The Unstoppable Marketer®

Ever catch yourself wondering how a Brazilian immigrant, armed with an American Express credit card and a passion for fashion, could revolutionize the apparel industry? Tune in as Fernanda Bohme, co-founder of a women's fast fashion chain featured in Forbes, Cosmopolitan and Fast Inc 500, weaves a story of resilience, faith, and an unplanned Playboy Bunny fanbase. This episode is a montage of candid insights, laughter and timeless wisdom, offering a front row seat to Fernanda’s journey from Brazil to the corridors of a successful fashion brand.Our conversation takes an unexpected yet exciting turn as we venture into the mystical realm of horoscope readings. We unveil our own astrological talents and challenges, leading to an intense discussion about judgement and compassion. We also dive into Fernanda's family history and her compelling journey from a law firm to co-founding a fashion brand with her sister. The story of how Playboy Bunnies became some of their best customers is a delightful twist you don't want to miss.As we unravel Fernanda's journey, we address the elephant in the room – the 'retail apocalypse' myth, and the real cost of doing business online. We contrast the overheads of a physical retail location with the costs of online marketing and hiring developers. Fernanda elegantly reveals the secret to her success - a mix of hard work, empathetic understanding of customers, and an ability to quickly pivot with fashion trends. We round off our discussion exploring the role of her musical background in business, and how hardships only tuned her into her true frequency. Prepare to be inspired by this unique story of a woman, who didn’t just survive the fashion world, but mastered it.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Ever thought about the psychology behind our fascination with mascots, or the influence celebrities wield in shaping trends and consumer behavior? Prepare to have your mind blown as we, your hosts, journey into the intriguing world of mascots, marketing psychology, and gender-specific decision making. We'll explore how ancient societies used animals to symbolize their values and characteristics and how these have evolved into fun, modern-day mascots representing group identity.Hold your breath as we delve into the trend of 'girl math' on TikTok, and its significance in the marketing world. We'll analyze the celebrity effect using Taylor Swift and her devoted fan base, the 'Swifties'. Drawing insights from Chip and Dan Heath's book, Switch, we'll spotlight the crucial role of emotions in marketing and decision-making. We'll also dissect the nuances of male and female consumer behavior, using real-life examples to illustrate how diverse selling tactics resonate differently with each gender.Using the success stories of brands like &Collar and Kizik as examples, we'll explore the power of understanding and catering to the motivations of different customer demographics. So plug in your headphones, grab a cup of coffee, and get ready for an information-packed episode that will change the way you think about mascots, celebrities, and the psychology of consumer behavior!Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

We had a fascinating conversation with Brett Curry, the CEO of OMG Commerce, a renowned marketing agency. Together, we explored the dynamic world of digital marketing and some unexpected influencer insights.Brett enlightened us on the immense potential YouTube offers to brands of all sizes. He emphasized the platform's unique ability to engage audiences and provided valuable tips for small brands looking to make a big impact.We delved into the effectiveness of long-form content and its role in building trust and authority within your audience, which is often overlooked in today's fast-paced digital landscape.Brett also shared his thoughts on the evolving landscape of SEO in ecommerce and talks about if it is worth it or not...We also dive into Brett's take on Deion Sanders, aka "Coach Prime." As an influencer, Coach Prime has not only made a significant impact in the college football world but has also provided marketers with a lesson in innovation and differentiation.This episode is a must-listen for marketers seeking to harness the power of YouTube, explore long-form content strategies, adapt to the changing SEO landscape, and draw inspiration from unexpected influencers like Deion Sanders. Tune in for invaluable insights and fresh perspectives from Brett Curry, a distinguished expert in digital marketing.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Join us for a delectable conversation with Nick Greer, the CEO of BUILT, a modern healthy chocolate bar company that's redefining indulgence. In this episode, Nick shares the secret ingredients to his success:Nick's a risk-taker, and he's not afraid to admit it. Discover the power of taking calculated risks and how it's propelled BUILT to new heights.Understanding customers is key. Learn how Nick's insights into his audience have transformed BUILT into a brand that truly connects.Messaging matters. Nick reveals how crafting the right message has shaped BUILT'S irresistible brand identity.From omni-channel marketing to creating unforgettable experiences, Nick spills the beans on the strategies that set BUILT apart.And as a surprising twist, we explore the rise of Taylor Swift and what businesses can learn from her journey to success.Tune in for a mouthwatering episode filled with insights, inspiration, and a touch of pop culture as we journey through the world of BUILT with Nick Greer.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

We had the privilege of speaking with the inspiring founder of Spencer of Zok Relief, who shared his remarkable journey from breaking out of molds to becoming an entrepreneur.Spencer delved into the challenges he faced while transitioning into the world of entrepreneurship, highlighting the importance of breaking free from conventional paths and embracing the uncertainty that comes with it. He emphasized the need to break out of societal molds to truly pursue your passion and vision.In a candid and deeply personal discussion, our guest also opened up about his battle with depression and anxiety as a CEO. He shared his personal journey of overcoming these mental health challenges and discussed the innovative solution he found. Now, he’s on a mission to help others struggling with similar issues, offering hope to those experiencing pain.Throughout the conversation, we explored the theme of resilience and how to pick yourself back up when you face failure. Our guest reminded us that money isn’t everything and that you can live a fulfilling and meaningful life without it. His own experiences have taught him the value of purpose, community, and personal growth beyond financial success.This interview is a powerful reminder that entrepreneurship is a journey filled with ups and downs, and it’s not just about financial gains but also about personal growth, well-being, and making a positive impact. Join us as we dive deep into the fascinating life and insights of the founder of Zok Relief.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

In this BANGER of an episode , we sit down with Ben Perkins, the visionary founder of &Collar, a brand that has not only survived but thrived during the pandemic. Ben shares invaluable insights into their journey, highlighting their fearless approach to marketing spend, their strategic investment in video ads, the importance of listening to customers, and their unexpected success in selling white dress shirts.Discover how &Collar's bold marketing strategies paid off in unprecedented ways during challenging times. Ben offers real-world examples of calculated risks that resulted in tremendous rewards and growth for his brand.If you're looking for inspiration on how to navigate the ever-changing marketing landscape, learn from your customers' feedback, and leverage innovative approaches to product offerings, then this episode is a must-listen. Tune in as we delve deep into the world of marketing, entrepreneurship, and the unexpected triumphs of &Collar.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

In this episode, we sit down with the visionary entrepreneur and Cofounder of The Spacestation, Sean Holladay. Get ready to explore the unconventional path to building a successful empire as we delve into a wide range of topics that challenge traditional notions of entrepreneurship.Sean Holladay, one of the masterminds behind Spacestation.com, takes us on a captivating journey through his unique approach to business and success. Bucking the trend of focusing solely on one aspect, Sean shares his insights on how diversification and multi-faceted ventures have been key to his remarkable achievements.Tune in as we uncover the power of cultivating a network in the world of business. Sean Holladay breaks down the art of forging genuine connections and how these relationships have played an integral role in his rise as a successful entrepreneur. Learn how to leverage your network not just for financial gains, but for personal growth and shared prosperity.But that's not all – our conversation with Sean takes an intriguing turn as we discuss the untapped potential of content creation. Discover how creating valuable and engaging content can be a game-changer when it comes to scaling businesses. Sean Holladay reveals his strategies for harnessing the digital realm to expand his ventures and reach a wider audience.In this thought-provoking episode, we also explore the profound impact of kindness in entrepreneurship. Sean Holladay passionately advocates for the principle that kindness is an entrepreneur's most potent tool. Learn how incorporating empathy and compassion into your business model can drive success while fostering a positive impact on your community and beyond.Whether you're a seasoned entrepreneur, a budding business enthusiast, or simply seeking inspiration to navigate your own path to success, this interview with Sean Holladay is a must-listen. Join us to uncover unconventional wisdom, redefine your approach to business, and embrace the multifaceted journey to building an empire.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

What kind of content should brands be creating to attract new customers?Mark and Trevor talk about all different types of content you see brands create to attract new customers, from: UGCListiclesValue prop centered contentStorytellingTestimonialsand moreWhich of these formats are working the best and at what part of the marketing funnel are best to show your future customers. They talk about the importance of being new to trends, but how much more important it is to create content that helps you stand out and not blend in.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

In this episode of the Unstoppable Marketer Podcast, we are joined by special guest KC Holiday, former founder of QALO, to discuss the challenges of starting and growing a successful brand.KC shares valuable insights on identifying the best platforms for content distribution, emphasizing the importance of understanding your audience to maximize engagement.The challenges of launching new products in a competitive market are explored, as KC discusses the need for unique value propositions to capture customer attention.Drawing from his experience, KC highlights the distinction between starting and running a company, shedding light on the evolving role of a founder.He challenges the notion of a definitive playbook for scaling a business, encouraging entrepreneurs to pave their own paths and embrace uncertainty.Instead, KC advocates for understanding fundamental principles and strategies, empowering businesses to make informed decisions and foster creative problem-solving.Tune in to the Unstoppable Marketer Podcast for invaluable entrepreneurial insights and a fresh perspective on building a sustainable business from KC Holiday, the former founder of QALO.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Evora is a fast growing up-and-coming DTC company that is doing a lot of stuff right... But it didn't start out that way...  Evora started out just like many of our businesses. Had a good product and a good audience but was struggling to put all the pieces together.Listen as Rigden talks about the three things that have helped him double his sales month over month. 1) Eliminated friction from his website and from his product2) Focused on one single thing in front of him3) Dialed in their messagingWe hope you enjoy this episode. Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump