Brand Rescue: Marketing + PR Guidance for Small Businesses

The grand opening of your business can be a HUGE PR opportunity if done correctly. Unfortunately, many businesses make one common mistake. Spoiler alert: they spill the tea to the public too soon. Today, Whitney is sharing her easy 5 step PR process for grand openings that almost anyone can implement. If you're getting ready to launch a new business or location, you won't want to miss this episode. Have a specific topic you want us to cover? Send your ideas to Whitney on Instagram at @thewhitneylee ---------------------------------- True Story Public Relations Website Whitney on Instagram True Story Public Relations on Instagram

Are you an agency owner or freelancer? This episode is for you! Today, our very own Whitney Lee is chatting with Armando Leduc of Leduc Entertainment and discussing specific advice about scaling your business. Armando is sharing ways that he scaled his seven figure agency and spilling tips that you can implement for yourself. --------------------------------- Connect with Armando at LeducEntertainment.com

Don’t get it twisted. PR and social media are for B2B companies too! Let go of the preconceived notion that PR and social media are the same thing as sales. While both may eventually lead to an increase in overall sales, they each serve their own purpose.  Tune in for today’s episode as Whitney shares some of her PR strategies for a new B2B client, and gives you ways to implement them in your own business.  Want us to cover a specific topic? Send your ideas to Whitney on Instagram @thewhitneylee.

The topic of Artificial Intelligence can seem intimidating if you’ve never used it. While there are many things that can be unreliable about AI, the truth is that it is a part of our future! On today’s episode, Whitney is covering the positives AND negatives of Artificial Intelligence with Steve Marcinuk of Intellegent Relations.  Tune in to learn specific ways you may be able to use AI to accelerate your Public Relations tasks and ways that you may want to steer clear of using this tool.  ——— Stephen Marcinuk is a PR expert with over 10 years of experience. He is the Co-founder and Head of Operations at Intelligent Relations, where he is actively involved in all aspects of operations and growth for the company – this ranges from the generation of the AI PR technology for the platform, all the way across to client services. Steve's always been passionate about finding solutions, which led to his fascination with AI’s role in the PR world. Fast forward several years, and Steve is now the driving force behind the company’s latest innovations such as AI-text generation models and journalism matchmaking tools.

Are you hearing crickets when you send out your press release? Nothing feels worse than praying for the media to pick up your piece and getting no response. There are many common mistakes that businesses make when it comes to their PR plan, many of which are an easy fix! Tune in for today's episode as Whitney spills the tea on why the press may not pick up your announcement, and gives advice on what you SHOULD be doing. Have a specific topic you want us to cover? DM your ideas to Whitney on Instagram @thewhitneylee.

Sometimes you have to hit rock bottom in order to grow to your greatest potential. That is exactly what happened for Nick Hiter, who is now a CEO and the host of Sirius XM Radio’s “Y’allternative” station.  Get ready to be inspired and tune in for today’s episode, as we dive deep into Nick Hiter’s journey and growth. Whitney and Nick chat about how losing his safety net changed the trajectory of his life and helped him become the man he is today.  Connect with Nick at nickhiter.com  About Nick:  Nick Hiter is the founder of Team Hiter, a business enterprise focused on helping entrepreneurs drive growth. In his role as the Executive Vice President at RAC Financial, he oversees strategic partnerships for a leading 8-figure payment processing company. His work supports a network of 100+ strategic partners supporting major brands such as Planet Hollywood, Brio, and Buca di Beppo to name a few. As a thought leader on entrepreneurship himself, Nick’s insights have been featured in major media such as CBS, NBC, FOX, The New York Times, and Yahoo to name a few. In addition, as the host of The Hitstreak podcast, he talks weekly with top performers to break down their playbook to success so his audience of over 200 thousand can get to that next level too. Nick is also the voice of SiriusXM’s “Y’allternative” radio station! In his prior company, Nick launched over 150 insurance agencies that generated 100 million dollars in just over 5 years. His latest venture, dubbed “The Hitlab”, is focused on creating a physical space for thought leaders to come together, share, and distribute breakthrough ideas at scale. Beyond business, Nick is a husband to Rhiannon, and father to Ethan and Ansleigh. Nick is a former pro athlete and gives back regularly to local philanthropic organizations in the Nashville area.

Many entrepreneurs come to a point where they want to rebrand their business. Maybe their initial branding doesn’t match the direction the company has grown, or they just want a fresh new look!  If a rebrand is in the future for you, this episode is for you! Whitney is sharing her do’s and don’ts that she’s learned through rebranding her own company. So strap in and get ready to take notes to prep for your rebrand. 

Has one thing ever changed your life for the better so much that you wanted to shout it from the rooftops? For Lesley Logan, Pilates was that one thing.  Lesley has turned her passion into a business centered around coaching, fitness, and travel. Now, she shares her joy of Pilates with others in the online space so that they can experience it from anywhere in the world.  Join us for today’s episode as Whitney and Lesley chat about what led her to launching OnlinePilatesClasses.com and how she learned that it’s okay to do something, even if it’s not perfect the first time. You won’t want to miss this episode.  Connect with Lesley: OnlinePilatesClasses.com

Have you been struggling to see the sales you want from promoting on social media? There are some common practices that often prevent businesses from reaching their desired ROI. Luckily, Whitney has years of experience observing the things businesses do right and wrong when creating their social media strategy. Tune in for today's episode as she shares the things you should and shouldn't be doing to see the sales start rolling in!

Imagine being able to walk into your closet and have a curated selection of clothing that you love. That's exactly what Jessica Papineau does for her clients. Through customized styling, Jessica has helped entrepreneurs feel like their most confident, authentic self. Join us for today's episode as Whitney chats with Jessica about her journey to starting her own business and things she's learned along the way. Jessica Papineau is the owner and founder of Customized Styling by Jessica, a styling concierge company. With a love of style and creativity from a young age, combined with a background in Fine Arts, she has spent over 20 years as a high performing sales manager servicing hundreds of clients at high-end boutiques in Canada and Florida. These experiences shaped Jessica to perfect her craft of creating, styling and consulting with women from head to toe in fashion and beauty. Visit Customized Styling by Jessica