Kiss My Aesthetic Podcast

It's 2024. Can we stop glorifying viral content? Today, Michelle is joined by social media strategist Donavan Barrett, who shares his journey from creating videos as a kid to becoming a sought-after digital marketing expert with a loyal audience. He cuts through the fluff and highlights the keys to creating authentic content on TikTok. You'll learn why giving away free content helps you in the long run and build a sustainable mindset to connect with your audience on a natural and relatable level.   Donavan Barrett is a social media strategist and content creator whose love for making videos started when he'd film and edit short skits with his sister in an attempt to have a cooler web show than iCarly. At 17, he began using his Instagram to show his progress in martial arts. After a few viral videos found a love for the art and science of content creation. Coming from an extremely low-income upbringing, the idea that anyone with a smartphone could make something of themselves inspired him. He knew that would be his way to a happy life. He grew his martial arts audience to over 100k people, but realized his true love was content creation. After years of studying and eventually becoming the Social Media Director of a digital marketing agency, Donavan has now quickly cultivated a new audience of over 20k people excited to learn the ins and outs of content creation. His audience values him for his kind but honest nature and his rejection of surface-level advice that misguides aspiring content creators. ------------------------- In today's episode, we cover the following: Prioritizing good content over hashtags and SEO How he approaches talking about content creation with his clients Content creation isn't about trends The downsides of going viral Common pitfalls Donavan finds in his social audits Creating a safe space through consistency Auditing your own content and finding your unique perspective Connecting your content to a purpose Getting clear on your audience and their problem Curating captivating videos: show, not tell The power of defining what you're not   ----------------------- RESOURCES: Building a Story Brand by Donald Miller   ----------------------- Guest info: To learn more about Donavan's fantastic insights on marketing and content creation, you can follow him on Instagramand TikTok @DonavanBarrett, or visit his website stan.store/donavanbarrett. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok     ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!     ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.     This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Ready to present designs that your client loves and immediately sends their approval on? Today, Michelle shares her best tips on setting up your brand presentation for success through communication styles and positioning yourself as the creative mastermind that you are. From building confidence, listening to your client thoroughly and doing everything with energy, you'll learn how to elevate your client's experience and nail your next design presentation.   ------------------------- In today's episode, we cover the following: How to set up your brand presentation Using your client's language and backstory Do a practice run before creating your presentation Summarizing your client's presentation to show value and vision Getting quality feedback from clients Why you'll want to present your designs via video and with energy   ----------------------- RESOURCES: Episode 109: One Concept Method with Hayley Fedders Studio Seaside Episode 023: Everything in My Brand Questionnaire   ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok   ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!   ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.     This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Tired of the same old digital marketing? Dive into the world of print project power with Lauren Russett, as she spills the ink on the importance of tangible branding in a digital world. Tune in for a vibrant discussion on brand consistency through print marketing, multifunctional printed products, and creating a tangible presence for your brand.   Lauren Russett runs the marketing for online stationery and printing company, MoreWithPrint. MoreWithPrint is owned and powered by Dupli Envelope & Graphics. Printing for business organizations throughout the USA for decades. Supporting you by making it simple to create your projects online at affordable prices, while providing world-class customer service! They provide everything from envelopes and sticky notes to booklets and apparel. ------------------------- In today's episode, we cover the following: Lauren's origin story How you can bring your brand to life with print Your options for print The differences between working with a brand designer vs. Canva for print The importance of file types and Pantone colors The power of brand color consistency Some of Lauren's favorite projects she's worked on Multifunctional print campaigns Predictions on the rise of print Highly customized mail for customer engagement Print trend predictions for 2024   -----------------------   RESOURCES: Episode 131: Building a Merch Brand with Caitlyn Rastetter of Dental Hygiene Nation   ----------------------- Guest info: To learn more about Lauren and MoreWithPrint, follow them on Instagram, Facebook and TikTok @MoreWithPrint, or visit their website MoreWithPrint.com   ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok     ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!     ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.     This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Get Michelle's recipe for building brag-worthy brands. Today, Michelle walks you through each step of her brand design process, from onboarding the client to presenting their branding. You'll learn how to uplevel your brand design process, the critical role of client presentations, and why you need customized design elements. ------------------------- In today's episode, we cover the following: Step #1: Talking with the client and going through a thorough brand questionnaire Step #2: Starting with the visuals: conceptualization, Pinterest boards and design day Step #3: Designing something trademark-able Step #4: Creating your presentation: Identifying and explaining design choices to your client Step #5: Sending your work to the client     -----------------------     RESOURCES: Episode 110: Our Services & How We Work   ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok     ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!     ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.     This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Amber is back! In today's episode, she shares her journey from having an agency to creating a personal brand. Get ready to stand out in the digital noise with her content repurposing and branding tips. From the importance of personal touch to why you may want to incorporate carousels on your socials again, you'll learn how to make your content work for you.   Amber Figlow is a Content Strategist, Creator, and Speaker and she serves and educates women business owners in the creative industry. She has helped hundreds of small business owners through her 1:1 services, her membership, her products, and as a content ecosystems expert.   With over 10 years of experience as a “side-hustler” turned freelancer turned full-time entrepreneur, she has spent her time learning the ins and outs of the digital marketing space working for Fortune 500 companies, local small businesses, and now running a successful small business of her own! ------------------------- In today's episode, we cover the following: Amber's origin story Shifting into a personal brand from having an agency Expanding free content & resources for everyone How social media marketing has evolved The difference between the "how" and the "why" Diversifying your content across platforms Repurposing content and how to make it work for you Social media predictions for 2024 Tips for creating a share-able carousel Amber's experience as the Content Director with Your Social Team The one thing she won't automate Michelle's content creation strategy Recording Discovery Calls for future content and analysis -----------------------   RESOURCES: Episode 108: Social Content "icks" with Amber Figlow A Creative Co ----------------------- Guest info: To learn more about Amber, and her fantastic insights, follow her on Instagram, YouTube and TikTok @AmberFiglow, or visit her website AmberFiglow.com. And.... She just launched her podcast, The Content Collective. Check it out!   Don't miss out on her FREE Airtable Content Planner! Download it here ;) ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok     ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!     ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.     This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

While Taylor Swift dominated the Eras of 2023, what's in store for 2024? Based on an analysis of art history, fashion, and pop culture. Michelle breaks down the four projected design trends for the new year. Discover the brands that naturally do these trends well and those that should.   ------------------------- In today's episode, we cover the following: How you can predict design trends Trend #1: Cherry, chocolate and silver Trend #2: The bow-adorned ballerina Trend #4: Neon fauvism & sheer surreal Trend #5: Foodie-torial One thing you should do and one thing you should NOT do for your brand's visuals   -----------------------   RESOURCES: Blog: 2024 Design Trend Predictions: The Aesthetics You’re About to See Read Nylon's article: Fashion's Bread Obsession is Recession Camp at Best 2024 Design Trend Predictions Pinterest board   ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok     ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!     ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.     This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

How can your brand join the revolution of community branding rather than stick to the old traditional ways? Kristian of Slø has some game-changing insights. Discover the true power of brand loyalty and transparency, the highs and lows of entrepreneurship, and embracing the imperfections.   They call Kristian Hansen the Jeans Guy. At Slø, he and his team are redefining what it means to build companies through community. Kristian is a content creator, award-winning serial entrepreneur, explorer, and mission-driven founder currently on a journey to solve the climate crisis through eco-conscious capitalism, the power of consumerism, and data. Not to mention, he has 700K followers and 6.8M likes on TikTok. Outside of Slø, Kristian is an avid traveler & explorer, having visited 74 countries and over 150 cities. He credits his travel experience with shaping his perspective on the world and on business and considers it one of the most important parts of his life. ------------------------- In today's episode, we cover the following: Lessons learned from working in the startup world How the brand and product work together harmoniously Community-based branding and sorting through crowd-sourced data Creating a website customizer and the secret behind a quick turnaround The importance of the founder's story Trusting your experiences to overcome challenges The creative freedom that TikTok allows Why storytelling drives successful marketing   -----------------------   RESOURCES: Read $100M Leads by Alex Hormozi   ----------------------- Guest info: To learn more about Kristian and Slø, you can follow him on Instagram @Kristian_Slo and TikTok@KristianFromMNTN, or visit their website slo.is/straight. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok   ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!   ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.     This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Get ready to stretch your entrepreneurial muscles and combat resistance. In this episode, Michelle is joined by Reuben Brooks of Fit Boss Blueprint, who shares his expertise on scaling a fitness business, avoiding coaching pitfalls, and beginning your self-improvement journey. You'll also learn whether you should separate your business page from your personal one and how AI can create aesthetics to support your wildest dreams.   Reuben Brooks is a Fitness Business Coach who helps personal trainers and fitness coaches take their businesses online and scale it to 6 figures within 6 months or less. ------------------------- In today's episode, we cover the following: Reuben's origin story as a fitness coach Why he decided on the rebrand project What makes his approach work Roadblocks prospective clients Personal brand vs. business brand and finding that separation Why video marketing is so powerful How much further AI can take your imagination and business A client success story of Reuben's How Reuben combats resistance and stays on track How self-esteem and self-improvement are intertwined Reuben's predictive on where his tracking data will be in the future   ----------------------- RESOURCES: Take the Predictive Index Test ----------------------- Guest info: To learn more about Reuben and Fit Boss Blueprint, follow him on Instagram and TikTok@ApprovedByBrooks, or visit his website fitbossblueprint.com. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!   ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.     This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Get ready for some juicy marketing insights and candid conversations about the ins and outs of building a lifestyle brand. Today, Michelle is joined by digital marketing strategist Whitney Eckis. Whitney shares her entrepreneurial journey, from building her marketing agency to acquiring and growing successful lifestyle and beverage brands like Get Supr and Mela Water. From navigating the complexities of the startup space to the evolution of social media and the future of consumer goods, you'll want to grab your favorite beverage and dive in.   Whitney Eckis started her career perfecting the practices of growing brands and businesses in the digital space. At the vibrant age of 22, she became the Founder and CEO of Eckis Marketing. Under Whitney’s leadership, Eckis Marketing has elevated brands such as Better Brand, DREAM POPS, Fody Foods, Sonix Accessories, and Marriott + Hilton. Her work has been featured in Bloomberg, Entrepreneur, ESPN Radio, Forbes, Modern Luxury, USA Today, and Yahoo Business, and she has been a finalist nominee for the San Diego Woman of the Year award in both 2021 and 2022. After scaling her agency to being one of Southern California’s top creative social agencies, she was diagnosed with severe anxiety disorder and depression. Shortly after, she launched her first CPG brand, Get Supr, an instant coffee brand fused with hemp so good you won’t believe it’s instant!   ------------------------- In today's episode, we cover the following: How Whitney started her marketing agency Brands that are killing it in the marketing game Her experiences in being a founder for Get Supr and an investor for brands like Mela Water Common misconceptions about marketing and launching The entrepreneur's journey to brand success Marketing forecasts in person and on social media Whitney's 30th birthday recap Whitney's favorite recent projects Whitney's advice to consumer brands launching their company The value of having a strong social network (even when you're established!)   ----------------------- RESOURCES: Get 15% off your purchase of Get Supr Coffee with the code UNDERTHEINFLUENCE15   ----------------------- Guest info: To learn more about Whitney and her fantastic business growth and marketing insights, follow her on Instagram and TikTok @WhitneyEckis, or visit her website EckisMarketing.com. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok   ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!   ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.     This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Should you keep your brand launch a secret? This podcast explores the pros and cons, importance of a grand reveal, bringing in experts, embracing local expertise, and the debate over involving the audience in the lead-up to the launch.