

Brand Rescue: Marketing & PR Guidance for Small Businesses
Whitney Lee
Welcome to Brand Rescue: Marketing & PR Guidance for Small Businesses — the show that cuts through the fluff and gives you real, tactical advice to grow your business. From paid ads and social media to press coverage and strategy, we make marketing simple and effective for small business owners like you. Each week, get practical insights, real-world examples, and behind-the-scenes truths on what it really takes to build visibility and grow your brand — with straight talk and support from Your Marketing Heroes.
Episodes
Mentioned books

Apr 1, 2024 • 41min
How to Build and Monetize a Community from the Ground Up with Devin Butler, Founder of Arizona Entrepreneurs
If you are looking for community as a business owner, this episode is for you!
Join us as we sit down with Devin Butler, Founder of Arizona Entrepreneurs (AZE), to dive into his exclusive secrets on building and monetizing a community from the ground up.
Devin started AZE because it was exactly what he was looking for when he first moved to Arizona. He had no connections and realized he needed to get around other growth-minded business owners who were going through similar things. Today, AZE is a thriving community of hundreds of entrepreneurs in various industries.
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Connect with Devin on Instagram
Connect with Devin on LinkedIn
Arizona Entrepreneurs on Instagram

Mar 25, 2024 • 29min
How to Know When it's Time to FIRE
Knowing when it’s time to let an employee go can be a hard decision to make. In Whitney’s years of running the agency, she has had to face the difficult reality that some people simply aren’t a good fit for your team.
Listen in for today’s episode as we share some factors to keep in mind when it’s not working out with an employee and how to decide when it’s time to let that person go.
Want to hear our take on when it’s time to HIRE? Click here for the previous episode!
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Connect with Whitney on Instagram

Mar 18, 2024 • 41min
100th Episode! Pros and Cons of Remote Agency Life
Today, we’re celebrating our 100th podcast episode with a very special guest! Bri Taylor, the Director of Operations at True Story Public Relations joins Whitney for a deep dive into the pros and cons of remote agency life.
Tune in as Bri and Whitney dive into the most awesome parts of working as a remote agency and some of the difficulties their remote team has faced along the way.
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True Story Public Relations Website

Mar 11, 2024 • 24min
3 Little Subconscious Behaviors that are Ruining Your Productivity
Could these three little subconscious behaviors be ruining your productivity?
As an agency owner, Whitney is no stranger to being pulled in a million directions. Whether your productivity is slacking in your personal or professional life, changing these three behaviors could make a world of difference.
Have a specific topic or question you’d like us to cover? Send your ideas to Whitney on Instagram @thewhitneylee.
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Getting 100+ Emails a Day? My Productivity Hack podcast episode.
Connect with Whitney on Instagram
True Story Public Relations Website

Mar 4, 2024 • 45min
From Local Citizen to Award-Winning Media Outlet - How Jared Williams Built Get the Coast
Already reaching over a million in 2024, Jared Williams is changing the game for local news in Northwest Florida.
Join us today as Whitney and Jared catch us up on the story behind Get the Coast, Northwest Florida's leading digital news outlet, and what’s coming next. Don't forget to click below to watch Whitney's blooper reel from her time on the Get the Coast Everything Show!
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Watch the Blooper Reel
Check Out Get the Coast
Get the Coast on Facebook
Get the Coast on Instagram

Feb 26, 2024 • 29min
How to Know When It's Time to Hire
Gauging the perfect time to hire can be a daunting task. What if you hire too soon and it impacts your profitability? What if you hire too late and your team suffers?
Tune in as we share our advice for picking the perfect time to hire a new team member.
Have a specific topic you’d like us to cover? Connect with Whitney on Instagram @thewhitneylee.

Feb 19, 2024 • 42min
How This Legacy Travel Brand has Remained Relevant and Dominant for 74 Years with Amelie Brouhard of Club Med
As the original pioneer behind the all-inclusive experience, Club Med has mastered the art of staying relevant in the all-inclusive resort space for decades. Join us today as we dive deep with the VP of Marketing North America and USA Sales for Club Med, Amelie Brouhard.
Be prepared to take notes as Whitney and Amelie break down some of the strategies Club Med has used over the years to keep its brand identity strong and known.
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Learn more about Club Med
Club Med on Instagram
Club Med on LinkedIn

Feb 12, 2024 • 38min
How to Structure an Agency Internship
Internships can change the game for your business! Not only is an extra set of hands helpful, but it's also incredibly rewarding to foster growth in another individual. Tune in today as Whitney shares how she structures True Story's internship program and some hard lessons she has learned along the way!
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Have a specific topic or guest you would like us to have on the podcast? Share your ideas with Whitney @thewhitneylee on Instagram.

Feb 5, 2024 • 23min
How to Build a Thriving Internship Program
Offering an internship program is an incredible and rewarding tool for business owners. In today’s episode, Whitney is sharing how she built out the internship program for True Story Public Relations.
Tune in as Whitney provides tips on what she looks for when bringing on interns and some lessons she has learned along the way!
Want to share something that has worked for you and your interns? Connect with Whitney on Instagram @thewhitneylee

Jan 29, 2024 • 35min
Creating Superfans: How to Turn Customers into Lifelong Advocates with Brittany Hodak
Join Whitney as she deep dives with Brittany Hodak, an expert in creating superfans and turning customers into lifelong advocates. They discuss the importance of creating exceptional experiences, being different and building a reputation, the power of trust and familiarity in consumer decision-making, the importance of specialization and positive customer experiences, and managing reviews and asking for them.