Six Pixels of Separation Podcast

Welcome to episode #428 of Six Pixels Of Separation - The Twist Image Podcast. I was walking through a bookstore while awaiting a dinner meeting, and I came across a book titled, Mistakes I Made At Work. Regrets... I've had a few. For the record, I believe that learning comes from setbacks and mistakes. That being said, it is often very difficult for the individual to get over themselves and their mistakes on their path to success. What do you think? How do some of the most successful people get over their mistakes to get to where they really want to be? Jessica Bacal thinks a lot about these questions. She's the director of the Wurtele Center for Work & Life at Smith College, an independent women's college in Massachusetts with students from every state and from sixty countries around the world. The center's programs teach leadership skills, life skills, stress reduction and reflection. Jessica is also a writer for Huffington Post and The New York Times, so she decided to speak with twenty-five influential women to get their reflections on what they learned from some of their biggest mistakes and published the book, Mistakes I Made At Work. Jessica was hesitant to do this podcast with me. It turns out that her father is also my literary agent (I had no knowledge of this until well after I had put in the request to have her as a guest on the show). She was worried that I was just doing this to help out my literary agent. She was wrong :)  Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #428 - Host: Mitch Joel. Running time: 57:42. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Jessica Bacal. Mistakes I Made At Work. Wurtele Center for Work And Life at Smith College. Follow Jessica on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #428 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast david usher digital marketing facebook google huffington post itunes jessica bacal marketing podcast mistakes I made at work smith college the new york times twitter wurtele center for work and life at smith college

Welcome to episode #427 of Six Pixels Of Separation - The Twist Image Podcast. It's not just the marketing of a business that fascinates me. It's everything about the future of work. This includes the actual physical office spaces that we use (and, yes, that could be at home, Starbucks or even in the tallest building of the financial district). How will teams be structured? What will the leaders of the future look like? Is Mark Zuckerberg the prototype of the CEO? It's these same thoughts that consume Jacob Morgan. So much so, that he recently published a business book titled, The Future Of Work - Attract New Talent, Build Better Leaders And Create A Competitive Organization. Jacob also wrote The Collaborative Organization in 2012 and advises many Fortune 1000 businesses on innovation and the future of work. So, if we live in a world where more and more people can start a business in their garage and sell a seven-person startup for billions of dollars, what does the future of work look and feel like? Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #427 - Host: Mitch Joel. Running time: 57:59.. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Jacob Morgan. The Future of Work. The Collaborative Economy. The Future Organization. Chess Media Group. Follow Jacob on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #427 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast chess media group david usher digital marketing facebook google itunes jacob morgan mark zuckerberg marketing podcast starbucks the collaborative organization the future of work the future organization twitter

Welcome to episode #426 of Six Pixels Of Separation - The Twist Image Podcast. When everybody is writing, it can be challenging to find good writing (let alone, great writing). Ann Handley is a great writer. Don't believe me? Just start reading her blog. She's had an incredible career, including being the co-founder of ClickZ and she's currently the Chief Content Officer at MarketingProfs. When people ask me about what it takes to be great at writing content (online or otherwise), I think of my dear friend, Ann. I was honored to be asked to write a blurb for her just-released book, Everybody Writes. If you're going to be writing anything (from a tweet or blog post to a book of your own), this is the book you want to read, study and leave right next to whatever it is that you will be typing on. If you lead marketing teams, you're going to want to pick up a few copy for those who are responsible for the words as well. Prior to Everybody Writes, she co-authored (with C.C. Chapman), Content Rules. She's also a columnist for Entrepreneur Magazine, and a very passionate person about the power and importance of content and words. Enjoy the conversation...  Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #426 - Host: Mitch Joel. Running time: 1:02:03. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Ann Handley. Everybody Writes. Content Rules. MarketingProfs. Follow Ann on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #426 - Host: Mitch Joel. Tags: advertising podcast ann handley blog blogging brand business book business podcast cc chapman clickz content marketing content rules david usher digital marketing entrepreneur magazine everybody writes facebook google itunes marketing podcast marketing profs twitter

Welcome to episode #425 of Six Pixels Of Separation - The Twist Image Podcast.I got a strange email from James Altucher a while back. It was all about stand-up comedy. He was following my blog (which, kind of made me want to tidy the place up a little bit after knowing that), and he could tell that I am both a fan of standup comedy, and a student of the mechanics behind it. I love everything from how comedians develop jokes, to their biographies to documentaries about the art form, and even watching/listening to them being interviewed (yes, big fan of both Comedians In Cars Getting Coffee and Marc Maron's WTF Podcast). If you don't know James, he is a trader, investor, writer, and entrepreneur. His bio is an impressive one. He's an investor in Buddy Media (which sold to Salesforce.com for about $800 million) as well as bitly. His latest book is called, The Power Of No, and it's a great read. Also, if you're not following his blog, The Altucher Confidential, you don't know what you're missing. James and I begun a dialogue about how important understanding standup comedy can be for business success. And, after several email exchanges and back and forths, I convinced him to come on the show to discuss just how important standup comedy can be for business success. The point is that neither of us are comedians (we wouldn't even claim to be funny), but understanding and appreciating standup comedy is probably something that everyone in business should study, because we both feel that it was an important factor in our professional journeys. Enjoy the conversation...  Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #425 - Host: Mitch Joel. Running time: 1:02:03. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with James Altucher. The Power Of No. Follow James on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #425 - Host: Mitch Joel. Tags: advertising podcast bitly blog blogging brand buddy media business book business podcast comedian comedians in cars getting coffee comedy david usher digital marketing facebook google itunes james altucher marc maron marketing podcast salesforce standup comedy the altucher confidential the power of no twitter wtf podcast

Welcome to episode #424 of Six Pixels Of Separation - The Twist Image Podcast. I was in Silicon Valley last month doing some work with Google. I arrived a day early and spent an afternoon in Palo Alto with Jeremiah Owyang. While he's been on the podcast before to talk about his new business, Crowd Companies, it felt like the perfect timing to reconnect and see just how well brands are working in the collaborative economy. Will hotels be competitive in a world of Airbnb? Will taxi companies adapt to Uber? Is every industry at risk of being disrupted by consumers and new startups who can connect, share and sell to one another in a much more efficient way because of mobile and connected technologies? Ultimately, what we're seeing is that new startups are efficient, and it's forcing brands to be efficient. Will they be up for the challenge? Just how dramatic is this evolution? The former Forrester and Altimeter Group analyst thinks it's going to be bigger than anything we could ever imagine. Enjoy the conversation...  Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #424 - Host: Mitch Joel. Running time: 49:52. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Jeremiah Owyang. Crowd Companies. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #424 - Host: Mitch Joel. Tags: advertising podcast airbnb altimeter group blog blogging brand business book business podcast crowd companies david usher digital marketing facebook forrester google itunes jeremiah owyang marketing podcast twitter uber

Welcome to episode #423 of Six Pixels Of Separation - The Twist Image Podcast. I have been in this business a long time. I was there before Google existed, and I watched the birth of search engine marketing as it's entire evolution to today. To think that brands still don't understand the power of performance-based marketing and look quizzically at marketing automation is astounding. As marketers, we've begged - for decades - to get better at knowing our consumers and being able to deliver a more personalized brand experience to them. And now... We have it. Here we are. I met Paul Roetzer a long way back. He had just opened his own performance based agency, PR 20/20. Since then, he became HubSpot's first agency partner and published two business book, The Marketing Agency Blueprint (2012), and the recently released, The Marketing Performance Blueprint. It's a great book that points to a very powerful present and a very profound future for marketing. It's ours to grab. Will we? Enjoy the conversation. Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #423 - Host: Mitch Joel. Running time: 55:29. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Paul Roetzer. The Marketing Performance Blueprint. The Marketing Agency Blueprint. PR 20/20. Hubspot marketing agency. Follow Paul on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #423 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast david usher digital marketing facebook google hubspot hubspot agency partner itunes marketing automation marketing podcast paul roetzer performance based marketing pr 2020 the marketing agency blueprint the marketing performance blueprint twitter

Welcome to episode #422 of Six Pixels Of Separation - The Twist Image Podcast. Tom Asacker is responsible for a lot of what you read, hear and see at Six Pixels of Separation. We were introduced via a mutual business acquaintance well over a decade ago, and his presentation on the power of brands made me realize that marketing is much more than what an agency like Twist Image produces. We have to be able to communicate how we see, think and do marketing. Our message about the power of digital marketing has to be communicated beyond the four walls of our agency and client offices. Since then, we have become friends (and since then, I started blogging, podcasting, writing books, speaking and more), and I continue to be an admirer of his work, which includes books like, The Business of Belief, Sandbox Wisdom, A Clear Eye For Branding and many more. Most recently, Tom and I were sharing links via email on the choices, decisions that consumers make in this new environment. Tom believes at the root of every purchase is a depth of psychological mechanics that most marketers dismiss or ignore, and that's not something that technology can automate. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #422 - Host: Mitch Joel. Running time: 50:13. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Tom Asacker. Tom's TEDx Talk, Why TED Talks Don't Change People's Behaviors: Tom Asacker at TEDxCambridge 2014. The Business Of Belief. Sandbox Wisdom. A Clear Eye For Branding. Follow Tom on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #422 - Host: Mitch Joel. Tags: a clear eye for branding advertising podcast blog blogging brand business book business podcast david usher digital marketing facebook itunes marketing podcast sandbox wisdom tedx tedx cambridge tedx talk the business of belief tom asacker twitter

Welcome to episode #421 of Six Pixels Of Separation - The Twist Image Podcast. What do we really know about great ideas, creativity and where they come from? Over the years many people (much smarter than I) have looked at this topic in depth. Some prescribe to the idea that certain people are simply creative, while others are not. Some might say that being creative is a learnable skill. That may be tough for other people to swallow. David Burkus spends a lot of his time thinking about leadership, innovation and strategy. He started work on his first book, The Myths of Creativity - The Truth About How Innovative Companies Generate Great Ideas (which was recently published) upon leaving college, and believes that we tell each other a lot of stories about where creativity comes from... and they're mostly wrong. He contributes regularly in places like Harvard Business Review, Forbes, Psychology Today and 99U. When not speaking or writing, he's also an assistant professor of management at Oral Roberts University, where he teaches courses on organizational behavior, creativity and innovation, and strategic leadership. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #421 - Host: Mitch Joel. Running time: 48:40. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with David Burkus. The Myths of Creativity. Follow David on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #421 - Host: Mitch Joel. Tags: 99u advertising podcast blog blogging brand business book business podcast david burkus david usher digital marketing facebook forbes harvard business review itunes marketing podcast oral roberts university psychology today the myths of creativity twitter

Welcome to episode #420 of Six Pixels Of Separation - The Twist Image Podcast. Have you ever taken one of those personality tests? Some employers force people to take them (employees or recruits), while some of us come across them as we continue our journeys in life. Many of us take tests like this just to see if we're doing the work that we're supposed to be doing. Regardless, it's hard to argue that these test don't often pull out a thing or two about us that we may not have realized or paid enough attention to. Sally Hogshead is working on something similar... but different. In her latest business book, How The World Sees You, Sally proclaims that it's not about what you want to become, but how the people you interact with perceive you. Here's the thing: I'm typically skeptical about these sorts of efforts. I was blown away by the simplicity and accuracy that Sally has brought to this notion. In fact, since reading the book and doing the exercises, I've noticed a marked difference in my communication with people because I'm now filtering it by the outputs of How The World Sees You. Sally continues to be one of the most fascinating women in marketing today. He last book, Fascinate, dominated the scene for months, but Sally is much more than a best-selling business book author and speaker. In her second year of advertising, Sally won more awards than any other copywriter in the U.S., and was described as "the most successful junior copywriter of all time." After working at Wieden + Kennedy and Fallon McElligott, by age 27 she'd opened her first ad agency, with clients such as Target and Remy Martin. Three years later, she opened the West Coast office of Crispin Porter + Bogusky as Creative Director/Managing Director. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #420 - Host: Mitch Joel. Running time: 50:10. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Sally Hogshead. How The World Sees You. Fascinate. Follow Sally on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #420 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast crispin porter bogusky david usher digital marketing facebook fallon fascinate how the world sees you itunes marketing podcast personality test remy martin sally hogshead target twitter wieden kennedy

Welcome to episode #419 of Six Pixels Of Separation - The Twist Image Podcast. Cherry Vanilla Dr. Pepper, zesty pickles, and extra chunky tomato sauce. None of these products would exist without Dr. Howard Moskowitz. His work has been immortalized in Malcolm Gladwell's TED Talk, Choice, Happiness And Spaghetti Sauce. The speech familiarized the world with his research on consumer segmentation. This work in horizontal-segmentation helps brands understand that their products should not be hierarchical in a world where different kinds of products suit different kinds of consumers. Now, Moskowitz is pushing his work further with Stephen Rappaport (a former executive for the Advertising Research Foundation and business book author). Their work is looking to help brands rethink their consumer behavior through the science of mind genomics in a specialized area they call cognitive economics. Using robust listening studies mapped against consumer segmentation techniques, they're unearthing fascinating and new consumer intelligence on how consumer behave. Enjoy this very fascinating conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #419 - Host: Mitch Joel. Running time: 1:01:18. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Dr. Howard Moskowitz and Stephen Rappaport. Cognitive Economics. Follow Stephen on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #419 - Host: Mitch Joel. Tags: advertising podcast advertising research federation blog blogging brand business book business podcast david usher digital marketing dr howard moskowitz facebook howard moskowitz itunes malcolm gladwell marketing podcast stephen rappaport ted ted talk twitter