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The Glossy Podcast

Fashion Month Edition: Themoirè's Francesca Monaco on the evolution of sustainable fashion at Milan Fashion Week

Sep 22, 2023
Francesca Monaco, co-founder of Themoirè, discusses the brand's commitment to sustainability at Milan Fashion Week, highlighting their use of recycled materials and social initiatives. They also explore the challenges of working with alternative materials in fashion and discuss the progress and challenges of sustainable fashion. The chapter concludes with a focus on their brand strategy and future goals, including advertising approach and ambition to collaborate on more projects.
24:45

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Quick takeaways

  • The brand Themoire uses its seasonal fashion shows to highlight its use of sustainable materials and its collaboration with artisans from around the world.
  • The fashion industry is still in the early stages of developing sustainable materials for handbags, but there are positive changes happening and a need for continued progress.

Deep dives

The Moire: A Sustainable Fashion Brand with Environmental and Social Responsibility

Francesca Monaco, co-founder of the Moire, a sustainable Italian fashion brand, discusses the brand's values and mission. The brand focuses on environmental and social responsibility in its products and practices. They prioritize using materials that come from recycled, natural, and innovative sources, such as waste from apple, cactus, pineapple, and cork. The brand also emphasizes the importance of social responsibility by supporting vulnerable communities and collaborating with artisans around the world. Through their 'Moiré Together' project, they create capsule collections with these communities, provide work opportunities, showcase their craftsmanship, and donate the entire profit to community projects.

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