Brand Rescue: Marketing + PR Guidance for Small Businesses

Are you lost on how to start marketing your fashion brand? There’s so much information out there, it can be hard to make sense of it all. Not to worry, Whitney is sharing easy-to-implement, foolproof strategies for your clothing line. Tune in to this episode for ten marketing and PR strategies every fashion brand should be doing. If you have an industry specific topic you would like to see covered on True Story: The Public Relations Podcast, submit your ideas to @thewhitneylee on Instagram! 

If there was anything R.T. Custer anticipated when he founded Vortic Watches, it was most definitely not a lawsuit from the world's biggest watch brand. Needless to say, this world-class entrepreneur has a wealth of insight when it comes to overcoming hurdles as an entrepreneur. Tune in to this week’s episode as Whitney picks R.T. Custer’s brain on some of the trials and wins he has experienced on his journey. Learn more about Vortic Watches. Connect with R.T. Custer on Instagram.  Follow True Story on Instagram. 

While we truly believe in the value of hiring an agency, it is not rare for business owners, especially small business owners, to opt for an in-house marketing assistant. Some go down this path in an attempt to cut costs, while others truly believe they need someone physically in their office.   Unfortunately, many business owners that choose this path find themselves expelling more energy trying to coach and bring ideas to their marketing assistant when it should be the other way around! On today's episode, Whitney is covering actionable tips to make your marketing assistant more productive.  If you have found yourself in a similar boat, True Story Public Relations offers Fractional CMO services! As your Fractional CMO, we take all of that off your plate and help train and oversee your marketing assistant to make them a productive asset to your team. You see results and have one less team member to manage. It’s a game changer! Visit our website to learn more.

Some may say the stars aligned when Staci Berryman and Heidi Blalock met at an autism walk in 2009. That meeting led the duo to co-founding Emerald Coast Autism Center, a non-profit school and therapy center for children and young adults on the autism spectrum. From finding land to lease for only one dollar per year, to planning a second facility to prepare their students for the workforce, Staci and Heidi are sharing the good, the bad, and the ugly about their journey! Learn more about Emerald Coast Autism Center’s capital campaign here: https://ecautismcenter.org/Capital-Campaign.aspx Emerald Coast Autism Center on Facebook: https://www.facebook.com/ecautismcenter

It’s time to take your hospitality digital marketing to the next level. While many marketing strategies can be used across industries, getting specific on the tactics you are using can make the biggest difference. Whitney has spent years boosting the bottom line of hotels and resorts. In today’s episode, she’s spilling her secrets and giving you a crash course in six strategies every hotel and resort should be using. This is just the beginning of this new series where we will be diving in to industry specific strategies that you can apply to your business!

Have you ever felt like you had to convince someone of your professional value just because of your age? Courtney Spritzer started growing one of NYC’s largest social media agencies in her twenties and is no stranger to this challenge. Tune in to this week’s episode as Whitney interviews Courtney Spritzer of Socialfly on some of the trials she has overcome while building a social media agency with her partner, Stephanie Cartin. Courtney is the Co-Founder and CEO of Socialfly, the #1 women-owned and operated social media agency in the world. Socialfly helps brands communicate and resonate with women on social media. Throughout Courtney's career, she has developed strategic social media plans for her clients and successfully implemented campaigns for 200+ companies and brands, including Discovery, WeTV, Conair, Girl Scouts, and Slimfast. Courtney is also the Co-Founder of Entreprenista Media, a media platform that provides resources to women entrepreneurs and business leaders and celebrates their success.

New Year, New Podcast! Welcome to True Story: The Public Relations Podcast, a space where we get a peek behind the scenes of brands and businesses that have a real story to tell. We want to support brands that aren’t afraid to show their true colors. Tune in to today’s episode to hear the lowdown on why Whitney decided to rebrand the agency and podcast, and what’s to come in 2023!

As an agency, proving your worth is an important way to keep clients! This is why reporting results is crucial, and it is powerful to showcase data so that clients can see the value behind our actions. Tracking and analyzing data can also help you identify best practices for your business by highlighting actions that are or are not yielding positive results. In today's episode, we are sharing how we measure success and communicate collected data to our clients.

If you have big goals for your business in 2023 (and you totally should) now is the time to make your roadmap of actions that will help you achieve those goals! During Q4 some clients try to push project planning into the new year, but don't make the mistake of underestimating the time it takes to effectively plan and execute your business initiatives. In today's episode, Whitney is chatting with Carlyn Bushman about the importance of planning ahead for 2023, identifying your business goals, sourcing support from an agency of professionals, and identifying actions that will push your business forward. Carlyn is a mom, wife, lifelong learner, former corporate executive, and small business owner. Carlyn understands the complexities of starting and operating a business. She has climbed the corporate ladder and created and run several small businesses from the ground up. Through this, Carlyn has fine-tuned skills in the areas of: marketing, management, technology, and business financials. She is now sharing her vast knowledge base to accelerate small to medium sized women-owned businesses to create reliable, sustainable revenue streams.

Can you believe it is almost 2023? This time of year many people in business start to check out between the holidays and begin pushing stuff to next year. At Sociallee, we like to take this time when our client work may be a bit slower and use it for planning and to get prepared for the new year. So how can you take the next few weeks to really set your business up for success in 2023? Tune in to today's episode to learn our tips and tricks.