Thought Leaders – Real Estate Re-imagined (formerly The Elevate Podcast)

COVID-19 infection rates have drastically dropped around the country but that doesn’t mean the real estate industry can breathe a sigh of relief. In fact, some of the challenges are just beginning, REIA president Adrian Kelly believes. In this episode of the Elevate podcast, Adrian expresses concern that sales volumes are down between 20 and 40 per cent, and could drop further as the impact of job losses creates a domino effect from the low end of the market to the high end. He says the upcoming end of non-eviction periods present a drastic new set of hurdles for tenants, landlords and property managers as rent and mortgage repayments are reintroduced. Adrian also delves into the problems landlords are facing with insurers and why offering tenants rent reductions could work against them. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER In this episode Samantha and Adrian also discuss: How Adrian first heard of COVID-19, when he knew it was going to hit the real estate industry hard and what he sees as the biggest issues, especially for tenants. The pros and cons of the Federal Government stimulus packages for real estate and how and why the REIA influenced the introduction of the JobKeeper turnover test. The impact of COVID-19 on the Minimum Income Threshold Amount for commission-only agents and what the REIA is doing to help rectify the hardships caused. What the new HomeBuilder grant means for real estate. The potential changes to stamp duty and why Adrian believes GST alterations would be better and fairer. Leadership lessons to come from the COVID-19 crisis, including the number one thing real estate agents learnt. Connect with Adrian: WebsiteFacebook Resources  REIA Awards for Excellence cancelled (March 23, 2020)REIA president Adrian Kelly calls on stakeholders to step up over rent relief (March 31, 2020)REIA president speaks out in support of the real estate industry (April 5, 2020)REIA seeks award variation from Fair Work to keep industry employed (April 6, 2020)REIA backs Government’s COVID-19 tracing app (April 22, 2020)Caution for building stimulus package (May 31, 2020)REIA welcomes Federal Government Housing Stimulus package  (June 4, 2020) Connect with The Elite Agent Team: Twitter: @eliteagentmagFacebook:  Elite AgentWebsite:  EliteAgent.comShow: The Elevate PodcastYouTube: Elite Agent MagazineLinkedIn: Elite Agent MagazineInstagram: @eliteagentmagPinterest: Elite Agent Magazine Subscribe & Review the Elevate PodcastTo subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.

Have you ever wondered how the best agents stay on top even during the toughest of times? Where do they find listings when no one is selling, how do they grow their business in times of economic uncertainty and what do they do to stay so unflappable when the world seems to be spinning in a different direction? In this episode of Elevate we pick the brains of one of the nation’s best negotiators – Gavin Rubinstein – to see how he has been travelling during the Covid-19 crisis. Having started his own business last year, Gavin is the first to admit the crisis has thrown a major spanner in the works but his “never give up” attitude and positive mindset mean he’s still at the top of his game and selling properties at a premium. In this podcast, Gavin reveals how he is continuing to motivate himself and his team during challenging times, the methods he has used to grow The Rubinstein Group and how he has changed his approach to selling to ensure his clients are 100 per cent comfortable, confident and cared for during a sales campaign. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER In this episode we discuss: The impact of the COVID-19 crisis on agents, sellers and buyers, including how Gavin has managed workplace and social distancing restrictions at the office Motivating and growing his team during the crisis, welcoming Patrick Cosgrove and his brother Jarryd to the group How he has created and maintained a high-performance, collaborative culture in the team Realistic versus delusional goal setting and why getting it wrong can harm your momentum What studying the NBA can teach real estate agents, including the importance of getting back up when you get struck down Meeting clients needs and how following their lead on which sale method to use helps you keep them anchored and positive Gavin and the team’s changed approach to content and social media and how they’ve pivoted under COVID-19 conditions Gavin talks about his USP, what differentiates him from other agents Gavin’s experiences with online auctions, expressions of interest, off-market and working with buyers agents Dialogue with potential buyers in the off-market world, and sellers in the event of a price reduction The positives to come out of the COVID-19 crisis – there’s always a silver lining! Resources: Episode 99 of Elevate- What Gavin Rubinstein did next Our podcast with Mark McLeod Mark McLeod author archive on Elite Agent Our podcast with Lisa Novak Connect with Gavin: WebsiteLinkedInFacebookInstagram Connect with The Elite Agent Team: Twitter: @eliteagentmagFacebook:  Elite AgentWebsite:  EliteAgent.comShow: The Elevate PodcastYouTube: Elite Agent MagazineLinkedIn: Elite Agent MagazineInstagram: @eliteagentmagPinterest: Elite Agent Magazine Subscribe & Review the Elevate PodcastTo subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.

Earlier this year I was watching some highlight videos from Inman Connect NYC – just looking to see what’s new in real estate and technology. I was intrigued by a presentation by digital guru and Issuu CEO Joe Hyrkin. He was on a panel session discussing how realtors in the US are finding new audiences and amplifying their marketing across Issuu through the use of smart content creation and simple digital distribution. So I sought him out. We’ve always known Issuu to be for magazines. In fact, you’ll find a number of back issues of Elite Agent and EPM on the platform. However, with the Issuu platform getting more than 100 million unique views per month there are a growing number of savvy of realtors in the US using Issuu to amplify their personal brand and property marketing – finding audiences beyond the traditional and repurposing their content (images, brochures, newsletters, videos and more) across multiple platforms including social. And it makes sense – post-COVID-19 consumers are perhaps a bit warier of touching a brochure if they feel it’s not safe. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER In this episode we discuss: Joe’s view on the explosion of content marketing, particularly ephemeral content like stories Our connection as humans to stories and storytelling and why they are so successful in getting your message across Repurposing content the efficient way – create once, share many times Reaching new and global audiences with your marketing materials Personalising content (eg putting the buyer in the picture of a property) The creative things you can do with Issuu’s story cloud Why you should be creating community activity guides, local area guides and more How to get quoted/published in some of the big blogs (eg Huffpost, Inc, Forbes) + much more Resources: Issuu Story Cloud Joe Hyrkin on HuffPostJoe Hyrkin on Inc.Real Estate Solutions with IssuuMobile Optimized Visual StoryDownload the action guide for more examples and case studies in the real estate industry. Connect with Joe: WebsiteLinkedInFacebook Instagram Twitter Connect with The Elite Agent Team: Twitter: @eliteagentmagFacebook:  Elite AgentWebsite:  EliteAgent.comShow: The Elevate PodcastYouTube: Elite Agent MagazineLinkedIn: Elite Agent MagazineInstagram: @eliteagentmagPinterest: Elite Agent Magazine Subscribe & Review the Elevate PodcastTo subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.

When is the right time to expand your business and take on a team member? And what sort of person should you hire? It’s always great when we get to look beyond our own borders and learn from top performers from around the world. After selling 47 homes in her first year in the business, Kathleen Black quickly rose to the top in real estate before becoming part of the first team-specific coaching company in Canada, which she went on to purchase (but that is a whole other story!) Kathleen also shares key tips on when and how to expand your business and this includes vital details on when NOT to branch out.  She also deep dives into the meaning behind her best-selling book The Top 1% Life and how you can create and pair a happy business life with a happy homelife. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER In this episode we discuss: A snapshot of the Canadian/North American markets and their similarities (and differences) to Australia How her personal investments lead to her to a successful real estate career The rapid climb to the top, including the unique quality that won her first listing presentation Why she switched to coaching and how she pulled the company she purchased out of financial trouble Why one of the biggest traps an agent can make is a focus on a GCI mindset and how to change that to a sustainable team mindset How she systemised in order to balance being a top producer with being a parent The key to hiring and the top qualities needed to run a successful team. plus – how you can tell if it’s the right time for you to create your own team – and much much more! Resources: The Top 1% Life, by Kathleen Black Connect with Kathleen: WebsiteLinkedInFacebook Instagram Twitter Connect with The Elite Agent Team: Twitter: @eliteagentmagFacebook:  Elite AgentWebsite:  EliteAgent.comShow: The Elevate PodcastYouTube: Elite Agent MagazineLinkedIn: Elite Agent MagazineInstagram: @eliteagentmagPinterest: Elite Agent Magazine Subscribe & Review the Elevate PodcastTo subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.

The real estate landscape in the era of COVID-19 changed rapidly as sales agents, property managers, buyers, sellers and tenants all had to find new ways of getting the job done. In March, Elite Agent ran a series of webinars to help agents navigate these changing times and in this episode of Elevate, Cunninghams Managing Director John Cunningham and performance coach and business expert Michael Sheargold tackle some of the biggest issues for industry leaders.  As things continue to evolve in relation to COVID-19 it appears that social distancing is here to stay for a while, and the lessons learned are now more important than ever. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER In this episode we discuss: How to cope with COVID-19 and uncertainty, including how old school real estate techniques will help you manage the crisis. Staying positive, why knowledge is power and why taking control is so important. The best ways to keep in touch and why using technology to prequalify buyers has never been more crucial. How to lead and motivate your team and what the future of the industry might look like. Suggestions on how to keep discipline, structure and accountability in your day when working from home. How your database can help fuel your marketing and why you need to learn from your clients and not just talk at them. Resources: Peloton App Zoom Skype Atomic Habits, by James Clear Connect with Michael: WebsiteLinkedIn Facebook Instagram Twitter Connect with John: WebsiteLinkedIn Facebook Instagram Connect with The Elite Agent Team: Twitter: @eliteagentmagFacebook:  Elite AgentWebsite:  EliteAgent.comShow: The Elevate PodcastYouTube: Elite Agent MagazineLinkedIn: Elite Agent MagazineInstagram: @eliteagentmagPinterest: Elite Agent Magazine Subscribe & Review the Elevate PodcastTo subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.

A few years ago, second-generation real estate professional Suzannah Toop was lucky enough to enjoy a coffee with Google Australia Head of Engineering, Alan Noble. When she asked him about the role of real estate in the future, his response struck a chord. But this conversation, in recent times ways, has been a driver for the company. Mention the name Toop & Toop to anyone in real estate and the word ‘innovation’ immediately springs to mind.  And they have been recognised for it numerous times – the  Adelaide agency has been inducted into the REIA Hall of Fame four times – an amazing achievement in anyone’s language.  In this podcast, Elite Agent Magazine’s May Cover, and CEO Suzannah Toop shares an insight into a 35-year-old brand and why a cutting edge approach continues to be at the heart of everything they do. In this episode we discuss What attracts and keeps people at  Toop&Toop Why the company focuses so heavily on wellness – including an in house creche, fitness centre and more How they eliminated 77 per cent of their emails in the property management team while improving staff morale Why Toop&Toop believe the role of the agent must be much more than simply an intermediary between two parties; and what needs to happen to remain relevant Other trends Suzannah sees moving forward and how Toop&Toop are pivoting to adapt to COVID-19 challenges… plus much more… Connect with Suzannah: WebsiteLinkedInFacebookInstagramTwitter Connect with The Elite Agent Team: Twitter: @eliteagentmagFacebook:  Elite AgentWebsite:  EliteAgent.comShow: The Elevate PodcastYouTube: Elite Agent MagazineLinkedIn: Elite Agent MagazineInstagram: @eliteagentmagPinterest: Elite Agent Magazine Subscribe & Review the Elevate PodcastTo subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.

The day to day life of an agent is often walking a fine line of risk versus reward. As Ivan Sarakula signed up to appear on one of the biggest reality shows in the country, Married at First Sight, it was about finding love – but he found both his personal and professional life under the microscope. In this podcast, we talk exclusively to Ivan, taking a look at how launching yourself into the public eye has it’s pro’s and con’s and why resilience really is the number one skill you need to cultivate. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER In this episode we discuss: The celebrity experience, how getting papped during a morning coffee at work becomes headline news. Learning to leverage your brand from media exposure and how to control your public image.  Navigating a changing market post reality show with restrictive conditions. Lessons in resilience and personal development. Actionable steps to take when you are starting out in your career or looking to move to the next level. Resources: You Can Heal Your Life by Louise Hay  Connect with Ivan: WebsiteLinkedInFacebookInstagram Connect with The Elite Agent Team: Twitter: @eliteagentmagFacebook:  Elite AgentWebsite:  EliteAgent.comShow: The Elevate PodcastYouTube: Elite Agent MagazineLinkedIn: Elite Agent MagazineInstagram: @eliteagentmagPinterest: Elite Agent Magazine Subscribe & Review the Elevate PodcastTo subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.

This week, we’d like to introduce you to our podcast editor Carey Green and talk to you about why podcasting could actually the new blogging. In this episode, Carey reveals how you can become a podcaster, create content people want to listen to and build an audience that eagerly awaits your next episode as an authority on real estate and community events, issues and happenings. For the past seven years, Carey has been helping clients create credible podcasts with engaging content that builds credibility, trust and generating a return on investment. Carey explains his simple 10-10-10 rule and how it’s a key way to get your podcast up and running and how standout marketing techniques to appeal to new listeners can be as simple as swapping an episode with a like-minded podcaster. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER In this episode we discuss: The criteria that are key to becoming a podcaster and why targeting a niche market will help your cause Some examples of how other realtors are using podcasting to develop a following and become an authority in their local area The most important steps to take to build an audience, including why asking friends for a favour can make all the difference What makes a good podcast editor and why you need one (as opposed to DIY) Equipment must-haves, the ideal podcast length and the rise of micro-content SPEAKING OF PODCASTING…Do you podcast already or want to but don’t know where to start?If you have a show (or want to start a show) and you are looking to up-level the growth or monetisation if it, we’re going to be helping a handful of people in the coming months giving them access to our internal processes and strategies for sustainable podcasting growth.If you’re keen to know more, let us know below. Register your interest here Resources: Fast Track (Carey’s podcast) Repurpose.io (online automation platform)  Bigger Pockets (podcast on real estate investing, homes to fix and flip) How to Podcast Step-By-Step (Carey’s podcasting course) Elevate Podcast: Tyrone Shum- What property investors really want Spotify The Daily Drive Connect with Carey: WebsiteLinkedInFacebookInstagramTwitter Connect with The Elite Agent Team: Twitter: @eliteagentmagFacebook:  Elite AgentWebsite:  EliteAgent.comShow: The Elevate PodcastYouTube: Elite Agent MagazineLinkedIn: Elite Agent MagazineInstagram: @eliteagentmagPinterest: Elite Agent Magazine Subscribe & Review the Elevate PodcastTo subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.

With more than 45 years in the real estate industry, there isn’t much Ray White Surfers Paradise Group Chief Executive Officer Andrew Bell hasn’t seen – including a crisis or 10. He witnessed the ‘70s credit squeeze, survived the 1987 stock market crash, made it through the national pilot strike and weathered the storm that was “the recession we had to have” with 18 per cent interest rates in the early ‘90s. Then followed the Asian Tech Crisis, the Y2K phenomenon, multiple stock market collapses and the 2008 Global Financial Crisis. It should come as no surprise then that Andrew doesn’t fear the current COVID-19 crisis, but views it as an opportunity to focus on your clients and hone your skills to navigate through it. In this enlightening episode of Elevate, Andrew shares what he learnt from the various crises that can help agents get through today’s tough climate, including what the 1987 stock market crash taught him about consumer confidence and how understanding the difficult steps ahead can make you the most powerful person in the market. Andrew also examines the impact of COVID-19 on the real estate market currently and predicts what the future holds, including must-have sales to repay mortgages and business loans and why buyers may smell “blood in the water.” Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER In this episode we discuss: The impact of September 11, the pilot strike, the early ‘90s recession, interest rates of 18 per cent and the Global Financial Crisis on the real estate market and why such events always last longer than initially predicted. Online auctions and other COVID-19 influenced activities and efficiencies that are here to stay. Why Andrew doesn’t fear the impact of COVID-19 and his tips for managing your team through the crisis, including what agents can tell clients who are hesitant at the moment. Why tough times either make or break agents and how being client focused, improving your skill base and viewing the crisis as an opportunity will stand you in good stead. Andrew’s advice for new agents, business owners and long-time leaders, including why the current conditions level the playing field and why if you come from a place of love it’s hard to fail. Resources: Ray White Surfers Paradise Group- The Event Google Hangouts Lisa Messenger Zoom Connect with Andrew: WebsiteLinkedInFacebook TwitterInstagram Connect with The Elite Agent Team: Twitter: @eliteagentmagFacebook:  Elite AgentWebsite:  EliteAgent.comShow: The Elevate PodcastYouTube: Elite Agent MagazineLinkedIn: Elite Agent MagazineInstagram: @eliteagentmagPinterest: Elite Agent Magazine Subscribe & Review the Elevate PodcastTo subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.

Over the last month, marketing in real estate has changed dramatically. In a world where emotions are amplified and compassion is key, it’s clear we now need to be able to connect with other humans in a completely different way. Valerie Garcia has been involved in the real estate industry for the past 22 years, including time working for Belle Property in Australia. Working now in Canada and North America, she has changed business focus to consulting, speaking and real estate education. Valerie is renowned for social media content creation, marketing through storytelling – and also and her monthly newsletter “In the Rear View Mirror”. In this podcast we are going to take a look why now is the best time in history to start an email newsletter and how to build subscribers. We also take a look at the process that underpins the creation of Valerie’s own successful newsletter – and the tools she uses to curate content. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER In this episode we discuss: The impact of storytelling and how we recall people and situations based on their ability to tell stories The situation with COVID-19 in Canada and North America, what total lockdown is like Hints on what to post on social media right now and what not to post Why Valerie thinks agents should not always talk about ‘just listed and just sold’ and include something is a bit more fun How Valerie grew her newsletter audience from zero to more than 10,000 subscribers – and how you can too! Why having a structure/template for your newsletter will make things so much easier Where you can get great images or create images to use in your newsletter What to write if you don’t know what to write, or don’t like writing. The next 12 months in real estate from a marketing point of view, post-pandemic… Resources: Ted Talks – by Chris Anderson This is Marketing by Seth Godin Building a Story Brand by Donald Miller Canva Pic Monkey Mail chimp Unsplash Connect with Valerie: Website LinkedIn Facebook Instagram Twitter Connect with The Elite Agent Team: Twitter: @eliteagentmagFacebook:  Elite AgentWebsite:  EliteAgent.comShow: The Elevate PodcastYouTube: Elite Agent MagazineLinkedIn: Elite Agent MagazineInstagram: @eliteagentmagPinterest: Elite Agent Magazine Subscribe & Review the Elevate PodcastTo subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.