Brand Rescue: Marketing & PR Guidance for Small Businesses

Have you ever wondered how an agency owner starts their week? Whitney is riding solo today and spilling her strategies for starting the week on the right foot. Put these 3 things in place to help make your team more productive every week. -------------------- Have a specific topic you'd like us to cover? A guest you'd like to hear? Send your ideas to Whitney on Instagram @thewhitneylee.

In an industry where it’s common to keep your cards close to the chest, Jen Berson took the values of community over competition seriously in her PR agency. Instead of keeping her tips and tricks a secret, she created Jeneration Academy, an online educational platform for entrepreneurs that includes courses, resources, and an online community.  Join us today as Whitney and Jen dive into several hot topics including the top PR trends and predictions for 2024, how AI is impacting the PR industry, the NECESSITY for affiliate programs, and more!  ———— Connect with Jen on Instagram  Jeneration PR  Jeneration Academy  Join Powerhouse Pros Free Online Community

For many influencers or experts in their fields, growing one's personal brand is integral to the growth of their business. If this is you, this episode is a must listen! Today, Whitney is deep diving on a topic sent in by a listener - the difference between PR strategies for personal brands as opposed to those used by businesses and corporations. There is knowledge for everyone in this episode. You won't want to miss it! --------- Do you have any topics you'd like us to cover? Send your ideas to Whitney on Instagram @thewhitneylee.

2023 was a big year for the True Story team! Join us for today's episode as Whitney deep-dives into strategies she has implemented to improve the agency's productivity and profitability. If you're an agency owner or director, you will want to save these tips! ----------------- Connect with Whitney True Story Public Relations

Have you put tons of effort into curating perfection in your marketing plan and got minimal results? There may be a missing piece you aren't considering... YOU! The bottom line is that people connect with people. Join us today as Whitney and Your Marketing Mentor Sherry Sutton chat about being authentic as a business owner and how that can change everything. --------- Connect with Sherry True Story Public Relations

Are you getting plenty of click-throughs, but no action? A lot of views, a lot of impressions, but no purchases? On this week’s solo episode of True Story: The PR Podcast, Whitney discusses the mysteries in marketing and how to solve the hardest one: why are customers looking but not buying? There are a few things to consider, such as competitive pricing and promotions, but the most important aspect to think about is your copy.  Whitney gets to the nitty-gritty on how to curate copy that takes your customers from lurkers to converters. Don’t miss this week’s episode! 

Are you trippin’ over WHY your content isn’t getting THOUSANDS of views? On this week's episode, we talk to social media strategist Chelsea Peitz. Whitney and Chelsea dive into topics such as: who are you serving when you create content? Do you know the difference between a tactic and a strategy? They also chat about meaningful metrics, and how they cannot be easily measured. Conversions may take time, as they are a long-term game. Being authentic is better than excessively curating your content to achieve a high return on investment (ROI). Serve your purpose, not the platform.  You won’t want to miss these tips; they could elevate your social media presence from good to great. -------------------- Connect with Chelsea on Instagram @chelsea.peitz.

Drama. Stress. Turnover. If this describes the environment at your job, this episode is for you.  On this week's episode of True Story: The PR Podcast we talk to Pam Nemec. Pam is the CEO of Inside Out, a leadership and communications agency focused on helping teams thrive! She shares stories from her 20+ year career at Whataburger, the benefits that come from telling the story behind the leader of large companies, human connection and so much more! ------------- Pam On Instagram Pam Nemec Website

The holidays are here and it's no doubt that for many business owners, it can feel even more hectic. But did you know the holidays are the perfect time to drive even more business to your product or service? Tune in for today's episode as Whitney spills her tips and tricks for boosting sales during the holiday madness. Whether you went into the season with a plan of action or you're late to the game, you'll want to take these tips and put them into play ASAP!

Contrary to popular belief, working in the Public Relations industry isn’t all glitz and glamour. To be successful in PR, you have to be willing to put your head down and work, but there are several other characteristics successful PR people possess.  In today’s episode, Whitney is sharing a behind-the-scenes look into working in PR and how to know if you’re cut out to work in the industry!  ------------ Whitney on Instagram  True Story on Instagram True Story Website