Thought Leaders – Real Estate Re-imagined (formerly The Elevate Podcast)

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌now‌  If you’d told Anthony Webb at 16 he would one day lead the family real estate business, he would have scoffed at the idea. But when a holiday job in real estate turned part-time then full-time, the second-generation agent quickly found his niche. Now Anthony heads up one of Victoria’s major independent agencies as the Chief Executive Officer of Philip Webb Real Estate. Boasting a rent roll of about 6000 properties, a large sales team and 120 staff, it’s a brand that’s come a long way from the agency his father started half a century ago, aged just 19. The business might have increased, their market might have changed but the philosophy that made Philip Webb a success in those early days largely remains the same. In this Elevate podcast, Anthony shares an insight into that philosophy, along with the leadership lessons he’s learned as a second-generation business owner. He also discusses the things he wishes he had known earlier in his career, the big challenges facing the industry right now, and how Philip Webb Real Estate navigated the lengthy lockdowns of Melbourne along with major industry change. “Young agents these days are looking for the partnership, they’re looking for the flash car when what they really need to do, and what I had to learn, was that it really comes down to making sure that you are a master at the basics – making sure that you’re doing it every day and just really learning and practising as much as you possibly can because you can’t just wing life and you can’t wing real estate either,” – Anthony Webb. Samantha and Anthony also discuss: The power of a great rent roll and how it protects your business Why successful leadership is about working with each individual in your team differently How Anthony’s career in real estate actually started at six-years-old and involved a  major bonus Why his current major focus is on creating pathways and developing future leaders within his business How his father’s real estate experience informs Anthony’s career and approach to people Why listening is the most important skill real estate agents need to learn The three major promises that continue to underpin Philip Webb’s real estate success and how his father used them to start a business at only 19. Why it’s critical to master each step of the real estate journey and how that benefits an agent’s career.  And more… Links and resources mentioned How to win friends and influence people – Dale Carnegie Zig Ziglar Anthony on Elite Agent  Long service leads to partnership at Philip Webb Philip Webb announces new CEO as part of succession plan Connect with Anthony Website LinkedIn

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌now‌  Australians simply can’t get enough of real estate and the stories behind it, and they’re seeking it everywhere they can – from newspapers to news sites, magazines, liftouts and beyond. So, as an agent, how do you tap this trend, work with the media and gain coverage for your listing and brand? Elizabeth Tilley is the Queensland real estate editor for News Corp – one of Australia’s largest media conglomerates with a reach that spans metropolitan mastheads, local papers, digital news sites and a major stake in realestate.com.au. Each day she lives and breathes real estate news, working with agents to share the stories of properties, provide market commentary, and feed a nation’s hunger for all things property related. In this Elevate podcast, Elizabeth shares her advice on how agents can work with the media, including what makes a great story and the ways agents can help have that story told. She notes there are different ingredients that go into a truly compelling news piece and they go far beyond what’s in a listing write-up. Exclusivity, uniqueness, a high potential price are just some of the deciding factors, but so is an interesting backstory about the owner or a fascinating history of the property. Elizabeth also provides a look behind the scenes at exactly how News Corp’s real estate coverage works, including all the different avenues where real estate agents can make the news, the difference between print and digital stories, and why auction coverage is the new national sport. She provides great tips on how agents can help get a story across the news line and the data that allows News Corp to determine exactly what their readers want. But most importantly she urges agents who believe they have a story to reach out and make contact with one of her team. “There’s no such thing as a dumb story…Don’t be afraid to reach out by email or phone and let us know what you’re working on, who you’re working with – any kind of interesting thing. We’ll tell you if it’s not newsworthy.” Elizabeth Tilley. Samantha and Elizabeth also discuss: The common ingredients of a great real estate news story and why it’s all about what’s different, interesting and perhaps even quirky How agents can create a mini media kit to help get a property story across the line The ways you can make your potential story stand out from a crowd of newsroom emails Why it’s better to pick up the phone or make contact than presume a story isn’t newsworthy How News Corp’s data and insight can help you shape a great marketing campaign across print and digital The ways real estate news coverage has changed in recent times and why it’s a topic the audience can’t get enough of Why livestream auctions are the new national pastime and also provide an opportunity for agents to gain coverage How News Corp’s different assets work together across print, digital and broadcast and why this creates new opportunities for agents to attract coverage for the listings and brand The ways you can then use that coverage to further promote your brand And much, much more Links and resources mentioned Courier Mail real estate Mansion magazine – The Australian How we sold it How we sold it: Malumba Estate Connect with Elizabeth Website LinkedIn 

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌now‌  Raine & Horne Kurri Kurri co-director Ryan Mitchell never expected to take out a national award for Property Manager of the Year. In fact, he was ‘gobsmacked’ when he did, noting his small town approach seemed a far cry from the big players in the big smoke. But, up against some of the best performers in the country, Ryan picked up the 2020 Annual REA Excellence Award for Property Manager of the Year. The recognition was due to a dynamic approach to increasing his brand’s rent roll, along with his commitment to consistent communication with clientele. Last year, Ryan grew his rent roll by 59 per cent, partly due to thinking outside the box, but also due to the fact he took every single phone call that came his way in the knowledge it could be a new listing. In this episode of the Elevate podcast with Cass Charlesworth, Ryan shares the strategies he used to grow a regional rent roll, along with the practices that saw him named 2020 Property Manager of the Year. He also looks back at the challenges of the past two years and how Raine & Horne Kurri Kurri built trust with their clients in a time of turmoil. In this podcast about recognition rightly earned, Ryan then shares how the AREA win helped the team build their business further and reveals the recent acquisition that saw his rent roll double again. “I’m a big believer in being proactive, not reactive. And I think that that’s what keeps us in front and on top of the ball. Every day we try and live by that in this agency. As soon as you become reactive, you’re behind the eight ball.” Ryan Mitchell. Cassandra and Ryan also discuss: The shift to regional areas and how that’s impacting property management, including the ways Ryan and his team are managing demand for rentals in the Hunter. The conversations Ryan is having with landlords about price increases and how the brand is striking the right balance for investors and tenants How property management brings an important perspective to leadership, and why real estate has changed in recent times Why Ryan decided to think outside the box when it came to rent roll growth and how that resulted in a 59 per cent increase in properties under management. How a co-worker put Ryan forward for the Property Manager of the Year award and why it prompted Ryan to reflect on small wins that delivered big results Why applying for an Annual REA Excellence was about more than the win, and helped Ryan put his business strategy in perspective. The ways Ryan and his team used the AREA win to create more business. Why property management is all about being proactive, not reactive and how to ensure you remain ahead of changing landscapes and trends Submissions are currently open for the 2021 Annual REA Excellence Awards, and you can nominate here. Links and resources mentioned Ecosystem of excellence: Dean Mackie Annual REA Excellence Awards applications 2020 AREA winners Ryan on Elite Agent Raine & Horne set to give the property market some Kurri with new office in the Hunter Connect with Ryan Website LinkedIn

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌now‌  As the CEO of DiJones, Dean Mackie knows he’s responsible for a legacy. His name may not be on the door, but as the brand prepares to turn 30, he is the custodian of its future. ‘Brave, curious and authentic’ are just some of the words he uses to describe his vision for the company, noting as a leader he has come to understand it’s not about achievement but creating a business with purpose. In this Elevate podcast hosted by podcast producer Cass Charlesworth, Dean takes a deep dive into what it is to redefine a brand, why it matters, and how DiJones is using technology to assist. He also looks at the real estate trends that are becoming evident since COVID restrictions eased, and how that’s set to impact the industry. Explaining the market is shifting, Dean shares his thoughts on what good agents need to be doing right now, what brands need to focus on to better service their customer, and how the real estate industry needs to get back to basics for the period ahead. Dean also offers an insight into how the past 18 months have impacted him personally, the ways he sought to support his team,  and why being named AREA Residential Agency of the Year gave DiJones a unique opportunity to take stock of their achievements and opportunities. “Our focus is how do we unlock more? The future of DiJones lies inside my people, how do I help them unlock more and fulfil their potential? And how do I get them to do the same for our customers?” Dean Mackie. Cass and Dean also discuss: How Dean used COVID lockdowns to rethink his company vision and personal leadership style Why a cooking class proved the highlight of lockdown for DiJones staff, and the other wellbeing initiatives they employed How agents coped with one-on-one inspections and why the legacy was incredible fatigue Why Dean believes kindness and respect matter more than ever to the real estate industry The ways DiJones is employing technology to improve the customer experience but retain the personal connection How DiJones created a winning AREAs submission and why it allowed them to take stock, recognise their achievements and find fresh areas for improvement What the AREAs win did for the DiJones team and why they’re nominating again this year Why DiJones works in 90-day sprints and what it allows them to achieve What Dean believes good agents need to be doing right now to manage the rise in listings and the settling of the market ahead Why agents need to hone their craft now and how DiJones does that by getting back to basics How DiJones intends to mark its 30th anniversary with more innovation, more inspiration and by unlocking their team’s potential And much, much more. Submissions are currently open for the 2021 Annual REA Excellence Awards, and you can nominate here.  Links and resources mentioned The 2021 Annual REA Excellence Awards Tanja Lee Coaching RiTA by AiRE Leadership with intent: Josh Morrissey Dean Mackie on Elite Agent Dean Mackie: In the driver’s seat 2020 vision: Dean Mackie Connect with Dean Website LinkedIn

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌now‌  Between on-again, off-again lockdowns, a hot property market and the demands of one- on-one inspections, it’s been a rollercoaster year for real estate. But as REA Group’s Chief Customer Officer Kul Singh explains, there’s a lot to celebrate as we come out the other side. That’s exactly what the group intends to do at this year’s Annual REA Excellence Awards, with nominations for the awards open until November 17. Kul explains this year’s awards will be a little different, but offer the opportunity for agencies to examine all that they’ve achieved in a year that’s been like no other. It’s a chance to celebrate, he says, while leveraging the learning of a challenging 18 months. In this episode of the Elevate podcast, Kul shares why he feels this year’s awards are so important, looking back at the year that was, while examining what’s happening in the market now, and what’s likely to occur next. With a deep insight into market trends and data, he offers some tips for agents looking to better connect with potential clients, and shares the REA tools that will assist agents and property managers with leads and improved service. Kul also discusses what it’s been like to reside in a city that’s gone from the most liveable to the most locked down, and why he believes kindness is currently critical in business, along with the initiatives REA has introduced to foster wellbeing for its customers. “Learn from the past and leverage the learnings over the last 12 to 18 months, but focus on the opportunities ahead. As they say, the windscreen is bigger than the rearview mirror, and there’s plenty of opportunities ahead of us that we can create positive change for.” Kul Singh. Samantha and Kul also discuss: What it takes to be an AREA winner, and the top tips for creating a winning submission How winning an AREA benefits individuals and brands, along with the support and prizes up for grabs What’s different about the AREAs this year in terms of submissions, data-driven awards and new categories How buyer search terms and sentiment has changed in a market where listings are tight and prices are high, and how you can assist your customers manage this shift Why now’s the time for agents to get up to speed on renovations as a strategy to engage with vendors moving forward How the lifting of restrictions is impacting the property market in terms of vendor inquiry, and the tools agencies can use to nurture and connect with prospects  Why REA partnered with Benny Button to introduce a wellbeing initiative, and how the industry responded with record engagement How REA is more focussed than ever on its customer and their feedback and what they’re using it to achieve And much, much more…  Links and resources mentioned REA Benny Button webinar series Benny Button AREAs awards 2021 AREAs winners 2020 Connect REA App Kul Singh on Elite Agent The AREAs are back with a new feel-good category Kul Singh takes on new role as REA Group shifts to a customer-focused model REA Group announces Benny Button partnership for customers Realestate.com.au honours the top residential and commercial agents across Australia Looking back, moving forward: Owen Wilson and Kul Singh Connect with Kul Website LinkedIn

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌now‌  Could a robot ever replace an agent or property manager? It’s a question many in the industry ponder and one that AIRE software founder and RiTA creator Ian Campbell has considered at length. As the brains behind a purpose-built digital assistant for the industry, Ian says there is an increasing role for artificial intelligence, particularly when it comes to supporting agents in prospecting, lead generation and tapping the power of their data. Over the coming years, that technology will also become more effective, more intuitive and more essential to agents looking to offer great service. But will it ever replace the traditional real estate agent? Ian’s answer might surprise you in an Elevate podcast that takes a deep dive into what the future of real estate will look like, along with how agents can use tools like artificial intelligence to best effect. What’s particularly compelling about this podcast is that often talk about futuristic technology gets complicated quickly, conjuring images of Jetsons-like landscapes amid terms like big data, machine learning, AI, and automation. Instead, Ian discusses some big-picture questions in a really down to earth and accessible conversation about the current role of agents, the future of the industry and how technology will support human skills moving forward. Along the way, Ian offers some great tips on the process of adopting technology and why it involves trust. “It’s not about the technology they need today. It’s about the technology they’re willing to implement and trust and delegate to in the future. That’s probably what’s most important now and also making sure that they make a good decision about whether that’s right for them,” Ian Campbell Ian and Samantha also discuss: What digital assistants can do for the industry now, along with what they’ll be capable of in the future How artificial intelligence will help the industry in the years ahead Why real estate is an industry with delegation issues that will need to learn to release control How tech adoption is a leap of faith and an exercise in trust (there’s a great analogy here involving your humble Roomba vacuum cleaner) What to consider when you look at tech tools, and the things you need to have in place first The areas of real estate where technology will never be as good as you are, and the places where AI will far surpass your skills Why the data you create is one of the most important assets you have, and how it’s not names and addresses that matter most when it comes to collecting personal information The importance of data consent, and how to go about getting it in a way that nurtures prospects And more… Links and resources mentioned AIRE RiTA Descript Jarvis (now Jasper as of January 2022) Gong.io Google Duplex Ian Campbell on Elite Agent Automation Nation Century 21 rolls out AI technology Connect with Ian Website LinkedIn

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌now‌   Homely is once again a marquee sponsor in Transform our 30 day challenge for Agents. Get an upgraded Premier Agent profile for free when you join the challengeRegister now When it comes to local community, few people know the landscape better than agents and property managers. After all, as a real estate professional, you’ve got your finger on the pulse of the best streets, the best schools, and the best places to get a darned good pizza. That knowledge is a marketing opportunity many in the real estate industry miss. In this Elevate podcast, Homely co-founders Jason and Adam Spencer explore how you can use that local knowledge to your advantage, generating leads while also improving your Google ranking. Jason and Adam explain Homely was created out of a real need in real estate – a desire to really know and understand the place where you intend to purchase or rent your next home. In the age of COVID, that need has never been greater, and Homely’s site visits are testament to this trend. Started in 2014, the portal now has millions of users each month, driven by a desire to access authentic local content. In the process Homely is taking on the major players as part of a family tradition where they’re encouraged to ‘swing for the fences’. While this is a podcast primarily about how agents and property managers can use local knowledge to their marketing advantage, it also offers a great insight into the value of backing yourself when doubters abound. “When we first launched people thought we were crazy but that’s half the fun. I love chasing those crazy big, silly ideas if you’ve got something unique and if you’ve got something different and we do at Homely,” Adam Spencer. Sam, Jason and Adam also discuss: How to create local content that generates authentic leads The top topics that trend in terms of questions and discussion about suburbs How agents can improve their SEO ranking with hyper-local content (spoiler alert – this is the stuff you specialise in and know about implicitly) The innovative ways agents and PMs successfully use Homely to build a local profile and boost their business How Homely and its agent community solve one of the biggest problems in real estate Why Adam and Jason took on the big portals in the faith their offering was unique How they’re partnering with the industry and where they intend to go from here And more… Links and resources mentioned Transform XII Homely in Elite Agent Homely partners with Raine and Horne Homely ranked as one of the top 10 real estate portals Homely launches Well Home Loans integration Connect with Adam Spencer Website LinkedIn Connect with Jason Spencer Website LinkedIn

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌now‌  After hopping off stage for Inman Connect Las Vegas at the end of the month, Katie Lance will headlining Transform XII with fellow US Keynote Chelsea PeitzRegister now at Transform 2021 If you’ve ever thought creating a standout social media profile was all too hard and required time you don’t have, this is the podcast for you. Our guest on this Elevate episode is Katie Lance – one of the industry’s best known social media experts, who also happens to be considered one of the most influential people in real estate by Inman News. Specialising in social media for real estate, Katie works with agents to define and create their social media strategy.  She shares a wealth of great tips on doing just that in a podcast that’s packed full of tools and ideas you can use right now to build and maintain a standout profile. From content ideas, to building communities, using video and finding ways to provide real value to your audience, Katie covers it all in a way that’s easy to understand, actionable and remains cognisant of the fact your real job is real estate but social media is an invaluable tool. She also addresses those big social media questions like what platform, how often, and what content while providing some awesome advice on overcoming common fears like going live with video. “As an agent, you shouldn’t be spending all your time on Facebook or anywhere on social media. You know, you’re a real estate professional. So how can you make the most of your time and avoid the time suck and just be really efficient and be really intentional?” Katie Lance. Katie and Sam also discuss: How to create a social strategy that sees you become the heartbeat of your community Ideas for creating content that is timely and valuable, or evergreen and essential to your audience The top tools Katie uses to create great content How solid social media strategy can help you build your business and attract qualified leads Why the pursuit of perfection should never hold you back from embracing social media and getting the job done Ways that you can work smarter not harder to roll out content that has your audience coming back for more The new social media trends that are shaping real estate and why they’re here to stay The two major opportunities Facebook offers for agents, and how you can use them to best effect Where the line is between business and personal social media, and how it’s impacted by the 80/20 rule And more… Links and resources mentioned Inman News Transform 2021 Canva Videoshop Chelsea Peitz GetSocialSmart 30 Facebook Live Ideas for Real Estate (and other resources) Connect with Katie Website LinkedIn Youtube Facebook Instagram

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌now‌  If you’ve ever wondered what it takes to build a successful property management business at speed, Xceed Real Estate in WA offers an ideal case study. In just five short years their rent roll has grown from 90 properties under management to over 4000. Along the way, they’ve opted to do things a little differently, with their property managers assigned to tasks rather than handling entire portfolios. In this Elevate podcast, Xceed licensee Daisy Campbell explains why Xceed takes that approach and how it makes for a better experience for all stakeholders. She also shares Xceed’s growth strategy, how they manage acquisitions, where they intend to get to in order to enjoy ongoing organic increases, and the lessons she’s learned in five years overseeing a fast-growing agency. A masterclass in business growth, this podcast offers some great insight and actionable strategies for successfully acquiring additional rent rolls, the things you need to consider when you do and the ways to empower both new and existing staff to take ownership of their role within a property management business. “I think when you separate it and just let people do what they enjoy and what they’re good at, it’s better for the client, it’s better for the staff member, it’s better for us as an agency and we just get better outcomes all around,” Daisy Campbell Samantha and Daisy also discuss: The future of property management including outsourcing, tech and how the perception of the sector needs to change  How to manage the expectations of clients, and why it’s OK to say no to a client who’s not right for your business The secrets of successful staff retention and how task-based property management allows each member to play to their strengths  How to create a winning culture where staff are invested in both the business and its growth The strategies Xceed uses to create a family feel and connection within their fast-growing team  How to have client conversations that encourage business and where to look to identify new opportunities Why every property manager is a ‘mini-BDM’ and how Xceed encourages their staff to embrace that mindset  And more… Links and resources mentioned Elite team notes AREC 2021 Connect with Daisy Website LinkedIn

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌now‌  Running your own agency might be the dream for many, but what does it really take to have your name on the door? Self-motivation, self-belief and the drive to achieve something more, according to Clinton Eastell of Eastell and Co on the Sunshine Coast. At 25, Clinton joined UrbanX and started his own agency in March 2020, just days before COVID became a national crisis. A little thing like an international pandemic wasn’t going to hold him back, however. He hit the ground running, rallying the support of his community and quickly established a team. Now he’s opened his own shopfront at Coolum and has expanded his staff to 10. Clinton says right from the outset of his real estate career, he knew one day he would be his own boss. But that’s not to say it’s all been easy. As Clinton and UrbanX founder Dan Argent explain, it takes a certain type of person to go it alone, and there’s a lot of hard work in the years prior. In this Elevate podcast they discuss the pros and cons of running your own business, who it suits and why it’s not for everyone in the industry. “The day that I decided I wanted to try real estate was, the goal wasn’t about money and the goal wasn’t about anything else, but legacy. I felt, with all due respect, you don’t necessarily create a legacy working as an agent under somebody else. You create a legacy by elevating your name.” Clinton Eastell. Samantha, Clinton and Dan also discuss: The top traits of people suited to running their own real estate business How success is built in the years prior to having your name on the door The psyche of being your own boss What level you need to be at before even considering going out on your own How Clinton built rapport in his community to have the most incredible launch UrbanX has ever seen The tough lessons Dan learnt in his early days in business How the right support from the right people at the right time can play a major role in business success And so much more… Links and resources mentioned Damien Cooley The Block Tom Panos Matt Lancashire Connect with Clinton Website Instagram Connect with Dan Website LinkedIn