Brand Rescue: Marketing & PR Guidance for Small Businesses

Every entrepreneur has a story of how they decided to start their business. For Dr. Erin Ellis of Hope Natural Health, it was a cancer diagnosis. Dr. Ellis has found her passion helping women fix crappy periods, helping with hormone imbalances and addressing the root cause of why people are running on empty. Join us for today’s episode as Whitney and Dr. Ellis chat about her inspiring journey to helping others through her medical practice.  Whitney on Instagram True Story Public Relations Website Dr. Ellis on TikTok Dr. Ellis on Instagram Hope Natural Health Website

Do you own a med spa or plastic surgery practice? This episode is for you! Tune in for today's episode as Whitney gives you practical and actionable tips for marketing your practice and boosting your bottom line.  Have an industry specific topic you'd like us to cover? Share your recommendations with Whitney on Instagram! 

Andrea Sager made the biggest comeback when she became the CEO of her own company, The Legalpreneur, after getting fired from a law firm. The Legalprenuer is reinventing legal services for small businesses. Tune in for today's episode as Whitney chats with Andrea about the twists and turns of her journey and the "aha" moment when she decided to focus her efforts on assisting businesses. From a divorce, to getting fired, to making a huge comeback, Andrea is spilling all the tea. Andrea on Instagram Legalpreneur on Instagram  True Story Public Relations on Instagram 

Are you lost on how to start marketing your fashion brand? There’s so much information out there, it can be hard to make sense of it all. Not to worry, Whitney is sharing easy-to-implement, foolproof strategies for your clothing line. Tune in to this episode for ten marketing and PR strategies every fashion brand should be doing. If you have an industry specific topic you would like to see covered on True Story: The Public Relations Podcast, submit your ideas to @thewhitneylee on Instagram! 

If there was anything R.T. Custer anticipated when he founded Vortic Watches, it was most definitely not a lawsuit from the world's biggest watch brand. Needless to say, this world-class entrepreneur has a wealth of insight when it comes to overcoming hurdles as an entrepreneur. Tune in to this week’s episode as Whitney picks R.T. Custer’s brain on some of the trials and wins he has experienced on his journey. Learn more about Vortic Watches. Connect with R.T. Custer on Instagram.  Follow True Story on Instagram. 

While we truly believe in the value of hiring an agency, it is not rare for business owners, especially small business owners, to opt for an in-house marketing assistant. Some go down this path in an attempt to cut costs, while others truly believe they need someone physically in their office.   Unfortunately, many business owners that choose this path find themselves expelling more energy trying to coach and bring ideas to their marketing assistant when it should be the other way around! On today's episode, Whitney is covering actionable tips to make your marketing assistant more productive.  If you have found yourself in a similar boat, True Story Public Relations offers Fractional CMO services! As your Fractional CMO, we take all of that off your plate and help train and oversee your marketing assistant to make them a productive asset to your team. You see results and have one less team member to manage. It’s a game changer! Visit our website to learn more.

Some may say the stars aligned when Staci Berryman and Heidi Blalock met at an autism walk in 2009. That meeting led the duo to co-founding Emerald Coast Autism Center, a non-profit school and therapy center for children and young adults on the autism spectrum. From finding land to lease for only one dollar per year, to planning a second facility to prepare their students for the workforce, Staci and Heidi are sharing the good, the bad, and the ugly about their journey! Learn more about Emerald Coast Autism Center’s capital campaign here: https://ecautismcenter.org/Capital-Campaign.aspx Emerald Coast Autism Center on Facebook: https://www.facebook.com/ecautismcenter

It’s time to take your hospitality digital marketing to the next level. While many marketing strategies can be used across industries, getting specific on the tactics you are using can make the biggest difference. Whitney has spent years boosting the bottom line of hotels and resorts. In today’s episode, she’s spilling her secrets and giving you a crash course in six strategies every hotel and resort should be using. This is just the beginning of this new series where we will be diving in to industry specific strategies that you can apply to your business!

Have you ever felt like you had to convince someone of your professional value just because of your age? Courtney Spritzer started growing one of NYC’s largest social media agencies in her twenties and is no stranger to this challenge. Tune in to this week’s episode as Whitney interviews Courtney Spritzer of Socialfly on some of the trials she has overcome while building a social media agency with her partner, Stephanie Cartin. Courtney is the Co-Founder and CEO of Socialfly, the #1 women-owned and operated social media agency in the world. Socialfly helps brands communicate and resonate with women on social media. Throughout Courtney's career, she has developed strategic social media plans for her clients and successfully implemented campaigns for 200+ companies and brands, including Discovery, WeTV, Conair, Girl Scouts, and Slimfast. Courtney is also the Co-Founder of Entreprenista Media, a media platform that provides resources to women entrepreneurs and business leaders and celebrates their success.

New Year, New Podcast! Welcome to True Story: The Public Relations Podcast, a space where we get a peek behind the scenes of brands and businesses that have a real story to tell. We want to support brands that aren’t afraid to show their true colors. Tune in to today’s episode to hear the lowdown on why Whitney decided to rebrand the agency and podcast, and what’s to come in 2023!