Kiss My Aesthetic Podcast 177. How to Stand Out on Socials with Shannon Segall
Aug 27, 2024
38:29
Do you feel stuck on how to stand out in the oversaturated social media landscape? Buckle up because Michelle is joined by fellow social media expert Shannon Segall to chat about nailing your brand positioning, creating content that's actually useful to your clients, and how to adapt to the ebbs and flows of user behavior online. Plus, hear Shannon's story on how she became a digital nomad. Whether you're a social media manager or a brand determined to embrace authenticity online, this episode is the perfect mix of inspirational and insightful. Shannon is a social media manager and mentor who helps female-led brands and freelancers get visible and monetize their brands on social media. After working for an Instagram Marketing Company and seeing firsthand how it could help up-level brands, cut through the noise, and connect with customers worldwide, Shannon decided to turn that knowledge and marketing obsession into a service. Trading in her cubicle for a one-way ticket, Shannon now runs her own social media management business from Australia, and hosts the podcast 'The Tropical Social'. ------------------------ In today's episode, we cover the following:
- Becoming a digital nomad
- Living in Bali
- Creating her business and building packages
- How to stay up on the trends
- How to not spread yourself too thin
- Adapting to changes in user behavior
- Social media strategies
- Brand positioning on social media
- How to create content your audience wants
- Authenticity vs. oversharing online
- Listen to Michelle's interview on Shannon's podcast
- Get $100 off Shannon's VIP Social Media Strategies when you DM her "MKW" for a discount!