Thought Leaders – Real Estate Re-imagined (formerly The Elevate Podcast)

Leanne Pilkington is a pioneer of industry firsts in real estate. The President of the REINSW, founder of Catch up with the Property Girls, the Real Women in Real Estate network and Managing Director of boutique real estate group Laing + Simmons, Leanne was the 2019 winner of the Gold AREA for Most Influential Woman in property. With thirty years of experience in the industry, Leanne is one of the most sought after and respected commentators in the country. In this episode of the Elevate Podcast, we talk about leadership, the impact of Covid-19 on the real estate industry and being the voice of calm during a year that Leanne describes as relentless. We also discuss what it’s like being a woman in a male-dominated industry, the importance of recognising women in real-estate through awards such as the AREAS, and why her role now is not something she ever thought she’d be doing. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER In this episode, Samantha and Leanne also discuss: The importance of embracing clear, consistent communication in business; Why the concept ‘You can’t be what you can’t see’ should be embraced to encourage the next generation of industry professionals; Why Laing + Simmons chose to create a marketing campaign using real heroes and how they promoted it; The quality every effective leader must have, and; Leanne’s tips on creating a winning submission for AREAs 2020. Links and resources mentioned Resources REINSW information on the new legislation  Real women in real estate Fair Trading real estate supervision guidelines Submissions for AREAs 2020 open on October 7 Information on entering Last year’s winners Laing + Simmons win Brand campaign of the year in 2018 Leanne Pilkington: Smart, strategic and not to be underestimated Laing + Simmons real heroes Connect with Leanne Website LinkedIn Facebook Instagram

With two decades almost evenly split as an architect and real estate agent, Mark established himself as one of the top agents on the Sunshine Coast. Founder of The McGill Group, Mark received the 2019 AREA award for Excellence in Customer Service. In this episode of the Elevate podcast, Mark explains why he has a standing lunch reservation on Fridays with the unsung heroes of the local community, why he continues to retain his architect licence and how a combination of technology and paper-based systems make the perfect mix for The McGill Group. Mark also reveals how he prepared for his 2019 AREA’s submission and what the recognition means to him.  Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER In this episode Samantha and Mark also discuss: The Friday lunches with local business owners and repeat clients that strengthen relationships and community bonds. How an experienced architect of 10 years found passion and a career path in real estate sales.  The lessons his mentor taught him that are still carried with him today. Why Mark chose Eview Group to launch his own franchise and why he knew it was a ‘no brainer’. Diving into the property management sector and how adding to his skill set opens up more business opportunities for The McGill Group. What the 2019 AREA award for ‘Excellence in Customer Service’ meant to Mark and his team and how he has leveraged the win for his business. Why a relationship with a buyer begins after the transaction and how to attract repeat clients.  How The McGill Group was prepared for COVID-19 and how they are continuing to stay ahead of their competition. Resources AREA AwardsAmber Werchon Connect with Mark WebsiteFacebookInstagramLinkedIn Subscribe & Review the Elevate PodcastTo subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.

Sadhana Smiles was recently appointed to the role of CEO of Real Estate Industry Partners (REIP). Over the years, however, she has earned a reputation as a pillar of support for women and a champion of diversity in the real estate industry. In this episode of the Leadership Diaries, Sadhana answers some tricky questions – whether leaders are born or made, what makes a leader worth looking up to and some of the moments in her career she is most proud of. As podcast was recorded as Victoria was in the midst of locking down with its second wave of COVID-19, Sadhana also has some good tips for leading through turbulent times. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER In this episode Samantha and Sadhana also discuss: The importance of culture to a business Her community work – including idea behind walk a mile in their shoes, and Links Fiji Why sometimes you just need to trust your gut, but lead with your heart The morning routine that helps her win the day Some of her personal mentoring lessons from NZ Rugby Coach Gilbert Enoka The essential question in every job interview, and what potential recruits should be asking her What leadership looks like at home and why it’s not too different from her leadership role in her business Advice to women aspiring to leadership in and out of the industry … plus much much more Resources Run into the chaos with Sadhana Smiles and Samantha McLean (Podcast swap)Walk a mileLinks FijiGilbert EnokaA Podcast of One’s Own with Julia Gillard Indra Nooyi biography The First 90 Days, Updated and Expanded: Proven Strategies for Getting Up to Speed Faster and Smarter by Michael WatkinsSadhana Smiles podcast – Without Edges Connect with Sadhana Website LinkedInFacebookInstagram Subscribe & Review the Elevate PodcastTo subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.

Jason Pellegrino joined Domain as Managing Director and Chief Executive Officer in August 2018. Before then he’s had a pretty interesting career including a long tenure as Google’s Managing Director Australia and New Zealand. In this episode of the Elevate podcast we go back in time where Jason explains how his early start in business prepared him to get comfortable with change, and forward to the future where he talks Domain’s strategy to help agents connect with more high intent buyers; becoming more than just a traditional ‘classifieds’ business. He also discusses how disruption can be a positive force in any industry and why he believes bigger and faster isn’t always the answer. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER In this episode Samantha and Jason also discuss: How Domain responded during the early days of COVID including Project Zipline The concept of ‘Googliness’ and why its a strength to be able to be comfortable with ambiguity Why aiming to go faster is pointless, unless you’re heading in the right direction How your data right now could be an asset or a liability The thinking behind the Real-Time Agent acquisition The rise of ‘off-market/portal’ and how Domain are working with this trend with Early Access Why he feels Facebook and Google are not the biggest threat to the industry, but he gives us some insight as to who he thinks might be Why our past successes are sometimes an anchor to our future goals and what to do about it… … plus much much more. Connect with Jason WebsiteFacebookLinkedIn Twitter Subscribe & Review the Elevate PodcastTo subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.

This episode of the Elevate podcast is brought to you by Connect Now Alex Ouwens is co-founder of Ouwens Casserly Real Estate, better known as OC. Helmed by Alex and his business partner Nathan Casserly, OC is one of South Australia’s leading independent residential property firms. Since establishing in 2014, OC has sold more than $3 billion in property and now employs a team of more than 100 passionate property professionals. In this episode of the Elevate podcast, Alex explains how he and Nathan guided his team during the COVID-19 pandemic, why becoming a real estate matchmaker is more relevant now than ever and how his first job taught him lessons he will never forget. Alex also reveals the projects in the pipeline ready to take OC to the next level and why education and training is the network’s number one priority. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER In this episode Samantha and Alex also discuss: The hesitation in the property market for both buyers and sellers to make the first move  How he is coaching his team to focus on the customer’s needs and understand their changing priorities in the midst of COVID-19 The tech specialist team at Ouwens Casserly that enhances client touchpoints for the agents in the network The decision that led Nathan and himself to bring John Thompson into the fold as COO  Why ‘Make it happen’ was trademarked to the Ouwens Casserly brand and what it means to the agency Why first-time leaders need a mentor and a framework to guide them through the difficult times  The one question Alex asked during a job interview – and what it tells him about the person Why Alex’s dad is the most influential person he has ever met and why he decided to place him on the OC advisory board. Resources Realestate.com.auHomelyDomainJoel DavorenRitaHubSpotSalesforceOneNoteBen Collier Reid Hoffman – Masters of Scale Hamish and AndyElite Agent podcast: Episode 38: Guest Alex Ouwens on performance, growth, culture and Real Estate in South Australia Connect with Alex WebsiteFacebookLinkedIn InstagramTwitter Subscribe & Review the Elevate PodcastTo subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.

This episode of the Elevate podcast is brought to you by Connect Now When we talk about scaling it generally means one of three things – hiring, automating or offshoring. CEO of PMVA Tiffany Bowtell knows about all three. Tiffany is a new regular in Elite Agent Magazine and so we grabbed an hour in her busy schedule to find out about what’s trending in outsourcing right now and get a sneak peek into how she structures her business to help others. In this episode of the Elevate podcast, she talks about her career in PM – how meeting a Ray White Property Manager on a Contiki Tour lead to a career change and why offshoring tasks is the next foot forward. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER In this episode of Samantha and Tiffany also discuss:  How a three-week holiday in London turned into a three-year business opportunity  Where the inspiration for Property Management Virtual Assistant (PMVA) came from and how Console helped her achieve her ambitions  How having a consistent vision for business will effectively lead to growth and upscaling  The most common struggles real estate agents and agencies face and the strategies she recommends to overcome them How PMVA navigated its way through COVID-19 and how Tiffany managed her staff, on and offshore  How PMVA compares to other assistant offshoring business and why it’s worth paying a little extra to meet your clients’ needs. Resources TG Newton & CoConsoleZoom Connect with Tiffany  Website LinkedInFacebookInstagram Twitter To book a discussion with Tiffany directly please click on the below Calendly link:https://calendly.com/pmva-outsourcing/ea_discussion Subscribe & Review the Elevate PodcastTo subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.

This episode of the Elevate podcast is brought to you by Connect Now Have you ever wondered how the best agents and auctioneers stay on top even during the toughest of times? With more than 4,300 auctions under the hammer and over three decades in the industry, Paul Moore of LJ Hooker takes us behind the scenes of his distinguished and successful career. Paul – who is head of the prestigious LJ Hooker Captain’s Club explains how the brand pivoted to adapt to the changing marketplace created by COVID-19, how his first-ever sale was one to never forget and why he believes a mentor in the industry can turn a regular agent into a top-performing agent.  Paul also reveals his ‘top of the mountain’ moment and why he believes in leaders playing to their strengths, and never shying away from asking for help along the way.  Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER In this episode of Samantha and Paul also discuss:  The LJ Hooker ‘Captains Club’ and how the ‘Top 15 per cent’ of LJ Hooker are continuing to achieve above-the-benchmark results during COVID-19 How LJ Hooker real estate agents pivoted to adapt to the changing marketplace and what next-level service means to them  Why Paul decided to follow in his mentor’s footsteps and leap into a leadership role  The non-negotiables for successful agents and property managers and why ‘production work’ is an essential part of the day How digital auctions have paved the way for the future of selling in real estate and why sellers could achieve a greater result above reserve in a hybrid environment Why new agents need to learn discipline and take initiative to connect with their community early in their career Why those moving into a leadership role must live and breath the position in service of their teams. Resources The Captains ClubDamian Cooley Auction Now Connect with Paul WebsiteLinkedInFacebook Subscribe & Review the Elevate PodcastTo subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.

This episode of the Elevate podcast is brought to you by Connect Now Director of Richardson & Wrench Elizabeth Bay/Potts Point Jason Boon has made his mark as Sydney’s go-to inner-city agent for almost 30 years. In this episode of the Elevate podcast, Jason put down the surfboard to talk to us about work, life and real estate – what he learned from shadowing McGrath Real Estate founder John McGrath, before going into partnership with two of his closest childhood friends. Jason also reveals how to position yourself as a trusted agent in your local area and why he isn’t interested in reinventing the wheel, but in doing more of the same. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER In this episode of Samantha and Jason also discuss:  His early career as the face of local and international advertising campaigns for Home & Away and Coca Cola How working at Laing + Simmons taught him the fundamentals and backbone of being a successful agent The partnership with Andrew Hogan and Greg McKinley which made them a triple threat to Sydney’s real estate market Why it’s important to position yourself as someone who is involved in the area you are selling in who understands the history  Marketing tips – including how to present a property in its best light Personal and professional non-negotiables – and why they’ll never change  Why new agents should surround themselves with industry mentors and learn from them, both in real estate and life plus … much much more… Resources Jason Boon Local Stories Connect with Jason WebsiteFacebookInstagramLinkedIn Subscribe & Review the Elevate PodcastTo subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.

This episode of the Elevate podcast is brought to you by Connect Now Looking for tips and strategies to put your best foot forward as a BDM for Property Management? Partner of Place Bulimba Lisa Perruzza carved out a position as a BDM over a decade ago and since has positioned herself in the market as the go-to trusted advisor in her market. In this episode of the Elevate podcast, Lisa explains how studying design and architecture led to a career in real estate, how she created a niche for herself as a BDM, and why she built her brand on social media early in her career. Lisa also reveals the operational changes in force since COVID-19, why delivering the service is just as important as selling your service and the red flags to consider when talking to a new landlord. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER In this episode of Samantha and Lisa also discuss:  Why it’s essential to shadow top agents in the first two years of entering the industry Why Lisa jumped on the social media bandwagon and how she uses the digital space today Streaming the administration process to eliminate as much error as possible How to keep social media followers engaged and stay relevant using video on Instagram The referral network – and how it can lead to your next opportunity and sales lead Why traditional forms of marketing are still valid as well as engaging with your local community The questions to ask new potential landlords and what the answers really mean… plus much much more! Resources Inspect Real EstateRex Connect with Lisa WebsiteLinkedInFacebookInstagramTwitter Subscribe & Review the Elevate PodcastTo subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.

This episode of the Elevate podcast is brought to you by Connect Now REA Group’s Chief Consumer Product Officer Val Brown is responsible for the group’s rent strategy. She discusses the finer points of their plans to support Australia’s growing rental marketplace. In this episode of the Elevate podcast, Val talks about how the market changed virtually overnight with COVID, and how certain plans in the pipeline, including digital elements, had to be accelerated to support REA’s consumers and customers. Val also talks about REA’s new product, which will bring private landlords onto the platform, and how this will ultimately help her customers build their rent rolls. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER In this episode of Samantha and Val also discuss:  How REA responded very quickly to COVID-19 by launching digital inspections and 3D tours The interesting trends she is seeing when tracking online inquiries How many landlords moved their investment properties from short term rentals to traditional lease.  REA’s outstanding growth in web traffic, and what this indicates How the rental market will shape up in the next six to 12 months Private landlords, and how they make up 33% of the market The difference between REA’s new offering, and traditional property management services Why processing applications is the bane of PM’s lives – and the solution Connect with Val WebsiteLinkedInFacebookInstagram Subscribe & Review the Elevate PodcastTo subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.