Get ready to light the torch and join Michelle as she dives into brand predictions at the Paris Olympics! With the games kicking off, Michelle breaks down why we love the Olympics, the psychological benefits of watching sports and influencer predictions. From historic partnerships like Coca-Cola and Visa to the luxury twist of LVMH at Paris 2024, discover how big brands are scoring big and how yours can, too. ------------------------ In today's episode, we cover the following:

Brand alignments in the Olympics
History of brand partnerships in the Olympics
The staying power of athletes vs. influencers, models, celebrities, etc
How you can incorporate your brand into the Olympics convo
How you can create Olympic-themed content

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173. Olympics Predictions: Brands, Athletes, & Activations