Thought Leaders – Real Estate Re-imagined (formerly The Elevate Podcast)

Elite Agent
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Sep 17, 2021 • 36min

Luxury lister: Michael Pallier talks premium properties, exceptional service, and how to sell Australia’s finest real estate

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌now‌  Ever wondered what goes on behind the scenes when selling Sydney’s finest properties? It’s not all Luxe Listings, flash cars and high-flying lifestyles, according to Sotheby’s Sydney managing director Michael Pallier. Michael has sold some of Australia’s most valuable prestige property, smashing auction and suburb records along the way. Eye watering sales prices like $95 million effortlessly roll off his tongue, while harbourside properties in Vaucluse, Point Piper and Double Bay are his daily reality. So, what does it take to sell these properties and attract prestige clients in the process? If Michael’s anything to go by, it’s a down to earth personality, great service, and the realisation that real estate is first and foremost a people business, no matter what walk of life your clients come from. In this really enjoyable episode of the Elevate Podcast, Michael proves why he’s renowned as a true gentleman of real estate. He shares a host of great stories about selling some very well-known properties, along with the skills required to be a top agent handling some of the most valuable real estate in Australia. He also shares the secrets to his success, and how he went from luxury car sales to luxury real estate. By the way, it wasn’t all smooth sailing. He didn’t list anything in his first three months, and has some great takeaways on how he turned that around to achieve momentum. “I think people respect you if you put the hard yards in and you work hard. It’s not about you as the agent, it’s about the client…you’ve got to be a little bit low-key, work hard and just give the people what they want. Then you’ll be very successful.” Michael Pallier Samantha and Michael also discuss: What luxury service looks like How to become a prestige property agent The basics of real estate that apply, no matter the market or the price bracket  Michael’s top tips for productivity How to build a business based on repeat clientele  How he structures his day to achieve consistent success (spoiler alert…Apple’s iPhone is part of the equation, and so is his love of cars) Why Michael has no regrets, and believes fitness and health is critical to his role as an agent   How he feels about his recent appearance on Luxe Listings Sydney What’s happening with that historic castle at Castle Cove Why Sotheby’s NSW is eyeing Byron Bay And so much more…  Links and resources mentioned Luxe Listings Sydney Luxe Listings Episode 4 recap Luxe Listings Episode 6 recap Innisfallen Castle Zig Ziglar Michael Pallier on Elite Agent Sydney mansion breaks auction record AREC 2019 Connect with Michael Website LinkedIn
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Sep 9, 2021 • 37min

Leadership with Intent: Our Spring cover Josh Morrissey talks the extra 20 per cent, demonstrating real value, and stand-out marketing

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌now‌  Whether you’re an agent starting out or a leader looking to go to the next level, this recent chat with HIVE Property principal Josh Morrissey has a whole lot of wisdom for everyone. In a podcast that’s packed full of actionable insights, Josh shares a host of great tips on the skills agents really need, how they can demonstrate true value to vendors, and the top habits every agent should embrace to thrive in both good times and bad. Josh started HIVE in 2018 and already it’s an agency making a mark in Canberra. They consistently set suburb records, while in the past year Josh has sold 205 properties personally. But it’s not all work and no balance. Josh says success for him isn’t just about business, and shares a big tip on how to have it all while enjoying the journey along the way. He also notes there’s one critical question every leader, agent or individual should ask themselves regularly, and if they don’t know the answer, they should. Josh goes on to share the most important leadership lessons he’s learned, the unique strategy he used to become a multi-area expert, along with the resources he turns to time and again. Josh also happens to be our cover for the Spring edition of the Elite Agent Magazine, where he offers further insight into his real estate journey so far, the ethos behind HIVE and what drives him to succeed. “If you’re going to get into real estate or into business or a leadership role, know your ‘why’. Be really, really clear. If you’re going to take on a leadership role within your team or within your business, do it with intent and do it with a plan. “Your actions affect the people working for you. So if you’re going to go, go all in, don’t do it half-hearted and just enjoy the ride.” Josh Morrissey Samantha and Josh also discuss: How to negotiate your way to happy sellers and buyers What clients really want from an agent right now How to avoid the cost conversation by demonstrating value What skills agents need to survive in both good markets and bad The structure, standards and habits of success Ways to avoid being a ‘cookie-cutter stereotype’ How Josh wins the morning to win the day, the week, the month and the year His top advice for those starting outAnd more… Links and resources mentioned Marty Fox Ryan Holiday Ryan Holiday at AREC Josh Phegan Tom Panos Rich Dad, Poor Dad by Robert Kiyosaki Think big and grow rich by Napoleon Hill The Mindset Mentor podcast Canberra agent with a passion for boxing and knockout property sales Connect with Josh  Website LinkedIn
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Sep 2, 2021 • 32min

Monthly Wrap: Samantha McLean and Leanne Pilkington discuss lockdowns, the vaccination debate, where agents should direct their attention, and the top podcast takeaways

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌now‌  From the vaccination debate to lockdown slump, there’s some big issues at play in real estate at the moment. In this podcast Elite Agent’s Samantha McLean and Courageous Conversations host Leanne Pilkington tackle them head on. Drawing on key takeaways from recent podcasts, they discuss what agents should be doing in lockdown, what’s likely to happen in the coming weeks and how agents can prepare for the period ahead. Samantha and Leanne note right now is the opportunity to set yourself up for the long-awaited comeback, and it could be as soon as October this year. The pair also recap their favourite takeaways from recent podcasts including interviews with Michael Sheargold and Steve Carroll, looking at how agents have overcome adversity, why leadership is critical, and the role real estate professionals should be playing in their community. “If your database needs a little bit of tweaking. If you don’t know how to use your CRM as well as you should, if your listing presentation isn’t up to scratch, now is the time. Do the stuff that you don’t normally have the time to do now whether it’s personally or at work,” Leanne Pilkington. Samantha and Leanne also discuss: How to be a hero in your community, and why it’s needed now more than ever Why every agency should consider their risk profile when it comes to PropTech How to be the leader your people need Who will ultimately decide the real estate vaccination debate Why emerging from lockdown will be all about systems, skills and people What will happen when restrictions lift in New South Wales and Victoria Four ways agencies should prepare for the pent-up supplyAnd more… Links and resources mentioned: Courageous Conversations: How Marnie Beauchamp conquered extreme adversity Courageous Conversations: Michael Sheargold talks the empathy factor What to post: Chelsea Peitz Take back the narrative: Steve Carroll How to be client-centric: Kylie Davis The vexing issue of vaccination: how the real estate industry is handling the issue Rik Rushton Connect with Leanne Courageous Conversations on Apple Podcasts Laing + Simmons LinkedIn Twitter RWIRE  Leanne Pilkington on Elite Agent  Stepping outside my comfort zone: Leanne Pilkington 2021 Market Outlook: Leanne Pilkington The four Cs of leadership in a crisis: Leanne Pilkington Turning lockdown lessons into productivity hacks The new opportunities of working from home
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Aug 27, 2021 • 43min

How to be client-centric: Kylie Davis talks building real estate relationships, what buyers and sellers really want, and the PropTech you really need

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌now‌  If you’ve ever thought there’s too much PropTech to get your head around, you’re probably right. It’s a big, big arena, with lots of bright shiny objects all vying for your business attention. But if there’s one person who can help you understand the tech currently available, how it can benefit your business and more importantly your customer, it’s Kylie Davis.  As the head of the PropTech Association, Kylie has her finger on the pulse of all the latest tools, tech and innovation. However, her real skill lies in identifying how those tools translate to a better real estate experience for your customers. Kylie explains too often agencies look at PropTech from the wrong angle, seeking out the latest shiny object that they mistakenly believe will make all their woes disappear. Instead, they should be approaching PropTech with the customer experience front of mind. Kylie also outlines exactly the tech she would employ as an agency owner in order to focus on building better client relationships. Along the way she discusses the agency of the future, and shares an in-depth insight into what buyers and sellers actually want in terms of real estate relationships. “The thing that you need to do is to understand what kind of agent and what kind of agency do you want to run? What do you want that end user experience to feel like for your clients and how can you get more clients, how do you get more leads? “Then take each section one by one and find out or ask around to find out, well, what tech could help us solve this problem?” Kylie Davis. Samantha and Kylie also discuss: How to set up an agency for the future What buyers and sellers really want The biggest innovations occurring in real estate What property management will look like in the years to come How to tie your tech together for a better customer experience Why it’s a myth that all PropTechs are startups Why selecting a PropTech is about considering how much you’re willing to risk  How disruption stems from the need for a better real estate experience When and why you should trial tech in your business  What customers really want from the PropTech you implement And more…  Links and resources mentioned Australian PropTech Association Who won the 2021 Australian PropTech awards and why Building Trust is the secret weapon to winning listings ActivePipe Kylie Davis on Elite Agent Kylie Davis: Technology and trends Connect with Kylie Website LinkedIn
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Aug 19, 2021 • 36min

Take back the narrative: Steve Carroll talks increased expectations, digital trends, and how to be your customer’s hero

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌now‌  When Steve Carroll talks, you know you’re in for some great insight into digital trends and technology along with actionable tips to help you navigate a fast-changing social media landscape. This podcast is no exception. Steve is of course a fan favourite in the real estate industry for all the right reasons. He’s passionate about educating and empowering agents with digital skills and he’s worked for some of the biggest names in real estate and media, such as REA and News Corp. Along the way he’s also liaised with the top tech giants across the world, including Google, LinkedIn, and Facebook. Steve notes agents are currently faced with the challenge of keeping up with fast-paced changes to both social media and digital technology. At the same time, they’re grappling with increased consumer expectation. So how do you stay up to speed and ensure you are adapting with the times? Steve says it’s all about examining what you’re doing and asking whether it’s up to par. But first and foremost it’s about considering things from your customer’s perspective at a time when the world needs heroes. Steve also gets real about how tough the past year has been for many before addressing what he believes will be the biggest challenge for real estate leaders, agents and property managers in the period ahead (and it’s not technology, it goes far deeper). “The world is crying out for heroes to stand up. So, if you’re a real estate agent, maybe just set the bar a little bit higher and set the bar to be the hero in the area you operate in. Social media gives you a great opportunity to do that.” Steve Carroll Samantha and Steve also discuss: Why consumer expectations are higher than ever How social media is driving increased expectations across all industries How to get confident with video, and why authenticity is the key Steve’s new role as an ambassador for HomeLoop and how the technology is bringing communication between agents and buyers into the 21st century. Why it’s OK to acknowledge it’s hard to stay focused and energized at the moment due to lockdowns and uncertainty, and what to do when your energy lags Who is among the lineup for Digital Live 2022 How the Ride to Provide changes the mindset of everyone taking part Why the event has changed Steve’s approach to leadership and how celebrating the team matters more than individual achievement for real estate culture. Links and resources mentioned Digital Live Ride to Provide Hands Across the Water HomeLoop Lisa Novak Steve on Elite Agent Technology doesn’t disrupt industries, it disrupts efficiencies Leadership in the digital age Reinventing and reimagining your capabilities 10 essential takeaways from Digital Live 2018 Connect with Steve LinkedIn Website
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Aug 13, 2021 • 46min

What to post: Chelsea Peitz talks social strategy, breaking the rules and how to create shareable, saveable content

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌now‌  Want get inspired to start getting your brand out there on Instagram with stuff that really works? There are lots of times we get all keen and enthusiastic about getting our online presence going, but plenty of things stop us, the time it takes, the fear of putting yourself out there, trying to think about what to post. And even if you are a dab hand at things like Instagram reels, stories, snaps and the like you are no doubt going to learn things you didn’t know from this fun and easy listen with one of the most followed social media coaches in the world and that is today’s Elevate guest Chelsea Peitz. A powerhouse of the real estate digital footprint, Chelsea was named the #1 Content Creator in the USA by Favicon and the #1 Real Estate Snapchatter in the US in 2017 by Inman News. We’ve been following Chelsea for a while now (thanks to Ellen Farley) and she’s pretty fun to listen to watch and learn from. Chelsea explains too often agents overcomplicate their approach to social media, treating it as an overwhelming task that either gets pushed to the backburner or becomes a bit of a second job that they struggle to fit into their busy schedule. Chelsea also chats about how and why Instagram reels and IGTV are coming up the social media ranks as one of the most authentic digital tools in the industry. “We’re real estate professionals. We’re not content creators. A lot of times that becomes an excuse. “I like to take away all the excuses. No, you don’t need a fancy camera. You have a phone. No, you don’t need to be making content every day. But what you do need to be doing is talking to people – the oldest sales strategy ever.” Chelsea Peitz Samantha and Chelsea also discuss: Why you should break the ‘rigid’ social media rules and mend them to fit your personal and professional goals  How to add value to your marketplace and niche which will lead to increased referrals  Insights into Instagram’s reel and why the platform developers are focusing on smaller time creators (not just those with over 1 million followers) How to decipher Instagram analytics and use the metrics to boost your brand and profile The challenges of building trusted relationships with potential clients through your device and how to overcome them  The ways you can translate social media followers to your database of interested clientele   Why you should stop focussing on content and start focussing on commenting  And more… Links and resources mentioned: What to Post: How to Create Engaging Social Media Content That Builds Your Brand and Gets Results (for Real Estate) Chelsea Peitz Talking in Pictures: How Snapchat Changed Cameras, Communication, and Communities Connect with Chelsea: Website  Instagram  Facebook  LinkedIn
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Aug 6, 2021 • 32min

The Leadership Diaries: Dan White

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌now‌  Believe it or not, the great, great-grandson of Ray White wasn’t 100 per cent sure he would go into real estate. Dan White actually started his professional career in accounting after receiving a Commerce/Law degree from the University of Queensland. But the pull of the industry and destiny had more to say in the matter and he’s now been the Managing Director of the group for over 20 years. These days, Dan is working to develop modern strategies for the Ray White Group while balancing the legacy of his predecessors. In this edition of the Elevate podcast, Dan reveals what it was like taking the reins of the business, why there was some hesitation in the beginning, and the role his father and brothers have played in developing him to be the leader he is today and what the plans are for the future. Samantha and Dan also discuss: The challenges (and opportunities) of managing one of Australia’s biggest groups amid continual lockdowns What he has learned from his father and brothers over the years and how each have developed How the family stay connected when it comes to making the important business decisions Recent strategic moves and hires and what that means for the group in terms of addings skills and specialisation The importance of being able to analyse data to help both franchisees and the consumers they serve How Brian’s leadership has inspired him to lead others in the team The importance of continuing education and keeping abreast of technology in the industry What he wishes he knew starting his career in real estate His advice for young people entering the industry Who was really on the phone in the Luxe Listings Sydney finale And more… Dan’s Recommended links and resources  Everybody Matters: The Extraordinary Power of Caring for Your People Like Family by Bob Chapman (Amazon)  Measure What Matters by John Doerr (Amazon or Google Play) Harvard After Hours podcast  Dan White on Elite Agent  Brian White’s family home in Brisbane sells for $10 million Start-up portal Zango welcomes White family to the register Ray White reports record month of transactions in March Nerida Consibee to join Ray White as the group’s first Chief Economist What we can learn from real estate businesses overseas: Dan White Rising star appointed to lead Ray White Commercial Connect with Dan  LinkedIn Ray White Group White and Partners
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Jul 30, 2021 • 43min

Living a big life: Daniel Hayes talks Big Brother, mental health, Harleys and real estate

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌now‌  Hayeswinckle managing director Daniel Hayes became a household name this year after starring in the latest season of Big Brother Australia.  On top of being a television star and heading six boutique real estate offices in greater Geelong, Daniel is a sought after speaker and best-selling author of So You Wanna Be A Real Estate Superstar.  When he’s not in the office, Daniel’s greatest passion is motorcycles. He shares his adrenaline-filled interest on his YouTube channel Million Dollar Bogan, which boasts nearly 90,000 subscribers. In this edition of the Elevate podcast, Daniel shares the behind the scenes gossip from Big Brother, what he thinks about being called a ‘loose cannon’ and creating a social media presence. Samantha and Daniel also discuss: What Daniel really thinks about the ongoing lockdowns Taking big chances, even when it could all go wrong His candid advice for new agents How motorcycle riding helps his mental health Having ‘the hunger’ as a real estate agent Which Luxe Listings Sydney star’s social media does Daniel admire What inspired him to start in real estate at 31 years old And more… Links and resources mentioned  So You Wanna be a Real Estate Super Star? Kindle version  Million Dollar Bogan YouTube channel  Big Brother Australia Daniel Hayes on Elite Agent  Daniel Hayes on being authentic, villain edits and how his real estate know-how helped him on Big Brother  Five Reasons we think Daniel Hayes should win Big Brother  The Blame Game Connect with Daniel  Hayeswinckle Instagram YouTube LinkedIn   Mental health crisis support is is available from LifeLine at 13 11 14, Beyond Blue at 1300 22 4636 or through various online resources.
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Jul 16, 2021 • 29min

Forward planning your success: Sherrie Storor

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌now‌  Sherrie Storor undeniably wears many hats; working as a real estate coach, trainer, mentor and speaker. She has been a respected contributor at major industry events, including the Australian Real Estate Conference (AREC), where she shared insights from her 20 years of experience.  She also organised the Real Women In Real Estate business series and runs masterclasses with various keynote speakers. The Brisbane-based expert offers coaching and mentorships to agents looking to deliver higher profits without sacrificing time or putting more pressure on themselves.  In this edition of the Elevate podcast, Sherrie chats about burn out in the real estate industry and how forward-planning could change your professional and personal life. Samantha and Sherrie also discuss: How to develop a positive and healthy state of mind, even when in lockdown Her #BuildYourBestLife coaching program and manual Why sustainable habits are more valuable than grinding out work all the time How to not feel guilty when taking time off Why social media should be considered a prospecting tool What Sherrie’s perfect week looks like And more… Links and resources mentioned  The #BuildYourBestLife Coaching Program and Success Manual Mastermind with Sherrie Real Women in Real Estate  Sherrie on Elite Agent Sherrie Storor masterminds new program for high performers Beating The Christmas Blues: Sherrie Storor Lead Generation Online: Sherrie Storor Sherrie Storor launches national coaching business Connect with Sherrie LinkedIn Real Estate Nation LinkedIn Facebook Instagram Sherrie Storor Official Website 
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Jul 9, 2021 • 39min

BDM 2021: Hannah Gill and Tara Bradbury

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌now‌  Hannah Gill and Tara Bradbury are two of Australia’s leading principals, sharing their knowledge of property management in this week’s Elevate podcast, as well as through Elite Agent’s Executive BDM program. Tara Bradbury is a principal licensee and principal leasing agent at Active Agents in Hervey Bay. With more than 16 years of real estate and property management experience, Tara shares her wealth of knowledge as the director of BDM Academy.  Hannah is the director of The Property Collective and one half of Gill & Hooper. The multi-award winning principal is also the President of the Real Estate Institute of the Australian Capital Territory (REIACT). In this edition of the Elevate podcast, Hannah and Tara chat about their background as BDMs, heightened service expectations and the strategies they have successfully used to grow their business. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER Samantha, Hannah and Tara also discuss: How to encourage investors and agents in an upcoming region like Hervey Bay How customer service has evolved over the past decade and how to deliver beyond expectations Why it was important for Hannah’s new venture The Property Collective to have a holistic approach Why maintaining relationships with tenants is just as important as keeping investors happy What agency leaders look for in BDMs and what the biggest hurdles are with new hires Managing customer expectations to make sure the team doesn’t get burnt out How to manage objections from clients What part of the Executive BDM are Hannah and Tara looking forward to the most? And more… Links and resources mentioned Executive BDM with Hannah Gill and Tara Bradbury Elite Agent Connect Hannah Gill on Elite Agent The culture playbook 101 Creating habits that stick: Hannah Gill Creativity and innovation in property management: Hannah Gill Creativity, innovation and relationship building: where is property management heading? Property management in the era of COVID-19 with guest Hannah Gill Hannah Gill named an ACT Telstra Business Woman of the Year Tara Bradbury on Elite Agent  Consistent communication: Tara Bradbury The real estate industry turns to virtual tours to keep it moving forward Tara Bradbury – Building A Rent Roll From Scratch 9 tips for becoming a stronger BDM: Tara Bradbury Connect with Hannah LinkedIn The Property Collective Gill & Hooper Domain Connect with Tara LinkedIn Facebook  BDM Academy Active Agents RealEstate.com.au

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