Fashion Month Edition: Emerging Parisian designer Jude Ferrari — 'Buyers never buy from a brand’s first two seasons'

It’s a new era for fashion month, where designer collections are just one piece of the pie. As brands across price points and specialties aim to compete in the increasingly competitive retail landscape, more are taking advantage of the opportunity and approaching it strategically. They’re cutting through the noise with innovative marketing tactics, introducing new commerce plays and leveraging advanced digital capabilities to best showcase their products. In a dedicated podcast series running throughout Fashion Month Spring 2024, Glossy and influential leaders are breaking down the evolution of the experiential event, as driven by technology.

In this episode, we sit down with Maria Buccellati, co-owner and CEO of Faith Connexion, the 20-year-old fashion brand that hosted a Paris Fashion Week show on Wednesday. Prior to the runway show, the brand wiped its Instagram clean before posting a series of images promoting the event and the brand’s plan to make spring 2024 a “redefining season.” Buccellati explained that, moving forward, the brand is taking a collaborative, “Faith Tribe” approach to design and prioritizing “phyygital” products. She also provided details on Faith Connexion’s planned expansion within the U.S. market.