

Brand Rescue: Marketing + PR Guidance for Small Businesses
Whitney Lee
Welcome to Brand Rescue: Marketing + PR Guidance for Small Businesses — the show that cuts through the fluff and gives you real, tactical advice to grow your business. From paid ads and social media to press coverage and strategy, we make marketing simple and effective for small business owners like you. Each week, get practical insights, real-world examples, and behind-the-scenes truths on what it really takes to build visibility and grow your brand — with straight talk and support from Your Marketing Heroes.
Episodes
Mentioned books

May 20, 2024 • 46min
REAL TALK: A Message to Influencers from Agencies
Today’s episode is a real, raw message from an agency owner directly to influencers! If you’re an influencer, buckle up for tips and etiquette for working with brands and agencies. You may be surprised by how much these simple adjustments can impact your work with agencies and brands.
--------
Have a specific topic you'd like us to cover? Send your ideas to Whitney on Instagram @thewhitneylee.

May 13, 2024 • 29min
Females Who Film: How She Built a Multi-Media Company in a Male-Dominated Space with Carly Gilleland, Founder of The Good Vibe Media Co
From raising $100k in 60 days to watching her idea for a multi-media studio come to life, Carly Gilleland is a pro at putting in the work and watching the hard-earned results unfold! Tune in today as we talk about the challenges of starting a creative business, working as a woman in a male-dominated industry, and chasing after your dreams! This episode will leave you fired up, ready to take the next steps toward your goal.
----------
The Good Vibe Media is a woman owned and operated video production company, created in 2016.
Founder, Carly Gilleland, was exposed to video production during her years attending Arcadia High School in Phoenix, Arizona. She created a short documentary about her sister who has special needs. After seeing the impact it made on her classmates, she quickly realized this is what she wanted to do for a living – tell people’s stories that have a positive impact. After attending film school in California, she moved back home to Arizona and slowly & organically built The Good Vibe Media to what it is today!
The Good Vibe Media is now a full-service video production company, serving clients in Phoenix, Los Angeles, Denver, Nashville and more!
----------
The Good Vibe Media
Connect with Carly on LinkedIn
----------
Connect with Whitney on LinkedIn
Connect with Whitney on Instagram

May 6, 2024 • 19min
The Biggest Challenge of Working in PR
The world of public relations may seem mystical, but once you learn how to tackle some of the most common hurdles, you will be on the track to making brands truly known.
Today, Whitney Lee is spilling the biggest challenge of working in PR and how to troubleshoot it. Don’t miss out on this episode if you’ve been hitting public relations roadblocks for you and your clients.
Have a topic you'd like us to cover? Send your ideas to Whitney on Instagram @thewhitneylee.

Apr 29, 2024 • 36min
Branding + PR: Where Businesses are Missing the Mark with Sara Chambers
Is your business missing the mark when it comes to branding and PR?
In today's episode, we hear from Sara Chambers on how her agency has mastered the perfect blend of strategy and branding to help propel businesses forward. Tune in for tips that you can apply to your business!
--------
Elly and Nora Creative
Connect with Sara on Instagram
Connect with Sara on Linkedin
Connect with Whitney on Instagram

Apr 22, 2024 • 37min
3 Mistakes I've Made as a Leader
Good leaders make mistakes too! Hear from the principal of True Story Public Relations herself as Whitney Lee dives into mistakes she's made and what she has learned from them.
Tune in to today's episode to learn more about embracing vulnerability and growing from setbacks. Remember, even the greatest leaders stumble, but it's how they rise that defines their legacy.
-----------
Have a specific topic you want us to cover? Connect with Whitney on Instagram @thewhitneylee.

Apr 15, 2024 • 36min
How a 22-Year-Old Tennis Buff Built an International Experience Company
Join us for today's episode as we dive into the inspiring journey of Barnabas Carrega, CEO and Founder of The GR8 Experience, as he shares how he built this empire at just 22 years old.
From tennis buff to CEO, Barnabas shares how his journey led him to build custom dream experiences for his clients.
---------
Connect with Barnabas on Linkedin
The Gr8 Experience
True Story Public Relations Website
Connect with Whitney on Instagram

Apr 8, 2024 • 17min
A Secret Killer of Remote Teams
Managing a remote team has a slew of positive benefits. From lower operating expenses to having more flexibility, remote work can be a good fit for many teams, but it also comes with its challenges.
Through years of adapting to work-from-home life, our team has experienced the ups and downs and learned from every experience.
Tune in to today's solo podcast episode as we spill the secret killer to remote teams and how to keep your people on track.
Have a specific topic you'd like us to cover? Connect with Whitney on Instagram @thewhitneylee.
-------------
Connect with True Story PR on Instagram

Apr 1, 2024 • 41min
How to Build and Monetize a Community from the Ground Up with Devin Butler, Founder of Arizona Entrepreneurs
If you are looking for community as a business owner, this episode is for you!
Join us as we sit down with Devin Butler, Founder of Arizona Entrepreneurs (AZE), to dive into his exclusive secrets on building and monetizing a community from the ground up.
Devin started AZE because it was exactly what he was looking for when he first moved to Arizona. He had no connections and realized he needed to get around other growth-minded business owners who were going through similar things. Today, AZE is a thriving community of hundreds of entrepreneurs in various industries.
-------
Connect with Devin on Instagram
Connect with Devin on LinkedIn
Arizona Entrepreneurs on Instagram

Mar 25, 2024 • 29min
How to Know When it's Time to FIRE
Knowing when it’s time to let an employee go can be a hard decision to make. In Whitney’s years of running the agency, she has had to face the difficult reality that some people simply aren’t a good fit for your team.
Listen in for today’s episode as we share some factors to keep in mind when it’s not working out with an employee and how to decide when it’s time to let that person go.
Want to hear our take on when it’s time to HIRE? Click here for the previous episode!
------------
Connect with Whitney on Instagram

Mar 18, 2024 • 41min
100th Episode! Pros and Cons of Remote Agency Life
Today, we’re celebrating our 100th podcast episode with a very special guest! Bri Taylor, the Director of Operations at True Story Public Relations joins Whitney for a deep dive into the pros and cons of remote agency life.
Tune in as Bri and Whitney dive into the most awesome parts of working as a remote agency and some of the difficulties their remote team has faced along the way.
------------
True Story Public Relations Website


