Thought Leaders – Real Estate Re-imagined (formerly The Elevate Podcast)

  This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌now‌  When Gold Coast agent Eoghan Murphy returned from a stint on reality TV, he feared his appearance on Love Island might have ruined his real estate career. A year later, that’s proven to be anything but the case, with Eoghan recently racking up a personal best of $1.2 million GCI this financial year. In this episode of the Elevate podcast, Eoghan explains what it was like to step back into real estate after reality TV, how he felt Love Island affected his mindset, what it took to come back after five months out of the industry, and the strategies he used to get back in the zone. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER Eoghan and Samantha also discuss: How Eoghan has built his career from zero, not once but twice Why a persistent and consistent approach pays off How he maximised any momentum he achieved Why success is the best prospecting strategy How the belief, training and support of his real estate principal empowered him to succeed beyond his dreams Why his goals are now bigger and better, and how he’s on track to achieve them His reality TV tips for Gavin Rubinstein, D’Leanne Lewis and Simon Cohen as they ready for the release of Luxe Listings Why Eoghan believes every agent knows deep down what they need to do, and he’s testament to the fact if they follow through it pays off And more… Links or resources mentioned Ryan Holiday: Ego is the enemy Ryan Holiday: The obstacle is the way Luxe listings Kollosche Tom Panos Michael Sheargold Jet Xavier Eoghan on Elite Agent Taking a chance Connect with Eoghan Website LinkedIn Facebook Instagram

Sorted Services CEO Andrew Duncan is no stranger to starting and scaling a business. He has enjoyed a lengthy career as an entrepreneur in both the tech and real estate space and is all about providing service that scales. Throughout that successful career, Andrew has also drawn on the wealth of materials that relate to best practice in both starting a business, or optimising an existing enterprise. In this episode of the Elevate podcast, Andrew shares an insight into some of these resources, including three of the must-read books for business leaders at all stages of the growth journey. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER In this episode, Andrew and Samantha discuss: How the customer expectation and technology are coming together Why the real estate industry is less afraid of change than they once were and how they should use that to their advantage Why the best service often involves no need for service at all How to identify and eliminate negative inquiries to give your business space for high-quality interactions How lean thinking is critical to business success  Why you should test, learn and occasionally fail What constitutes an effective leadership style How to identify the ‘flywheel’ of your business that allows an enterprise to gain traction, scale-up and grow What Sorted Services offers and where it’s headed Plus much more… Links and resources mentioned The Best Service is No Service: How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs – Bill Price and David Jaffe The lean startup – by Eric Ries Good to great – by Jim Collins Sorted website Let’s get Sorted video Sorted agent overview Sorted on Elite Agent Real estate industry invited to contribute to proptech future  Connect with Andrew Duncan LinkedIn

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌now‌  As the newly-appointed head of The Agency, Geoff Lucas brings a proven track record of business growth and an eye for opportunity to his role as CEO. In real estate, he has previously worked with brands like McGrath, but has also led major Australian business across a variety of different industries. In this episode of the Elevate podcast, Geoff explains why The Agency’s vision resonated with him, the direction the industry is heading, and reflects on the leadership lessons learned in a long and highly successful career. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER In this episode, Geoff and Sam also discuss: What growth and opportunity mean to the people in a business and why it gets Geoff out of bed each morning Why Geoff decided to join the Agency to work alongside long time colleague Matt Lahood How the leadership team at The Agency work to their individual strengths Who the big influencers on Geoff’s career have been and how they have led to his success Why The Agency is future-focused on hubs, rather than shop fronts What a day in the life of a brand leader looks like and how Geoff manages his time Why the biggest focus for agents in the current market should be humility and honing their strengths Links and resource mentioned Scaling Up by Verne Harnish Geoff on Elite Agent The Agency announces appointment of Geoff Lucas as group CEO The Agency on Elite Agent The Agency releases autumn property report Price is right to spearhead The Agency’s expansion into Queensland The Agency announces expansion into commercial property sector Connect with Geoff Lucas Website LinkedIn

Text message is a simple, convenient and highly personalised way of marketing. But how can you use it to best effect to engage with people and convert them to clients?  In this episode of the Elevate podcast, Podium’s Sean Smit talks through the advantages of SMS over other marketing methods, and how the real estate industry can use it to start a two-way conversation that converts.  In this podcast, Samantha and Sean also discuss: How text message reaches 98 per cent of clients The advantages of text message over other marketing methods What a great SMS marketing campaign looks like How to make your message personal and elicit action from a client The dos and don’ts of SMS marketing How to engage in a two-way text conversation that converts Why it’s all about convenience and personalisation And more… Links and resources mentioned Market Buy Podium SMS marketing e-book Podium and Sean on Elite Agent Optimising your online reputation How to get more five-star Google reviews Why online reviews are essential for real estate Connect with Sean Website LinkedIn To learn more about how to use SMS marketing to win more clients, see here

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌ ‌Now‌  As the owner of Richardson &Wrench, Andrew Cocks is a straight shooter who believes in empowering the business owners and agents within his brand. Since becoming executive director of the group 2009, and then owner in 2016, he has undertaken a full rebrand of the franchise and implemented a suite of tools to support agents looking to go into business themselves. In this episode of the Elevate podcast, Andrew shares his insight into what to do when you are ready to step into your own business, advice for leaders helping their people to take the step up, and the lessons he’s learned in a lengthy business career. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER In this podcast, Samantha and Andrew also discuss: Where the market is now and where it’s headed How Andrew went from a career in the army to owning a real estate brand (by way of tourism and hospitality) The thinking behind the rebrand of Richardson & Wrench When and how to provide the right support to agents at the right time The nine fundamentals of real estate, and why no business leader can be a master of all domains How to simplify the business start-up process The three biggest lessons Andrew has learned in his business career and why they’re important to everyone Top tips for productivity And so much more… Links and resources mentioned Richardson & Wrench Andrew on Elite Agent AREC 2017 interview: Andrew Cocks of Richardson & Wrench A budget right for its time Stamp duty: A bad tax that has to go Andrew Cocks: First home buyers seize the moment Here we go again Connect with Andrew Website LinkedIn

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌ ‌Now‌  As an industry, real estate hears a lot about software and automation. But the challenge lies in deploying technology in the right places, then automating to add real value for clients when it comes to the human touch. In this episode of the Elevate podcast, Anton Babkov and Tom McCarthy of Rexlabs explain that’s where tools like Zapier come in. Offering unlimited potential to join the software dots, it allows agencies to automate mundane, repetitive tasks, so they can focus what they do best – which is (and always will be) building real relationships with real people. As Anton and Tom explain, Zapier is a game changer when it comes to selectively automating specific tasks to improve productivity, efficiency and the real estate experience. Meanwhile, the potential it offers for open homes, property management, business development and marketing has only just begun to be explored… Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER In this episode, Samantha, Anton and Tom also discuss: Why Anton’s excited about Zapier and the opportunity it offers real estate Where agencies get automation wrong  Why automation is never about replacing the human experience How Zapier quickly and easily revolutionises the automation process Great use cases for Zapier, including hands-free open homes that allow agents to connect with buyers Why Zapier plays a role in business development for property management How clever agents are already deploying the tool What’s coming up for Rex, including a sneak peek into their new property management software, which Anton says is simply extraordinary. Links and resources mentioned Rex Rex and Zapier Introducing Rex Zaps Rex Integrations Zapier Rexfest Anton Babkov and Rex on Elite Agent Fresh ways to revive an old listing, without asking Retargeting recipes New Rex features helps agents get priorities straight Rex online learning program aims to foster closer ties with users  Rex’s visual dashboards provide sales insight Trigger happy: Rex announces integration with automated tech tool Zapier Connect with Anton Babkov LinkedIn Connect with Tom McCarthy LinkedIn

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌ ‌Now‌  How do you go from being a rookie agent to running three successful offices in just seven short years? In this episode of the Elevate podcast, Samantha McLean chats with an agent who has done just that. After opening his first office in the Brisbane suburb of Marsden in 2018, Avi Khan now has market dominance in Logan and goals to increase that share far beyond that. In the process he’s built a culture that focuses on growth by consensus, and allows the agents within his business to make their own mark. Having just rebranded as the Ray White AKG, Avi shares his essential tips on how to build a great culture, his secrets to growth, and the ethos behind his unwavering focus on true customer service. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER Samantha and Avi also discuss: The key ingredients that create great culture within his business, while attracting top sellers and ensuring they stay What the real issue is for agents in a high-volume market (and it’s not lack of listings) Avi’s simple approach to the process of buying and selling that keeps clients coming back How he achieved an incredible 4.9 Google rating for property management, and whyt that starts with the way you treat property managers How and why his approach to recruitment has changed over the years How he balances marketing his business and each agent’s personal brand. Each is important, he says, but can work together Why he constantly reassesses his goals and where they will take AKG in the period ahead Links and resources mentioned Gavin Rubenstein Megan Jaffe Avi on Elite Agent New Ray White office opens in Marsden Positivity paves the way for productivity Familiar faces take the reins at Ray White Beenleigh Ray White Marsden principal Avi Khan opens new office at Daisy Hill Connect with Avi Khan Website Ray White profile LinkedIn Facebook

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌ ‌Now‌  John Hellaby is the Chief Digital Strategist at online offer management company MarketBuy. As part of a varied career that started out in IT and gaming, John also spent time as a real estate agent, is the founder of Check My House Price and is a Facebook Certified Media Planning Professional. He has designed and executed campaigns that have sold a wide range of products on Facebook, including rodeo tickets, real estate and even meat pies. In this episode of the Elevate Podcast, John shares his expert insight into social media content that makes you the first agent people think of and overcomes two of the biggest listing presentation hurdles before you even walk through the door. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER In this podcast, Samantha and John also discuss: Why video should be the tool of choice for connecting with potential clients How your Facebook strategy should change in the wake of the iOS14 privacy opt-in What video content best resonates with people to build the ‘know, like and trust’ factor Why Facebook and Instagram remain the favoured channels for reaching potential clients How to avoid the most common mistakes agents make on social How MarketBuy is helping agents offer new options of sale The role Check My House Price plays in securing listings   Links and Resources mentioned Jason Savage – All Properties Group Check My House Price MarketBuy Brian Tracy MarketBuy on Elite Agent To market, to market The tech platforms that will change your results Online platform allows buyers to purchase from home Connect with John Hellaby Website Facebook LinkedIn

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌ ‌Now‌  With demand for properties outstripping supply in many regions at the present, securing available listings is critical. In this episode of the Elevate Podcast, we’ve tapped into the vault of knowledge we have on hand from some of the best practitioners in the real estate business to cover all angles of securing listings. Featuring words of wisdom from Claudio Encina, Chari Emirzade, Jeremy Wilkinson, Tim Heavyside, and Josh Tesolin, this episode encompasses everything from phone prospecting to lead conversion and closing the deal. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER In this episode: Coach and mentor Claudio Encina discusses: The big mistakes agents are currently making How to find the leak in your pipeline Why conversion is crucial The four questions every agent should be able to answer High volume salesperson Chari Emirzade of Barry Plant Geelong discusses: Why his focus is phone prospecting to secure listings When he calls people and what he says How he embraced the phone prospecting mindset Why it’s all part of his bigger sales plan 2020 AREA winner Jeremy Wilkinson discusses: How he taps his database to build long-term relationships that lead to listings Why 30 calls a day sets him up for success How he prepares for a listing presentation Why it pays to look the part Fletchers Real Estate auctioneer, agent and sales coach Tim Heavyside discusses: How to set up in advance of a listing presentation What he discusses with potential vendors during a listing presentation Why body language plays a role How he focuses his mind to bring the right energy High performing agent Josh Tesolin of Ray White Quakers Hill discusses: Why energy sells even in a listing presentation How a point of difference assists Why closing is critical How to close the listing deal and have the vendor sign up then and there Links and resources mentioned Claudio Encina How to secure listings in a tight market: Claudio Encina Complete Elite community experience with action guide and video Sales Caffeine coaching program Chari Emirzade Mastering the art of high-volume sales: Chari Emirzade Complete Elite Community experience with action guide and video Jeremy Wilkinson How one appraisal a day can take you to the top: Jeremy Wilkinson Complete Elite community experience with action guide and video Jeremy Wilkinson: Keep your eye on the goal Tim Heavyside The art of the chase: Tim Heavyside Complete Elite Community experience with action guide and video Josh Tesolin How Josh Tesolin wrote $1 million in his first year of real estate

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌ ‌Now‌  Heidi Howe is the director of Harcourts St Helens in Tasmania. After a career in banking and a stint as a pub owner, she ‘accidentally’ fell into real estate, progressed to sales agent, and now owns the business. Heidi was also recently named the very worthy winner of Elite Agent’s Transform challenge for 2021. In this episode of the Elevate podcast, Heidi shares what she learned in the most recent challenge, the insights that resonated, and also discusses a true community initiative that offers a soft introduction to clients plus a very real point of difference. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER In this podcast, Samantha and Heidi also discuss: How Heidi came up with a community-minded pitch that won her Transform What her favourites takeaways were from the challenge How her own property investment experience shapes her service offering Why she believes real estate is all about being your genuine self How her team is implementing new strategies courtesy of Transform How she balances sales, running a business and her family life Why community has always been at the core of her focus Links and resources mentioned Transform 2021 The Coastal Column Heidi Howe on Elite Agent Heidi Howe of Harcourts St Helens named winner of Transform 2021  Connect with Heidi Website