Kiss My Aesthetic Podcast 099 Client Case Study Hemsley Ventures
Dec 14, 2022
53:30
Sawyer Hemsley is the co-founder and CBO of Crumbl Franchising, America’s fastest-growing gourmet cookie company. Originally from Preston, Idaho, Sawyer didn’t venture far for his degree in marketing at Utah State. After graduating, Sawyer was a marketing assistant of On Advertising, an advertising agency in Preston but left in 2017 to start Crumbl, the first of many projects. Since then, he's founded Hemsley Ventures, a forward-thinking, values-driven investing group that uplifts brands to become new-nostalgic favorites through capital, community, and strategic brand positioning. His projects include Polar Bear Eats, Peach Grove House, and Hemsley Ranch with big visions for more in 2023. -------------------------- In today's episode, we cover:
- Meet Sawyer, Crumbl, and his origin story
- Growing up in a small town and giving back to your community
- How Sawyer and Michelle got connected
- Peach Grove House: the vision and future goals
- How Sawyer ties in nostalgia when building a brand
- Creating Hemsley Ventures
- Allowing brands to adapt over time
- Buying Polar Bear and drumming up the hype
- Sawyer's latest project: Hemsley Ranch
- Initiatives that Sawyer's working on
- How branding shapes our experience