
saas.unbound
saas.unbound is a podcast where inspiring founders and experts share their stories of founding and scaling their businesses all the way to success and eternal love from their customers.At saas.unbound we have casual chats with entrepreneurs who have already walked from 0 to 1, to 10, and sometimes to a life-changing exit.They share their experiences, actionable insights, and mistakes to avoid.Your host is Anna Nadeina, Head of Growth at saas.group, passionate Growth Marketer, and a big believer in sustainable growth and the power of networking.saas.unbound is brought to you by saas.group
Latest episodes

Sep 26, 2024 • 41min
How to sell SaaS to developers with Roy Tomeij @AppSignal
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #6, Anna Nadeina talks with Roy, founder and CEO of AppSignal, an all-in-one monitoring product designed for developers.-----------Episode's Chapters------------- 00:00 - Introduction and Overview 01:59 - Selling to Developers: The AppSignal Approach 08:01 - Building a No-Asshole Company: Prioritizing Customer Satisfaction 12:41 - Marketing Strategies: Content, Events, and Community 19:24 - Sustainable Growth and Mental Health in Business 25:35 - The Supportive Ruby on Rails Community 33:20 - Selling to SaaS Companies and Tweaking Marketing Strategies 35:50 - The Biggest Win: Rising in the Rails Developer Survey Rankings 37:30 - The Hack: Leveraging Breakdowns and Support to Shine Roy - https://www.linkedin.com/in/tomeij/ AppSignal - https://www.appsignal.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Sep 23, 2024 • 48min
Sustainable scaling of a niche SaaS product with Henrik-Jan van der Pol @Perdoo
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #5, Anna Nadeina talks with Henrik-Jan, co-founder and CEO of Perdoo, a strategy execution and OKR software.Henrik-Jan - https://www.linkedin.com/in/henrikjanvanderpol/ Perdoo - https://www.perdoo.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Sep 19, 2024 • 1h 4min
Community-led growth for SaaS products with Chris Oliver @GoRails
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #4, Anna Nadeina talks with Chris, the founder of GoRails, JumpStart, and Hatchbox a suite of products and courses that help tech founders build better products. Chris - https://www.linkedin.com/in/excid3/GoRails - https://gorails.com/Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Sep 16, 2024 • 48min
Niching down with AI-powered SaaS for writers with Stew Fortier @type.ai
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #3, Anna Nadeina talks with Stew, Co-Founder & CEO at Type.ai, an AI editor built for writing.Stew - https://www.linkedin.com/in/stew-fortier/ Type - https://type.ai/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Sep 12, 2024 • 43min
The power of a personal brand in B2B SaaS with Aaron Zakowski @Genius Scouts
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #2, Anna Nadeina talks with Aaron, founder of Genius Scouts, specializing in Personal Branding to speed up your Founder-led marketing programs.Aaron - https://www.linkedin.com/in/aaronzakowski/ GeniusScouts - https://www.linkedin.com/company/genius-scouts/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Sep 9, 2024 • 38min
The best time to sell your SaaS business with Pavel Prokofiev @saas.group
Pavel Prokofiev, Head of M&A at saas.group and a former KPMG professional, shares vital insights into the SaaS acquisition landscape. He discusses the cautious approach sellers are taking due to fluctuating interest rates, emphasizing metrics like the 'Rule of 40' for assessing business health. Pavel also highlights the importance of meticulous preparation when selling, focusing on critical documentation and trends towards micro and add-on acquisitions. He reflects on the value of simplicity in products and the significance of building a collaborative community among acquired brands.

Sep 2, 2024 • 45min
Life after the acquisition: sustainable growth and brand independence with Tim Schumacher @saas.group
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #50, Anna Nadeina talks with Tim Schumacher, serial entrepreneur, environmentalist, and, of course, co-founder of saas.group.Tim - https://www.linkedin.com/in/timschumacher/ saas.group portfolio - https://saas.group/family/ Humanocracy - https://www.humanocracy.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Aug 29, 2024 • 43min
Building great communities and products with James Mayes @Mind the Product/Rodeo
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #49, Anna Nadeina talks with James, Previously Co-founder & CEO, Mind the Product & ProductTank, now building Rodeo, giving event & community organizers digital superpowers.Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Aug 26, 2024 • 35min
Unlocking SaaS product potential after the acquisition with Lisa Rentrop @zenloop
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #48, Anna Nadeina talks with Lisa, CEO of zenloop, a Customer Experience Action Management Platform, and one of the brands saas.group acquired last year.Lisa - https://www.linkedin.com/in/lisarentrop/ zenloop - https://www.zenloop.com/en/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Aug 22, 2024 • 43min
Taking a VC-funded SaaS to a sustainable growth path with Mikael Dia @Funnelytics
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #47, Anna Nadeina talks with Mikael, Founder of Funnelytics, a tool designed for mapping and analyzing marketing funnels.Mikael - https://www.linkedin.com/in/mikaeldia/ Funnelytics - https://funnelytics.io/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796