Fashion Month Edition: Themoirè's Francesca Monaco on the evolution of sustainable fashion at Milan Fashion Week
Sep 22, 2023
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Francesca Monaco, co-founder of Themoirè, discusses the brand's commitment to sustainability at Milan Fashion Week, highlighting their use of recycled materials and social initiatives. They also explore the challenges of working with alternative materials in fashion and discuss the progress and challenges of sustainable fashion. The chapter concludes with a focus on their brand strategy and future goals, including advertising approach and ambition to collaborate on more projects.
The brand Themoire uses its seasonal fashion shows to highlight its use of sustainable materials and its collaboration with artisans from around the world.
The fashion industry is still in the early stages of developing sustainable materials for handbags, but there are positive changes happening and a need for continued progress.
Deep dives
The Moire: A Sustainable Fashion Brand with Environmental and Social Responsibility
Francesca Monaco, co-founder of the Moire, a sustainable Italian fashion brand, discusses the brand's values and mission. The brand focuses on environmental and social responsibility in its products and practices. They prioritize using materials that come from recycled, natural, and innovative sources, such as waste from apple, cactus, pineapple, and cork. The brand also emphasizes the importance of social responsibility by supporting vulnerable communities and collaborating with artisans around the world. Through their 'Moiré Together' project, they create capsule collections with these communities, provide work opportunities, showcase their craftsmanship, and donate the entire profit to community projects.
Challenges and Innovations in Sustainable Material Sourcing for Handbags
Francesca discusses the challenges and process of working with sustainable materials for handbags. She explains that finding suitable materials can be difficult due to the unique requirements of handbag production. The industry is still in the early stages of developing sustainable materials, making the sourcing process challenging. Each material has its own specific considerations, and the construction of bags may need adjustments to accommodate them. Despite the challenges, Francesca remains optimistic about the future of sustainable materials in the fashion industry.
The Journey to a More Sustainable Fashion Industry
Francesca shares her thoughts on the progress of the fashion industry towards sustainability. While she acknowledges the positive changes happening, she believes there is still much work to be done. She encourages individuals and brands to make small changes in their own lives and practices to contribute to a better future. Francesca also highlights the importance of sharing positive messages through fashion and the impact it can have on people's perception and behavior. She sees Milan Fashion Week as an important platform to showcase the brand's message and values, emphasizing the need for responsible and sustainable fashion practices.
It’s a new era for fashion month, where designer collections are just one piece of the pie. As brands across price points and specialties aim to compete in the increasingly competitive retail landscape, more are taking advantage of the opportunity and approaching it strategically. They’re cutting through the noise with innovative marketing tactics, introducing new commerce plays and leveraging advanced digital capabilities to best showcase their products. In a dedicated podcast series running throughout Fashion Month Spring 2024, Glossy and influential leaders are breaking down the evolution of the experiential event, as driven by technology.
In this episode, we sit down with Francesca Monaco, the co-founder of the Milanese handbag and accessories brand Themoiré. Fresh off the brand’s show in Milan on Wednesday, Monaco spoke about how Themoirè uses its seasonal fashion shows to highlight the pillars of the brand, including its use of sustainable materials and its work with artisans from around the world. Monaco said the industry has made strides in the availability of better sustainable materials that can stand up to traditional animal leather, in terms of quality and price. But, as she explains in this episode, “We’re still at just the beginning.”
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