The Unstoppable Marketer®

Send us a textWe had the privilege of speaking with the inspiring founder of Spencer of Zok Relief, who shared his remarkable journey from breaking out of molds to becoming an entrepreneur.Spencer delved into the challenges he faced while transitioning into the world of entrepreneurship, highlighting the importance of breaking free from conventional paths and embracing the uncertainty that comes with it. He emphasized the need to break out of societal molds to truly pursue your passion and vision.In a candid and deeply personal discussion, our guest also opened up about his battle with depression and anxiety as a CEO. He shared his personal journey of overcoming these mental health challenges and discussed the innovative solution he found. Now, he’s on a mission to help others struggling with similar issues, offering hope to those experiencing pain.Throughout the conversation, we explored the theme of resilience and how to pick yourself back up when you face failure. Our guest reminded us that money isn’t everything and that you can live a fulfilling and meaningful life without it. His own experiences have taught him the value of purpose, community, and personal growth beyond financial success.This interview is a powerful reminder that entrepreneurship is a journey filled with ups and downs, and it’s not just about financial gains but also about personal growth, well-being, and making a positive impact. Join us as we dive deep into the fascinating life and insights of the founder of Zok Relief.

Send us a textIn this BANGER of an episode , we sit down with Ben Perkins, the visionary founder of &Collar, a brand that has not only survived but thrived during the pandemic. Ben shares invaluable insights into their journey, highlighting their fearless approach to marketing spend, their strategic investment in video ads, the importance of listening to customers, and their unexpected success in selling white dress shirts.Discover how &Collar's bold marketing strategies paid off in unprecedented ways during challenging times. Ben offers real-world examples of calculated risks that resulted in tremendous rewards and growth for his brand.If you're looking for inspiration on how to navigate the ever-changing marketing landscape, learn from your customers' feedback, and leverage innovative approaches to product offerings, then this episode is a must-listen. Tune in as we delve deep into the world of marketing, entrepreneurship, and the unexpected triumphs of &Collar.

Send us a textIn this episode, we sit down with the visionary entrepreneur and Cofounder of The Spacestation, Sean Holladay. Get ready to explore the unconventional path to building a successful empire as we delve into a wide range of topics that challenge traditional notions of entrepreneurship.Sean Holladay, one of the masterminds behind Spacestation.com, takes us on a captivating journey through his unique approach to business and success. Bucking the trend of focusing solely on one aspect, Sean shares his insights on how diversification and multi-faceted ventures have been key to his remarkable achievements.Tune in as we uncover the power of cultivating a network in the world of business. Sean Holladay breaks down the art of forging genuine connections and how these relationships have played an integral role in his rise as a successful entrepreneur. Learn how to leverage your network not just for financial gains, but for personal growth and shared prosperity.But that's not all – our conversation with Sean takes an intriguing turn as we discuss the untapped potential of content creation. Discover how creating valuable and engaging content can be a game-changer when it comes to scaling businesses. Sean Holladay reveals his strategies for harnessing the digital realm to expand his ventures and reach a wider audience.In this thought-provoking episode, we also explore the profound impact of kindness in entrepreneurship. Sean Holladay passionately advocates for the principle that kindness is an entrepreneur's most potent tool. Learn how incorporating empathy and compassion into your business model can drive success while fostering a positive impact on your community and beyond.Whether you're a seasoned entrepreneur, a budding business enthusiast, or simply seeking inspiration to navigate your own path to success, this interview with Sean Holladay is a must-listen. Join us to uncover unconventional wisdom, redefine your approach to business, and embrace the multifaceted journey to building an empire.

Send us a textWhat kind of content should brands be creating to attract new customers?Mark and Trevor talk about all different types of content you see brands create to attract new customers, from: UGCListiclesValue prop centered contentStorytellingTestimonialsand moreWhich of these formats are working the best and at what part of the marketing funnel are best to show your future customers. They talk about the importance of being new to trends, but how much more important it is to create content that helps you stand out and not blend in.

Send us a textIn this episode of the Unstoppable Marketer Podcast, we are joined by special guest KC Holiday, former founder of QALO, to discuss the challenges of starting and growing a successful brand.KC shares valuable insights on identifying the best platforms for content distribution, emphasizing the importance of understanding your audience to maximize engagement.The challenges of launching new products in a competitive market are explored, as KC discusses the need for unique value propositions to capture customer attention.Drawing from his experience, KC highlights the distinction between starting and running a company, shedding light on the evolving role of a founder.He challenges the notion of a definitive playbook for scaling a business, encouraging entrepreneurs to pave their own paths and embrace uncertainty.Instead, KC advocates for understanding fundamental principles and strategies, empowering businesses to make informed decisions and foster creative problem-solving.Tune in to the Unstoppable Marketer Podcast for invaluable entrepreneurial insights and a fresh perspective on building a sustainable business from KC Holiday, the former founder of QALO.

Send us a textEvora is a fast growing up-and-coming DTC company that is doing a lot of stuff right... But it didn't start out that way...  Evora started out just like many of our businesses. Had a good product and a good audience but was struggling to put all the pieces together.Listen as Rigden talks about the three things that have helped him double his sales month over month. 1) Eliminated friction from his website and from his product2) Focused on one single thing in front of him3) Dialed in their messagingWe hope you enjoy this episode. 

Send us a textCommunity is one of the biggest buzzwords in marketing... Every business owner and marketer is talking about how you must build a community in order to scale your business. Chris Hall and the Bruce Bolt team disagree with this idea... well kinda...It's not that they disagree with the fact that community is important. They just don't believe that you have to build it... Instead of building, why not just find an existing community and make an innovative product for that community?Listen as Trevor and Chris talk about what it takes to build a successful company, how to cultivate a community, the importance of product market fit, and how the simplest marketing tactics can drive the biggest results.This is a listen you won't regret!

Send us a textLet's talk about how to ACTUALLY grow your business... Understanding the in's and out's of your business is everything when it comes scaling the right way...In this episode Mark and Trevor interview Andrew Faris, Founder of AJF Growth. Andrew walks us through the proper questions you need to ask about your business before you can answer questions like, "what is a healthy ROAs?". We talk about unit economics, contribution margin, product market fit, what your personal goals are, new customer acquisition and more...If you want to truly understand what it takes to scale your business the right way. Then this episode is for you.

Send us a textDo you know who your ideal customer is? If you can't answer that question in 15 seconds or less... you probably need to work on it...In this episode, we'll talk to Aaron Orendorff, the CMO @Recart (ex-Shopify, ex-Common Thread Collective), a marketing expert who specializes in helping DTC businesses grow. Aaron shares his insights on the importance of knowing who your ideal customer is and how to find, understand, and reach them.When you know your ideal customer, you can create products and marketing campaigns that are specifically designed to appeal to them. This will help you reach more of your target audience and convert more leads into customers.Here are some of the key takeaways from our conversation with Aaron:Your ideal customer is the foundation of your business. Everything you do, from product development to marketing, should be focused on your ideal customer.It's important to understand your ideal customer's needs and wants. What are they looking for in a product or service? What are their pain points?You can find your ideal customer by talking to them. Conduct surveys, interviews, and focus groups to get a better understanding of your target audience.Once you know your ideal customer, you can create products and marketing campaigns that resonate with them. This will help you reach more of your target audience and convert more leads into customers.If you're a DTC business owner, this is a MUST listen to... This is like a 4 year college degree fit into 1 hour...

Send us a textIf you have a subscription business, are thinking about starting one, or if you don't think your business can offer subscriptions this episode is for you...Chris is a legend when it comes to the subscription world. He has worked with some of the biggest subscription brands on the planet. From Netflix to Bark Box, this guy  knows his craft. Listen as Mark and Trevor ask for Chris' direct play book when building a subscription business. Chris gives real live examples of what to do and what not to do when building a subscription business. This is a must-listen-to-episode. One thing Chris said that blew our minds was that every single business should have some sort of subscription element to it!Make sure to take some notes. This podcast is wildly actionable!