Thought Leaders – Real Estate Re-imagined (formerly The Elevate Podcast)

Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER The author of best-selling book Investing in the US: The Ultimate Guide to US Real Estate, Reed Goossens quit his safe engineering job in Australia to move halfway across the globe to change his life and chase a dream in the US in 2012.  With limited funds, no investing experience, and no established network, Reed went from purchasing a small duplex for $38,000 to start his own investing real estate firm, Wildhorn Capital.  Reed now syndicates large multi-million dollar commercial real estate deals across the US. He has also achieved financial freedom and has taken control of his life. Download the action guide for this episode with more links and resources at https://eliteagentelevate.com “I didn’t know if I was going to get a job and I might have to move back to Australia, but I was OK with that risk. I was throwing caution in the wind and giving this a go, because the biggest thing that I would fear is regret that when I wake up, when I’m 70 years of age, I’d be like, geez, I wish I’d given that a go.” Some of the topics I discussed with Reed include: How Reed went from an Aussie engineer to his dream real estate dream job in the US Reed explains syndicated real estate – sometimes known as REITs – and how he grew his business Building a brand or business with the six Ps – professionalism, pitch, practice, profile, platform and patience and advice for how your personal marketing plan can tick each of them off How to network in a new country, city or place (Reed explains what he did and how it worked) Reed’s top tips for achieving and retaining success. Resources: Rich Dad, Poor Dad, by Robert Kiyosaki Investing in the US: The Ultimate Guide to US Real Estate, by Reed Goossens 10,000 Miles to the American Dream: Our Story of Financial Freedom by Bryce Robertson, John Carney, Kevin Dhillon, Reed Goossens, Ben Gray, Geremy Heath, Mark Huang and Tim Manson Key Person of Influence by Daniel Priestley Ego is the Enemy: The Fight to Master Our Greatest Opponent by Ryan Holiday Slack Google Drive SmartSheet Zoom Rev Understanding Real Estate Syndication: The Basics by Greg Barrett The ultimate guide to real estate syndication by Sylvia Shalhout Connect with Reed Goossens: Website LinkedIn Facebook Instagram Twitter Connect with The Elite Agent Team: Twitter: @eliteagentmag Facebook:  Elite Agent Website:  EliteAgent.com Show: The Elevate Podcast YouTube: Elite Agent Magazine LinkedIn: Elite Agent Magazine Instagram: @eliteagentmag Pinterest: Elite Agent Magazine For access to Reed Goossen’s Action Guide click here Subscribe & Review the Elevate Podcast To subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.

Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER Josh Tesolin is a man on a mission. A $3 million mission. In just his third year in the real estate industry the Australian Real Estate Sales Manager and Auctioneer is aiming to sell more than 150 properties and write more than $3 million GCI.  It’s not an impossible task for the Quakers Hill area specialist, who wrote $1 million in his first year in the game and pushed that to more than $2 million last year. Hear the RateMyAgent Agent of The Year for Quakers Hill reveal how he got started in real estate and his top tips to help agents, especially young ones just starting out, become as successful as he has. Download the action guide for this episode with more links and resources at https://eliteagentelevate.com “If you brand yourself, if you’re on Facebook, you’re doing letterbox drops, you’re out there talking to people, you’re hitting the expired listings, you’re door knocking around just listed and just sold properties- you will get traction.” Some of the topics I discussed with Josh include: How an ambitious young man who didn’t finish university found his feet in real estate despite one false start How Josh leveraged his very first sale to lead to dozens more What Josh did to boost his marketing efforts with dramatic success How to stand out in a crowd of agents, including Josh’s quirky fashion statements and how his suits help him win listings. Josh’s top tips for closing at listing presentations and his remarkably simple yet highly effective move for getting vendors to sign on the dotted line Generating reviews, testimonial videos and which platforms Josh prefers Josh reveals his top three marketing tips, including the social media platform he gains most traction on Advice Josh would give to his slightly younger self if he started out in real estate all over again. Resources: How Josh Tesolin is building his profile Connect with Josh Tesolin: Website LinkedIn Instagram Facebook Connect with The Elite Agent Team: Twitter: @eliteagentmag Facebook:  Elite Agent Website:  EliteAgent.com Show: The Elevate Podcast YouTube: Elite Agent Magazine LinkedIn: Elite Agent Magazine Instagram: @eliteagentmag Pinterest: Elite Agent Magazine For access to Josh Tesolin’s Action Guide click here Subscribe & Review the Elevate Podcast To subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.

Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER Robert Cialdini’s best-selling book Influence talks about six factors that can help you sell anything to anyone. In case you need a quick recap – they are reciprocity, consistency, social proof, liking, authority and scarcity. What works in the offline – or person to person world – also works with your website according to Greg Merrilees Director of Studio1Design.com. And Greg is incredibly passionate about good looking website design that gets results. Over the past few years, Studio1 has custom-designed more than 1,500 websites for some high-level internet marketers including Kevin Rogers, Perry Marshall, Jordan Harbinger, James Schramko, Chris Ducker and Ezra Firestone. He’s even designed a website for Frank Oz, The voice of Yoda, Miss Piggy, other Muppets and Sesame Street characters. In this podcast, we unpack with Greg the important things for great website design – and how to start building relationships with people that visit your website – before you even meet them! Download the action guide for this episode with more links and resources at https://eliteagentelevate.com “What you want to do is show that you’re an authority without being the hero, right? You want to lead with value: the free guide, the free appraisal, free whatever… You need to solve their problems, but then you want to back it up with social proof as well! Some of the topics I discussed with Greg include: The backstory to Elite Agent’s Peace, Love and Real Estate T-shirt and how Greg went from designing logos and Tshirts to being website designer to some serious online businesses The three key things for great website design – clarity, strategy, persuasion and what you can do to improve each of these things How Robert Cialdini’s principles of influence (authority, social proof, liking, reciprocity, scarcity, consistency) apply to website design with some actionable strategies for incorporating all six into your website Why you need a thank-you page for subscribers and how to start building relationships with them immediately How to choose a website designer and what to expect during the redesign process. The importance of case studies and good copywriting The things you should not have on your home page at all  The problems with pop-ups, guilt trips and image sliders Actions for your business to take to start getting improved results right away. Resources: Influence by Robert Cialdini Don’t Make Me Think! by Steve Krug OpinMonster Connect With Greg Merrilees: Website LinkedIn Facebook Instagram  Twitter Connect with The Elite Agent Team: Twitter: @eliteagentmag Facebook:  Elite Agent Website:  EliteAgent.com Show: The Elevate Podcast YouTube: Elite Agent Magazine LinkedIn: Elite Agent Magazine Instagram: @eliteagentmag Pinterest: Elite Agent Magazine For access to Greg Merrilees Action Guide click here Subscribe & Review the Elevate Podcast To subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.

Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER Today, we are talking to Adam Franklin – who is the author of Web Marketing That Works – an Amazon #1 bestseller. He is a professional speaker, university lecturer and CEO of Bluewire Media – which he co-founded in 2005. His blog was named Australia’s #1 business blog and his podcast was named #9 on Entrepreneur magazine’s top marketing podcasts. Adam’s work has featured in Forbes, Huffington Post, Entrepreneur, The Australian, and the Sydney Morning Herald. Adam helps advisory and consulting businesses win high-value clients via LinkedIn. He teaches thousands of students via his online courses and coaching programs and his weekly ‘Bluewire News’ email goes out to more than 32,000 professionals worldwide. Download the action guide for this episode with more links and resources at https://eliteagentelevate.com “The reach that we’re seeing on LinkedIn at the moment is significantly higher than that exact same piece of content published on Instagram or Facebook. And so that’s why I believe that LinkedIn is a huge opportunity for 2020.” Some of the topics we discussed with Adam include: Growing popularity of LinkedIn and how it can boost business connections and relationships. Tips on how best to start a LinkedIn page including top headline mistakes to avoid; importance of up to date headshots; optimising your profile’s “About” section; and adding both sales results and fun personal details. LinkedIn’s social etiquette and how to ensure you are not pestering or annoying people while still connecting through “human” conversations. New and different ways to attract the best possible attention. Suggestions on how much time to spend on LinkedIn and favourite tools to decrease distractions and increase productivity. Connect with Adam Franklin: Website:  https://www.bluewiremedia.com.au/speakersLinkedIn: https://www.linkedin.com/in/adamfranklin/?originalSubdomain=auFacebook https://www.facebook.com/AdamFranklinSpeaker/Instagram https://www.instagram.com/adam_franklin/Twitter https://twitter.com/franklin_adam?lang=en Connect with The Elite Agent Team: Twitter: @eliteagentmagFacebook:  Elite AgentWebsite:  EliteAgent.comShow: The Elevate PodcastYouTube: Elite Agent MagazineLinkedIn: Elite Agent MagazineInstagram: @eliteagentmagPinterest: Elite Agent Magazine

Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER Do you know what your Effective Hourly Rate (EHR)? For employees, it’s pretty simple, but if you are a business owner it’s a little harder to calculate! It’s also a core principle that James Schramko’s book Work Less, Make More builds upon to get you using your time more effectively to fund the lifestyle that you want to live – and is something you will learn more about directly from James by listening into this podcast. If you haven’t heard of James Schramko before, he is an online business coach from Manly, Sydney. He currently owns and runs two online business coaching communities. In his ten years as a business coach, he has helped over 3,000 of his students create and maintain six, seven and eight-figure businesses. Before this James was a General Manager at Mercedes-Benz. He made a six-figure income but was stressed by the demands of his job, wanting the time and financial freedom he could see their top-level clients enjoying. Putting in many hours on the internet after work, he eventually made enough to quit Mercedes-Benz and go into online business full-time. Since then, James has grown his coaching communities into multi-million dollar businesses – and runs his own business a personal input of just 20 hours a week. In this podcast, James talks about some of the similarities between the car industry and the real estate industry, some of the trends in the online business space that real estate businesses can leverage and why you need to continually look outside for inspiration. “Definitely look outside your industry and see what other people are doing. Cross-pollinate best practice from somewhere else. The problem with the real estate industry is the real estate industry. When I was in the car industry, the problem with the car industry was the car industry. They just did everything the same, homogenised… “And when I started bringing ideas from outside the industry, it was very fresh. We were able to transform things in the same market as all the other dealerships.” Some of the topics I discussed with James include: How to calculate your effective hourly rate and how that relates to tasks you should outsource Why you need to look outside the industry for ideas instead of continuing to do things in the same place How you might look at different types of adjacent revenue or online business models to grow new revenue streams in the future Tips for what real estate professionals should be doing now The need to ‘nurture’ leads you might get at open homes to build relationships rather than going straight for the close Practical tips for managing your social media One of the best ways to communicate with clients right now Plus much much more! Connect with James Schramko: Website: www.superfastbusiness.comPodcast: https://www.superfastbusiness.com/list-all/LinkedIn: https://au.linkedin.com/in/jamesschramkoFacebook https://www.facebook.com/JamesSchramkoPage/Instagram https://www.instagram.com/jamesschramko/?hl=enTwitter https://twitter.com/jamesschramko?lang=en

Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER If the database you’d built for years was hacked and destroyed, would it be the end of the world? Or could you replicate most of your data fairly quickly using other more modern ways of gathering data? Futurist Gihan Perera, in this podcast, throws down the challenge to innovate – particularly in relation to startups that may not have the same assets, resources and strengths as you do. If they don’t need them, do you? How can you take advantage of younger talent in your business? How can you remove experiences that are slow, bumpy and unpleasant for your customers? “The opposite of fast, free and flat is slow, bumpy, and expensive. So if you want to know the biggest potential disruption points in your business and in the industry as a whole look at what is slow, bumpy or expensive…” – Gihan Perera Some of the topics we discussed include: How ‘starting from scratch thinking’ can give you a competitive advantage over would-be disruptors Why ‘disruption’ does not have to have a negative meaning Why not all change is disruptive or negative – change is something the younger generation in your business actually enjoys! A framework to brainstorm with the team and get your business “fit for the future”. Testing what you know to be true – and avoiding what Gihan calls the “zone of delusion” – where experienced people no longer question what they believe, regardless of the evidence around them Critically looking at the tools you currently use – would you replace them with something different if you had to start over? The concept of ‘reverse mentoring’ and why you should give it a try… Plus much much more! Connect with Gihan Perera Website: https://gihanperera.com/ Twitter: @gihanperera

Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER Last Saturday we kicked off the year from a sales perspective with Coach Claudio Encina. Today we look at the PM/Leadership angle with one of our favourite industry experts, Hannah Gill. As the MD of one of Australia’s largest rent rolls at Independent with a team of 60 staff, Hannah has been at the forefront of change and innovation in property management for many years. She is also one half consulting firm Gill + Hooper, who are our Street MBA tour directors.​​​In this podcast, Hannah and I talk all things property management including people, culture, rent roll growth and profitability. Some of the topics we discussed include: The changing expectations of staff and clients in property management and how to deal with those Where to find new landlords and how to make the BD process more efficient The issue of training with tight budgets A huge shift in PM – Hannah says there is a new entrepreneurial spirit gaining traction in the industry which Hannah says is really exciting Growth – the different strategies for ‘more doors’ or ‘more value per door’ PM Technology ‘stacks’ – the simple way to understand your tech cost ‘per property’ and profitability The concept of change fatigue and why it could be a real problem for your team Balancing automation, the human touch, and outsourcing What to do before outsourcing ‘ low-value tasks’ Hannah’s approach to efficient 1:1s and motivating her team Why Hannah is not a fan of email for relationship building! Developing staff and keeping them engaged in the business (rather than leaving!) Hannah’s culture playbook and how that creates leaders amongst the whole team. Plus much much more! Connect with Hannah Gill Independent Gill + Hooper Gill + Hooper on Facebook Gill + Hooper on Instagram Links and Resources Mentioned Street MBA – Book tickets Takeaways from Street MBA Adelaide, Melbourne, Sydney, Brisbane Hannah Gill – EPM cover story- Beyond Business Development Richard Koch – “Action drives out thought’ Brene Brown – Daring Greatly Simon Sinek – The Infinite Game

Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER Coach Claudio Encina needs no introduction to Elite Agent readers and listeners, he’s been working with us pretty much from the word go, with his popular Ask the Coach column and his role as Head Coach in various rounds of sales transform. Outside of this, he is one of Australia’s most highly regarded real estate coaches and speaks regularly at various events in and out of Australia. For 2020, we’ve kicked off by asking Claudio some of the most pressing questions from leaders and sales professionals in the real estate industry. In this podcast, Claudio provides actionable strategies on how to motivate your team, what to do if you’re a new agent, dialogue to handle the “off-market” conversation and much more. Some of the topics we discussed include: The problem of ‘copying and pasting’ one year to the next – if nothing changes, nothing changes Why you need to definite your personal “incontestable value” to win listings along with tips on how to do it Why you need to be clear on your customer’s journey – and what has really changed about that in recent times What the new ‘cold-calling’ is really about, and when you can stop Why general happiness leads to motivation with a nod to some tips from Dr Fred Grosse How as a leader you can motivate your team, and have better 1:1s Tips for pitching to prospective customers How to get your mojo back if you lost it last year The need for a higher purpose, both personally and in business Why getting one thing right is better than doing lots of things not that well Plus much more! Connect with Claudio Encina Website: https://www.claudioencina.com/ LinkedIn: https://au.linkedin.com/in/claudioencina Facebook: https://www.facebook.com/claudio.encina.18  Instagram: https://www.instagram.com/coachclaudioencina/?hl=en  Twitter: https://twitter.com/claudiostweet?lang=en Resources and links mentioned Podcast episode 100 – Sam, Mark and Claudio Links to Transform 2016, 2017, 2018, 2019  Claudio’s Ask the Coach columns Podcast with Adam Bryant and Bobby Reynolds (Agency Central) Dads of the Hills on Facebook by Stu Benson Podcast with Nancy Youseff episode Shelter real estate – Zali Reynolds

Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER How in tune are your body and brain right now – would you consider yourself to be fit for life – or what Andrew May would call being ‘Match Fit’? If this is something aspirational for you this year, this podcast is for you. As one of the world’s leading strategists on wellbeing, workplace performance and leadership, Andrew May thrives on helping others reach their full potential.  Andrew has helped multiple Olympic athletes achieve peak performance in a range of sports and has become the trusted coach and confidante of numerous CEOs, Senior Execs and other elite performers. He has written two books – Flip the Switch – and the soon to be released Match Fit. In this podcast, Andrew talks about the road to becoming match fit for 2020, along with practical tips and tactics based on science to help you perform better this year – including why you sometimes need to give your brain a rest! Some of the topics we discussed include: How taking ‘fat blokes for walks’ turned into becoming an elite personal trainer and peak performance coach The importance of balancing working hard with recovery time, including why slowing down isn’t a weakness. How interval training helps strengthen certain pathways in the body that can improve your mental performance How to calculate your current ‘match fit’ score Why leaders sometimes need to ‘eat first’ to be able to truly influence others Tips on how to reduce stress including the importance of self-regulation and accountability Why creating space in your mind is vital to doing more and being successful Andrews’s recommendations for the ideal day, include breakfast of champions, performance carbs, cuddle time and ‘building in boredom’ – all necessary to perform at your peak… Plus much much more Connect with Andrew May: Website: https://andrewmay.com LinkedIn: https://au.linkedin.com/in/andrewmay2 Facebook:https://www.facebook.com/Andrew-May-Workplace-Performance-Coach-Author-Keynote-1632357863682310/ Instagram: https://www.instagram.com/andrewmay/?hl=en Twitter: https://twitter.com/andrewmay?lang=en. Matchfit

Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER How did you end last year? Did you feel tired? A little run down? Did you find yourself at any time sacrificing your personal health for the sake of your business or your clients? Today we are going to kick the decade off with a bang – focusing on your competitive edge and energy in 2020. Our guest this week is Victoria O’Sullivan, an expert in the field of wellness who helps clients achieve their true health potential and gain a competitive edge. Since 2007, she has logged thousands of hours helping private practice clients and has also helped more than 6,000 people improve their health (including me – you can read more about my journey here.) She has also appeared on Channel 7’s The Morning Show, is a member of the Australian Traditional Medicine Society, and her writing and advice has featured in Cosmopolitan, Woman’s Day, Body and Soul, Women’s Health & Fitness Australia, InStyle, The Herald Sun, Fitness First, Essential Baby, The Border Mail and more. In this podcast, Victoria encourages busy real estate agents to take care of themselves through quality health, exercise, sleep and more. “It’s the fact that with our society now and our lifestyles, we’re just spending all day running against the tiger or slaying the tiger. So basically we need to learn how to switch the stress response off and calm down. That’s where things like meditation and exercising and doing things like interval training where you just burn off stress in the body is really, really important for energy and mental alertness and also mood and anxiety.” Download the action guide for this episode with more links and resources at https://eliteagentelevate.com Some Topics We Discussed Include: Maximising your productivity through your personal health Why 92 per cent of people don’t keep their new year’s resolutions and how you can be part of the 8 per cent that do Why Victoria thinks counting calories is the worst health advice she’s heard if your goal is to improve body composition The connection between your brain and your digestive system and how this affects mood, behaviour and even weight How to live longer by pushing out your life/health span and why managing your stress levels is so important An explanation of the ‘concept of autophagy’ and why Victoria believes intermittent fasting works for things like detoxification and weight loss Starting at the basics, making a plan and continuing through tough times (including early starts and rainy days) Where to start with common wellness goals in 2020 (quitting drinking, losing weight, performing better, detoxing, maintaining energy and focus) What to do if you think you don’t have the ‘time’ to be healthy. Plus much, much more! Connect with Victoria: Website: https://victoriaosullivan.com.au/ (download her 7-day kickstart plan)LinkedIn: https://au.linkedin.com/in/victoriaosullivanFacebook https://www.facebook.com/victoriaosullivan.naturopath/Twitter https://twitter.com/naturopath01?lang=en Connect with The Elite Agent Team: Twitter: @eliteagentmagFacebook:  Elite AgentWebsite:  EliteAgent.comPodcast: The Elevate PodcastYouTube: Elite Agent MagazineLinkedIn: Elite Agent MagazineInstagram: @eliteagentmagPinterest: Elite Agent Magazine