Brand Rescue: Marketing + PR Guidance for Small Businesses

2023 was a big year for the True Story team! Join us for today's episode as Whitney deep-dives into strategies she has implemented to improve the agency's productivity and profitability. If you're an agency owner or director, you will want to save these tips! ----------------- Connect with Whitney True Story Public Relations

Have you put tons of effort into curating perfection in your marketing plan and got minimal results? There may be a missing piece you aren't considering... YOU! The bottom line is that people connect with people. Join us today as Whitney and Your Marketing Mentor Sherry Sutton chat about being authentic as a business owner and how that can change everything. --------- Connect with Sherry True Story Public Relations

Are you getting plenty of click-throughs, but no action? A lot of views, a lot of impressions, but no purchases? On this week’s solo episode of True Story: The PR Podcast, Whitney discusses the mysteries in marketing and how to solve the hardest one: why are customers looking but not buying? There are a few things to consider, such as competitive pricing and promotions, but the most important aspect to think about is your copy.  Whitney gets to the nitty-gritty on how to curate copy that takes your customers from lurkers to converters. Don’t miss this week’s episode! 

Are you trippin’ over WHY your content isn’t getting THOUSANDS of views? On this week's episode, we talk to social media strategist Chelsea Peitz. Whitney and Chelsea dive into topics such as: who are you serving when you create content? Do you know the difference between a tactic and a strategy? They also chat about meaningful metrics, and how they cannot be easily measured. Conversions may take time, as they are a long-term game. Being authentic is better than excessively curating your content to achieve a high return on investment (ROI). Serve your purpose, not the platform.  You won’t want to miss these tips; they could elevate your social media presence from good to great. -------------------- Connect with Chelsea on Instagram @chelsea.peitz.

Drama. Stress. Turnover. If this describes the environment at your job, this episode is for you.  On this week's episode of True Story: The PR Podcast we talk to Pam Nemec. Pam is the CEO of Inside Out, a leadership and communications agency focused on helping teams thrive! She shares stories from her 20+ year career at Whataburger, the benefits that come from telling the story behind the leader of large companies, human connection and so much more! ------------- Pam On Instagram Pam Nemec Website

The holidays are here and it's no doubt that for many business owners, it can feel even more hectic. But did you know the holidays are the perfect time to drive even more business to your product or service? Tune in for today's episode as Whitney spills her tips and tricks for boosting sales during the holiday madness. Whether you went into the season with a plan of action or you're late to the game, you'll want to take these tips and put them into play ASAP!

Contrary to popular belief, working in the Public Relations industry isn’t all glitz and glamour. To be successful in PR, you have to be willing to put your head down and work, but there are several other characteristics successful PR people possess.  In today’s episode, Whitney is sharing a behind-the-scenes look into working in PR and how to know if you’re cut out to work in the industry!  ------------ Whitney on Instagram  True Story on Instagram True Story Website

We live in a day and age where everyone wants to go viral on social media. Today, Whitney is interviewing Co-Founder and CEO of Attentioneers, Hilary Billings. Hilary is no stranger to going viral and is sharing her secret sauce to creating short-form videos that people WANT to see. Tune in and leave this episode with new inspiration and ideas for creating videos with the potential to go viral. ---------- Hilary is a keynote speaker, digital influencer, and personal brand strategist. A former Miss Nevada, producer for E! News, and travel host for Norwegian Cruise Line, Hilary has been a featured contributor for USA Today, Thrive Global, and Huffington Post, as well as been featured on Extra! Entertainment Television. -------- Attentioneers.com Get a free TikTok strategy call Hilary on LinkedIn

How does an agency owner manage their workload when they’re receiving HUNDREDS of emails a day?  On today’s episode, Whitney is getting into the nitty-gritty of her productivity flow and sharing hacks that you can implement into your day-to-day.  If you’re ready to up-level your productivity game, you do not want to miss this episode!  Have a specific topic you want us to cover? Send your ideas to Whitney on Instagram @thewhitneylee.  ————— Whitney on Instagram  True Story on Instagram  True Story Website 

Getting a prenup doesn’t have to have a gross connotation to it. Family law attorney, Aaron Thomas, is changing the game and helping couples prepare for marriage and prevent money disagreements.  As you can imagine, prenup preparation is not the most glamorous service to offer, which is why Aaron is sharing his three mistakes to avoid when promoting a controversial business or service. Tune in for today’s episode as Whitney and Aaron deep dive into prenups and how Aaron completely rebranded them to be something that couples WANT to do to better their relationship.  ————— Aaron Thomas is a graduate of Harvard Law and spent 15 years practicing in Atlanta as a divorce lawyer to some of the biggest names in sports and entertainment. This experience led him to establish Prenups.com based on his fundamental belief that a strong financial foundation can prevent common arguments that lead to the breakdown of marriage. ————— Prenups.com Aaron on LinkedIn  Whitney on Instagram  True Story on Instagram  True Story Website