Brand Rescue: Marketing + PR Guidance for Small Businesses

Don't panic, but if you haven't started prepping your business or client for the holidays yet, you're behind! If you're in that club (or if you just want to add in a little extra this holiday season), you'll want to tune in for today's episode. Buckle up and get ready to rock the holidays as Whitney shares planning tips that will help your business stand out during the holiday season. ------- Whitney on Instagram Whitney on LinkedIn True Story Website

The royal wedding, hot takes on artificial intelligence, and pitching tips- this is an episode you won’t want to miss. Today Whitney is interviewing journalist and food writer, Aly Walansky. Aly’s work has been featured in publications like The Today Show, Forbes, Food & Wine, Southern Living, The Spruce, FoodNetwork.com, All Recipes, The Kitchn, and many more. Tune in for the full scoop with Aly!  ————— Connect with Aly at alywalansky.substack.com Aly on LinkedIn

Launching a new event can be a challenge. Where do you start? How do you get the public's eyes on what you're trying to do? How do you know people will buy tickets? Whitney has supported multiple organizations in launching first-year events and today she's sharing her secrets on what to do and what NOT to do when launching an event. If you're thinking of launching a new event, you won't want to miss this episode! Have a specific topic you'd like us to cover? Send your ideas to Whitney on Instagram @thewhitneylee.

Are you struggling to find leads for your business? It's no secret that lead generation can be one of the most difficult things for business owners. But what if you had a specific strategy that would result in consistent leads? Join us today as Whitney interviews Barb Betts and they discuss the challenges that business owners face when finding clientele to serve and actionable strategies that could help them. You won't want to miss this episode! ------------------------------------- About Barb: Barb Betts is a sought-after keynote speaker, seasoned real estate expert, passionate educator, and the CEO of The RECollective®, a thriving boutique brokerage in Southern California.  Barb has delighted countless stages including, Inman Connect, WomanUP!, and at the National Association of REALTORS® Annual Conference. Whether she’s teaching on referrals, authenticity or leveraging relationships, Barb brings an honest, compassionate, and transparent approach to every single stage. As a real estate professional, with over 20 years experience, Barb has mastered the ever changing real estate landscape and the balance of running a vibrant brokerage. Through her signature course, Real Estate By Relationship®, Barb educates business builders on the exact systems, processes, and knowledge necessary to succeed in any market. Barb has been featured in REALTOR® Magazine, RRC Residential Specialist Magazine, and has an award-winning podcast, Real Estate By Relationship®, where she hosts thought-provoking conversations around building confidence, authenticity, and of course, real estate. Barb is also a brand ambassador for Follea by Daniel Alain, where she openly shares her journey with adult hair loss. An open book, Barb always keeps it real. Known to wow an audience, impactful, and high energy, Barb can help any audience tap into their greatness and leave feeling empowered and with an action plan.

On last week's episode, we talked about taking your big ideas and turning them into a book. Today, we're taking that a step further and chatting about how to actually put that book out into the world and make the most of it! Melanie Herschorn, Founder of VIP Book Marketing, joins Whitney as they discuss actionable tips for planning a successful book launch! ------- Melanie Herschorn wants to make your book and brand shine. As a nonfiction and children's book marketing strategist for authors, coaches, consultants, and speakers worldwide, she’s on a mission to support and empower her clients to build a business with their book as the foundation and to help them share their message with the world. Using her unique combination of entrepreneurship, award-winning journalism and PR experience, Melanie guides her clients to create brand awareness, sell books, and position themselves as subject matter experts so they can make a big impact with their book. She also loves to provide book marketing tips and interview authors on her Youtube show, AUTHORity Marketing LIVE! ------- VIP Book Marketing Connect with Melanie on LinkedIn VIP Book Marketing on Instagram VIP Book Marketing on Facebook

Do you consider yourself to be a professional at something? Writing a book might be your next big step. In today's episode, Whitney is chatting with Jake Kelfer, a 4x best-selling author and founder of "Big Idea to Best Seller." Jake will coach you through finding your why and what you can expect when it comes to writing a book. If the idea of becoming an author has been sitting in the back of your mind, tune in for today's episode and let it push you into action! ------------------------- Connect with Jake

Are you racking your brain over how to optimize your Facebook ads? We know - Facebook ads can be frustrating when you feel like you’ve tried everything and are not getting the desired results.  On today’s episode, Whitney is sharing her tips and tricks for troubleshooting ads that aren't working. Tune in for strategies that will help you get results!

Want to land more interviews on podcasts? If you answered yes, get ready to strap in as today’s episode will give you all the tips you need to pitch yourself for podcasts!  Tune in as Whitney Lee shares her personal experience as a podcast host and what she looks for in podcast guests. She's also spilling the strategies she has used to land interviews on other podcasts.  Have a specific topic you want us to cover? Send your ideas to Whitney on Instagram @thewhitneylee.

Are you an expert or entrepreneur that is pouring hours and hours into your services to make more money? There may be a revenue stream you're completely missing out on. In today's episode, Whitney is chatting with Jasmine Jonte from Cre8tion on all things online courses! Jasmine and her team take the knowledge and expertise of entrepreneurs all over the country and turn it into sellable online programs. If you've been looking for an additional revenue stream, you won't want to miss this episode! Jasmine Jonte helps experts turn braindumps into world-class programs! Her Done-For-You Course Creation agency takes care of everything – from the big picture promise down to the last worksheet download. They’re on a mission to make learning simple and fun for 10 Million students while saving 100+ hours for every course creator they partner with! Coupling her teaching experience with business savvy and management skills, you’ll want her to do the heavy lifting when building or upgrading your online programs. Connect with Jasmine at jasminejonte.com

It's time to put our scientist caps on! Have you ever wondered what the best time of day to post on social media is? We're here to help you crack the code. The bad news is that there's no one-size-fits-all answer. The GOOD news is that with some strategic thinking and experimentation, you can find when YOUR target audience is most likely to engage. Tune in for today's episode as our OG social media master, Whitney Lee, shares tips and tricks you can use to find the best time of day to post your social media content. Have a specific topic you want us to cover? Send your ideas to Whitney on Instagram at @thewhitneylee ---------------------------------- True Story Public Relations Website Whitney on Instagram True Story Public Relations on Instagram