Kiss My Aesthetic Podcast 176. Client Case Study: Piano C Property Management
Aug 20, 2024
31:21
Pop the prosecco and let’s toast to bella Italia! Join Michelle as she chats with Luigia, a real estate lawyer turned property manager, and owner of Piano C Property Management. Get ready to uncover the ins and outs of rebranding with MKW Creative Co, short-term letting, and the delicate dance of balancing tradition with modern tourism. Whether you’re dreaming of the Amalfi Coast or curious about property management, this episode promises a hearty dose of inspiration. Luigia is a lawyer specialized in real estate. Her goal is to short let valuable properties to help the owners face the fixed costs of a second house and the tourists to have a more authentic experience compared to staying at a hotel. ------------------------ In today's episode, we cover the following:
- What drew Luigia to hospitality
- What Piano C offers
- Fears of property owners
- How she grew her business
- How the partnership between Piano C and MKW Creative Co. began
- The rebranding process
- Using AI in a useful way
- Printed material and tangible marketing
- Feedback on the new branding from clients
- Insights of Airbnb
- Want to work with Piano C? Here's what you need to know
- Future goals with Piano C
- How the name Piano C came to be