Six Pixels of Separation Podcast

Welcome to episode #418 of Six Pixels Of Separation - The Twist Image Podcast. Bob Knorpp may be best known for his stunningly fun podcast on the advertising business known as The Beancast, but he also has a deep passion for the world of innovation (along with that, he is a regular contributor to Ad Age). In the past short while, famed author, educator and thought leader, Clayton Christensen, came under fire after his seminal book, The Innovator's Dilemma, got picked apart by a widely spread article in The New Yorker titled, The Disruption Machine, by Jill Lepore. There has been plenty of discourse (online and otherwise) about this topic. Christensen even took to the pages of BusinessWeek to clarify the comments and add more color to the arguments. Ultimately, what we learn is that disruption and innovation are complex models that often don't sit well in the way that businesses have been built. On this show, Bob and I discuss the merits of both sides of the argument, what it means to marketers and how businesses are able to grow and thrive in a world that is seemingly more disruptive than ever before. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #418 - Host: Mitch Joel. Running time: 49:05. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Bob Knorpp. The Beancast. The New Yorker - The Disruption Machine by Jill Lepore. BusinessWeek - Clayton Christensen Responds to New Yorker Takedown of 'Disruptive Innovation' by Drake Bennett. Follow Bob on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #418 - Host: Mitch Joel. Tags: ad age advertising advertising age advertising podcast blog blogging bob knorpp brand business book business podcast business week clayton christensen david usher digital marketing drake bennett facebook innovation itunes jill lepore marketing podcast the beancast the disruption machine the innovators dilemma the new yorker twitter

Welcome to episode #417 of Six Pixels Of Separation - The Twist Image Podcast. Do great brands all something in common? What makes one brand thrive, while others survive and others die? If you asked Denise Lee Yohn, the answer might surprise you. In her new business book, What Great Brands Do - The Seven Brand-Building Principles That Separate The Best From The Rest, the former Sony Electronics executive and advertising agency professional (who worked on Burger King, Land Rover and Unilever) believes that there are many things that brands can proactively do to better align themselves, in a world where many question the absolute value of brands. And yes, the ability for a brand to get more personal and build a direct relationship with the consumer is part of the experience. But, if you believe that company's don't control the brand, but the consumer does... you may be in for a surprise. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #417 - Host: Mitch Joel. Running time: 44:20. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Denise Lee Yohn. What Great Brands Do. Follow Denise on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #417 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand burger king business book business podcast david usher denise lee yohn digital marketing facebook itunes land rover marketing podcast sony electronics twitter unilever what great brands do

Welcome to episode #416 of Six Pixels Of Separation - The Twist Image Podcast. I had heard of Jason SurfrApp before, only that wasn't his name. The last time I had heard of him, his name was Jason Headsetsdotcom (not kidding). That right, Jason had done this before. He had legally changed his last name to the highest bidder... and he had done it again. Call it a stunt. Call it unconventional, but Jason has a knack for this kind of marketing... or entrepreneurship (depends on how you slice it). He created IWearYourShirt, a company that used sponsored t-shirts to promote businesses on social media and turned it into a million dollar business (not a typo). He took the same approach to the recent publishing of his business book, Creativity For Sale. Frustrated by the landscape of book publishers and book agents, Jason self-published and raised over $75,000 through sponsorships in the book before a single word was written or a single copy of the book sold. If you know anything about book advances and business book sales numbers, that's not a bad amount (at all). The Unmarketing hero, Scott Stratten, took to Facebook to record a video about how personalized Jason's pitch to Scott was. Stratten's video was so compelling that I invited Jason to talk about how he sees marketing, and what stunts look like in a world with so much noise. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #416 - Host: Mitch Joel. Running time: 46:06. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Jason SurfrApp. Creativity For Sale. I Wear Your Shirt. Follow Jason on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #416 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast creativity for sale david usher digital marketing facebook i wear your shirt itunes jason headsetsdotcom jason surfrapp marketing podcast scott stratten twitter unmarketing

Welcome to episode #415 of Six Pixels Of Separation - The Twist Image Podcast. It's hard to argue that marketing, sales and customer service could well fall into one, bigger, bucket within organizations in the coming years. If you don't believe me, check this out: Time For Digital Transformation (and read #5 on the list). John Jantsch is one of the people who is pushing this idea forward with his latest book, Duct Tape Selling. Jantsch spends his days helping small businesses grow. His company, Duct Tape Marketing, has spent years helping small companies to think small (effective and profitable). He has authored three bestselling business books prior to the launch of Duct Tape Selling: Duct Tape Marketing, The Referral Engine and The Commitment Engine. This idea of integrating marketing, sales and customer service is a whole new mindset for business professionals today. In the end, this isn't just a show for those in small business, but rather a conversation about the new state of business and how everyone must adapt. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #415 - Host: Mitch Joel. Running time: 50:03. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with John Jantsch. Duct Tape Selling. Duct Tape Marketing. The Commitment Engine. The Referral Engine. Follow John on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #415 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast david usher digital marketing duct tape marketing duct tape selling facebook itunes john jantsch marketing podcast small business the commitment engine the referral engine twitter

Welcome to episode #414 of Six Pixels Of Separation - The Twist Image Podcast. What do you think the future of digital marketing holds? Mark W. Schaefer brought forward his own thoughts in a very smart blog post title, The future of digital marketing will be built on fun. If you're a frequent listener of the podcast, you know that Mark is a regular guest, insightful marketing professional (and professor) and passionate communicator about how marketing has changed. He's written many successful business books (Return On Influence, The Tao Of Twitter, Born To Blog and Social Media Explained) and brings a wealth of real life experience to the discussion. We look at the many revolutions that the Internet has brought to marketing, and jam on some ideas as to where this might all be going. It gets intense and it's all a little meta, but I do believe that we came to some solid future visioning. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #414 - Host: Mitch Joel. Running time: 53:44. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with Mark W. Schaefer. Social Media Explained. Return On Influence. The Tao Of Twitter. Born To Blog. Follow Mark on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #414 - Host: Mitch Joel. Tags: advertising podcast blog blogging born to blog brand business book business podcast david usher digital marketing facebook grow business itunes mark w schaefer marketing podcast return on influence social media explained the tao of twitter twitter

Welcome to episode #413 of Six Pixels Of Separation - The Twist Image Podcast. I have been a fan of the social media management platform, Sprinklr, for some time. Ragy Thomas leads the organization and he has had an illustrious career in the digital marketing space. This past week, Sprinklr held an event in Toronto (of which I was one of the speakers) and the line-up of brands that attended are a testament to how strong of a platform they have developed. Ragy is not just a social media technologist, he also had a huge impact on the world of email marketing. Prior to founding Sprinklr, he was president of Epsilon Interactive, a division of the world's largest marketing services company. During his tenure as president, Ragy led his division of Epsilon through rapid growth to approximately $100 million in annual sales worldwide spread across 11 countries. His prior start-up experiences include email marketing companies Advaya and Bigfoot Interactive, where he was the Chief Technology Officer. Advaya was sold to Bigfoot Interactive in 2001. Bigfoot Interactive was sold to Epsilon in 2005 for over $120 million. His insights on digital marketing, technology and start-ups are profound and relevant to every marketer. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #413 - Host: Mitch Joel. Running time: 49:36. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with Ragy Thomas. Sprinklr. Follow Ragy on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #413 - Host: Mitch Joel. Tags: advaya advertising podcast bigfoot interactive blog blogging brand business book business podcast david usher digital marketing epsilon interactive facebook itunes marketing podcast ragy thoman social media social media management sprinklr twitter

Welcome to episode #412 of Six Pixels Of Separation - The Twist Image Podcast. When I got my first opportunity to speak in front of a large audience, I wasn't sure where to turn for more professional public speaking and presentation skills training. Many names of individuals and organizations were thrown my way, but one name that kept rising to the top was Nick Morgan. I immediately purchased his book, Give Your Speech, Change The World, and it did - in fact - change my world and perception of what a presentation is really all about. Then came Working The Room follow by Trust Me. I eagerly bought and devoured them all. Thankfully, Nick jumped into social media and started blogging over at Public Words. Why all of this attention on his work? In the marketing world, the best ideas don't always win. One of the main reasons is because they're not presented well (in essence, a poor presentation can kill the best of ideas). That's not just specific to the marketing industry, but all aspects of life. Being a great presenter is a core capability of success. Sadly, most people ignore it. In his latest book, Power Cues, Nick dives deeper into neuroscience and how the smallest of indicators (from voice to body language to more minor nuances affect success. It's a fascinating read from a fascinating mind. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #412 - Host: Mitch Joel. Running time: 46:48. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with Nick Morgan. Public Words. Power Cues. Give Your Speech, Change The World. Trust Me. Follow Nick on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #412 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast david usher digital marketing facebook give your speech change the world itunes marketing podcast nick morgan power cues public words trust me twitter working the room

Welcome to episode #411 of Six Pixels Of Separation - The Twist Image Podcast. When people ask me what is the main skill required for success in life, I think of one thing: being able to present an idea in a cogent way. When I think of people who understand the dynamics and intricacies of giving great presentations (and telling better stories), I think of Nancy Duarte. Along with running one of the most prestigious agencies, Duarte, for helping brands to create better presentations by crafting better stories, Nancy is also the author of several amazing books including, Slide:ology, Resonate, and the HBR Guide to Persuasive Presentations. Nancy has a new book out and it's called, Slidedocs... oh, and it's free. A slidedoc is a hybrid of a presentation and richer content mixed together so that you're reading (like a book) but enjoying it, because it's more visual. I think Nancy is on to something. Slidedocs can either be the perfect leave behind or a whole new way to publish books. Either way, me likes and I wanted to dig into the topic deeper. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #411 - Host: Mitch Joel. Running time: 40:40. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with Nancy Duarte. Slidedocs. Resonate. Slide:ology. HBR Guide To Persuasive Presentations. Follow Nancy on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #411 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast david usher digital marketing duarte facebook hbr guide to persuasive presentations itunes nancy duarte resonate slidedocs slideology

Welcome to episode #410 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #28.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books (Life After The 30-Second Spot, Join The Conversation, Flip The Funnel  Z.E.R.O.) and his latest business venture is, Evol8tion. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we've decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our 28th conversation (or, as I like to affectionately call it, Across The Sound 28.20). In this episode, we discuss agency life. Why did Twist Image sell to WPP and what is the future of agencies and their roles with brands? Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #410 - Host: Mitch Joel. Running time: 1:01:52. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with Joseph Jaffe about agency life and more. Jaffe Juice. Jaffe Juice TV. Life After The 30-Second Spot. Join The Conversation. Flip The Funnel. Z.E.R.O. Follow Jaffe on Twitter. Evol8tion. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #410 - Host: Mitch Joel. Tags: across the sound advertising podcast blog blogging brand business book business podcast david usher digital marketing evolution facebook flip the funnel instagram itunes jaffe juice join the conversation joseph jaffe kickstarter life after the 30 second spot marketing blogger marketing podcast podcast podcasting twitter video podcast wpp zero

Welcome to episode #409 of Six Pixels Of Separation - The Twist Image Podcast. It used to be easy. I could simply say that Chris Brogan is one of the most read, liked and followed bloggers on the Internet. Then he became a kinda big thing on Twitter. Then, he started writing books and become a New York Times Bestselling author with Trust Agents and The Impact Equation (both were co-written with Julien Smith). He also wrote books like Social Media 101 and Google Plus For Business. What some people may not know, is that he is also the cofounder of the PodCamp new media conference series, and has spent over sixteen years trying to help others understand technology, media and how to create a more human/humane kind of business. Now, he's publishing all kinds of stuff, creating events, teaching and more. He has an online magazine called, Owner, and just launched a really smart book called, The Freaks Shall Inherit The Earth. We met at the very first PodCamp, and have been friends ever since that day (over eight years ago). Whenever we get around to doing a Media Hacks podcast, he is one of the guests. Enjoy the conversation...   Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #409 - Host: Mitch Joel. Running time: 53:39. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Chris Brogan. The Freaks Shall Inherit The Earth. Owner. Trust Agents. The Impact Equation. Social Media 101. Google Plus For Business. Follow Chris on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #409 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast chris brogan content marketing david usher digital marketing facebook google plus for business itunes julien smith marketing blogger marketing podcast media hacks podcamp podcast podcasting social media social media 101 the freaks shall inherit the earth the impact equation trust agents twitter video podcast