes over in the event of a misadventure The minister answers the question of whether the industry is at risk of losing talent as a result of the requirement for everyone to become licensed The concerns that have been expressed by RTOs outside the real estate reference group and REINSW The minister’s wish for peace over conflict (in relation to the REINSW leaving the Reference group and lobbying for a separate property commissioner) Changes to the Residential Tenancies Act, including rent increases, lease break clauses and provisions for domestic violence victims. How the minister sees the future of the real estate industry. Resources: Real estate reforms under the Property Stock Act Advice for LIC’s Changes to the residential tenancies act Fair Trading enewsletter (The minister recommends The Letterbox and Property Matters) Fair Trading event calendar Download the action guide for this episode with more links and resources at https://eliteagentelevate.com Connect with Kevin Anderson MP: Website LinkedIn Facebook Instagram Twitter Connect with The Elite Agent Team: Twitter: @eliteagentmagFacebook:  Elite AgentWebsite:  EliteAgent.comShow: The Elevate PodcastYouTube: Elite Agent MagazineLinkedIn: Elite Agent MagazineInstagram: @eliteagentmagPinterest: Elite Agent Magazine Subscribe & Review the Elevate Podcast To subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.

Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER Owen Wilson enjoys spending time with customers. The REA Group Chief Executive Officer loves nothing more than finding out their needs and then doing his best to see that those expectations are met. In an authentic ‘spur-of-the-moment’ chat, Owen tells Elite Agent Managing Editor Samantha McLean about his first year in the top job and how REA Group is putting customers and customers at the centre of their strategy. Download the action guide for this episode with more links and resources at https://eliteagentelevate.com “In Asia, we’ve seen email and phone is just not the way consumers like to operate. So we’ve incorporated WhatsApp into our platforms over there. It’s delivered a seven-fold increase in consumer responsiveness when it comes to leads.” Some of the topics I discussed with Owen include: Owen’s first year as REA Group CEO, including the biggest highlights and challenges he faced since we spoke this time last year Where he believes the market is headed in 2020, including what buyers and sellers are currently doing. Owen explains the raft of bushfire relief strategies the REA Group has put in place – particularly with donations and flatmates.com We talk about Kul Singh’s appointment to Chief Sales Officer and what that role will entail Prop20 and how it promises a “choose your own adventure” experience for the consumer. What consumers want, including their demand for more data and insights along with a “need for speed”. Plus much, much more! Resources: Prop20 – register! Flatmates.com.au WhatsApp Podcast with Owen Wilson (from one year ago!) Connect with Owen: Website LinkedIn Twitter Instagram Facebook Connect with the Elite Agent Team: Twitter: @eliteagentmag Facebook:  Elite Agent Website:  EliteAgent.com Show: The Elevate Podcast YouTube: Elite Agent Magazine LinkedIn: Elite Agent Magazine Instagram: @eliteagentmag Pinterest: Elite Agent Magazine For access to Owen Wilson’s Action Guide click here Subscribe & Review the Elevate Podcast To subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.

Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER eXp Realty is a global cloud-based agency that has taken the industry by storm, with more than 22,000 agents joining the fold in North America and the United Kingdom. As eXp entered Australia last year, Jason Gesing was named the company’s Chief Executive Officer. We met up with him to go inside the virtual world and learn the growth story of eXp, how they have developed a winning culture in the cloud and to find out Jason’s top success tips for agents at every career stage. Download the action guide for this episode with more links and resources at https://eliteagentelevate.com “Don’t be afraid to change – everybody who’s at our company is here because they’re not afraid of change. If you’re not in the digital business generation space… I think overwhelmingly over time, if you want to be in this business and you want to remain relevant and remain successful, you’ve got to learn to adapt with it.” Some of the topics I discussed with Jason include: How Jason’s career as an attorney-led to an interest in property development and a passion for real estate Working with founder Glenn Sanford for months before meeting in person What it took to get the company from zero to a billion-dollar IPO The evolution from “cute” technology that to a cloud powerhouse and how agents now use the cloud for productivity and efficiency What eXp sees as the opportunity in Australia The continuing strategy of attracting talent (rather than acquiring businesses) How Stanford University and the Department of the Defence also use the virtual world to meet The icon program and approach to training and developing agents The employee share program and how agents truly own the company How the company creates culture when it’s not belly-to-belly but avatar-to-avatar Jason’s actionable advice, including the need to control your fears when trying new things. Plus much, much more! Resources: Workplace by Facebook VirBELA The real estate tomato IConversation Tribes, by Seth Godin Business without borders: Inside eXp Realty by Elite Agent  Connect With Jason: Website LinkedIn Facebook Instagram  Twitter Connect with The Elite Agent Team: Twitter: @eliteagentmag Facebook:  Elite Agent Website:  EliteAgent.com Show: The Elevate Podcast YouTube: Elite Agent Magazine LinkedIn: Elite Agent Magazine Instagram: @eliteagentmag Pinterest: Elite Agent Magazine For access to Jason Gesing’s Action Guide click here Subscribe & Review the Elevate Podcast To subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.

Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER With 20 years of experience in the real estate industry working with several major brands, Lisa Pennell is currently the head of marketing for the Ray White Group, specialising in brand protection and crisis management. Download the action guide for this episode with more links and resources at https://eliteagentelevate.com “The most interesting thing about the marketing landscape is that it has changed dramatically in the last few years with the advent of digital, and obviously the internet has changed the game entirely.” Some of the topics I discussed with Lisa include: Lisa’s background with Ray White and why marketing in the group has more of a strategic business focus The real estate industry’s response to the bushfire crisis Staying on brand and Ray White’s successful foray into big campaigns, including the four key factors they pride themselves on meeting Social media marketing and how to stop yourself from falling into the trap of ‘vanity metrics’ The social media playbook and how the group supplies compelling brand content that can be customised for local markets Where great marketing ideas come from and some insight on how they manage 52 different campaigns in a year The need to ‘customise’ those campaigns for individual offices and agents The Leadership Diaries questions: including what Lisa learnt from her first job, the top quality she looks for in an employee and why working harder and smarter, not longer, makes for greater productivity Why trusting your team is one of the most important aspects of leadership. Resources: Beyond the Bricks Legacy, By James Kerr Simon Sinek (author) Ray White- ‘The Great’ campaign Ray White- ‘Great Australian Dream’ campaign Ray White- ‘Hide and Seek’ campaign  The Ray White Story: From tin shed to global brand  Sydney’s first underwater house Connect with Lisa Pennell: Website LinkedIn Facebook  Instagram  Twitter  Connect with The Elite Agent Team: Twitter: @eliteagentmag Facebook:  Elite Agent Website:  EliteAgent.com Show: The Elevate Podcast YouTube: Elite Agent Magazine LinkedIn: Elite Agent Magazine Instagram: @eliteagentmag Pinterest: Elite Agent Magazine For access to Lisa Pennells’s Action Guide click here Subscribe & Review the Elevate Podcast To subscribe on iTunes, click here To subscribe to Spotify, click hereTo subscribe on Stitcher, click here

Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER Douglas Driscoll is CEO and owner of the Starr Partners real estate group. With more than 30 offices across NSW, the group is one of Australia’s most trusted and recognised brands. Douglas has been continuously recognised for his dynamic and pioneering thought leadership in the industry for as long as we’ve known him. And he is not afraid to speak up about what he believes is true, including some of the more contentious issues in the industry that have cropped up in the last 12 months. In this podcast, we going to unpack some of those, including #metoo, lead generators, the future of property management, ‘off-market’ and humans technology.  Download the action guide for this episode with more links and resources at https://eliteagentelevate.com “It doesn’t matter whether you’re this person or Mother Teresa, you just cannot get away with saying those kinds of things. If there’s one salient point that I’d like to make today, it’s not how it was intended, it was how it’s perceived. It’s as simple as that. And if you’re not sure, just don’t say it.” Some topics I discussed with Doug include: How Doug comes up with the inspiration to write about the things that get traction among people Proptech and the great debate of machine versus human Why Doug sees “off-market” as not particularly helpful what it really means and his thoughts on a better term for it Sexual harassment in the workplace and what needs to happen in the real estate industry to stamp it out – why there needs to be a culture of no excuses The rise of lead generators/interceptors and why Doug says to upskill in digital now…and for leaders how Doug believes commission splits should work when a lead generator needs to be paid A better way of thinking about your marketing budget/expenditure which will build your own brand and profile The problem with review platforms and which platforms agents should focus on Why Doug believes the job title ‘Property Manager’ is outdated and what the ‘new world’ requires Back to basics, the importance of being hyper-local and being a content provider to your neighbourhood; leaning on others to cover your areas of weakness Some advice for eliminating distractions Why Doug doesn’t read books – what he does instead for self-improvement… Plus much much more… Resources: Download an action guide for this episode Tyrone Shum – Property Investory podcast Automated review platform – ‘endorsal.io’ Doug’s ‘Big Dog’ tenant Story Eddie Cetin: Clock’s Ticking Anti-discrimination Laws in Australia Human rights commission training Ush Dhanak on Emotional Intelligence Morning Wars Me too – Reach out Australia Real Estate Employers Federation Article: Stop using the term off-market Article: CEO warns the industry has released it’s technology intersection Foreign investors leaving investment properties vacant Don’t let your clients be fooled by auction clearance rates Connect with Doug Driscoll: Website LinkedIn Facebook  Instagram  Twitter  Connect with The Elite Agent Team: Twitter: @eliteagentmag Facebook:  Elite Agent Website:  EliteAgent.com Show: The Elevate Podcast YouTube: Elite Agent Magazine LinkedIn: Elite Agent Magazine Instagram: @eliteagentmag Pinterest: Elite Agent Magazine For access to Doug Driscoll’s Action Guide click here Subscribe & Review the Elevate Podcast To subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.