The Unstoppable Marketer®

Trevor Crump & Mark Goldhardt
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May 16, 2023 • 1h 11min

EP. 48 Gaining 9.5 Million Followers & Scaling Brands w/ London Lazerson (@londonlaz)

Send us a textIn this episode, we interview London Lazerson, a renowned content creator with 9.5 million followers on TikTok and a multiple thriving businesses. Join us as we dive into his secrets for content creation and scaling businesses. @londonlaz jumps into his creative process, engagement strategies, and valuable advice for aspiring creators. Gain insights into building a personal brand, leveraging social media, and achieving entrepreneurial success. Don't miss this opportunity to learn from one of the industry's legends. 
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May 2, 2023 • 1h 3min

EP. 47 Building Moats and Taking Risks: Secrets of Brand Success w/ Brett Swensen, VP of Marketing at Kizik

Send us a textIn today's episode, we're thrilled to bring you an exciting guest, Brett Swensen, the VP of Marketing at one of the hottest direct-to-consumer footwear brands on the market - Kizik! Trust us when we say they're crushing it.In this episode, Brett shares with us a wealth of knowledge that every marketer and founder should know. We dive deep into practical strategies for scaling your business, starting from seven figures all the way up to nine figures. Brett emphasizes the importance of building specific moats around your business to ensure that you can protect and scale effectively.We also explore the power of taking risks and discuss what it really takes for a business to go from point A to point B. So, whether you're a seasoned marketer or just starting out, this episode is packed with valuable insights that you won't want to miss.
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Apr 20, 2023 • 1h 2min

EP. 46 Will AI Replace Marketers? Debunking Myths and Discussing Realities

Send us a textIt seems like everyone either fears AI or is embracing it... In this episode, Mark and Trevor  take a deep dive into the topic, examining the ways in which AI is transforming the marketing industry, and discussing the potential impact on the jobs of marketers.We'll explore the ways in which AI is already being used in marketing, from predictive analytics to personalization, and content creation. But what happens when AI evolves to the point where it can create marketing campaigns entirely on its own? Will marketers be replaced by algorithms and automation?Mark and Trevor share their insights on the topic, discussing the skills that marketers will need to thrive in a world dominated by AI... We'll also explore the potential benefits and drawbacks of AI in marketing, and how it can be leveraged to drive better results for businesses and consumers alike.So join us for this thought-provoking episode as we delve into the fascinating world of AI and its impact on the future of marketing.Can I tell you a little secret? This episode description was written by AI...
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Apr 4, 2023 • 1h 12min

EP. 45 Quantity Beats Quality: A Counterintuitive Approach to Launching Your Business w/ Susan Peterson Founder @ Freshly Picked

Send us a textIn this episode, Mark and Trevor interview Susan Peterson, the founder of Freshly Picked, a popular baby and toddler shoe brand. Susan shared her inspiring entrepreneurial journey, including how she got scrappy in the early days of her business. She opened up about the challenges she faced and the creative strategies she used to overcome them, from sewing her first product in her living room to building a community of brand ambassadors. Tune in to hear Susan's valuable insights on scrappiness, resilience, and building a successful business from the ground up.
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Mar 28, 2023 • 1h 2min

EP. 44 Beyond the First Sale: Why Creating Quality Products Matters for Customer Retention | Special Guest Mike Clark CEO of Mano and Machine

Send us a textIn this episode, we explore the importance of creating quality products for customer retention with a special guest, Mike Clark, the CEO of Mano and Machine, a leading product design agency. Mike shares his insights on how creating quality products goes beyond just the first sale, and how it can make a huge difference in keeping customers loyal to a brand. He highlights the role of design and development in creating products that stand out in the market and exceed customer expectations.We also delve into the impact of customer feedback on product development, as Mike emphasizes the importance of listening to customer needs and preferences to improve the overall product experience. He emphasizes that investing in product quality pays off in the long run, as it creates a positive brand reputation and builds customer trust.Throughout the episode, we explore real-world examples of companies that have successfully created quality products, and the positive impact it has had on their customer retention rates. Listeners will come away with a deeper understanding of why creating quality products is essential for building customer loyalty and growing a successful business.
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Mar 21, 2023 • 1h 8min

EP. 43 The Best "Marketing 101" Podcast Ever... Special Guest Brian Nielson, VP of Marketing @ Chrip

Send us a textWe brought it back to the basics with this podcast... and it was epic. In 2023, there are more tools, solutions, agencies, and hacks than there ever has been... But none of that really matters until you've got the basics dialed. Listen as Mark and Trevor interview Brian Nielson, the VP of Marketing for Chirp. Brian shares with us how having a clear focus on the basics is what has helped Chirp grow to a 8-figure business in just a short amount of time. This episode was meant for every business owner and marketer out there. 
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Mar 14, 2023 • 27min

EP. 42 Taking On 100 Year Old Business Giants Through The Power Of Storytelling w/ Jake Karls, Co-founder @ Mid-day Squares

Send us a textWho said you can't win in an overly saturated market? This week on the Unstoppable Marketer Podcast Trevor interviews Jake Karls, the Co-founder of a brand called Mid-day Squares. They talk about taking on the biggest candy bar giants in the world that have been in business for over 100 years! How is that possible might you ask? Through the power of storytelling... 
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Mar 7, 2023 • 48min

EP. 41 The Blueprint For Building A Successful Brand: Solve A Problem, Find The Gap, & Hit The Trends w/ Jordynn Wynn, Co-founder INH Hair

Send us a textBuilding a successful brand is almost impossible nowadays. Between rising acquisition costs, a looming recession, & people feeling like they need to post 3-4 times a day, there is a lot rooting against brand owners...But when you listen to Jordynn talk about how she's built her business she lay's out a pretty easy blueprint on how you can successfully build a brand in the DTC space. The key is three fold: solve a problem, find the gap, and then hit the trends. Make sure to listen in on how she accomplished all three of those. 
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Feb 28, 2023 • 1h 1min

EP. 40 The Power Of Partners, Process, and People with Shane Hickenlooper & Dan Page, Founders of Scroll

Send us a textThere is no doubt that being an entrepreneur is hard... I've never done something where one day I feel like the king of the world and then the next you can feel like the biggest loser... Listen as Mark and I interview Shane Hickenlooper & Dan Page, Founders of Scroll, a digital marketing agency. As we talk about the importance of finding the right business partners (and how to do it), successfully building processes within your business to help it scale, and how hiring the right people will take your business from good to great.  
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Feb 21, 2023 • 59min

EP. 39 Cracking The Code To Building The Ultimate Community W/ Jess Toolson, CEO & Founder of Mixher

Send us a textWhen the pandemic forced Jess' husband to take a break from playing professional basketball, she decided it was her time to step up with an idea that was going to revolutionize women's health and wellness. Listen and learn as Mark and Trevor Interview Jess, the Founder of Mixhers, talk about how she launched a product during the pandemic and turned it into an 8 figure business with one of the strongest communities in the DTC space.

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