Six Pixels of Separation Podcast

Welcome to episode #408 of Six Pixels Of Separation - The Twist Image Podcast. I have an aversion to those in wealth management. That being said, I have many friends in the space and I'm thankful for the professional help I have received to date from some very smart people. Here's where that aversion comes from: in my early years of networking, I would find myself at Chamber of Commerce-like cocktail events, and I felt like the people who were the most annoying in these scenarios were the wealth management people. They would "work the room" and fling out business cards like ninja stars at any body in their way. Derek Coburn is a wealth management guy, but not "one of those guys." We met a while back when he invited me to present the concepts in CTRL ALT Delete to his networking group, Cadre. Most recently, he decided to tackle the issue of networking and better connecting with individuals through a business book called, Networking Is Not Working. I often relapse and struggle in networking situations, so Coburn's advice and insights are important. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #408 - Host: Mitch Joel. Running time: 41:11. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Derek Coburn. Cadre. Networking Is Not Working. Follow Derek on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #408 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast cadre cadre dc content marketing david usher derek coburn digital marketing facebook itunes marketing blogger marketing podcast networking is not working podcast podcasting social media twitter video podcast

Welcome to episode #407 of Six Pixels Of Separation - The Twist Image Podcast. If you're trying to better understand how communications and marketing has changed so dramatically in the past decade, and what to (really) do about it, Gini Dietrich really does walk the walk. She has her own communications agency that focuses on digital and social media called, Arment Dietrich, and has one of the most popular blogs on the topic, Spin Sucks (which also offers professional development for communications professionals). She co-authored her first book, Marketing In The Round with Geoff Livingston and is back with a brand news book, Spin Sucks. In a world where so many changes have happened - just in the last few weeks, alone - I'm thrilled to have Gini back on the show to talk about where we're at in this space, how well organizations have adapted to digital, and why her new book matters so much. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #407 - Host: Mitch Joel. Running time: 50:34. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Gini Dietrich. Spin Sucks - the book. Spin Sucks. Marketing In The Round. Arment Dietrich. Follow Gini on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #407 - Host: Mitch Joel. Tags: advertising podcast arment dietrich blog blogging brand business book business podcast content marketing david usher digital marketing facebook geoff livingston gini dietrich itunes marketing blogger marketing in the round marketing podcast podcast podcasting social media spin sucks twitter video podcast

Welcome to episode #406 of Six Pixels Of Separation - The Twist Image Podcast. I think of one word when it comes to describing Stephen Rappaport: enigma. I have no idea why anyone who is a professional digital marketer is not following and ensuring that all of his work (especially) his books are on the desk of everyone in our profession. While he is currently running his own consulting practice, he is the former Knowledge Solutions Director at the Advertising Research Foundation and, over the years, he has spent a crazy amount of time helping the digital marketing industry get that much better at understanding how to measure, connect and engage. He was the co-author of The Online Advertising Playbook back in 2007, then in 2011, he published Listen First! Turning Social Conversations Into Business Advantage. Most recently, he published, Digital Metrics Field Guide - The Definitive Reference For Brands Using The Web, Social Media, Mobile Media or Email. And yes, it is stellar. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #406 - Host: Mitch Joel. Running time: 48:49. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Stephen Rappaport. Digital Metrics Field Guide. Listen First! The Online Advertising Playbook. Follow Stephen on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #406 - Host: Mitch Joel. Tags: advertising podcast advertising research foundation arf blog blogging brand business book business podcast content marketing david usher digital marketing digital marketing industry digital metrics field guide facebook itunes listen first marketing blogger marketing podcast podcast podcasting social media stephen rappaport the online advertising playbook twitter video podcast

Welcome to episode #405 of Six Pixels Of Separation - The Twist Image Podcast. Jay Baer is back and he's doing what most people in Social Media are not doing: making big and smart moves (and good money, as well I am sure). He took his last business book, Youtility, a sound it off to create, Youtility For Accountants (with more industry-specific versions to come). And, as if that weren't enough, he also recently launched, Social Pros All-Stars, which is an ebook, Slideshare presentation and trading cards of social media brand professionals. Very smart and strategic marketing (which industry pro wouldn't keep their own trading card front and center on their desk, making Jay and his team top of mind?). If you have yet to fall in love with his blog, Convince And Convert, or his first book, The Now Revolution (which he co-wrote with Amber Naslund) or his podcast, Social Pros, you don't know what you're missing. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #405 - Host: Mitch Joel. Running time: 41:53. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Jay Baer. Youtility For Accountants. Youtility. Social Pros All-Stars. Convince And Convert. Social Pros Podcast. The Now Revolution. Follow Jay on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #405 - Host: Mitch Joel. Tags: advertising podcast amber naslund blog blogging brand business book business podcast content marketing convince and convert david usher digital marketing facebook itunes jay baer marketing blogger marketing podcast podcast podcasting slideshare social media social media brand professionals social media marketing social pros all stars social pros podcast the now revolution twitter video podcast youtility youtility for accountants

Welcome to episode #404 of Six Pixels Of Separation - The Twist Image Podcast. I first heard the voice of Eric Schwartzman over a decade ago as a contributor to the For Immediate Release podcast. I was always impressed with how he managed to score some major industry leaders for his still-running podcast, On The Record...Online. Since then, Schwartzman has built an impressive resume of communications consulting to business, global nonprofits, the US Military, US Federal government agencies and foreign governments. He's also the best-selling coauthor of Social Marketing To The Business Customer, the first book devoted exclusively to B2B social media communications. But that's not all. He's also an entrepreneur. He sold his first startup, iPressroom, to private investors in 2010 and just recently launched, Comply Socially, which helps employers manage risk and scale engagement on social media with online training. Businesses and individuals are being put to task for things that they post online, now Schwartzman is helping public companies (mostly) both unlock the productivity gains of social media communications, while protecting individuals from misrepresenting brands or violating the law. It's a pretty fascinating business for a time that finds every individual as media channel unto themselves. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #404 - Host: Mitch Joel. Running time: 46:33. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Eric Schwartzman. Comply Socially. On The Record... Online. Social Marketing To The Business Customer. Follow Eric on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #404 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast comply socially content marketing david usher digital marketing eric schwartzman facebook for immediate release podcast ipressroom itunes marketing blogger marketing podcast on the record online podcast podcasting social marketing to the business customer social media twitter video podcast

Welcome to episode #403 of Six Pixels Of Separation - The Twist Image Podcast. There are few people as passionate as Jeffrey Rohrs when it comes to brands and connecting with consumers. It's gotten so hot and heavy for him, that he wants brands to be like bands. He wants brands to not just have customers and members of a loyalty program. He wants brands to build, nurture and have an audience. Rohrs heads up ExactTarget's Marketing Insights Team (which is now a part of Salesforce.com). He's a specialist on content marketing and social media (so, you know that we're going to get along). Late last year, he published his first book, Audience - Marketing In the Age of Subscribers, Fans & Followers. He's also the co-creator of Subscribers, Fans & Followers Research Series (which is world's first and longest-running examination of consumer relationships with brands through email, mobile, and social channels). He also loves bacon... so what's not to love? Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #403 - Host: Mitch Joel. Running time: 34:33. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Jeffrey Rohrs. Audience. Subscribers, Fans & Followers. Follow Jeffrey on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #403 - Host: Mitch Joel. Tags: advertising podcast audience blog blogging brand business book business podcast content marketing david usher digital marketing exacttarget facebook itunes jeffrey rohrs marketing blogger marketing podcast podcast podcasting salesforce social media subscribers fans and followers research series twitter video podcast

Welcome to episode #402 of Six Pixels Of Separation - The Twist Image Podcast. Back in 2000 (yes, way back then), I read a book that made me rethink everything that I thought I knew about marketing. It was called, The Anatomy of Buzz, and it was written by Emanuel Rosen. Long before we were all talking about social media, viral videos, content marketing and more, Rosen was busy studying what makes people do the things that they do. You find a "best marketing books ever" list and not see The Anatomy of Buzz on it. Rosen, a former marketing professional, considers himself a writer, researcher, teacher and speaker. I'm fortunate because, over the years, Emanuel and I have become friends. In 2009, he looked again at what makes people talk about brands and wrote, The Anatomy of Buzz Revisited. Now, he's back with a fascinating business book called, Absolute Value (that he co-wrote with Itamar Simonson). It has been getting incredible reviews... and for good reason. In this book, Emanuel wonders about the value of brands, marketing and advertising in a world where information is everywhere, available in real-time and spin becomes, increasingly, more difficult from brands to pull off. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #402 - Host: Mitch Joel. Running time: 45:38. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Emanuel Rosen. Absolute Value. The Anatomy of Buzz. The Anatomy of Buzz Revisited. Follow Emanuel on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #402 - Host: Mitch Joel. Tags: absolute value advertising podcast blog blogging brand business book business podcast content marketing david usher digital marketing emanuel rosen facebook itamar simonson itunes marketing blogger marketing podcast podcast podcasting social media the anatomy of buzz the anatomy of buzz revisited twitter video podcast

Welcome to episode #401 of Six Pixels Of Separation - The Twist Image Podcast. What is your work environment really like? Are you a leader who must inspire your team? Are you on a team with a leader who is inspiring... or a leader who needs be a lot better at it? Does your team really work well together or is it more like a Dilbert cartoon? Dr. Nick Morgan introduced me to Liane Davey. Davey is the author of the New York Times bestselling book, You First, and someone with a deep expertise in group dynamics, and how true change happens within the company. She is the Vice President of Knightsbridge Leadership Solutions. She enjoys rehabilitating toxic and dysfunctional teams, and is all about performance through team excellence. Her first book, Leadership Solutions, came out in 2007 (she was a co-author). Oh, and by the way, she's a doctor in industrial/organizational psychology. We crack the nut open and dig deep into modern leadership with her. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #401 - Host: Mitch Joel. Running time: 50:10. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Liane Davey. You First. Leadership Solutions. Change Your Team community. Follow Liane on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #401 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast change your team content marketing david usher digital marketing dilbert facebook itunes knightsbridge leadership solutions leadership solutions liane davey marketing blogger marketing podcast nick morgan. new york times podcast podcasting social media twitter video podcast you first

Welcome to episode #400 of Six Pixels Of Separation - The Twist Image Podcast. For the 400th episode of this podcast series, I wanted to have a serious and in-depth conversation with someone who I consider to be one of the brightest minds when it comes to digital, media and technology. That's Douglas Rushkoff. The timing could not have been more perfect, because he is back with a new documentary that recently aired on Frontline titled, Generation Like. You will be doing yourself a huge disservice if you don't take the time to watch it (it's streaming for free online). Rushkoff's latest book is called, Present Shock, and he has ten-plus other best-selling books on new media and pop culture (including: Program Or Be Programmed, Life Inc., Cyberia, Media Virus, Playing the Future, Nothing Sacred: The Truth about Judaism, Get Back in the Box: Innovation from the Inside Out and Coercion, winner of the Marshall Mcluhan Award for best media book). He does tons of teaching and public speaking, but also makes time to produce and write documentaries like Generation Like (along with The Merchants of Cool,  The Persuaders, Digital_Nation). If that weren't enough, Douglas Rushkoff has written two series of graphic novels for Vertigo called, Testament and A.D.D.. I'm always honored that he takes the time to have these types of conversations with me, and we decided to deep dive into some of the bigger themes of this documentary, and what it means to society, as a whole. Lastly, thank you very much for listening to my podcast. I put out these shows, because having these conversations make me better (and hopefully smarter)> The fact that thousands of people - every week - enjoy them right along with me is a true privilege. I'm not one to celebrate milestones and the like, but thank you for being a part of my journey to discover. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #400 - Host: Mitch Joel. Running time: 56:45. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Douglas Rushkoff. Generation Like. Present Shock. Follow Douglas on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #400 - Host: Mitch Joel. Tags: add advertising podcast blog blogging brand business book business podcast coercion content marketing cyberia david usher dc comics digital marketing digital nation douglas rushkoff facebook frontline generation like get back in the box itunes life inc marketing blogger marketing podcast media virus nothing sacred pbs playing the future podcast podcasting present shock program or be programmed social media testament the merchants of cool the persuaders twitter vertigo video podcast

Welcome to episode #399 of Six Pixels Of Separation - The Twist Image Podcast. It's hard to argue that we don't live in a world where there is simply too much good content, and it's everywhere. Brands are expected to not only be great advertisers and listeners to their customers, but to be excellent publishers as well. It's not an easy ask. It's something that most brands struggle with. It's something that Brian Clark has been helping companies tackle for a long time. Copyblogger started out as an incredible blog to help people (and brands) figure out what works when it comes to creating online content. The blog still acts as a treasure trove of information and insight on the topic, but Copyblogger is much more than a blog. In the past few years, Clark and his team, have built Copyblogger Media - a company that offers software and training with over 100,000 customers who are doing their best to create better content marketing online. I have known Brian for many years, and we finally managed to schedule a conversation about the changing landscape of blogging, social media and content marketing. Enjoy the conversation...  Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #399 - Host: Mitch Joel. Running time: 51:59. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Brian Clark. Copyblogger. Follow Brian on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #399 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand brian clark business book business podcast content marketing copyblogger copyblogger media david usher digital marketing facebook itunes marketing blogger marketing podcast podcast podcasting social media twitter video podcast