Thought Leaders – Real Estate Re-imagined (formerly The Elevate Podcast)

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌ ‌Now‌  When do you take on a PA, how do you find the right staff, and how should you structure your growing real estate business? These are some of the biggest questions agents and leaders have as they look to build on their success. In this episode of the Elevate podcast, Samantha McLean is joined by a panel of expert leaders who have been there and done that, building their teams and businesses from the ground up. Taken from the most recent Transform, the panel includes Hayley Van de Ven of RE/MAX Results, Grant Smith of Century 21 Buderim, and Will Honey of The Property Collective. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER Samantha and the panel also discuss: What to look for when recruiting The importance of systems and procedures How to manage the client expectation Changing your business model to accommodate extra staff How to manage multiple locations Which KPIs to track The top tips for onboarding new recruits Links and resources mentioned: How to find and use your personal point of difference: David Walker Hayley, Will and Grant on Elite Agent: Born to compete: Hayley Van de Ven Integrity, honesty and passion: Grant Smith Connect with Hayley Website LinkedIn Connect with Will Website LinkedIn Connect with Grant Website Facebook

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌ ‌Now‌  Scott Bateman is the CEO of property management software platform Kolmeo, while Brock Fisher is its Head of Strategy. Both have extensive experience in the property management sector,with insight into business growth, operation, and efficiency.  The duo also played a major role in the most recent Transform program, where they proved popular coaches on topics such as differentiation and automation. In this episode of the Elevate podcast, Scott and Brock share their in-depth insight into how agencies can look at the landscape through a very different lens to differentiate and increase their revenue. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER In this podcast, Samantha, Scott and Brock also discuss: Why differentiation isn’t just about better service How to think differently about revenue Why you should be taking away not adding to improve efficiency The Apple v JB Hi-Fi effect How to assess what to automate, delegate or outsource Why you should start with the customer experience and work backwards Where to begin when it comes to working on your processes Links and Resources mentioned Agency of Change podcast Malcolm Gladwell Scott and Brock on Elite Agent Brock Fisher: Outsourcing vs delegation vs automating  Scott Bateman: Critical thinking   Looking back, moving forward Connect with Scott  Website LinkedIn Connect with Brock Website LinkedIn

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌ ‌Now‌  Tony Blamey is the Chief Commercial Officer of Domain. As part of his role, Tony has responsibility for a whole host of businesses within the Domain group including residential, agent services, and customer experience. He has also been instrumental in guiding the organisation through recent change as Domain expands from property portal to real estate solutions provider. In this episode of the Elevate podcast, Tony shares the thinking behind Domain’s new focus on facilitating the ‘complete agent journey’, along with the tools that have recently been released to help agents list, market, and sell property.  Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER In this podcast, Samantha and Tony also discuss: Why Domain is shifting its strategy  How the new tools fit together and work What trends Domain is currently seeing in the market Why tech adoption helps agencies attract talent How Domain sought to assist the industry during the uncertainty of 2020 Plus more… Links and resources mentioned Real Time Agent Pricefinder Homepass MarketNow Early Access Tony Blamey on Elite Agent Tony Blamey: Expect the unexpected Domain to close the door on private landlords Partnering for experience Domain print titles to start publishing again Connect with Tony Website LinkedIn

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌ ‌Now‌  Ellen Farley is a senior digital strategist with LJ Hooker. Working from the group’s head office, Ellen’s role involves coaching offices and agents on digital marketing and social media. In this episode of the Elevate podcast, Ellen takes a deep dive into the power of Instagram and video when it comes to building authentic connections in real estate.  Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER In this podcast, Samantha and Ellen also discuss: The tools available in Instagram, including Stories, Reels, and IGTV What to post and when to do it How to find topics that authentically connect with an audience Why meaningful engagement with your audience is critical How to use paid posts to drive interest in organic content The top tools and apps agents should be using to make social media easier Why social media is not about perfection, but rather the real you Links and resources mentioned Chelsea Peitz’s ‘Voice of Social Sales’ Braden Lamb Ellen’s top apps Creator Studio BigVu Fanpage Karma Connect with Ellen LinkedIn

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌ ‌Now‌  Simon Pressley is the managing director of buyer’s agency Propertyology. As a market analyst, Simon has correctly forecast a number of big trends in the property market that others didn’t pick, including the recent post-COVID boom. Simon is also a three-time Australian Buyer’s Agent of the Year, an REIA Hall of Fame Inductee, and a qualified property investment advisor. In this episode of the Elevate podcast, Simon explains how Propertyology tipped the pandemic would prompt a property boom, along with his predictions for the months ahead. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER Samantha and Simon also discuss: Why this will be Australia’s biggest boom in a generation What agents should be saying to secure listings  Which areas are likely to perform best Why investors are yet to come to the party The buyers who are on the move Why lending restrictions should not be considered Links and resources mentioned Propertyology 2021 market forecast RiskWise warns of credit restrictions to cool housing market Simon on Elite Agent Property and pandemics with Simon Pressley and Douglas Driscoll Property boom predicted for 2021 Why property price growth always leads a crisis recovery Property and pandemics – what to expect next Propertyology names 53 markets with good upside potential Is this the beginning of Australia;s biggest rental boom Connect with Simon Pressley Website LinkedIn

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌ ‌Now‌ As one of the real estate industry’s best known coaches, Claudio Encina needs little introduction. A performance mentor and trainer, he is familiar to many for his regular contributions to Elite Agent where he offers wisdom based on 20 years’ industry experience, including almost a decade as a leading real estate agent. In this episode of the Elevate podcast, Claudio offers his insight into the three critical areas agents should be concentrating on right now to secure listings in a tight market. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER Samantha and Claudio also discuss: The major challenges in the market right now Why sales is a chain link system and why you need to work on your weakest link How to find the leak in your pipeline The four biggest vendor questions every agent should be answering Why conversion is all about ‘incontestable value’ How to translate that value to the online world As part of the program, Samantha and Claudio also reveal an exciting coaching program that’s designed to take agents to a whole new professional level. “Sales Caffeine” commences on April 14 and is designed for agents who consistently want to add a minimum of 2-3 listings per month, and you can learn more here.

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌ ‌Now‌  Jeremy Wilkinson is the recipient of the 2020 REA award for top residential sales agent in Tasmania. A director of Harcourts Launceston he sold 115 properties last year valued at around $46 million and also received 61 five star reviews. In this episode of the Elevate podcast, Jeremy discusses why authenticity is key and how an appraisal a day helps build a solid real estate career. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER In this podcast, Samantha and Jeremy also discuss: How just doing what you do best can help you achieve success Why the Tasmanian market is so hot right now The touchpoints that matter when building relationships Why authenticity is key and how to reign yourself back in How to ask for reviews (and when) Why real estate is all about the ability to read people Why being a humble winner, but a brilliant loser is a mantra every agent should embrace How an appraisal a day helps build a solid career Links and resources mentioned The AREAs winners 2020 Jeremy on Elite Agent Jeremy Wilkinson: More than successful sales Connect with Jeremy Website LinkedIn

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌ ‌Now‌  Sean Smit is the regional sales director of interaction management platform, Podium. With a background in real estate that includes property management support and also the REA group, Sean’s current focus involves helping agencies obtain and manage their online reviews. In this episode of the Elevate podcast, Sean explains why reviews aren’t just about reputation but are also about search strategy and shares his tips on how to make asking for and receiving reviews part of your everyday process. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER In this podcast, Samantha and Sean also discuss: Why reviews mean business How to make reviews part of your SEO strategy The importance of ensuring that seeking reviews is part of your process (and how to do that) Why reviews can be sought for different platforms at different stages of the customer journey How to ask for testimonials in the era of review fatigue Why negative reviews are a big opportunity How Podium works and who’s using it Links and resources mentioned Podium Markey Buy Sean Smit on Elite Agent How to get more five-star Google reviews and build your business Connect with Sean Website LinkedIn

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌ ‌Now‌  Valentina Borbone is a digital marketing educator and CEO of the Banter Group. She is also an advisor to The International Social Media Association, and would be familiar to many for her work with agencies, including her role as a coach at Digital Live. In this episode of the Elevate podcast, Valentina explains the changes currently occurring in the digital marketing world and the impact they will have on agents, along with her tips on where agents should focus their attention. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER In this podcast, Samantha and Valentina also discuss: Where agents should be focusing their digital attention right now How the iOS14 changes and recent Facebook events affect re-marketing Why there’s an art to email campaigns, and agents are missing an opportunity How social media is about validation, but not the be-all and end-all of leads How to use LinkedIn effectively The role YouTube plays in your social media strategy Why it’s essential to assess the value of the latest ‘bright, shiny’ social media channels Why you should never put all your eggs in one social media basket Links and resources mentioned iOS 14 new features Valentina on Elite Agent Marketing to Millennials How agents can make the digital shortlist 10 essential takeaways of Digital Live 2018 Connect with Valentina Borbone Website LinkedIn

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌ ‌Now‌  Christian Gravias is a director of Collings Real Estate in Melbourne. He has quickly gained attention for his focus on digital marketing, using unique video campaigns, social media and influencers to raise the profile of the properties he sells. His videos currently average over 100,000 viewers and Collings has now established their own dedicated media and marketing division in-house. In this episode of the Elevate podcast, Christian shares how his videos went viral, and why agents should start thinking of themselves as a marketing agency that happens to sell real estate. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER In this podcast, Samantha and Christian also discuss: How Christian found his niche in real estate and a passion for marketing How Christian combines influencers, videos and social marketing to sell properties Why it pays to think outside the box and invest in marketing How he demonstrates the value of thinking differently to his vendors Christian’s top tips for social media, including where to be and what to post The big plans for Collings ahead Links and resources mentioned The Joker video The Marilyn Munroe house Home Alone Dreams Lockdown video Ryan Serhant Christian Gravias on Elite Agent Boosting exposure with innovative marketing Connect with Christian Website LinkedIn