Brand Rescue: Marketing & PR Guidance for Small Businesses

Want to land more interviews on podcasts? If you answered yes, get ready to strap in as today’s episode will give you all the tips you need to pitch yourself for podcasts!  Tune in as Whitney Lee shares her personal experience as a podcast host and what she looks for in podcast guests. She's also spilling the strategies she has used to land interviews on other podcasts.  Have a specific topic you want us to cover? Send your ideas to Whitney on Instagram @thewhitneylee.

Are you an expert or entrepreneur that is pouring hours and hours into your services to make more money? There may be a revenue stream you're completely missing out on. In today's episode, Whitney is chatting with Jasmine Jonte from Cre8tion on all things online courses! Jasmine and her team take the knowledge and expertise of entrepreneurs all over the country and turn it into sellable online programs. If you've been looking for an additional revenue stream, you won't want to miss this episode! Jasmine Jonte helps experts turn braindumps into world-class programs! Her Done-For-You Course Creation agency takes care of everything – from the big picture promise down to the last worksheet download. They’re on a mission to make learning simple and fun for 10 Million students while saving 100+ hours for every course creator they partner with! Coupling her teaching experience with business savvy and management skills, you’ll want her to do the heavy lifting when building or upgrading your online programs. Connect with Jasmine at jasminejonte.com

It's time to put our scientist caps on! Have you ever wondered what the best time of day to post on social media is? We're here to help you crack the code. The bad news is that there's no one-size-fits-all answer. The GOOD news is that with some strategic thinking and experimentation, you can find when YOUR target audience is most likely to engage. Tune in for today's episode as our OG social media master, Whitney Lee, shares tips and tricks you can use to find the best time of day to post your social media content. Have a specific topic you want us to cover? Send your ideas to Whitney on Instagram at @thewhitneylee ---------------------------------- True Story Public Relations Website Whitney on Instagram True Story Public Relations on Instagram

The grand opening of your business can be a HUGE PR opportunity if done correctly. Unfortunately, many businesses make one common mistake. Spoiler alert: they spill the tea to the public too soon. Today, Whitney is sharing her easy 5 step PR process for grand openings that almost anyone can implement. If you're getting ready to launch a new business or location, you won't want to miss this episode. Have a specific topic you want us to cover? Send your ideas to Whitney on Instagram at @thewhitneylee ---------------------------------- True Story Public Relations Website Whitney on Instagram True Story Public Relations on Instagram

Are you an agency owner or freelancer? This episode is for you! Today, our very own Whitney Lee is chatting with Armando Leduc of Leduc Entertainment and discussing specific advice about scaling your business. Armando is sharing ways that he scaled his seven figure agency and spilling tips that you can implement for yourself. --------------------------------- Connect with Armando at LeducEntertainment.com

Don’t get it twisted. PR and social media are for B2B companies too! Let go of the preconceived notion that PR and social media are the same thing as sales. While both may eventually lead to an increase in overall sales, they each serve their own purpose.  Tune in for today’s episode as Whitney shares some of her PR strategies for a new B2B client, and gives you ways to implement them in your own business.  Want us to cover a specific topic? Send your ideas to Whitney on Instagram @thewhitneylee.

The topic of Artificial Intelligence can seem intimidating if you’ve never used it. While there are many things that can be unreliable about AI, the truth is that it is a part of our future! On today’s episode, Whitney is covering the positives AND negatives of Artificial Intelligence with Steve Marcinuk of Intellegent Relations.  Tune in to learn specific ways you may be able to use AI to accelerate your Public Relations tasks and ways that you may want to steer clear of using this tool.  ——— Stephen Marcinuk is a PR expert with over 10 years of experience. He is the Co-founder and Head of Operations at Intelligent Relations, where he is actively involved in all aspects of operations and growth for the company – this ranges from the generation of the AI PR technology for the platform, all the way across to client services. Steve's always been passionate about finding solutions, which led to his fascination with AI’s role in the PR world. Fast forward several years, and Steve is now the driving force behind the company’s latest innovations such as AI-text generation models and journalism matchmaking tools.

Are you hearing crickets when you send out your press release? Nothing feels worse than praying for the media to pick up your piece and getting no response. There are many common mistakes that businesses make when it comes to their PR plan, many of which are an easy fix! Tune in for today's episode as Whitney spills the tea on why the press may not pick up your announcement, and gives advice on what you SHOULD be doing. Have a specific topic you want us to cover? DM your ideas to Whitney on Instagram @thewhitneylee.

Sometimes you have to hit rock bottom in order to grow to your greatest potential. That is exactly what happened for Nick Hiter, who is now a CEO and the host of Sirius XM Radio’s “Y’allternative” station.  Get ready to be inspired and tune in for today’s episode, as we dive deep into Nick Hiter’s journey and growth. Whitney and Nick chat about how losing his safety net changed the trajectory of his life and helped him become the man he is today.  Connect with Nick at nickhiter.com  About Nick:  Nick Hiter is the founder of Team Hiter, a business enterprise focused on helping entrepreneurs drive growth. In his role as the Executive Vice President at RAC Financial, he oversees strategic partnerships for a leading 8-figure payment processing company. His work supports a network of 100+ strategic partners supporting major brands such as Planet Hollywood, Brio, and Buca di Beppo to name a few. As a thought leader on entrepreneurship himself, Nick’s insights have been featured in major media such as CBS, NBC, FOX, The New York Times, and Yahoo to name a few. In addition, as the host of The Hitstreak podcast, he talks weekly with top performers to break down their playbook to success so his audience of over 200 thousand can get to that next level too. Nick is also the voice of SiriusXM’s “Y’allternative” radio station! In his prior company, Nick launched over 150 insurance agencies that generated 100 million dollars in just over 5 years. His latest venture, dubbed “The Hitlab”, is focused on creating a physical space for thought leaders to come together, share, and distribute breakthrough ideas at scale. Beyond business, Nick is a husband to Rhiannon, and father to Ethan and Ansleigh. Nick is a former pro athlete and gives back regularly to local philanthropic organizations in the Nashville area.

Many entrepreneurs come to a point where they want to rebrand their business. Maybe their initial branding doesn’t match the direction the company has grown, or they just want a fresh new look!  If a rebrand is in the future for you, this episode is for you! Whitney is sharing her do’s and don’ts that she’s learned through rebranding her own company. So strap in and get ready to take notes to prep for your rebrand.