Kiss My Aesthetic Podcast

Michelle Wintersteen
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Apr 25, 2023 • 51min

107. Charity Golf Tournaments with Katharine LiMandri

Your favorite redhead is back! On today's episode, Katharine joins us again to not only recap November's Savvy Giving by Design's Golf Classic, but she also dives into her passion for golf and the key components that go into planning a golf tournament. With nearly 20 tournaments under her belt, Katharine is the definition of an expert. A management professional for over 14 years, Katharine motivates and assists her clients in achieving even greater profitability by optimizing their operations. As an Online Business Manager, she works closely with clients to customize and streamline operations, creating more time for them to focus on their talents and what they do best. She tailors services to fit their exact needs, taking the burden of the day-to-day business operations, social media, or (insert your least favorite work task here) off their plate. Katharine is a native San Diegan and an avid golfer. ------------------------- In today's episode, we cover the following: Katharine's love of golf and getting into the swing of it Similarities between golf and entrepreneurship Planning a golf tournament without being a golfer vs. planning them as an avid golfer The revenue streams that are possible with golf tournaments What are the things to keep in mind Creating unique and desirable experiences for the guests The stats for Giving Greens—the inaugural Savvy Giving by Design Golf Classic Favorite golf hole stations at the tournament Things to keep in mind for next time Katharine's ins & outs for 2023 ----------------------- RESOURCES: Episode 047: BTS of an OBM with Katharine LiMandri Episode 060: Life According to Online Business Manager Katharine LiMandri Episode 096: Client Case Study San Diego Open ----------------------- Guest info: Want Katharine to plan your next golf tournament? You can follow her on Instagram @katharinelimandri or check out her website, katharinelimandri.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard
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Apr 18, 2023 • 38min

106. Art & Identity with Lindsey Cherek Waller

On today's episode, Michelle is joined by artist Lindsey Cherek Waller. From capturing queer joy to the life of an artist both on and off social media, you won't want to miss this vibrant and heartwarming conversation. Lindsey Cherek Waller (they/she) is a queer, non-binary artist who centers pleasure and joy. Through portraits and still life paintings, Lindsey envisions a future beyond binaries - encouraging us to take up space, embrace play and imagine the possibilities to construct a better world. ------------------------- In today's episode, we cover the following: Their origin story and entrepreneurial roots Her college experience and moving across the country Things we wish we'd learned in school Finding their artistic style Their portraiture project and still life work Living in a small town vs. metropolitan city as a queer person Controversial art Being an artist on social media and behaviors that grind her gears Dinner parties and pouring the energy into the people you value ----------------------- RESOURCES: Episode 078: Life According to NFT Artist Katie Langhammer Episode 069: Life According to Doodler Alisa Wismer Judy Chicago: The Dinner Party ----------------------- Guest info: To check out Lindsey's electric work, you can follow them on Instagram and TikTok @lindseycherekwaller or visit their website lindseycherek.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard
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Apr 11, 2023 • 32min

105. How I Started my Brand Design Business

You asked, and we heard you! Today Michelle is diving into her MOST asked question on TikTok: how she started her brand design business. After 9 years of being in business, Michelle's career had taken some serious pivots. Going from solely graphic design to brand design to building a team that has branched into other services, she takes us year by year on how she transformed her business into the thriving agency that it is today. ------------------------- In today's episode, we cover the following: Michelle's university experience and discovering new media From designing posters to the beginning of starting her business Combatting imposter syndrome with networking Becoming a digital nomad Rebranding from MKW Graphics to MKW Creative Co. Niching down and becoming a true specialist Creating her team and a sustainable work environment The privileges she had starting out ----------------------- RESOURCES: Episode 002: How I Started My Brand Design Business WiFi Tribe ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard
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Apr 4, 2023 • 48min

104. Business Basics with Anna Wojtowicz

Reminder: YOU are your safest bet (in general, but especially your career!). That is just one of the many pieces of wisdom that CEO & Business Strategist Anna Wojtowicz shares on today's podcast episode. From scorching hot takes about the world of social media to the slow and steady race of creating a legacy brand, Michelle and Anna cover a plethora of bases that you'll want to make sure you've got a pen and paper next to you. Anna Wojtowicz is an NYC-based millennial entrepreneur, business strategist, podcast host, immigrant, and community builder. The AW Creative is a luxury marketing & business consulting firm for female founders looking to start and scale impact-driven legacy brands using her 10 years of marketing experience at brands like Martha Stewart & The Smithsonian. She has helped hundreds of millennial female entrepreneurs not only scale their businesses but create impact, break generational habits around mindset & money, and step into their authority with a lifestyle that matches. ------------------------- In today's episode, we cover the following: Meeting Anna and her journey going from corporate marketing to running her own firm Dream jobs turning sour Getting comfortable saying "no." The differences between a business vs. a brand The core values that Anna holds in her business Key pillars she helps her clients define Hot takes about brands' social media tactics Staying curious and being aware of analysis paralysis Recommendations for finding the balance between life and business Suggestions for brands that are looking to become a legacy brand Anna's ins and outs for 2023 ----------------------- RESOURCES: Enroll in The Limitless Mastermind Listen to The Limitless Podcast ----------------------- Guest info: To learn more about Anna's fantastic insights on you can follow her on Instagram and TikTok @theawcreative, or visit her website theawcreative.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard
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Mar 28, 2023 • 45min

103. How to name your biz with Alex Koktsidis

"What's in a name?" Well, we're here with expert brand & product namer Alex Koktsidis to answer just that! On today's episode, Alex and Michelle dive into the importance of words—from how they sound to their connotations to even creating new words with your brand in mind. Alex Koktsidis is a brand and product namer from Boston, Mass., with a background in journalism and copywriting and a decade of professional writing experience. She's written ad copy and content for all kinds of businesses, and loves looking for ways to connect with audiences through words and ideas. She started Zeppelin Naming Consultancy to help brands become unstuck when it comes to naming and to supercharge their naming journey. She loves books, travel, and big ideas. ------------------------- In today's episode, we cover the following: Alex's origin story Her process for creating a brand's name Don't get discouraged if the name you wanted is in use A name isn't everything The sound of words How Alex helps to organize brands with several offerings Choosing a name that tells a story Brand guardrails aren't limiting—they're liberating Alex's ins and outs for 2023 ----------------------- RESOURCES: Episode 029: Writing Better Brand Copy with Emma Givens Episode 048: Branding a Brand Family ----------------------- Guest info: For more on Alex and Zeppelin Naming Consultancy, you can follow them on Instagram @zeppelinnaming or visit their website zeppelinnaming.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard
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Mar 21, 2023 • 44min

102. Internet Culture with Jo Johnson Overby

Have you ever wondered how to approach comments on social media with more empathy? How do you avoid elevating your comment section and remain chill even when you get nasty replies? We're so excited to welcome back Jo Johnson Overby on the Kiss My Aesthetic podcast as she gives her insights on these topics! On today's sweet and inspiring episode, Jo shares how she has open dialogues with her audience, privilege, and having & maintaining a large, close-knit group of girlfriends. Jo Johnson Overby is a content creator, wife, mom, and caretaker. She hosts the Middle Ground Podcast and Oversharing with the Overbys podcast. A vibrant and multi-talented entrepreneur, Jo has been a wedding photographer, social media manager, and content creator. An Alumnus of the University of Arkansas with a degree in Business Management, Small Business, and Entrepreneurship, Jo is passionate about empowering others to hone their business skills to pursue their passion and turn it into an income. ------------------------- In today's episode, we cover the following: Meet Jo and everything she does in the world of business Why she wanted to uplevel her branding What comes naturally to her as a content creator and what she finds more challenging Meeting opposition on social media What being an example in an online space is like Acknowledging your privilege Celebrating you and those closest to you Jo's ins and outs for 2023 ----------------------- RESOURCES: Episode 035: Finding Joy in Social Media with Jo Johnson Overby ----------------------- Guest info: For more on Jo, you can follow her on Instagram @JoJohnsonOverby and on TikTok @JoJohnsonOverby. You can listen to Middle Ground Podcast and Oversharing with the Overbys wherever you listen to podcasts. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard
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Mar 14, 2023 • 50min

101. Hemsley Ventures with Ashley Brinton

Welcome back to Season 3 of the Kiss My Aesthetic Podcast! 🥳 We're kicking off this season with an exceptional guest, Ashley Brinton of Hemsley Ventures! In today's episode, Ashley takes us through her journey, starting at Crumbl and joining the exciting early beginnings of Hemsley Ventures. If you're a budding entrepreneur—you won't want to miss this informative and jam-packed episode! Ashley Brinton is a motivational keynote speaker, founder of AshleySpeaks, author, mom, and the Chief of Staff for Hemsley Ventures. She travels nationwide, from one-on-one consultations to high-profile conferences, to help others reach their ultimate potential. Ashley Brinton is the proud author of "Reach Higher; How You Can Go Beyond Your Personal Limitations, Struggles, and Challenges to Live an Awesome Life and Achieve Your Ultimate Potential." Ashley's passionate about helping others chase their dreams and making them a reality which is why she loves her role at Hemsley Ventures. ------------------------- In today's episode, we cover the following: Welcome to Season 3, and exciting news Meet Ashley: who she is and her origin story From being a part of the journey from a start-up to an iconic brand What Hemsley Ventures is: their brand positioning and secret sauce An overview of all of Hemsley Ventures projects, including Polar Bear Eats, Peach Grove House, and Hemsley Ranch Rebuilding Preston, Idaho What it's been like for Hemsley Ventures to work with MKW Creative Co. Ashley's advice for maintaining forward momentum Ashley's ins and outs for 2023 ----------------------- RESOURCES: Episode 099: Client Case Study Hemsley Ventures ----------------------- Guest info: For more on Ashley, you can follow her on Instagram @Ashley.Brinton and on LinkedIn at Ashley Brinton. You can purchase her book here. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. ----------------------- This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard
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Dec 20, 2022 • 48min

100. Season 2 wrap-up with Berta Wired

WE'VE MADE IT TO EPISODE 100! 🎉 To celebrate this incredible milestone, we welcome a very special guest to the podcast—our Podcast Manager, Berta Wired! Michelle and Berta discuss how the KMA pod has evolved since Season 1, their favorite moments from Season 2, and what they're thinking about for Season 3. But this isn't just a recap of Season 2! You'll also learn about the inside scoop of creating a podcast, how Michelle structures her episodes and leads engaging interviews, plus quick tips on how to guest on your favorite podcast. -------------------------- In today's episode, we cover: The rise of podcasts and current stats How Berta has seen changes in the podcast industry from Episode 001 to now Favorite podcasts to listen to Memorable guests and episodes from this season How to talk on a podcast and the importance of keeping the flow Changes between Seasons 1 & 2 The benefits of interviewing your team members Berta's favorite podcast tools Ideas we have brewing for Season 3 Berta's process What to include in a pitch (and tips for pitching to the KMA podcast 😉) ----------------------- RESOURCES: Episode 002: How I Started my Brand Design Business Episode 050: 1 Year of KMA Pod with Berta Wired Episode 061: Life According to Web Designer Georgia G Kaye Episode 071: Life According to Content Marketing Educator Amber Romero Episode 079: Life According to PR & Human Design Expert Kaila O'Connor Episode 094: Life According to Agency Owner Amber Frankhuizen Episode 096: Client Case Study San Diego Open Episode 099: Client Case Study Hemsley Ventures ----------------------- Guest info: For more on Berta, you can follow her at @bertawired on Instagram, and if you're ready to finally launch your dream podcast, head over to bertawired.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.
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Dec 14, 2022 • 54min

099 Client Case Study Hemsley Ventures

Sawyer Hemsley is the co-founder and CBO of Crumbl Franchising, America's fastest-growing gourmet cookie company. Originally from Preston, Idaho, Sawyer didn't venture far for his degree in marketing at Utah State. After graduating, Sawyer was a marketing assistant of On Advertising, an advertising agency in Preston but left in 2017 to start Crumbl, the first of many projects. Since then, he's founded Hemsley Ventures, a forward-thinking, values-driven investing group that uplifts brands to become new-nostalgic favorites through capital, community, and strategic brand positioning. His projects include Polar Bear Eats, Peach Grove House, and Hemsley Ranch with big visions for more in 2023. -------------------------- In today's episode, we cover: Meet Sawyer, Crumbl, and his origin story Growing up in a small town and giving back to your community How Sawyer and Michelle got connected Peach Grove House: the vision and future goals How Sawyer ties in nostalgia when building a brand Creating Hemsley Ventures Allowing brands to adapt over time Buying Polar Bear and drumming up the hype Sawyer's latest project: Hemsley Ranch Initiatives that Sawyer's working on How branding shapes our experience ----------------------- RESOURCES: Kiss My Loops - TikTok Video Training ----------------------- Guest info: For more on Sawyer and his entrepreneurial journey, you can follow him at @sawyerhemsley on all social platforms, and to follow all fun projects and brands, follow @hemsleyventures. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.
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Nov 23, 2022 • 47min

098 Life according to Logo Designer James Barnard

James Barnard is a logo designer, freelancer, design educator, dad and owner of Barnard.co. He specialises in designing brand identities and logos with meaning. James got his start in graphic design more than a decade ago, working in the publishing industry. He has designed creative content for some of the UK's biggest titles, including The Daily Telegraph, Grazia, Men's Health, Empire, Cosmopolitan, The Times and many more. These days he runs his freelance logo design business from the Gold Coast, Australia, after emigrating from London in 2021. He has a ridiculous variety of skills in design software, which he aims to pass on to the next generation of designers through his social platforms. -------------------------- In today's episode, we cover: Meet James and his origin story James's experience meeting Chris Do! Feeling comfortable in his process as a designer Favorite projects he's worked on Plagiarism check your designs Advice for anyone looking to get into design Creating educational content vs. content that will attract potential clients Predictions on the future of marketing on TikTok Feelings on using Instagram vs. TikTok ----------------------- RESOURCES: Kiss My Loops - TikTok Video Training The Futur YouTube Channel ----------------------- Guest info: For more on James, you can find him @barnardco on Instagram and on TikTok. Head over to barnard.co to check out his portfolio and services. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

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