Kiss My Aesthetic Podcast 103. How to name your biz with Alex Koktsidis
Mar 28, 2023
45:28
"What's in a name?" Well, we're here with expert brand & product namer Alex Koktsidis to answer just that! On today's episode, Alex and Michelle dive into the importance of words—from how they sound to their connotations to even creating new words with your brand in mind. Alex Koktsidis is a brand and product namer from Boston, Mass., with a background in journalism and copywriting and a decade of professional writing experience. She’s written ad copy and content for all kinds of businesses, and loves looking for ways to connect with audiences through words and ideas. She started Zeppelin Naming Consultancy to help brands become unstuck when it comes to naming and to supercharge their naming journey. She loves books, travel, and big ideas.
------------------------- In today's episode, we cover the following:
- Alex's origin story
- Her process for creating a brand's name
- Don't get discouraged if the name you wanted is in use
- A name isn't everything
- The sound of words
- How Alex helps to organize brands with several offerings
- Choosing a name that tells a story
- Brand guardrails aren't limiting—they're liberating
- Alex's ins and outs for 2023
- Episode 029: Writing Better Brand Copy with Emma Givens
- Episode 048: Branding a Brand Family