Thinking With Mitch Joel

Welcome to episode #434 of Six Pixels Of Separation - The Twist Image Podcast. Susan Orlean is one of the world's most respected writers in the genre of creative non-fiction. I have long been a fan of her writing in The New Yorker, and she is a best selling non-fiction author (several times over). Recently, Orleans created a Skillshare course (it's online and it's very cost-efficient) to explain her writing process. The course is called, Creative Nonfiction - Write Truth with Style. I took it. I loved it. I wanted more. I reached out to Susan, and she was kind enough to agree to come on to the show. In studying her work - more and more - her content is supremely relevant to marketers today. As we are consistently asked to create better and more engaging stories, why not learn from someone who is an expert in not only storytelling, but in creating these stories within the non-fiction genre? Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #434 - Host: Mitch Joel. Running time: 56:21. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with Susan Orlean. Creative Nonficition - Write Truth With Style. Susan Orlean at The New Yorker. Follow Susan on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #434 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business book business podcast creative nonfiction david usher digital marketing facebook google itunes marketing blog marketing podcast skillshare susan orlean the new yorker twitter

Welcome to episode #433 of Six Pixels Of Separation - The Twist Image Podcast. How many people do you know that are able to get even one of their talks on to the TED stage? My friend, Julian Treasure, has done it five times. Crazy. You have to be working on some pretty interesting stuff for that to happen. And, indeed, he is. Over the years, Julian's TED talks about the power of audio have become "must-watch" presentations. Julian is the chair of The Sound Agency, a company that advises businesses on how to use sound. He is also the author of the business book, Sound Business, and keeps a blog by the same name. His latest TED talk was published on the TED site a few months back, and it's called, How to speak so that people want to listen. It is about to pass 3.5 million views. It's an important piece of content for anyone in business, and I'm thrilled that he agreed to come on to the podcast to discuss it. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #433 - Host: Mitch Joel. Running time: 49:08. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my with Julian Treasure. TED Talk: How to speak so that people want to listen. The Sound Agency. Sound Business. Follow Julian on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #433 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing facebook google how to speak so that people want to listen itunes julian treasure marketing blog marketing podcast sound business ted ted talk the sound agency twitter

Welcome to episode #432 of Six Pixels Of Separation - The Twist Image Podcast. Scott Stratten is back with a brand new book, UnSelling, that he co-authored with Alison Kramer. Over the past short while, Stratten has gone from trying to accumulate as many followers as possible on Twitter, to becoming an internationally sought-after writer and speaker on the topic of changing how businesses interacts with human beings. Seems simple enough, right? It isn't. Alison has been writing with Scott for a long while. They worked together on all of his bestselling business books: UnMarketing, The Book of Business Awesome / The Book of Business UnAwesome, QR Codes Kill Kittens and their latest, UnSelling. Does the world need another book about sales? Scott and Alison believe that it does. Mostly, because these books are all about extracting money from customers. They believe that selling is so much more in a world of social media and connectedness. As usual, we try to make some sparks fly. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #432 - Host: Mitch Joel. Running time: 56:46. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation Alison Kramer and Scott Stratten. UnSelling. UnMarketing. The Book of Business Awesome. QR Codes Kill Kittens. Follow Alison and Scott on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #432 - Host: Mitch Joel. Tags: advertising podcast alison kramer blog blogging brand business book business podcast customer service david usher digital marketing facebook google itunes marketing blog marketing podcast qr codes kill kittens scott stratten the book of business awesome the book of business unawesome twitter unmarketing unselling

Welcome to episode #431 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #29.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top marketing bloggers (Jaffe Juice) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books (Life After The 30-Second Spot, Join The Conversation, Flip The Funnel Z.E.R.O.) and his latest business venture is, Evol8tion. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we've decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the digital marketing and advertising landscape. This is our 29th conversation (or, as I like to affectionately call it, Across The Sound 29.20). In this episode, we discuss Jerry Seinfeld's funny/sad speech at the Clio awards, advertising week and why marketers need to look at advertising in a new light. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #431 - Host: Mitch Joel. Running time: 56:46. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with Joseph Jaffe about advertising and media. Jaffe Juice. Jaffe Juice TV. Life After The 30-Second Spot. Join The Conversation. Flip The Funnel. Z.E.R.O. Follow Jaffe on Twitter. Evol8tion. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #431 - Host: Mitch Joel. Tags: advertising podcast advertising week blog blogging brand business book business podcast clio awards david usher digital marketing evolution facebook flip the funnel google itunes jaffe juice jaffe juice tv jerry seinfeld join the conversation joseph jaffe life after the 30 second spot marketing blog marketing podcast twitter zero

Welcome to episode #430 of Six Pixels Of Separation - The Twist Image Podcast. "Every revolution in communication technology - from papyrus to the printing press to Twitter - is as much an opportunity to be drawn away from something as it is to be drawn toward something. And yet, as we embrace a technology's gifts, we usually fail to consider what we're giving up in the process. Why would we bother to register the end of solitude, of ignorance, of lack? Why would we care than an absence had disappeared?" This is the question that award-winning journalist at Western Living and Vancouver magazines, Michael Harris, began thinking about. If everything is always ringing, buzzing and vibrating in our pockets with some kind of alert, update or signal, are we able - as a society - to figure out what is a true signal and what is noise? Are we losing something special in a world where the is no absence because we're constantly connected to something? He wrote a book about it titled, The End Of Absence. Harris believes that we are, indeed, losing something as technology connects us more and more to information and one another. What do you think? Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #430 - Host: Mitch Joel. Running time: 44:33. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Michael Harris. The End Of Absence. Follow Michael on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #430 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast david usher digital marketing facebook google itunes marketing podcast michael harris the end of absence twitter vancouver magazine western living

Welcome to episode #429 of Six Pixels Of Separation - The Twist Image Podcast. I love Tom Peters. I've declared it before and it's true. So, this is a total fanboy moment for me. A couple of weeks ago, I decided that I wanted to up the quality of conversation on this podcast. At the same time, I realized that there are a handful of my true idols that I've always either been scared or intimidated to ask to come on the podcast with me. I decided to make a list. Tom Peters was at the top. I never thought that he would ever agree. He responded almost right away. I've met him, in person, several times over the past decade. We've had some great chats. My level of respect for his thinking about business, marketing, and branding grows with every tweet, blog post, article and book that he writes. If you have never had the chance to see him present, you really should. He puts on a clinic in how to deliver a great presentation that oozes with big brains. Don't know who Tom Peters is? Really? Few people have shaped the idea of modern management more than he has over the last six decades. In 1982 he co-authored the seminal business book, In Search Of Excellence, which has been named one of the top three business books of the century by NPR. That's just the beginning of his accolades. For my dollar, he's changed almost everything I thought I knew about business through a series of books called The Reinventing Work Series 50List Books. The Project50 (thanks for turning me on to this, Andy Nulman) and The Brand You50 are the ones that have sent me deep down the rabbit hole of business non-fiction books. In 2003, I devoured Re-Imagine! Business Excellence In A Disruptive Age, and it still sits within arm's reach on my desk (one of the only books to do so). So, how is business doing in 2014? What does he think of personal brands, considering that he wrote the article, The Brand Called You, in Fast Company back in 1997 and - literally - ushered in the era of individuals as brands? We tackle it all and more. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #429 - Host: Mitch Joel. Running time: 50:26. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Tom Peters. In Search Of Excellence. Re-Imagine! The Brand Called You. Follow Tom on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #429 - Host: Mitch Joel. Tags: advertising podcast andy nulman blog blogging brand business book business podcast david usher digital marketing facebook fast company google in search of excellence itunes management guru marketing podcast npr reimagine reinventing work series 50list book the brand called you the brand you 50 the project 50 tom peters twitter

Welcome to episode #428 of Six Pixels Of Separation - The Twist Image Podcast. I was walking through a bookstore while awaiting a dinner meeting, and I came across a book titled, Mistakes I Made At Work. Regrets... I've had a few. For the record, I believe that learning comes from setbacks and mistakes. That being said, it is often very difficult for the individual to get over themselves and their mistakes on their path to success. What do you think? How do some of the most successful people get over their mistakes to get to where they really want to be? Jessica Bacal thinks a lot about these questions. She's the director of the Wurtele Center for Work & Life at Smith College, an independent women's college in Massachusetts with students from every state and from sixty countries around the world. The center's programs teach leadership skills, life skills, stress reduction and reflection. Jessica is also a writer for Huffington Post and The New York Times, so she decided to speak with twenty-five influential women to get their reflections on what they learned from some of their biggest mistakes and published the book, Mistakes I Made At Work. Jessica was hesitant to do this podcast with me. It turns out that her father is also my literary agent (I had no knowledge of this until well after I had put in the request to have her as a guest on the show). She was worried that I was just doing this to help out my literary agent. She was wrong :) Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #428 - Host: Mitch Joel. Running time: 57:42. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Jessica Bacal. Mistakes I Made At Work. Wurtele Center for Work And Life at Smith College. Follow Jessica on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #428 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast david usher digital marketing facebook google huffington post itunes jessica bacal marketing podcast mistakes I made at work smith college the new york times twitter wurtele center for work and life at smith college

Welcome to episode #427 of Six Pixels Of Separation - The Twist Image Podcast. It's not just the marketing of a business that fascinates me. It's everything about the future of work. This includes the actual physical office spaces that we use (and, yes, that could be at home, Starbucks or even in the tallest building of the financial district). How will teams be structured? What will the leaders of the future look like? Is Mark Zuckerberg the prototype of the CEO? It's these same thoughts that consume Jacob Morgan. So much so, that he recently published a business book titled, The Future Of Work - Attract New Talent, Build Better Leaders And Create A Competitive Organization. Jacob also wrote The Collaborative Organization in 2012 and advises many Fortune 1000 businesses on innovation and the future of work. So, if we live in a world where more and more people can start a business in their garage and sell a seven-person startup for billions of dollars, what does the future of work look and feel like? Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #427 - Host: Mitch Joel. Running time: 57:59.. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Jacob Morgan. The Future of Work. The Collaborative Economy. The Future Organization. Chess Media Group. Follow Jacob on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #427 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast chess media group david usher digital marketing facebook google itunes jacob morgan mark zuckerberg marketing podcast starbucks the collaborative organization the future of work the future organization twitter

Welcome to episode #426 of Six Pixels Of Separation - The Twist Image Podcast. When everybody is writing, it can be challenging to find good writing (let alone, great writing). Ann Handley is a great writer. Don't believe me? Just start reading her blog. She's had an incredible career, including being the co-founder of ClickZ and she's currently the Chief Content Officer at MarketingProfs. When people ask me about what it takes to be great at writing content (online or otherwise), I think of my dear friend, Ann. I was honored to be asked to write a blurb for her just-released book, Everybody Writes. If you're going to be writing anything (from a tweet or blog post to a book of your own), this is the book you want to read, study and leave right next to whatever it is that you will be typing on. If you lead marketing teams, you're going to want to pick up a few copy for those who are responsible for the words as well. Prior to Everybody Writes, she co-authored (with C.C. Chapman), Content Rules. She's also a columnist for Entrepreneur Magazine, and a very passionate person about the power and importance of content and words. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #426 - Host: Mitch Joel. Running time: 1:02:03. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Ann Handley. Everybody Writes. Content Rules. MarketingProfs. Follow Ann on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #426 - Host: Mitch Joel. Tags: advertising podcast ann handley blog blogging brand business book business podcast cc chapman clickz content marketing content rules david usher digital marketing entrepreneur magazine everybody writes facebook google itunes marketing podcast marketing profs twitter

Welcome to episode #425 of Six Pixels Of Separation - The Twist Image Podcast.I got a strange email from James Altucher a while back. It was all about stand-up comedy. He was following my blog (which, kind of made me want to tidy the place up a little bit after knowing that), and he could tell that I am both a fan of standup comedy, and a student of the mechanics behind it. I love everything from how comedians develop jokes, to their biographies to documentaries about the art form, and even watching/listening to them being interviewed (yes, big fan of both Comedians In Cars Getting Coffee and Marc Maron's WTF Podcast). If you don't know James, he is a trader, investor, writer, and entrepreneur. His bio is an impressive one. He's an investor in Buddy Media (which sold to Salesforce.com for about $800 million) as well as bitly. His latest book is called, The Power Of No, and it's a great read. Also, if you're not following his blog, The Altucher Confidential, you don't know what you're missing. James and I begun a dialogue about how important understanding standup comedy can be for business success. And, after several email exchanges and back and forths, I convinced him to come on the show to discuss just how important standup comedy can be for business success. The point is that neither of us are comedians (we wouldn't even claim to be funny), but understanding and appreciating standup comedy is probably something that everyone in business should study, because we both feel that it was an important factor in our professional journeys. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #425 - Host: Mitch Joel. Running time: 1:02:03. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with James Altucher. The Power Of No. Follow James on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #425 - Host: Mitch Joel. Tags: advertising podcast bitly blog blogging brand buddy media business book business podcast comedian comedians in cars getting coffee comedy david usher digital marketing facebook google itunes james altucher marc maron marketing podcast salesforce standup comedy the altucher confidential the power of no twitter wtf podcast