The Glossy Podcast

Macy’s chief merchandising officer, Nata Dvir, is leading the company's private-brand evolution.The department store is rethinking its portfolio of private label brands across all product categories, including men’s, women’s, kids and home. That includes adding, refreshing and editing brands through a new customer-centric strategy.In August, Macy’s launched the private-label womenswear brand On 34th, which was informed by extensive research on its customer. The brand, which targets customers ages 30-50, centers on ready-to-wear items and accessories that were made to create thousands of outfit combinations. “It was informed by over 100,000 online surveys that we did,” said Dvir. “We collected a lot of intelligence around what our customers were looking for. We also did 35 days of digital community engagement, where we viewed customer videos about what they're looking for, what's missing from their wardrobe and what role we could play. And we did hundreds of hours of in-store fittings and shop-alongs, which provided the kind of insight that you can only get when you're talking to somebody one-on-one.”The company has been rethinking its retailer-brand strategies as well. “The mix of private and market brands was something we spent a lot of time strategizing around, with a focus on the future portfolio of brands that is going to be relevant for our customers today and in the future,” said Dvir. “Private brands are an important part of our overall strategy because they allow us to have a tremendous amount of oversight over the brand, from a distribution and design perspective, as well as a quality and fit [perspective]. They also drive a lot of loyalty and repeat visits.”Macy's plans to release four additional private-label brands through 2025, each focused on a unique purpose and rooted in customer research, Dvir said.

It’s a new era for fashion month, where designer collections are just one piece of the pie. As brands across price points and specialties aim to compete in the increasingly competitive retail landscape, more are taking advantage of the opportunity and approaching it strategically. They’re cutting through the noise with innovative marketing tactics, introducing new commerce plays and leveraging advanced digital capabilities to best showcase their products. In a dedicated podcast series running throughout Fashion Month Spring 2024, Glossy and influential leaders are breaking down the evolution of the experiential event, as driven by technology.In this episode, we sit down with Maria Buccellati, co-owner and CEO of Faith Connexion, the 20-year-old fashion brand that hosted a Paris Fashion Week show on Wednesday. Prior to the runway show, the brand wiped its Instagram clean before posting a series of images promoting the event and the brand’s plan to make spring 2024 a “redefining season.” Buccellati explained that, moving forward, the brand is taking a collaborative, “Faith Tribe” approach to design and prioritizing “phyygital” products. She also provided details on Faith Connexion’s planned expansion within the U.S. market. 

It’s a new era for fashion month, where designer collections are just one piece of the pie. As brands across price points and specialties aim to compete in the increasingly competitive retail landscape, more are taking advantage of the opportunity and approaching it strategically. They’re cutting through the noise with innovative marketing tactics, introducing new commerce plays and leveraging advanced digital capabilities to best showcase their products. In a dedicated podcast series running throughout Fashion Month Spring 2024, Glossy and influential leaders are breaking down the evolution of the experiential event, as driven by technology.In this episode, we sit down with Maria Buccellati, co-owner and CEO of Faith Connexion, the 20-year-old fashion brand that hosted a Paris Fashion Week show on Wednesday. Prior to the runway show, the brand wiped its Instagram clean before posting a series of images promoting the event and the brand’s plan to make spring 2024 a “redefining season.” Buccellati explained that, moving forward, the brand is taking a collaborative, “Faith Tribe” approach to design and prioritizing “phyygital” products. She also provided details on Faith Connexion’s planned expansion within the U.S. market. 

Francesca Monaco, co-founder of Themoirè, discusses the brand's commitment to sustainability at Milan Fashion Week, highlighting their use of recycled materials and social initiatives. They also explore the challenges of working with alternative materials in fashion and discuss the progress and challenges of sustainable fashion. The chapter concludes with a focus on their brand strategy and future goals, including advertising approach and ambition to collaborate on more projects.

Lauren Amos, founder of Wish and Antidote, discusses the relevance of fashion shows, the state of luxury consumer behavior, and the shows she's shopping this season. She also talks about the aesthetic and atmosphere of fashion events, the success and vision of Antidote fashion store, the future of Fashion Month, and her excitement for fashion brands and creating complete looks.

It’s a new era for fashion month, where designer collections are just one piece of the pie. As brands across price points and specialties aim to compete in the increasingly competitive retail landscape, more are taking advantage of the opportunity and approaching it strategically. They’re cutting through the noise with innovative marketing tactics, introducing new commerce plays and leveraging advanced digital capabilities to best showcase their products. In this podcast series, running throughout Fashion Month Spring 2024, Glossy and influential leaders are breaking down the evolution of the experiential event.In this episode, we sit down with Susan Fang, founder of her namesake fashion brand, which will be debuting its spring collection during this season's London Fashion Week. With headquarters in China and the U.K., the brand — best known for pastel ruffled gowns — moved its focus to the Chinese market when China's lockdowns last year left the designer stranded. Now, the brand is back to its international outlook with a renewed focus on sustainability and technology. Ahead of her show, Fang discusses why she prioritized AI, and why balancing technology and creativity is a challenge for designers. She also talks about her collaboration strategy, having teamed with brands including Nike, Zara and Crocs.

It’s a new era for fashion month, where designer collections are just one piece of the pie. As brands across price points and specialties aim to compete in the increasingly competitive retail landscape, more are taking advantage of the opportunity and approaching it strategically. They’re cutting through the noise with innovative marketing tactics, introducing new commerce plays and leveraging advanced digital capabilities to best showcase their products. In this podcast series, running throughout Fashion Month Spring 2024, Glossy and influential leaders are breaking down the evolution of the experiential event.In this final episode of our NYFW coverage, Glossy senior fashion reporter Danny Parisi and editor-in-chief Jill Manoff break down some of the biggest brand strategies of the week, discuss insights from backstage designer interviews and give a preview of Glossy's ongoing Fashion Month podcast coverage.

It’s a new era for fashion month, where designer collections are just one piece of the pie. As brands across price points and specialties aim to compete in the increasingly competitive retail landscape, more are taking advantage of the opportunity and approaching it strategically. They’re cutting through the noise with innovative marketing tactics, introducing new commerce plays and leveraging advanced digital capabilities to best showcase their products. In this podcast series, running throughout Fashion Month Spring 2024, Glossy and influential leaders are breaking down the evolution of the experiential event.In this episode, we sit down with Hanako Maeda, the founder, CEO and creative director of the luxury fashion brand Adeam. Made in Maeda's home country of Japan, Adeam's clothes have been a favorite of Asian and Asian-American celebrities like Harry Shum Jr. and Naomi Osaka. Maeda talks about how ballet shaped her latest collection, how brands can make the most of a slot at NYFW, and how a fashion show can benefit a brand in ways that lookbooks and Instagram posts can't. This episode was recorded in the midst of NYFW at Showfields' store in NoHo.Related reads:NYFW designer Hanako Maeda on testing ‘the limits of digital’ during the pandemicAre fashion week parties really worth the expense?

Willa Bennett, Highsnobiety editor-in-chief, discusses the company's content, commerce, and experiential strategies during New York Fashion Week. They highlight the integration of digital and print media, the significance of the September issue, and their perception as a streetwear-focused publication. They also touch on attending fashion shows, supporting emerging designers, and the importance of repurposing content for strategic social media rollout.

Rosario Dawson and Abrima Erwiah, founders of Studio 189, discuss the social impact of their sustainable fashion brand. They talk about their collaboration with the Lower East Side Girls Club, using fashion for social change, the importance of collaborations, and the legacy they want to leave in the fashion industry.