Brand Rescue: Marketing + PR Guidance for Small Businesses

Don’t underestimate the power of Google. While ranking hire on Google search isn't as easy as snapping your fingers, there are simple things you can do to help your ranking! Tune in for today's episode as Whitney covers six FREE ways to rank higher on Google search. Have an industry specific topic you want us to cover? Send your questions to @thewhitneylee on Instagram!

In the last two decades, Patricia Nowakowski has built a lucrative brand in the hair industry and gained extensive knowledge in business leadership. Join us for today's episode as Whitney chats with Patricia about her story and digs into actionable tips that others in the hair industry can implement to grow their own clientele. Patricia owns 6 salon suites & Opulent Beauty Salon, a successful 8 chair commission salon. She is a skilled course creator for her second company, Opulent Beauty Pro, & has helped stylists across the United States & Canada work less & make more behind the chair.Patricia is also a business coach that specializes in leadership, marketing & recreating salon culture. When working with Patricia, you can expect to walk away with a solid understanding of taking your business & team to the next level and a plan to get you there. ______ Resources Connect with Patricia on Instagram Opulent Beauty on Instagram Visit the Opulent Beauty Website Opulent Beauty Salon Website

Are you a business owner who has been banging their head against the wall trying to figure it out? Look no further. Our resident entrepreneur and founder of True Story Public Relations is here to spill the tips that have helped her. Tune in for today’s episode for easy-to-implement strategies from our very own Whitney Lee.  Have a specific topic you want us to cover? Connect with Whitney on Instagram at @thewhitneylee

If there's anything we know, it's that hard work and connections pay off. That's exactly how Jill Bauer made her way to QVC, TODAY Show, and Property Brothers. Join us for today's episode as Whitney chats with Jill about her journey from small town reporter to being a personality on nationwide television. Jill Bauer is a national television personality and lifestyle expert. For over 25 years, Jill worked as a program host on QVC. When she started her career at QVC, at the age of 25, she was the youngest host QVC had ever hired. This caught the attention of Rolling Stone Magazine, who featured her among other 20 somethings who were finding cool careers in the changing world of technology. In her 30’s Jill was the cover story for Main Line Today as one of their “40 under 40 to watch” in Philadelphia. The New York Times featured Jill, calling her “the girl with the 10000 watt smile.” Jill worked as the executive producer/host and product designer for her QVC show, You’re Home With Jill. The show ran for over 19 years and was one of QVC’s top branded programs. Jill left QVC in 2019 to start justjill.com, her home and lifestyle blog. She is also a regular contributor on the TODAY show and is the national brand ambassador for HGTV’s Property Brothers, Drew and Jonathan Scott. Jill has been featured in both local and national media, including, Good Morning America, Good Housekeeping, Country Living, the New York Times, Good Day New York, New York One and has written articles about home lifestyle for various magazines and books. Jill has been a featured speaker at the Philadelphia Flower show and the Dallas Design Market. In 2021, she expanded the Just Jill brand to include justjillshop.com, a curated e-commerce site with Jill’s friendly, girl next door touch. Jill lives in Pennsylvania with her husband, 2 children and BIG dogs, Brosky and Minnie. JustJill.com

Scratching your head over why you aren’t making sales? On today’s episode, Whitney is getting raw and real about common reasons businesses could be missing out on sales. All of these problems are fixable, so gear up and get ready to take these tips and run with them to boost your sales.  Want personalized help with making a strategic marketing plan? Text us today at truestorypr.co!

Today’s episode is the perfect example of how PR can look completely different across industries. Whitney has always said that politics and real estate are two industries her agency doesn’t work with. So today, she’s bringing in Eric Olsen to give listeners a peek of what PR can look like in a political setting. Eric Olsen is the Communications Director and Senior Advisor for a member of the US House of Representatives. Tune in for today’s episode to hear about how Eric landed in this position and what his day-to-day looks like!  Connect with Eric on LinkedIn Connect with Eric on TikTok

Looking for ways to market your restaurant? You don’t need complicated campaigns to see growth. Tune in for today’s episode as Whitney shares simple yet effective marketing tactics any restaurant can implement! 

Every entrepreneur has a story of how they decided to start their business. For Dr. Erin Ellis of Hope Natural Health, it was a cancer diagnosis. Dr. Ellis has found her passion helping women fix crappy periods, helping with hormone imbalances and addressing the root cause of why people are running on empty. Join us for today’s episode as Whitney and Dr. Ellis chat about her inspiring journey to helping others through her medical practice.  Whitney on Instagram True Story Public Relations Website Dr. Ellis on TikTok Dr. Ellis on Instagram Hope Natural Health Website

Do you own a med spa or plastic surgery practice? This episode is for you! Tune in for today's episode as Whitney gives you practical and actionable tips for marketing your practice and boosting your bottom line.  Have an industry specific topic you'd like us to cover? Share your recommendations with Whitney on Instagram! 

Andrea Sager made the biggest comeback when she became the CEO of her own company, The Legalpreneur, after getting fired from a law firm. The Legalprenuer is reinventing legal services for small businesses. Tune in for today's episode as Whitney chats with Andrea about the twists and turns of her journey and the "aha" moment when she decided to focus her efforts on assisting businesses. From a divorce, to getting fired, to making a huge comeback, Andrea is spilling all the tea. Andrea on Instagram Legalpreneur on Instagram  True Story Public Relations on Instagram