Kiss My Aesthetic Podcast

Alex is a multi-hyphenate video editor with a passion for storytelling through the visual medium of social media.   As an actor, her passion for video editing comes from an obsession with genuine human connection and storytelling. Back in 2014, she took a video class in college. The objective: learn how to produce and edit videos. She was OVERWHELMED. She was a psychology major, my friends, ok? She immediately told herself that she would never be a skilled editor. Then she gave herself a pep talk, a little self-therapy if you will. Reminded herself that new skills that time, and here we are in 2022 doing the damn thing! Pop the bubbly!   Today she edits & creates with clients like Dental Hygiene Nation & Same Skin as a video editor with MKW Creative, and has edited & strategized with the legends Sam Valentine (One Broke Actress) & Ashli Pollard (Team AP Consulting). -------------------------- In today's episode, we cover: How Alex and Michelle got connected Alex's origin story and how she fell in love with video editing The value of accessible tools like Canva Trying new things and allowing yourself to fail The beauty in messy and organic content Mind-boggling video marketing and TikTok stats How incredible video content is for accessibility and experiencing beyond your periphery Growing Same Skin's community through video Common objections to diving into video marketing Why trends aren't a marketing strategy First thoughts about Shuffles by Pinterest ----------------------- RESOURCES: Canva Editable Social Media Mock-Ups ----------------------- Guest info:   For more on Alex Berardi Media, you can find her as alexgrace.media on Instagram, and on TikTok. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

Calling all designers! The Kiss My Portfolio Challenge is BACK!   In this week's episode, Michelle covers all the deets you need to know about the latest Brand Design Challenge! This round covers Tanked, a Coral Cafe and Speakeasy. She'll take you through the guide and how each day will look during the challenge.   While the challenge can be done at your own pace, to receive feedback from Michelle and the guests, you'll wanna join us between Sept. 5-16. We hope to see you there!   -------------------------- In today's episode, we cover: "What is the Kiss My Portfolio Challenge"? What's included in the guide, such as ideal client avatars and brand adjectives Ideas on how to approach the challenge The brand goals of Tanked An overview of each day in the challenge ----------------------- RESOURCES: Sign up for the Kiss My Portfolio Challenge #6 ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

Bianca loves bringing people together to explore her hometown of San Diego and has been offering food and drink-centric tours for over a decade. She brought on Nicole as a business partner in 2021 to help revitalize the company for their reopening post-pandemic.   Nicole's professional experience as a project manager and former owner of a catering company, and Bianca's experience in hospitality, make them a dynamic duo for creating insightful, unique, and professionally operating experiences for not only the tourism market of San Diego, but for locals, as well.   They are both mothers of 2 daughters each and believe that a work/life balance of being professional mothers is the key to self-fulfillment and happiness. Currently, their business operates 22 food and drink tours a week and has hosted many large corporate groups on tours around San Diego. They love their city and find joy in sharing local businesses on the experiences they plan. -------------------------- In today's episode, we cover: Bianca's origin story—from traveling abroad to working in hospitality in San Diego and how her experiences sparked the idea of curating a unique experience for tourists in the city So Diego's offerings Their most memorable client experience How incredibly eclectic San Diego is So Diego's evolution leading up to their rebrand with MKW Creative Co. Their favorite part of the new brand kit New ideas brewing to dispel people's preconceived notions of San Diego How do they think So Diego would look like if they started it from scratch today The importance for entrepreneurs to grow their B2B network Social media marketing can help, but you can have a successful biz without a strong following What makes So Diego "brag-worthy" ----------------------- RESOURCES: Kiss My GIFs - Motion Graphics Training for Graphic Designer Kiss My GIFs PART 2 - Motion Graphics Training for Graphic Designer   ----------------------- Guest info:   For more on So Diego, you can find them @_sodiego on Instagram, and to check out their tours and offerings, head over to sodiego.com   Kiss My Aesthetic podcast listeners get 10%! - Code SDLOVE ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

AnnMarie Rose is an Online Business Strategist and Quiz Funnel Expert with nearly a decade of experience helping business owners leverage their zone of genius to reach the right audience with the right message and generate revenue online.   She and her team have helped hundreds of coaches, consultants and service providers pivot and scale with ease by aligning their business model with their vision, reimagining their offer suite, clarifying their brand message, and streamlining their marketing and sales efforts so they can impact (and earn) millions online without overwhelm or hustle.   When AnnMarie isn't working, you can catch her sweating it out at a local fitness studio, pulling tarot cards and journaling or grabbing coffee with girlfriends at one of her go-to spots downtown San Diego.   -------------------------- In today's episode, we cover: Meeting AnnMarie: who she is, what she does, and who she helps How she got started as a brand strategist Her advice for entrepreneurs on making clear offers for their website How do you know when it's time for a rebrand? The importance of having foundations in your branding How to position shifts in your business: advice for women in entrepreneurship How she counsels people through imposter syndrome & burnout What makes her brand "brag-worthy" ----------------------- RESOURCES: Canva Editable Social Media Profile Mock-Ups Kiss my Assets - 1:1 Design Intensive Episode 074: Life According to Brand Designer Kathryn Joachim Episode 04: Building a Brand Family ----------------------- Guest info:   For more on AnnMarie, you can find her @askannmarierose on Instagram, and to check out her services and offerings, head over to annmarierose.com.   Take her Business Breakthrough Quiz: bizbreakthroughquiz.com ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

From Oscar de la Renta to Prada to Rebecca Minkoff to Sam Edelman, Ashli has helped grow major businesses for 10 years in the fashion industry in NYC, but now runs her consulting agency bringing the same strategies she used in big business to entrepreneurs. On top of all of that, she also owns two other businesses, a podcast production company Fast Forward, and a wellness product, Me Time. -------------------------- In today's episode, we cover: Meeting Ashli: who she is and what she does Her origin story working in the fashion industry Lessons you learn at the beginning of your career Adjusting expectations when starting your business—slow and steady wins the race! Knowing how to audit: discerning whether you're in a build, maintain, or start a fresh phase Personal realizations post-pandemic Getting to know who your ideal clients are What drew Ashli to running a female-focused agency Preserving your energy while being on social media ----------------------- RESOURCES: Canva Editable Social Media Profile Mock-Ups ----------------------- Guest info:   For more on Ashli, you can find her @teamapconsulting on Instagram, and to check out her services and offerings, head over to teamap.consulting.   AND.... Get $20 off Me Time kit with code MKW!   ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

Born and raised in foggy Northern California and now residing in Los Angeles CA, Arielle ​Estoria  (R-E-L EH-STORY-UH)  is a Arielle ​Estoria is a Spoken Word Poet, gifted Writer and Author, captivating and authentic Emcee, Speaker, Model and Actor. Through various aspects of storytelling, Arielle creates environments and spaces where audiences have the permission to be vulnerable and seen. Her motto, "Words not for the ears but for the soul" stems from her dedication to remind anyone who encounters her and her work that words are meant to be felt and experienced not just heard. With a specific heart in empowering, encouraging and making space for audiences of women to feel at home in their own bodies. Arielle has shared her work through custom spoken word pieces, workshops and themed keynote talks with companies such as Google, Sofar Sounds, Lululemon, Dressember, Tedx, the SKIMS campaign by Kim Kardashian and more. -------------------------- In today's episode, we cover: Meeting Arielle: who she is, what she does, and who she helps Her creative spectrum How has her work evolved since her earlier days? The coexistence of optimistic and pessimistic feelings around social media What gets her excited about the future? Her rituals before writing The line between marketing and creating Her recent rebrand Lifestyle creators she admires Words of wisdom for businesses when social justice issues emerge on social media ----------------------- EPISODES YOU MIGHT DIG: 054: Client Case Study- Same Skin 043: Managing a Multi-Biz Balance with Morgan Motsinger 038: Cultivating Your Creativity as an Artist with Stefanie Bales ----------------------- Guest info: For more on Arielle, you can find her @arielleestoria on Instagram, and to check out her business and purchase any of her books, head over to arielleestoria.com. -----------------------   WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

Whitney Eckis is a creator of elevated experiences. It began at the bright age of twenty-two when she became the founder and CEO of her marketing agency, Eckis Marketing, a creative communications agency based out of San Diego, CA. Under Whitney’s leadership, she has elevated brands such as Marriott, Hilton, SOULCYCLE, and CLEARSTEM through social media marketing, influencer relations, branding, experiential events, and creative strategy. Now in tandem with growing Eckis Marketing, along with five other endeavors, Whitney has begun elevating the coffee experience. I introduce to you, Get Supr, a hemp-infused instant coffee brand! -------------------------- In today's episode, we cover:   Who Whitney is and what she does Her origin story Services her agency offers What has changed in marketing Transitioning from service-based to product-based and what her non-negotiables were What brands inspire her What she looks for when hiring someone Top tips for productive networking How the pandemic has affected entrepreneurship and online business Industry pet peeves and advice for coaches & solopreneurs Where she goes for creative inspiration ----------------------- RESOURCES MENTIONED: Kiss My Loops - TikTok Training Business is Personal: The Truth About What it Takes to Be Successful While Staying True to Yourself by Bethenny Frankel 055 Life according to Creative Agency Owners - Adelaide Matte of AMD Creative ----------------------- Guest info: For more on Whitney, you can find her @undertheinfluence.pod on Instagram, and to check out her businesses and offerings, head over to whitneyeckis.com. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

Diana is a stay-at-home, homeschooling, Pinterest mom turned accidental entrepreneur. Her love of holiday cinnamon rolls and travel hacks catapulted her once part-time blog into a full-fledged 6 figure business in 2021. Her inspirational, yet always relatable, content has grown her following on social media to over 600k and given her the opportunity to work with brands like Disney, Royal Caribbean Cruise Line, Hilton, Nickelodeon, Walmart, and so many more.   She is passionate about inspiring her audience to look for magic in the everyday and showcases easy and accessible ideas, so they know that amazing things are within their grasp. She also doesn't sugar coat the struggles she faces with imposter syndrome, mental health, the never-ending search for "balance" as a mom and business owner, and the sacrifices she makes to live the life she wants. -------------------------- In today's episode, we cover: Meeting Diana and what she does The different niches she creates content for What it's like to backpack with 3 children How she connected with Michelle How important consistent branding and messaging is Discovering TikTok and how she grew on the app What the business side of being a content creator looks like How her life has changed since starting out Why does she separate content for herself and her family How the rebrand gave her a fresh perspective on her business The importance of creating tangible business goals What makes her brand brag-worthy ----------------------- EPISODES YOU MIGHT DIG: 043 Managing Multi-Biz Balance with Morgan Motsinger 032 Sis My Aesthetic: Tik Tok for Brands 023 Everything in My Brand Questionaire ----------------------- Guest info:   For more on Diana, you can find her @Mrsblinks on Instagram and on TikTok, and to check out her brand new website and offerings, head over to withtheblinks.com.   ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

As the owner of Sistered States, Sarah has over 6 years of experience producing weddings and events in the Dallas area and beyond. Her previous industry experience includes working for an event venue, a wedding florist, and an invitation company, which has given Sarah an extensive understanding of how to successfully execute an event from many different disciplines. Sarah has spent years cultivating relationships with the industry’s top professionals to ensure the highest quality of service on your wedding day. Sistered States produces every scale of events, ranging from large formal wedding receptions to small intimate parties. -------------------------- In today's episode, we cover:   Meeting Sarah, how she got started in her business How she got into travel weddings The difference between planning an elopement vs. a styled shoot Pros and cons of elopements vs. a wedding What changes she has seen in the wedding industry since the big shutdown in 2020 What the prep was for her elopement giveaway How she approaches travel now that she does destination weddings How Tik Tok has changed her business How she's using the content she created during the giveaway to promote remote weddings The destination she thinks will be the next trend What's the difference between doing a European wedding vs. a Caribbean one Content creation brainstorm session for Michelle ----------------------- RESOURCES: Business is Personal: The Truth About What it Takes to Be Successful While Staying True to Yourself by Bethenny Frankel Check out all 5 Kiss My Portfolio Challenges available!  Episode 032 - Sis My Aesthetic: TikTok for Brands ----------------------- Guest info:   For more on Sarah, you can find her @sisteredstates on Instagram and on TikTok, and to check out her services head over to  sisteredstates.com.   Join here The Dallas Wedding Club Facebook group!    ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

Recently named Top 10 Female Coach by Yahoo! Finance and a proud member of the Forbes Business Council, Jessica Marx has over a decade of sales and executive management experience. Her role was critical to the growth of the business and she worked alongside the CEO and Board of Directors to develop strategies on both the operational and sales divisions of the company. She has managed annual budgets of over $100 million-plus and is ready to apply these same principles to your brand.  Jessica’s corporate experience influences her approach as a coach. She’s able to take each goal and tie it to revenue growth. She streamlines processes, identifies areas of wasteful spend and motivates her clients to level up. Jessica has built and created four thriving businesses from the ground up and is ready to help you build yours. -------------------------- In today's episode, we cover: Jessica's backstory What clients can expect working with her and the different offerings she has Where she learned her networking skills The value of showing up as yourself online The problems with the online coaching world How she's helping clients prepare for the recession How the employee vs. contractor landscape has shifted and where it's headed How to build a work culture that people are wholeheartedly committed to The great resignation and the rise of solopreneurs How she has set clear boundaries surrounding her work-life balance ----------------------- RESOURCES: Episode 022: DesIGn Live - Secrets to better Sales with Jessica Marx Kiss my Assets - 1:1 Design Intensive The Finance Agency LLC ----------------------- Guest info: For more on Jessica, you can find her @thejessicamarx on Instagram, and to check out how she can help you elevate your business, head over to thejessicamarx.com. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.