Gyi Tsakalakis, host of Lunch Hour Legal Marketing, joins to share essential insights for lawyers navigating the dynamic world of legal marketing. They discuss the importance of establishing a personal brand and tailoring marketing strategies to stand out. Gyi dives into overcoming challenges like marketing attribution and maintaining a balance between data and personal engagement. The conversation highlights the evolving role of AI tools and the significance of user-generated content in building credibility.

In today’s world, our first instinct is to add. Do more. Consume more information. But, should we be subtracting instead? Doing less. Simplifying.  In today’s episode, Stephanie talks with author Leidy Klotz about his book, Subtract, and why taking away should be part of our decision-making toolkit.  Links from the episode:  Check out CosmoLex!  Subtract by Leidy Klotz   If today’s podcast resonates with you and you haven’t read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! 

Zack talks with Canadian Lawyer, entrepreneur, and Labster Sukhi Alberga about her journey innovating in the legal services space. They discuss the path she took to building her legal tech product and her experience in the Law Society of Ontario’s regulatory sandbox.  Links from the episode:  Sign up for LabCon 2024!  Check out PIMCon and use "PIM Lawyerist" for $200 off!  Check out Counsel from Sukhi  If today’s podcast resonates with you and you haven’t read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! 

Stephanie talks with Zack about tech things you should know but might be too afraid to ask.  They get into the why behind password managers, discuss the necessity of two-factor authentication, and bring some clarity to different types of encryption. They also discuss how artificial intelligence is making security fundamentals even more important.  If you’re confused about passwords and access control, or just want to make sure you’re handling them well, you’ll want to check this episode out. Links from the episode:  Let’s put the image from this Teams thread: Alex Palzewicz: How Long It Would Take A Hacker To Brute Force Your Password In 20... We may need to check copyright of the image above, or at least cite and link to where it came from.  If today’s podcast resonates with you and you haven’t read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! 

Markus Funk, an adjunct professor, discusses the perks and pitfalls of adjunct teaching in law schools, emphasizing financial aspects, personal fulfillment, and challenges faced by adjuncts. They explore strategies for improving the adjunct experience and enhancing teaching quality.

Do you ever beat yourself up over all the things you think you should be doing? Do you work even when you’re sick or when your body tells you it’s time for a break? In this episode, Stephanie talks with Dr. Devon Price about our twisted view of laziness and why it might be time to embrace a little more laziness in our lives.  Links from the episode:  NetDocuments: The Cloud Platform Where Legal Professionals Do Their Best Work  Laziness Does Not Exist by Dr. Devon Price   If today’s podcast resonates with you and you haven’t read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! 

Zack talks with legal tech expert Britt Lorish about the process of selecting and managing technology in large and small law firms. Listen in as they talk about typical pain points, common setups, and how process documentation is the first step you know you need to take but don’t want to. Additionally, Zack talks about the hidden side of marketing with Spotlight Branding’s Marc Cerniglia. They discuss how lead nurturing often gets overlooked in a typical marketing plan and how you can extrapolate your nurturing ROI from things like increased referrals. Links from the episode:   Check out Spotlight's Marketing Plan Template   If today’s podcast resonates with you and you haven’t read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! 

Sara joins Labster Patricia Mancabelli in a conversation about how an in-person, Lawyerist-facilitated retreat sparked a firm rebranding and enabled her team to hone in on their ideal clients.  Patricia discusses the challenges and benefits of her rebrand and reveals how their new subscription model for female business owners has been a game-changer.  Discover how this approach has allowed the firm to provide more purposeful and impactful support, benefiting both the firm and the women entrepreneurs they serve with accessible, top-notch legal services. Links from the episode:  Mention Lawyerist when your visit Posh and get a free 2 week trial!   If today’s podcast resonates with you and you haven’t read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! 

Lawyers are pretty good at keeping our guards up—especially when it comes to the hard, messy, personal stuff. So, what happens when we let those guards down and share those stories with one another?  This week, Stephanie tackles that issue and more with Sarah Soucie Eyberg, co-author of the new book Law Moms: Juggling Motherhood, Ambition and Personal Fulfillment. Links from the episode:   Check out Sarah's Book-Law Moms  Lawyerist listeners can get special pricing with Pilot!   If today’s podcast resonates with you and you haven’t read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! 

In this episode, author and speaker Emily Nagoski, Ph.D., discusses how to handle stress and break the burnout cycle in your personal and professional life.   Links from the episode:  Check out Rocket Matter: modern legal software for busy lawyers  Burnout by Emily Nagoski   If today’s podcast resonates with you and you haven’t read The Small Firm Roadmap Revisited yet, get the first chapter right now for free!