Brand Rescue: Marketing & PR Guidance for Small Businesses

Has one thing ever changed your life for the better so much that you wanted to shout it from the rooftops? For Lesley Logan, Pilates was that one thing.  Lesley has turned her passion into a business centered around coaching, fitness, and travel. Now, she shares her joy of Pilates with others in the online space so that they can experience it from anywhere in the world.  Join us for today’s episode as Whitney and Lesley chat about what led her to launching OnlinePilatesClasses.com and how she learned that it’s okay to do something, even if it’s not perfect the first time. You won’t want to miss this episode.  Connect with Lesley: OnlinePilatesClasses.com

Have you been struggling to see the sales you want from promoting on social media? There are some common practices that often prevent businesses from reaching their desired ROI. Luckily, Whitney has years of experience observing the things businesses do right and wrong when creating their social media strategy. Tune in for today's episode as she shares the things you should and shouldn't be doing to see the sales start rolling in!

Imagine being able to walk into your closet and have a curated selection of clothing that you love. That's exactly what Jessica Papineau does for her clients. Through customized styling, Jessica has helped entrepreneurs feel like their most confident, authentic self. Join us for today's episode as Whitney chats with Jessica about her journey to starting her own business and things she's learned along the way. Jessica Papineau is the owner and founder of Customized Styling by Jessica, a styling concierge company. With a love of style and creativity from a young age, combined with a background in Fine Arts, she has spent over 20 years as a high performing sales manager servicing hundreds of clients at high-end boutiques in Canada and Florida. These experiences shaped Jessica to perfect her craft of creating, styling and consulting with women from head to toe in fashion and beauty. Visit Customized Styling by Jessica

Don’t underestimate the power of Google. While ranking hire on Google search isn't as easy as snapping your fingers, there are simple things you can do to help your ranking! Tune in for today's episode as Whitney covers six FREE ways to rank higher on Google search. Have an industry specific topic you want us to cover? Send your questions to @thewhitneylee on Instagram!

In the last two decades, Patricia Nowakowski has built a lucrative brand in the hair industry and gained extensive knowledge in business leadership. Join us for today's episode as Whitney chats with Patricia about her story and digs into actionable tips that others in the hair industry can implement to grow their own clientele. Patricia owns 6 salon suites & Opulent Beauty Salon, a successful 8 chair commission salon. She is a skilled course creator for her second company, Opulent Beauty Pro, & has helped stylists across the United States & Canada work less & make more behind the chair.Patricia is also a business coach that specializes in leadership, marketing & recreating salon culture. When working with Patricia, you can expect to walk away with a solid understanding of taking your business & team to the next level and a plan to get you there. ______ Resources Connect with Patricia on Instagram Opulent Beauty on Instagram Visit the Opulent Beauty Website Opulent Beauty Salon Website

Are you a business owner who has been banging their head against the wall trying to figure it out? Look no further. Our resident entrepreneur and founder of True Story Public Relations is here to spill the tips that have helped her. Tune in for today’s episode for easy-to-implement strategies from our very own Whitney Lee.  Have a specific topic you want us to cover? Connect with Whitney on Instagram at @thewhitneylee

If there's anything we know, it's that hard work and connections pay off. That's exactly how Jill Bauer made her way to QVC, TODAY Show, and Property Brothers. Join us for today's episode as Whitney chats with Jill about her journey from small town reporter to being a personality on nationwide television. Jill Bauer is a national television personality and lifestyle expert. For over 25 years, Jill worked as a program host on QVC. When she started her career at QVC, at the age of 25, she was the youngest host QVC had ever hired. This caught the attention of Rolling Stone Magazine, who featured her among other 20 somethings who were finding cool careers in the changing world of technology. In her 30’s Jill was the cover story for Main Line Today as one of their “40 under 40 to watch” in Philadelphia. The New York Times featured Jill, calling her “the girl with the 10000 watt smile.” Jill worked as the executive producer/host and product designer for her QVC show, You’re Home With Jill. The show ran for over 19 years and was one of QVC’s top branded programs. Jill left QVC in 2019 to start justjill.com, her home and lifestyle blog. She is also a regular contributor on the TODAY show and is the national brand ambassador for HGTV’s Property Brothers, Drew and Jonathan Scott. Jill has been featured in both local and national media, including, Good Morning America, Good Housekeeping, Country Living, the New York Times, Good Day New York, New York One and has written articles about home lifestyle for various magazines and books. Jill has been a featured speaker at the Philadelphia Flower show and the Dallas Design Market. In 2021, she expanded the Just Jill brand to include justjillshop.com, a curated e-commerce site with Jill’s friendly, girl next door touch. Jill lives in Pennsylvania with her husband, 2 children and BIG dogs, Brosky and Minnie. JustJill.com

Scratching your head over why you aren’t making sales? On today’s episode, Whitney is getting raw and real about common reasons businesses could be missing out on sales. All of these problems are fixable, so gear up and get ready to take these tips and run with them to boost your sales.  Want personalized help with making a strategic marketing plan? Text us today at truestorypr.co!

Today’s episode is the perfect example of how PR can look completely different across industries. Whitney has always said that politics and real estate are two industries her agency doesn’t work with. So today, she’s bringing in Eric Olsen to give listeners a peek of what PR can look like in a political setting. Eric Olsen is the Communications Director and Senior Advisor for a member of the US House of Representatives. Tune in for today’s episode to hear about how Eric landed in this position and what his day-to-day looks like!  Connect with Eric on LinkedIn Connect with Eric on TikTok

Looking for ways to market your restaurant? You don’t need complicated campaigns to see growth. Tune in for today’s episode as Whitney shares simple yet effective marketing tactics any restaurant can implement!