

Thought Leaders – Real Estate Re-imagined (formerly The Elevate Podcast)
Elite Agent
Thought Leaders – Real Estate Re-imagined spotlights the outside-the-box minds rewriting how property is sold, leased and managed worldwide. Host Samantha McLean, editor of Elite Agent, shares frank, inspiring conversations with real estate practitioners as well as founders and entrepreneurs from outside the industry. Expect actionable playbooks on AI-powered prospecting, climate-change resilience, brand storytelling, next-gen leadership and talent retention. Each episode distils data and tactics you can apply immediately—whether you’re chasing your first million in GCI, steering a multi-office network or craving a better work-life balance. Subscribe to reimagine what’s possible and thrive in real estate’s new era.
Episodes
Mentioned books

Jan 14, 2020 • 36min
2020 PM/Leadership Kick-off with Hannah Gill
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Last Saturday we kicked off the year from a sales perspective with Coach Claudio Encina. Today we look at the PM/Leadership angle with one of our favourite industry experts, Hannah Gill.
As the MD of one of Australia’s largest rent rolls at Independent with a team of 60 staff, Hannah has been at the forefront of change and innovation in property management for many years. She is also one half consulting firm Gill + Hooper, who are our Street MBA tour directors.In this podcast, Hannah and I talk all things property management including people, culture, rent roll growth and profitability.
Some of the topics we discussed include:
The changing expectations of staff and clients in property management and how to deal with those
Where to find new landlords and how to make the BD process more efficient
The issue of training with tight budgets
A huge shift in PM – Hannah says there is a new entrepreneurial spirit gaining traction in the industry which Hannah says is really exciting
Growth – the different strategies for ‘more doors’ or ‘more value per door’
PM Technology ‘stacks’ – the simple way to understand your tech cost ‘per property’ and profitability
The concept of change fatigue and why it could be a real problem for your team
Balancing automation, the human touch, and outsourcing
What to do before outsourcing ‘ low-value tasks’
Hannah’s approach to efficient 1:1s and motivating her team
Why Hannah is not a fan of email for relationship building!
Developing staff and keeping them engaged in the business (rather than leaving!)
Hannah’s culture playbook and how that creates leaders amongst the whole team.
Plus much much more!
Connect with Hannah Gill
Independent
Gill + Hooper
Gill + Hooper on Facebook
Gill + Hooper on Instagram
Links and Resources Mentioned
Street MBA – Book tickets
Takeaways from Street MBA Adelaide, Melbourne, Sydney, Brisbane
Hannah Gill – EPM cover story- Beyond Business Development
Richard Koch – “Action drives out thought’
Brene Brown – Daring Greatly
Simon Sinek – The Infinite Game

Jan 10, 2020 • 53min
2020 Kick-off with real estate sales coach Claudio Encina
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Coach Claudio Encina needs no introduction to Elite Agent readers and listeners, he’s been working with us pretty much from the word go, with his popular Ask the Coach column and his role as Head Coach in various rounds of sales transform.
Outside of this, he is one of Australia’s most highly regarded real estate coaches and speaks regularly at various events in and out of Australia.
For 2020, we’ve kicked off by asking Claudio some of the most pressing questions from leaders and sales professionals in the real estate industry.
In this podcast, Claudio provides actionable strategies on how to motivate your team, what to do if you’re a new agent, dialogue to handle the “off-market” conversation and much more.
Some of the topics we discussed include:
The problem of ‘copying and pasting’ one year to the next – if nothing changes, nothing changes
Why you need to definite your personal “incontestable value” to win listings along with tips on how to do it
Why you need to be clear on your customer’s journey – and what has really changed about that in recent times
What the new ‘cold-calling’ is really about, and when you can stop
Why general happiness leads to motivation with a nod to some tips from Dr Fred Grosse
How as a leader you can motivate your team, and have better 1:1s
Tips for pitching to prospective customers
How to get your mojo back if you lost it last year
The need for a higher purpose, both personally and in business
Why getting one thing right is better than doing lots of things not that well
Plus much more!
Connect with Claudio Encina
Website: https://www.claudioencina.com/
LinkedIn: https://au.linkedin.com/in/claudioencina
Facebook: https://www.facebook.com/claudio.encina.18
Instagram: https://www.instagram.com/coachclaudioencina/?hl=en
Twitter: https://twitter.com/claudiostweet?lang=en
Resources and links mentioned
Podcast episode 100 – Sam, Mark and Claudio
Links to Transform 2016, 2017, 2018, 2019
Claudio’s Ask the Coach columns
Podcast with Adam Bryant and Bobby Reynolds (Agency Central)
Dads of the Hills on Facebook by Stu Benson
Podcast with Nancy Youseff episode
Shelter real estate – Zali Reynolds

Jan 7, 2020 • 44min
How to get Matchfit in 2020: Andrew May
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How in tune are your body and brain right now – would you consider yourself to be fit for life – or what Andrew May would call being ‘Match Fit’?
If this is something aspirational for you this year, this podcast is for you.
As one of the world’s leading strategists on wellbeing, workplace performance and leadership, Andrew May thrives on helping others reach their full potential.
Andrew has helped multiple Olympic athletes achieve peak performance in a range of sports and has become the trusted coach and confidante of numerous CEOs, Senior Execs and other elite performers.
He has written two books – Flip the Switch – and the soon to be released Match Fit.
In this podcast, Andrew talks about the road to becoming match fit for 2020, along with practical tips and tactics based on science to help you perform better this year – including why you sometimes need to give your brain a rest!
Some of the topics we discussed include:
How taking ‘fat blokes for walks’ turned into becoming an elite personal trainer and peak performance coach
The importance of balancing working hard with recovery time, including why slowing down isn’t a weakness.
How interval training helps strengthen certain pathways in the body that can improve your mental performance
How to calculate your current ‘match fit’ score
Why leaders sometimes need to ‘eat first’ to be able to truly influence others
Tips on how to reduce stress including the importance of self-regulation and accountability
Why creating space in your mind is vital to doing more and being successful
Andrews’s recommendations for the ideal day, include breakfast of champions, performance carbs, cuddle time and ‘building in boredom’ – all necessary to perform at your peak…
Plus much much more
Connect with Andrew May:
Website: https://andrewmay.com
LinkedIn: https://au.linkedin.com/in/andrewmay2
Facebook:https://www.facebook.com/Andrew-May-Workplace-Performance-Coach-Author-Keynote-1632357863682310/
Instagram: https://www.instagram.com/andrewmay/?hl=en Twitter: https://twitter.com/andrewmay?lang=en.
Matchfit

Jan 2, 2020 • 38min
Gaining the competitive edge: Victoria O’Sullivan
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How did you end last year? Did you feel tired? A little run down? Did you find yourself at any time sacrificing your personal health for the sake of your business or your clients?
Today we are going to kick the decade off with a bang – focusing on your competitive edge and energy in 2020.
Our guest this week is Victoria O’Sullivan, an expert in the field of wellness who helps clients achieve their true health potential and gain a competitive edge.
Since 2007, she has logged thousands of hours helping private practice clients and has also helped more than 6,000 people improve their health (including me – you can read more about my journey here.)
She has also appeared on Channel 7’s The Morning Show, is a member of the Australian Traditional Medicine Society, and her writing and advice has featured in Cosmopolitan, Woman’s Day, Body and Soul, Women’s Health & Fitness Australia, InStyle, The Herald Sun, Fitness First, Essential Baby, The Border Mail and more.
In this podcast, Victoria encourages busy real estate agents to take care of themselves through quality health, exercise, sleep and more.
“It’s the fact that with our society now and our lifestyles, we’re just spending all day running against the tiger or slaying the tiger. So basically we need to learn how to switch the stress response off and calm down. That’s where things like meditation and exercising and doing things like interval training where you just burn off stress in the body is really, really important for energy and mental alertness and also mood and anxiety.”
Download the action guide for this episode with more links and resources at https://eliteagentelevate.com
Some Topics We Discussed Include:
Maximising your productivity through your personal health
Why 92 per cent of people don’t keep their new year’s resolutions and how you can be part of the 8 per cent that do
Why Victoria thinks counting calories is the worst health advice she’s heard if your goal is to improve body composition
The connection between your brain and your digestive system and how this affects mood, behaviour and even weight
How to live longer by pushing out your life/health span and why managing your stress levels is so important
An explanation of the ‘concept of autophagy’ and why Victoria believes intermittent fasting works for things like detoxification and weight loss
Starting at the basics, making a plan and continuing through tough times (including early starts and rainy days)
Where to start with common wellness goals in 2020 (quitting drinking, losing weight, performing better, detoxing, maintaining energy and focus)
What to do if you think you don’t have the ‘time’ to be healthy.
Plus much, much more!
Connect with Victoria:
Website: https://victoriaosullivan.com.au/ (download her 7-day kickstart plan)LinkedIn: https://au.linkedin.com/in/victoriaosullivanFacebook https://www.facebook.com/victoriaosullivan.naturopath/Twitter https://twitter.com/naturopath01?lang=en
Connect with The Elite Agent Team:
Twitter: @eliteagentmagFacebook: Elite AgentWebsite: EliteAgent.comPodcast: The Elevate PodcastYouTube: Elite Agent MagazineLinkedIn: Elite Agent MagazineInstagram: @eliteagentmagPinterest: Elite Agent Magazine

Dec 20, 2019 • 49min
A “Useful Belief” review of 2019 in real estate: Chris Helder, Mark Edwards, Samantha McLean
“It is a time of complete overwhelm for a lot of right now. It’s more important than ever that we have discussions around the stuff that actually counts and the stuff that actually doesn’t count – because there’s a lot of people spending a lot of time right now working on things that don’t actually matter.”
– CHRIS HELDER
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Chris Helder is a business communication expert and master storyteller whose presentations have radically transformed how thousands of people worldwide communicate with clients, customers, colleagues, staff and teams. He has been a professional speaker for 18 years and has done over 2,450 presentations around the world.
He is the bestselling author of three books The Ultimate Book of Influence which has been published in five languages, Useful Belief, which is one of the highest-selling Australian business books of all time and Cut The Noise, which is about achieving better results with greater focus.
As our final podcast of 2019, we invite you to come along with Chris plus Elite Agent publisher Mark Edwards, for an entertaining (yet still educational!) journey as we farewell 2019 and say hello to the new decade, which Chris says should be the “time of our lives.”
Month by month we recap the good, bad, ugly and most importantly useful takeaways of 2019:
The year that was, covering not only real estate but the environment, societal changes and even Queen Elizabeth gets a mention!
Chris explains why positive thinking doesn’t work and the theory behind his method of useful belief
From ‘climate emergency’ to ‘banking emergency’ and the effects of the Royal Commission on the industry
What agents will need to be mindful of in the upcoming ‘roaring 20s’
The co-living, build to rent trend, the subscription economy and why that presents great opportunities in property management
The need for agents to have someone who is a digital master in the office (no exceptions!)
Chris explains how he keeps his energy up and why everything is ultimately an energy game
Why breaking down the ‘e-pong’ in the office will bring you better relationships
How reviews can reduce your ad cost and the best way to ask someone for a review
What customers will really want in 2020 from an agent and the four words that should drive your business.
Download the action guide for this episode with more links and resources at https://eliteagentelevate.com
Connect with Chris Helder:
Website: www.chrishelder.comFacebook: https://www.facebook.com/chrishelderspeaker Instagram: https://www.instagram.com/chrishelder/?hl=en Twitter: https://twitter.com/helderchris?lang=en
Connect with the Elite Agent Team:
Twitter: @eliteagentmag
Facebook: Elite Agent
Website: EliteAgent.com
Show: The Elevate Podcast
YouTube: Elite Agent Magazine
LinkedIn: Elite Agent Magazine
Instagram: @eliteagentmag
Pinterest: Elite Agent Magazine

Dec 17, 2019 • 35min
Building an audience to generate leads: Samantha McLean and Mark Edwards
“If someone gives you their email address they’re letting you into their very personal space and you need to respect that.” – Samantha McLean
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In today’s digital age, real estate agents have a plethora of tools that can help you build a database of highly-motivated consumers.
Knowing how to convert these people into genuine leads or paying customers will be an important skill moving through to 2020.
But there is a big difference between ‘building an audience’ and ‘nurturing a database’.
Here, we’ll look at some ideas that can help you build an email list with ideas on how to capture leads on your website, how to gain attention on social media and some of the tools that we use for things like cold outreach (as opposed to letterbox dropping).
Download the action guide for this episode with more links and resources at https://eliteagentelevate.com
In this episode, Samantha and Mark expand on the article 29 ways to build your database and break down:
The need for agents to get familiar with the digital marketing space, particularly relating to email marketing
The journey from audience to database to customer
The key tools to help you build an audience and a database, including differentiating between the two
With a database, is bigger, better?
The best tools to communicate with your audience, including some you may not have heard about
The need to have one view of the customer
What’s hot in social media, including how to create “scroll-stopping” images
Creating simple content to gain authority (Gary Vaynerchuk style)
What’s working in community marketing, including the need to be authentic
Blogging – do you need to do it, a tip to simplify writing content and what to do if you have writer’s block.
Connect with The Elite Agent Team:
Twitter: @eliteagentmagFacebook: Elite AgentWebsite: EliteAgent.comShow: The Elevate PodcastYouTube: Elite Agent MagazineLinkedIn: Elite Agent MagazineInstagram: @eliteagentmagPinterest: Elite Agent Magazine

Dec 13, 2019 • 53min
What I learned at Harvard University about negotiation: Pancho Mehrotra
“It seems we are so fixated on more and more and more that we can’t celebrate what we are actually achieving.” – Pancho Mehrotra
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Pancho Mehrotra is the CEO of Frontier Performance and an expert in communication, influence and the psychology of selling.
In this podcast, you are going to hear how Pancho has learnt to celebrate wins and analyse loss, how the Harvard mantra influenced his negotiation strategy, a guide to achieving the fee you’re worth and more.
This is a fascinating chat that touches on so many mindset issues faced by agents – and the solutions that go with them.
In this episode Samantha and Pancho discuss:
How society’s fixation on wanting ‘more’ prevents us from celebrating success
The difference between information and influence
One thing you can do to create great relationships with anyone
Handling pressure situations and getting the negative committee in your head to shut up
Pancho’s trip to Harvard University and what he learnt studying with some of the world’s best professors and minds
The two aspects of the ‘fear’ emotion – and how to deal with them using the six hat principle
Social media and its ability to feed delusions rather than reality
How we can overcome negative thinking patterns (because they are normal for all of us).
Download the action guide for this episode with more links and resources at https://eliteagentelevate.com
Connect with Pancho:
Website: www.frontierp.com.auLinkedIn: https://au.linkedin.com/in/panchomehrotra-sales-trainerFacebook https://www.facebook.com/Frontier-Performance-2117791358272454/
Connect with The Elite Agent Team:
Twitter: @eliteagentmag
Facebook: Elite Agent
Website: EliteAgent.com
Show: The Elevate Podcast
YouTube: Elite Agent Magazine
LinkedIn: Elite Agent Magazine
Instagram: @eliteagentmag
Pinterest: Elite Agent Magazine

Dec 10, 2019 • 32min
Bolstering productivity and customer service: David Holman
“I think the biggest gain in productivity, is to create that level of collaboration and to create the spaces that really allow people to have those key conversations, meet each other and start talking about what they’re doing in their day, their work and hopefully then say how can we help each other be better?” – David Holman
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David Holman’s career began in New Zealand, initially in banking and then later moving across into the energy industry. In the early 2000s David moved to Australia to discover new opportunities, bringing with him his knowledge and passion for business development, whilst maximising shareholder value.
Gaining invaluable experience across multiple roles working for leading Australian energy retailers, he understands these regulated industries and the need to stay ahead of the game.
David currently looks after a dynamic team of over 1100, located in the iconic Bryant & May building in Melbourne. As the Chief Executive Officer of Direct Connect he knows that in a highly competitive industry involving real estate, it is important to understand customers and continue to evolve with technology.
Download the action guide for this episode with more links and resources at https://eliteagentelevate.com
In this episode Samantha and David discuss:
The quirky features in the Direct Connect office and how they bolster productivity
We take a look at David’s background, including what his first job in a supermarket deli taught him that’s still relevant today
The big energy trends that have gained serious momentum in 2019, including consumer demands for renewable energy
The ever-escalating demands to create the ideal customer experience
The role of technology and the push towards a “one-click move”
David’s key advice for new leaders.
Connect with David:
Website: https://www.directconnect.com.au/LinkedIn: https://au.linkedin.com/in/david-holman-67b32624Facebook https://www.facebook.com/directconnectaustraliaInstagram https://instagram.com/directconnectau?igshid=uy9tkl45kayoTwitter https://twitter.com/directconnectAU
Connect with The Elite Agent Team:
Twitter: @eliteagentmag
Facebook: Elite Agent
Website: EliteAgent.com
Show: The Elevate Podcast
YouTube: Elite Agent Magazine
LinkedIn: Elite Agent Magazine
Instagram: @eliteagentmag
Pinterest: Elite Agent Magazine

Dec 6, 2019 • 36min
Thriving in your first year of real estate: Ryan Smith
“If I knocked on 100 doors and 99 said no it didn’t really bother me.” – Ryan Smith
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Realmark Rookie of the Year, Ryan Smith believes in integrity, energy, hard work and creative service in every facet of life, not just real estate.
An exceptional sportsman, who represented WA in football and golf, Ryan joined Realmark Urban as a sales associate about 14 months ago.
He is also the owner of two Stadium Fitness gyms and the founder of digital marketing agency Hybrid Revenues, as well as being an investor in a restaurant food chain in Cambodia.
Download the action guide for this episode with more links and resources at https://eliteagentelevate.com
In this episode Samantha and Ryan discuss:
Ryan’s first year in real estate, including his sudden “sink or swim” moment and how he got his first sale
The biggest challenges Ryan has faced and the important lesson he learnt early on
How to get started in door-knocking
Marketing trends, growing a social media presence and why video is best
How Ryan’s sporting background (he represented WA in both golf and football) has helped him in real estate
Advice for new agents, including the importance of being real
Planning for 2020 and Ryan’s five-year plan.
Connect with Ryan:
Website: ryansmith.realmark.com.auLinkedIn: https://au.linkedin.com/in/ryan-smith-193374138Facebook https://www.facebook.com/SellitwithSmithInstagram https://www.instagram.com/smithteamrealmark/
Connect with The Elite Agent Team:
Twitter: @eliteagentmag
Facebook: Elite Agent
Website: EliteAgent.com
Show: The Elevate Podcast
YouTube: Elite Agent Magazine
LinkedIn: Elite Agent Magazine
Instagram: @eliteagentmag
Pinterest: Elite Agent Magazine

Dec 3, 2019 • 46min
Embracing online auctions: David Scholes
“What is most important is for an agent not to be scared to do something different. Not to be scared to approach an owner with a bold new plan … to differentiate themselves. Be adventurous enough to do something different because, I promise you, owners that have to select an agent are not going to be fazed by a person who puts something new in front of them.” – David Scholes
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David Scholes commenced work in rural Australia conducting stock and station auctions. He moved to Sydney in the early 1990s to concentrate on what he has since come to successfully specialise in – auctioning residential and commercial real estate.
David now conducts about 1,000 auctions annually in Sydney, Brisbane and Melbourne. His regular clients also include major financial institutions as well as some of the largest and most respected names in the Australian corporate and property sectors. In recognition of David’s continued support to the Real Estate Industry, he was awarded the REINSW highest and most coveted award – The Prestigious Woodrow Weight Award.
Download the action guide for this episode with more links and resources at https://eliteagentelevate.com
In this episode Samantha and David discuss:
David’s journey into real estate and career highlights
What SoldOnline does, its scope and future
The psychology of online auctions and an agents role in online auctions
The future of auctions
David’s history with technology and what David wishes real estate agents knew.
Connect with David Scholes:
Website: www.soldonline.com.auLinkedIn: https://au.linkedin.com/in/davidscholesFacebook https://www.facebook.com/soldonline.au/Instagram https://instagram.com/soldonlineaus?igshid=tra1y0nijcavTwitter https://twitter.com/soldonlinecomau
Connect with The Elite Agent Team:
Twitter: @eliteagentmag
Facebook: Elite Agent
Website: EliteAgent.com
Show: The Elevate Podcast
YouTube: Elite Agent Magazine
LinkedIn: Elite Agent Magazine
Instagram: @eliteagentmag
Pinterest: Elite Agent Magazine