Thought Leaders – Real Estate Re-imagined (formerly The Elevate Podcast)

Tameka is an award-winning real estate professional who has both worked for others and now owns her own boutique agency – Key2 Property. Her plethora of personal achievements include the President’s Award (REIT) 2018 and winning the REIA (National) Residential Property Manager 2019. She was also the winner of Elite Agent’s PM Transform in 2018. In this episode of Elevate the theme is how to build a profitable real estate business – particularly in property management – where building the rent roll is all about quality over quantity. “The further I get through my career, the more importance I’m placing on giving back to our industry so if you’ve got something that you can give to somebody else, why not share it?” – Tameka Smith Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER In this episode of the Elevate Podcast, Samantha and Tameka discuss: The secrets to Key2 Property signing more than 500 managements in under four years Why rentals and sales are given equal importance Tameka’s ideal client avatar and how that defines marketing strategy and decisions How working hands-on with staff and clients can help business growth – and why it’s hands-off for them for at least a year Tameka details her recruitment strategy, including recruiting people for their moral and cultural principles and not just their skill sets and mystery shopping her own team The “Good to Great” Flywheel of Property Management (Good to great) Tameka’s approach to Business Development and how she deals with landlords who say her fees are too high Technology, it’s benefits and how to future-proof your business from disruptors Tameka’s approach to content marketing and why she doesn’t worry too much about the competition Tips for building a rent roll from scratch Why giving back is so important. Resources: The Good to Great Flywheel by Jim Collins The Barefoot Investor by Scott Pape. Retired At 27 – If I Can Do It Anyone Can by Kirsty Dunphey Advance to Go, Collect $1 Million by Kirsty Dunphey and Lynne Payne Elite Agent Extra newsletter: “what I really love about that is when we get it, it’s an interactive tool in our office that our team can read, they can write their own take on it, and we can be talking about it at our quarterly training”. Connect with The Elite Agent Team: Twitter: @eliteagentmag Facebook:  Elite Agent Website:  EliteAgent.com Show: The Elevate Podcast YouTube: Elite Agent Magazine LinkedIn: Elite Agent Magazine Instagram: @eliteagentmag Pinterest: Elite Agent Magazine For access to Tameka Smith’s Action Guide click here Subscribe & Review the Elevate Podcast To subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.

When it comes to real estate in the United States, Jim Remley is pretty much a superstar. A college dropout made good, Jim started his own agency as a 24-year-old and set about opening 17 offices over the following 15 years. Still a lead performer and a highly sought speaker and author, Jim helps good agents become great with his simple vision of putting agents and consumers first. This episode is all about lead generation – the crucial conversations, nurturing consumers through several cycles and why you should rely on bought leads as your only source. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER “A lot of times, people are so focused on buying leads or doing all the traditional things we do in this industry that they miss the forest for the trees because right in front of them every day there are plenty of people that they can turn into transactions if they just reached out and took hold of that.” Some of the topics I discussed with Jim include: How Jim went from college dropout to real estate superstar, including how he converted a FSBO (in the middle of nowhere!) for his first sale How fear stops some agents having crucial conversations that lead to listings and how they can overcome it Turning the conversation to real estate (without it being unnatural!) – including a role play How you can use your email list or a nurture plan to keep in touch with people not yet ready to move ‘The dream home’ role play and how it can lead to even more conversations that fill the funnel for years to come What you can learn from wedding planners about listing presentations The communication matrix – what it is and how it can help you be in your clients lives ‘forever’ How the length of time you need to nurture clients has gotten longer and what to do about it Why you don’t have to let go of being there at the consumers ‘zero moment of truth’ Why the ‘next logical step’ for every prospect might be different and what to do about it Where the exponential growth in your database really is How to get your team to buy into your excitement, passion and vision Why you shouldn’t completely hand over lead generation to a third party – the difference between lead buying and lead creating Why advocacy is the secret to agents staying relevant and protecting fees in an increasingly technological world Resources: erealestatecoach.com Real Estate Presentations That Make Millions by Jim Remley Make Millions Selling Real Estate: Earning Secrets Of Top Agents by Jim Remley Sell Your Home in Any Market by Jim Remley Connect with Jim: Website LinkedIn Facebook  Instagram  Twitter Connect with The Elite Agent Team: Twitter: @eliteagentmag Facebook:  Elite Agent Website:  EliteAgent.com Show: The Elevate Podcast YouTube: Elite Agent Magazine LinkedIn: Elite Agent Magazine Instagram: @eliteagentmag Pinterest: Elite Agent Magazine For access to Jim Remley’s Action Guide click here Subscribe & Review the Elevate Podcast To subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.

Tyrone Shum is the host of the popular podcast Property Investory. It is ranked #1 for property podcasts on iTunes Australia with more than 1.2 million downloads since 2017. The podcast shares the latest investor stories, strategies, and examples from Australia’s most innovative property experts. Tyrone has been interviewed across 30 different podcasts around the world, featured on numerous world-class blogs and been invited to speak at many large events. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER “For me to go from zero to 1.2 million downloads and have thousands and thousands of subscribers on the website and to impact that many people and actually be running a business now as a side hustle, I don’t think I could even imagine that two years ago.” Some of the topics I discussed with Jonathan include: What led to Tyrone starting his hit podcast Property Investory, including how he manages to complete the show alongside his full-time job. His journey into and through investing himself, including buying his first investment property Tyrone’s foray into property development and how he helps connect investors to great deals What the average property investor looks like in 2020 Property investment trends and why property managers who offer greater service and state of the art technology are becoming more popular. Tyrone’s top tips, including why making an action plan is vital to achieving your goals and the best books, podcasts and other resources he recommends you check out. Resources: The Property Investory Podcast with Tyrone Shum Elite Agent Pro Freakonomics (Podcast) How I Built This with Guy Raz (Podcast) From 0 to 130 Properties in 3.5 Years, by Steve McKnight 2020 Vision: Interview with Dean Mackie The Slight Edge, by Jeff Olson (book) Sam Elbanna (Property Investory Podcast episode) Melissa Morgan (Property Investory Podcast episode) Connect with Tyrone: Website LinkedIn Facebook Instagram Twitter Connect with The Elite Agent Team: Twitter: @eliteagentmag Facebook:  Elite Agent Website:  EliteAgent.com Show: The Elevate Podcast YouTube: Elite Agent Magazine LinkedIn: Elite Agent Magazine Instagram: @eliteagentmag Pinterest: Elite Agent Magazine For access to Tyrone Shum’s Action Guide click here Subscribe & Review the Elevate Podcast To subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.

Family comes first in Darin Butcher’s life.  That includes his wife Renee, their three children and his employees at the Wiseberry Heritage Group. After a 28-year career in the real estate industry there’s not much the affable real estate leader hasn’t experienced. And just as he learned the ropes from his father, his son Toby is now moving up the ranks in the family-orientated business. In this episode of the Leadership Diaries, Darin talks about the cycles of real estate, how to keep team morale up when the market is down and why you need to look after your family, your team and your customers. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER “You can see a market change on its way – and I’ll talk to our teams about storing – you know I think there’s abundance in the world, but I also do believe you’ve got to put ten per cent away of what you earn into a growth account that’s going to help you through the tough times.” In this episode of The Leadership Diaries, some of the topics I discussed with Darin include: His start in real estate, including being knocked back by his father before joining forces with him. The biggest change he’s seen in his 28-year career, and why technology is no longer something to be feared The ups and downs of the Central Coast market and the keys to surviving a downturn in the market; how to lead your team through adversity. Why they help their team invest in property to build their wealth for the future How Darin balances being a selling principal with listing and selling himself The importance of planning and structuring every day Wiseberry’s ‘customer love program’ and why they hired from outside the industry to fulfil the brand promise of excellent customer service. Work/life balance and how Darin keeps weekends free for his children. The big lessons from his father and Wiseberry Group Leader Thomas Le Hoang Darin’s approach to Social Media with the team for marketing and brand building and why you should experiment (even with Tik-Tok!) The one quirky question Darin asks potential employees in job interviews and how it helps him decide who to hire. Resources: Failing Forward: Turning Mistakes into Stepping Stones for Success by John C. Maxwell Connect with Darin: Website LinkedIn Facebook Instagram Twitter Connect with The Elite Agent Team: Twitter: @eliteagentmag Facebook:  Elite Agent Website:  EliteAgent.com Show: The Elevate Podcast YouTube: Elite Agent Magazine LinkedIn: Elite Agent Magazine Instagram: @eliteagentmag Pinterest: Elite Agent Magazine For access to Darin Butcher’s Action Guide click here Subscribe & Review the Elevate Podcast To subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.

Soho founder and CEO Jonathan Lui is a proven entrepreneur. He is the co-founder of Airtasker, which has two million users and has raised $65 million of investment. Jonathan also co-founded the $20 million venture capital fund Tank Stream Ventures, as well as the 700-member Australian network of startup co-working spaces Tank Stream Labs. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER “An obvious angle is… we know you’ve just moved, why don’t you look at getting some help, here’s a great service to use called Airtasker.” Some of the topics I discussed with Jonathan include: How Airtasker’s “gig economy” concept first began and how it has changed the workforce for good The past, present and future of Soho, the “LinkedIn of real estate”. How Soho and Airtasker might work together in the future for real estate businesses, trades and other B2B services Importance of business culture and values, especially in a company’s early days Differences between the Australian and Singaporean/south-east Asian real estate industries, including how Singaporeans tackle the affordability problem via superannuation. Resources: Soho Airtasker Tank Stream Labs Connect with Jonathan Website LinkedIn Facebook Instagram Twitter Connect with The Elite Agent Team: Twitter: @eliteagentmag Facebook:  Elite Agent Website:  EliteAgent.com Show: The Elevate Podcast YouTube: Elite Agent Magazine LinkedIn: Elite Agent Magazine Instagram: @eliteagentmag Pinterest: Elite Agent Magazine For access to Jonathan Lui’s Action Guide click here Subscribe & Review the Elevate Podcast To subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.

Regarded as one of Australia’s leading agents, Mat has a journey that has been anything but easy. Starting from rock bottom and working for the first year with no car, Mat door knocked all day, every day for years to start building his career. Known for his relentless prospecting, even today, 25 years later, he has now become the number one agent for McGrath three years in a row and is the co-owner of seven offices on Australia’s Central Coast. Writing an average of $4 million per year. Mat is continually focused on growth, self-improvement and amazing customer service. In this refreshingly honest episode of Elevate, Mat (and Brocccolee!) share with Samantha the secrets to his success and how one critical attribute, commitment, was the key to it all. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER Download the action guide for this episode with more links and resources at https://eliteagentelevate.com “If you write $800,000 a year and you run a really lean business and you’re making $400,000 profit because your expenses are low, you’ve just got you and one other person, you’ve got a bit of time leverage and you’re living a great life, then that’s success.” Some of the topics I discussed with Mat include: Mat’s unorthodox journey into real estate, including overcoming homelessness and warrants for his arrest Mat’s secret to success and how a simple thing like commitment plays a massive role Why the popular ‘Monday Starters’ came to an end – and why everyone needs to make choices instead of trying to fit everything in The 31-minute movement and how one extra minute makes a big difference The image problem in real estate, why so many agents seem unhappy and what can be done about it Mat’s wish for a change in language – start talking about profit instead of GCI The tools Mat and Brocccolee use in creating their videos and how they approach their content plan on a weekly basis Mat’s tips on how to build resilience and why energy and mindset are the key to everything. Resources mentioned in this podcast: 31 Minutes: The Secret to Living Your Best Life, by Mat Steinwede Adobe Premiere Pro Classic Connect with Mat: Website LinkedIn Facebook Instagram Twitter Connect with The Elite Agent Team: Twitter: @eliteagentmag Facebook:  Elite Agent Website:  EliteAgent.com Show: The Elevate Podcast YouTube: Elite Agent Magazine LinkedIn: Elite Agent Magazine Instagram: @eliteagentmag Pinterest: Elite Agent Magazine For access to Mat Steinwede’s Action Guide click here Subscribe & Review the Elevate Podcast To subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.

Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER Leanne Druery was a latecomer to the real estate industry, joining the fold when she was 40. But they say with age comes wisdom and the Gardian agent certainly has plenty of that.  In this podcast Leanne talks about her start in the industry, her success and how she fought back following personal tragedy. It’s real, it’s raw and that’s exactly why Leanne’s clients love her. She prides herself on being caring, honest and genuinely compassionate. Last week, she was announced Number 1 agent in Mackay by RateMyAgent and believes that it’s all about 1 per cent better every day in all things that has lead to her success. Download the action guide for this episode with more links and resources at https://eliteagentelevate.com “You have to like people and want to help people and be absolutely genuine in that.” Some of the topics I discussed with Leanne include: A recap of what Leanne has been up to since she won Transform 2017 including how she came through a tough Mackay market. Known as “the matchmaker”, Leanne shares her must-haves for listing presentations and why the good old ‘caravan’ still has it’s place. How Leanne has overcame personal tragedy and other obstacles to become Mackay’s No.1 agent, including her perspective on resilience and how it made her a better agent. How small changes can lead to big results, including Leanne’s one per cent rule and why maintaining your mental health is so important. Knowing what you want in life and dispelling the myth that real estate is all glitz and glamour. Resources mentioned in this podcast The Subtle Art of Not Giving a F*ck, by Mark Manson Threebirds Renovations by Bonnie Hindmarsh, Erin Cayless and Lana Taylor Self-Care for Moms: 150+ Real Ways to Care for Yourself While Caring for Everyone Else by Sara Robinson  Feature article- Mighty Mackay: Leanne Druery Connect with Leanne: Website LinkedIn Facebook Instagram Connect with The Elite Agent Team: Twitter: @eliteagentmag Facebook:  Elite Agent Website:  EliteAgent.com Show: The Elevate Podcast YouTube: Elite Agent Magazine LinkedIn: Elite Agent Magazine Instagram: @eliteagentmag Pinterest: Elite Agent Magazine For access to Leanne Druery’s Action Guide click here Subscribe & Review the Elevate Podcast To subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.

Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER Ben Collier doesn’t like the limelight, he prefers his results, and that of his team, to speak for themselves. And what an eye-popping collection of results they are. In 2018 Ben was involved in the sale of Rona for a suburb record in Bellevue Hill for $58.37 million. He also achieved the record for the highest sale in Centennial Park, selling 44-46 Lang Rd for $16.5 million. But, in a rare interview, Ben shares with Samantha why he is not all about breaking records and it is more important to develop lifetime relationships with his clients and his team. Download the action guide for this episode with more links and resources at https://eliteagentelevate.com “It’s become a game of inches now. You might be doing five per cent more here and you might be doing two per cent more here and three per cent more there, so it has become a game of inches where, collectively, all of those key differentials add up to where you might be 15 per cent over and above the next agent that the owner is considering.” Some of the topics I discussed with Ben include: Ben’s philosophy on real estate, including why he plays the long game and not the ‘right now’ game. How to build a successful team and why your team’s brand is just as important as your own How his team works together to ensure the best outcome for the client How The Agency and The Agency’s leadership team play an active role in Ben’s business Why simply calling lots of people doesn’t necessarily work when it comes to relationship building Why you shouldn’t celebrate for too long when you get a listing or make a sale Ben’s most memorable sale – it’s not what you would think The places Ben draws inspiration from for business growth Why every business needs to regularly hit the ‘refresh’ button. Resources: Samantha McLean’s Editors Note: What separates top performers from the rest Article: The Future of Real Estate: Meet the promising new talent at The Agency Article: Investment manager Tim Hordern has big plans for Bellevue Hill mansion Cliff Hall Article: Sydney’s best homes of 2019: The Wentworth Courier top five houses Connect with Ben: Website LinkedIn Facebook Instagram Connect with The Elite Agent Team: Twitter: @eliteagentmag Facebook:  Elite Agent Website:  EliteAgent.com Show: The Elevate Podcast YouTube: Elite Agent Magazine LinkedIn: Elite Agent Magazine Instagram: @eliteagentmag Pinterest: Elite Agent Magazine For access to Ben Collier’s Action Guide click here Subscribe & Review the Elevate Podcast To subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.

Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER Wayne Marriott isn’t just fast on his feet, the national masters 100m hurdles champion also knows more than a thing or two about real estate. In this episode of Elevate, Wayne takes Samantha through his early career working for a Melbourne-based sound company that supplied equipment to rock ‘n’ roll artists such as Billy Thorpe and the Aztecs, to his 14 years as a systems engineer for IBM. When he bought a real estate agency 27 years ago he was new to the industry and had to hire a licensee for the two years. Since then the business has gone from strength to strength and now, with a team of 18, the Crows Nest agency is an industry leader. Wayne prides himself on his top negotiating skills and says the best thing an agent and agency can do is invest in its people. Wayne is the hands-on principal of Marriott Lane Real Estate. He is personally involved in selling properties, as well as attracting and leading a team of great individuals. Download the action guide for this episode with more links and resources at https://eliteagentelevate.com “For owners of business, the greatest management principle in the world is what gets rewarded gets done.” Some of the topics I discussed with Wayne include: Wayne’s journey into real estate including the job that saw him rubbing shoulders with Aussie rock ‘n’ roll royalty. Buying a real estate business with no experience in the industry and making it work, including how Wayne grew his team from zero to 18. The E-Myth, the difference between running a business and having a job and why learning the distinction between the two lead Wayne to success. Wayne’s top recruitment and staff retention tips, including how recognising a job well done can make all the difference to staff turnover. Property management, including the pros and cons of portfolio versus pod and task-based methods. Wayne’s top negotiation tips, including why telling a story of losing a vendor has helped secure great results for many more (plus some great scripts and dialogues!) Resources: The E-Myth, by Michael Gerber Connect with Wayne: Website LinkedIn Facebook Instagram Twitter Connect with the Elite Agent Team: Twitter: @eliteagentmag Facebook:  Elite Agent Website:  EliteAgent.com Show: The Elevate Podcast YouTube: Elite Agent Magazine LinkedIn: Elite Agent Magazine Instagram: @eliteagentmag Pinterest: Elite Agent Magazine For access to Wayne Marriott’s Action Guide click here Subscribe & Review the Elevate Podcast To subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.

Editors Note (s): Things can change pretty quickly in politics! This interview was recorded on Tuesday 18/2 and since then a couple of significant changes have taken place: 1. Previously Fair Trading advised that only one licensee in charge could be nominated for a business from 23 March. This has now been revised to allow corporation licensees to continue to nominate multiple licensees in charge if it chooses to do so. Corporation licensees who wish to nominate additional licensees in charge, or change their licensees in charge from 23 March 2020 can complete the Licensee in Charge Nomination form. You’ll need to send your completed form to propertylicensing@customerservice.nsw.gov.au by 5:00 pm on 1 March 2020. 2. At the time of recording, only approved industry associations and government agencies were approved by Fair Trading to deliver the new ‘mandatory CPD’. It was announced this morning that other organisations, such as RTOs, can now apply for approval by completing the application form found on Fair Trading’s website. We will continue to update information as it comes to hand, but for the latest and greatest, please continue to check the links to Fair Trading noted below. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER The Hon Kevin Anderson MP was appointed the NSW Minister for Better Regulation and Innovation in April last year following the re-election of the Berejiklian-Barilaro Government. The Minister oversees a broad range of regulations that affect the day to day operations of business in almost every Australian industry. Over the last 11 months, the Minister has been working in consultation with the real estate and property industry on reforms in NSW to improve accountability, transparency and professional standards to strengthen the sector. March 23 will see the implementation of these reforms, which include the changes The Property Stock and Stations Act and the Residental Tenancies Act. Some of the topics I discussed with the minister include: His background, including his time in journalism Door knocking and his election campaign, including his firsthand tips for agents pounding the pavement in search of listings Changes to the Property Stock and Stations Act 2002 including The new rules of disclosure and how the “pub test” might work Separating the sales trust from the property management trust and how this might affect new business models where there is no trust account or an outsourced provider Licensing and CPD changes The rules around the Licensee in charge, and who takes over in the event of a misadventure The minister answers the question of whether the industry is at risk of losing talent as a result of the requirement for everyone to become licensed The concerns that have been expressed by RTOs outside the real estate reference group and REINSW The minister’s wish for peace over conflict (in relation to the REINSW leaving the Reference group and lobbying for a separate property commissioner) Changes to the Residential Tenancies Act, including rent increases, lease break clauses and provisions for domestic violence victims. How the minister sees the future of the real estate industry. Resources: Real estate reforms under the Property Stock Act Advice for LIC’s Changes to the residential tenancies act Fair Trading enewsletter (The minister recommends The Letterbox and Property Matters) Fair Trading event calendar Download the action guide for this episode with more links and resources at https://eliteagentelevate.com Connect with Kevin Anderson MP: Website LinkedIn Facebook Instagram Twitter Connect with The Elite Agent Team: Twitter: @eliteagentmagFacebook:  Elite AgentWebsite:  EliteAgent.comShow: The Elevate PodcastYouTube: Elite Agent MagazineLinkedIn: Elite Agent MagazineInstagram: @eliteagentmagPinterest: Elite Agent Magazine Subscribe & Review the Elevate Podcast To subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.