The Unstoppable Marketer®

Community is one of the biggest buzzwords in marketing... Every business owner and marketer is talking about how you must build a community in order to scale your business. Chris Hall and the Bruce Bolt team disagree with this idea... well kinda...It's not that they disagree with the fact that community is important. They just don't believe that you have to build it... Instead of building, why not just find an existing community and make an innovative product for that community?Listen as Trevor and Chris talk about what it takes to build a successful company, how to cultivate a community, the importance of product market fit, and how the simplest marketing tactics can drive the biggest results.This is a listen you won't regret!Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Let's talk about how to ACTUALLY grow your business... Understanding the in's and out's of your business is everything when it comes scaling the right way...In this episode Mark and Trevor interview Andrew Faris, Founder of AJF Growth. Andrew walks us through the proper questions you need to ask about your business before you can answer questions like, "what is a healthy ROAs?". We talk about unit economics, contribution margin, product market fit, what your personal goals are, new customer acquisition and more...If you want to truly understand what it takes to scale your business the right way. Then this episode is for you.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Do you know who your ideal customer is? If you can't answer that question in 15 seconds or less... you probably need to work on it...In this episode, we'll talk to Aaron Orendorff, the CMO @Recart (ex-Shopify, ex-Common Thread Collective), a marketing expert who specializes in helping DTC businesses grow. Aaron shares his insights on the importance of knowing who your ideal customer is and how to find, understand, and reach them.When you know your ideal customer, you can create products and marketing campaigns that are specifically designed to appeal to them. This will help you reach more of your target audience and convert more leads into customers.Here are some of the key takeaways from our conversation with Aaron:Your ideal customer is the foundation of your business. Everything you do, from product development to marketing, should be focused on your ideal customer.It's important to understand your ideal customer's needs and wants. What are they looking for in a product or service? What are their pain points?You can find your ideal customer by talking to them. Conduct surveys, interviews, and focus groups to get a better understanding of your target audience.Once you know your ideal customer, you can create products and marketing campaigns that resonate with them. This will help you reach more of your target audience and convert more leads into customers.If you're a DTC business owner, this is a MUST listen to... This is like a 4 year college degree fit into 1 hour...Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

If you have a subscription business, are thinking about starting one, or if you don't think your business can offer subscriptions this episode is for you...Chris is a legend when it comes to the subscription world. He has worked with some of the biggest subscription brands on the planet. From Netflix to Bark Box, this guy  knows his craft. Listen as Mark and Trevor ask for Chris' direct play book when building a subscription business. Chris gives real live examples of what to do and what not to do when building a subscription business. This is a must-listen-to-episode. One thing Chris said that blew our minds was that every single business should have some sort of subscription element to it!Make sure to take some notes. This podcast is wildly actionable!Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

In this episode, we interview London Lazerson, a renowned content creator with 9.5 million followers on TikTok and a multiple thriving businesses. Join us as we dive into his secrets for content creation and scaling businesses. @londonlaz jumps into his creative process, engagement strategies, and valuable advice for aspiring creators. Gain insights into building a personal brand, leveraging social media, and achieving entrepreneurial success. Don't miss this opportunity to learn from one of the industry's legends. Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

In today's episode, we're thrilled to bring you an exciting guest, Brett Swensen, the VP of Marketing at one of the hottest direct-to-consumer footwear brands on the market - Kizik! Trust us when we say they're crushing it.In this episode, Brett shares with us a wealth of knowledge that every marketer and founder should know. We dive deep into practical strategies for scaling your business, starting from seven figures all the way up to nine figures. Brett emphasizes the importance of building specific moats around your business to ensure that you can protect and scale effectively.We also explore the power of taking risks and discuss what it really takes for a business to go from point A to point B. So, whether you're a seasoned marketer or just starting out, this episode is packed with valuable insights that you won't want to miss.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

It seems like everyone either fears AI or is embracing it... In this episode, Mark and Trevor  take a deep dive into the topic, examining the ways in which AI is transforming the marketing industry, and discussing the potential impact on the jobs of marketers.We'll explore the ways in which AI is already being used in marketing, from predictive analytics to personalization, and content creation. But what happens when AI evolves to the point where it can create marketing campaigns entirely on its own? Will marketers be replaced by algorithms and automation?Mark and Trevor share their insights on the topic, discussing the skills that marketers will need to thrive in a world dominated by AI... We'll also explore the potential benefits and drawbacks of AI in marketing, and how it can be leveraged to drive better results for businesses and consumers alike.So join us for this thought-provoking episode as we delve into the fascinating world of AI and its impact on the future of marketing.Can I tell you a little secret? This episode description was written by AI...Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

In this episode, Mark and Trevor interview Susan Peterson, the founder of Freshly Picked, a popular baby and toddler shoe brand. Susan shared her inspiring entrepreneurial journey, including how she got scrappy in the early days of her business. She opened up about the challenges she faced and the creative strategies she used to overcome them, from sewing her first product in her living room to building a community of brand ambassadors. Tune in to hear Susan's valuable insights on scrappiness, resilience, and building a successful business from the ground up.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

In this episode, we explore the importance of creating quality products for customer retention with a special guest, Mike Clark, the CEO of Mano and Machine, a leading product design agency. Mike shares his insights on how creating quality products goes beyond just the first sale, and how it can make a huge difference in keeping customers loyal to a brand. He highlights the role of design and development in creating products that stand out in the market and exceed customer expectations.We also delve into the impact of customer feedback on product development, as Mike emphasizes the importance of listening to customer needs and preferences to improve the overall product experience. He emphasizes that investing in product quality pays off in the long run, as it creates a positive brand reputation and builds customer trust.Throughout the episode, we explore real-world examples of companies that have successfully created quality products, and the positive impact it has had on their customer retention rates. Listeners will come away with a deeper understanding of why creating quality products is essential for building customer loyalty and growing a successful business.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

We brought it back to the basics with this podcast... and it was epic. In 2023, there are more tools, solutions, agencies, and hacks than there ever has been... But none of that really matters until you've got the basics dialed. Listen as Mark and Trevor interview Brian Nielson, the VP of Marketing for Chirp. Brian shares with us how having a clear focus on the basics is what has helped Chirp grow to a 8-figure business in just a short amount of time. This episode was meant for every business owner and marketer out there. Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump