

saas.unbound
Anna Nadeina
saas.unbound is a podcast where inspiring founders and experts share their stories of founding and scaling their businesses all the way to success and eternal love from their customers.At saas.unbound we have casual chats with entrepreneurs who have already walked from 0 to 1, to 10, and sometimes to a life-changing exit.They share their experiences, actionable insights, and mistakes to avoid.Your host is Anna Nadeina, Head of Growth at saas.group, passionate Growth Marketer, and a big believer in sustainable growth and the power of networking.saas.unbound is brought to you by saas.group
Episodes
Mentioned books

Dec 19, 2024 • 1h 14min
Balancing organic growth with strategic SaaS acquisitions with Simon De Baene @Workleap
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #30, Anna Nadeina talks with Simon, founder and CEO of Workleap, an employee experience platform designed for hybrid teams. ----------Episode's Chapters-------------- 00:00 - Introduction to WorkLeap 05:30 - The Journey from Service to Product 12:29 - Understanding WorkLeap's Current Offerings 17:45 - The Shift Towards Acquisitions 23:39 - Navigating Cultural Integration Post-Acquisition 31:26 - Empowering Employees to Shape Their Roles 39:13 - The Importance of Feedback in HR Tools 47:20 - Navigating Pricing Strategies for Growth 52:01 - Lessons from Wins and Failures 01:02:00 - The Art of Pivoting and Perseverance 01:07:38 - Staying Grounded in Entrepreneurship Simon - https://www.linkedin.com/in/simondebaene/ Workleap - https://workleap.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Dec 16, 2024 • 43min
The 4.3 Star Secret: Why perfect reviews for your SaaS are not ideal with Marvin Müller @OMR reviews
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #29, Anna Nadeina talks with Marvin, VP of marketing at OMR Reviews, a B2B software review site for the DACH market. ----------Episode's Chapters-------------- 00:00 - Introduction to OMR Reviews and Marvin's Journey 05:20 - The Evolution of OMR Reviews 10:23 - Understanding the B2B Marketing Landscape 16:11 - Target Audience and Market Segmentation 23:46 - The Importance of Honest Reviews 38:12 - Future Directions for OMR Reviews 35:19 - Team Building and Growth Strategies 39:29 - Personal Hacks for Team Management Marvin - https://www.linkedin.com/in/marvin-mueller/ OMR Reviews - https://omr.com/en/reviews Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Dec 12, 2024 • 43min
Uncovering the right problems in your SaaS with Shannon Vettes @Usersnap
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #28, Anna Nadeina talks with Shannon, CEO of Usersnap, a visual feedback and bug-tracking platform. ----------Episode's Chapters-------------- 00:00 - Introduction to Usersnap and Shannon's Journey 06:02 - Exciting Developments at Usersnap 09:01 - Insights from User Interviews and Market Trends 11:48 - The Role of AI in Product Development 15:06 - Collaboration and Knowledge Sharing at saas.group 18:11 - Empowering Women in Tech 24:42 - Women in Leadership: Navigating Challenges 28:02 - Effective Communication for Impact 29:21 - Team Growth and Recruitment Strategies 30:49 - Strategic Shifts in Product Development 32:41 - The Importance of Feedback in Strategy 34:11 - Understanding Market Positioning 39:48 - Wins and Lessons Learned 42:18 - The Power of Listening to Users Shannon - https://www.linkedin.com/in/svettes/ Usersnap - https://usersnap.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Dec 9, 2024 • 22min
Beyond the deal: finding hidden growth potential in SaaS acquisitions with Colin Keeley @Verne
Colin Keeley, Co-founder of Verne and a recruiter in Latin America, shares his insights on SaaS acquisitions. He discusses the nuances of enhancing acquired companies through customer feedback and strategic operational improvements. Keeley highlights the benefits of harnessing global talent, particularly from Latin America, to optimize business growth. The conversation also delves into balancing multiple ventures and the importance of effective communication in managing diverse teams in the competitive SaaS landscape. Tune in for unique strategies and valuable lessons!

Dec 5, 2024 • 38min
Scaling SaaS businesses: tips from a serial GM with Zoltan Bettenbuk @saas.group
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #26, Anna Nadeina talks with Zoli, founder of SendStreak and Fishbowl, and the CTO of Timebutler, a tracking tool beloved by hundreds of companies and the most recent acquisition of saas.group. ----------Episode's Chapters-------------- 00:00 - Introduction to saas.group and Zoli's Journey 10:44 - Transitioning Roles and Responsibilities at saas.group 19:59 - The Role of AI in saas.group's Development 25:15 - Entrepreneurial Spirit and Personal Projects 32:58 - Growth Strategies and Team Dynamics Zoltan - https://www.linkedin.com/in/zoltanbettenbuk/ Timebutler - https://timebutler.de/ Scraper API - https://www.scraperapi.com/ SendStreak - https://www.sendstreak.com/ Fishbole - https://www.fishbole.io/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Dec 2, 2024 • 38min
From raising funds to bootstrapping SaaS business with Osman Koc @UserGuiding
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #25, Anna Nadeina talks with Osman, Co-Founder & CEO at UserGuiding, a no-code product adoption tool. ----------Episode's Chapters-------------- 00:00 - Introduction to UserGuiding and Osman Koc 8:15 - Common Traps for First-Time Founders 13:35 - Raising Funds and Managing Cash Flow 17:21 - The Importance of Community in Entrepreneurship 24:38 - Improving User Onboarding 28:34 - Final Thoughts and Hacks for Founders Osman - https://www.linkedin.com/in/koc/ UserGuiding - https://userguiding.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Nov 28, 2024 • 50min
Top SaaS SEO insights founders should know in 2025 with Mark Williams-Cook @AlsoAsked
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #24, Anna Nadeina talks with Mark, founder at AlsoAsked, a free keyword research tool for exploring the questions your visitors are asking, Digital Marketing Director at Candour, podcast host, and a well-known SEO expert. ----------Episode's Chapters-------------- 00:00 - Mark's Journey in SEO and Agency Experience 03:08 - The Inspiration Behind AlsoAsked 06:32 - Transitioning from Free Tool to Paid SaaS 10:41 - Managing Multiple Ventures and Prioritization 17:43 - Use Cases for AlsoAsked in SaaS and Beyond 25:01 - SEO Insights and Challenges for Founders 27:12 - Understanding SEO Challenges and Strategies 31:04 - The Evolution of SEO: From Traditional to Semantic 32:38 - The Role of Structured Data and AI in SEO 36:58 - Preparing for AI-Driven Content Optimization 41:25 - Insights on Tools and Techniques for SEO Success 44:20 - Reflections on Wins, Failures, and Learning in Business 47:31 - Consistency and Generosity: Keys to Long-Term Success Mark - https://www.linkedin.com/in/markseo/ AlsoAsked - https://alsoasked.com/ Candour - https://withcandour.co.uk/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Nov 25, 2024 • 38min
The most valuable strategy for SaaS success with Rory Sadler @trumpet
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #23, Anna Nadeina talks with Rory, founder and CEO at trumpet, auto-personalised & interactive digital sales rooms. ----------Episode's Chapters-------------- 00:00 - Introduction to Rory Sadler and trumpet 05:01 - Identifying the Problem trumpet Solves 12:23 - Leveraging Communities for Growth 18:17 - Adding Services to the Product 24:25 - Balancing Customer Feedback and Product Development 31:33 - Fostering a Growth Mindset in Team Members 37:55 - Biggest Wins and Learning Moments Rory - https://www.linkedin.com/in/rory-sadler-trumpet/ trumpet - https://www.sendtrumpet.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Nov 21, 2024 • 36min
40 investors, 1 exit. How to navigate a SaaS acquisition with Yassine Chabli @Beekast
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #22, Anna Nadeina talks with Yassine, founder of Beekast, an online meeting tool for agile teams. Which saas.group acquired last year.----------Episode's Chapters-------------- 00:00 - Introduction to SaaS Inbound Podcast and Guest Background01:47 - Yassine's Journey: From Coding to Founding Bcast03:56 - The Importance of Pivoting in Business05:48 - Identifying the Ideal Customer Profile (ICP)08:48 - Transitioning from Outbound to Inbound Marketing11:00 - Leveraging Events and Content Marketing for Growth14:09 - The Decision to Raise Funding and Its Implications18:09 - Navigating the Acquisition Process23:13 - Cultural Fit and Integration Post-Acquisition25:54 - Yassine's Next Venture: Billabex28:59 - Lessons Learned: Wins and Failures in Entrepreneurship29:58 - Hiring Hacks for Sales RepsYassine - https://www.linkedin.com/in/yassinechabli/Beekast - https://www.beekast.com/Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Nov 18, 2024 • 38min
Growth secrets of scaling a SaaS to $30M+ ARR with Augustin Prot @Weglot
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #21, Anna Nadeina talks with Augustin, Co-founder and CEO at Weglot, a translation tool that lets you convert your content into more than a hundred languages. ----------Episode's Chapters-------------- 00:00 - Introduction to Weglot and Augustin's Background 05:18 - The Journey of Building Weglot 11:40 - Company Culture and Employee Retention 18:27 - How Weglot Works: The Translation Process 29:15 - Customer Acquisition Strategies 32:42 - Reflections on Wins and Failures 35:47 - Growth Hacks and Market Strategies Augistin - https://www.linkedin.com/in/augustin-prt/ Weglot - https://www.weglot.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796


