Brand Rescue: Marketing + PR Guidance for Small Businesses

If you’ve listened to episode 34, you already know how to write the perfect pitch. Not everybody has access to the expensive software when they’re getting started. So how do you find the media contacts to pitch to without it? In this solo episode, Whitney is spilling all of her secrets. Be prepared to get into the nitty gritty of how to build your media list through time and research!

Whether your goal is driving sales, gaining new customers, or increasing brand awareness, having an omni-channel strategy with both organic and paid media will help you reach your goals!  In today's episode, Whitney Lee is speaking with Lynn and Mollie, Co-Founders of BrandVerge. BrandVerge helps clients with their media strategy so they can get featured in paid media and optimize paid media for growing brands! BrandVerge Website Follow Sociallee on Instagram

Some people think that being in the media is always a good thing... even when the press is not so flattering. It really depends on who you are and why people are talking about you.  We've all seen bad press on high-profile figures, but it doesn't always have a largely negative effect on that person's career or quality of life. Meanwhile, some press gets people completely canceled. In today's episode we are sharing how even some very bad press can present an opportunity for people to grow and bounce back.

The pandemic changed many things in our world, including the use of virtual events. As people shifted to working from home, meetings, happy hours, and even social gatherings started to take place virtually! Now that everything is "back to normal", it's easy to think that virtual events are not as popular.  On today's episode, Whitney is talking with Bri Snellgrove of Social Icon about how virtual events are very much alive and well. Get ready for tips and tricks from a pro on how to leverage virtual events for your own business. Connect with Bri on LinkedIn Follow Sociallee PR & Digital Media on Instagram for more free PR advice. 

When it comes to paying influencers for a brand deal, there is not a one-size-fits-all answer. Each influencer partnership will most likely differ based on several factors. In today's episode, we are going over four things you should consider to help you create an influencer partnership with appropriate compensation. Paying an influencer cash is not always the best option, and there are several other types of compensation that brands can offer.

Times are changing and so is the way that businesses communicate with their customers. In this episode, Whitney is deep diving with co-founder and CEO of Leadferno, Aaron Weiche, on how to convert website traffic into actual leads through the use of text campaigns.    Texting with customers is changing the game, not only for the customer, but for the business. Get ready for actionable steps on how to create an incredible customer communication experience through texting. Aaron Weiche on LinkedIn Leadferno Website

Sending a strong pitch email is key to scoring PR features and gaining exposure for your business.  There is a proven structure that you can use to build the perfect pitch email to help you get noticed, and in today's episode we are breaking that structure down for you.   The good news is: your initial pitch email should be concise and clear, so you don't need to waste a lot of time adding unnecessary fluff! Not only are we covering what to put in your pitch, but you will also learn a few best practices to consider when you are pitching.

Social media is ever evolving, so staying on top of trends is keys to maintaining an effective social media strategy. There may be social media tactics you're still using that worked in the past, but they're outdated now.  Arik Hanson is a social media consultant for mid and large size companies, and he is covering trends for platforms like Facebook, Instagram, LinkedIn, and Twitter.  Don't worry, we aren't talking about the new dance craze that you need to jump on! These trends involve strategies to help businesses consistently show up in an effective way for their audience.

Working in PR may look like a glamorous job from the outside. However, the reality is that you have to be willing to get down and dirty to take on this job. There are many aspects of the job that are not glitz and glamor.    In episode 32, Whitney is debunking any myths you may have about working in PR and giving you FREE advice on getting started in the industry. She goes over some tasks you may have if you score a job in PR, what she looks for when hiring for a position, and more!    If you’re interested in working with Sociallee, visit besociallee.com/careers.

Podcasts are a powerful tool for business owners to generate multiple forms of content, and they can also present huge opportunities for businesses to expand their reach to their target audience through podcast interviews. Podcast interview features are emerging as a leading form of earned media, which means that podcast hosts are getting pitches from potential guests more often. So how do you stand out as a valuable podcast guest during your pitch? In episode 31 of Sociallee Relevant, Whitney Lee is chatting with Erik Jacobson, Founder of Lemonpie and Hatch, on how you can appeal to podcast hosts during your pitch and how you can deliver value that will make a powerful impact on listeners. As the Founder of Lemonpie, a podcast PR agency, Erik helps business leaders land interviews on podcasts that their target audience is already listening to, and through his company Hatch his team helps businesses create their own podcasts that are led by proven strategies.