

The Logistics of Logistics
Joe Lynch: Transportation, Logistics Podcaster
The Logistics of Logistics is a podcast hosted by industry expert Joe Lynch. Joe interviews founders, executives, and innovators who are shaping the future of logistics and supply chain. Topics include transportation, logistics, warehousing, technology, supply chain, and ecommerce. The Logistics of Logistics audience expects an inside perspective of what's next in logistics and supply chain delivered via podcasts, videos, and articles.
Topics include:
Transportation Topics
Small package, Small parcel, Air Cargo, Ocean Shipping, Ocean freight, Bulk carriers, Cargo ships, Container ships, Tankers (ocean tankers), Refrigerated ships (reefers), Roll-on/roll-off ships, Multi-purpose ship, General cargo ship, Break bulk cargo, General cargo, Less Than Truckload, LTL, Tractor,
Trailers, Tractor-trailers, 48-foot trailer, 53-foot trailer, Truck lift-gate, Truck terminals, Truckload (TL),
Full Truckload (FTL), Freight, Palleted freight, Pallets, Fleet acquisition, Equipment, Drivers, Truck Drivers, Driver leasing, Driver training, Driver safety, Hours of Service (HOS), Electronic Logging Device (ELD), Driver outsourcing, Dedicated Contract Carriage (DCC) Carrier contract, Spot rates, Contract rates, Pickup and delivery, Carrier Instructions, Freight characteristics, Dock management, Intermodal, Containerization, Containers, Final mile, Last mile, Rail transportation
Warehousing Topics
Warehouse storage, manufacturers, importers, exporters, wholesalers, transport businesses, customs, Pick and Pack, Sub-assembly, Site Location, Distribution Center Management, Inbound shipping, Outbound shipping, Receiving, Putaway, Put-away, Order processing, Replenishment, Pulling, Restocking, Picking, Validation, Sorting, Distribution Center Management System (DCMS), Vendor Managed Inventory (VMI), Supply, Demand, Inventory, Inventory Management, Cross-docking, Cross-dock, Ecommerce fulfillment, Fulfillment, Packaging
Logistics Topics
3rd party logistics, 3PL, 4th party logistics, 4PL, Just-in-Time (JIT), Payment auditing, Freight auditing, Payment Processing, Freight brokerage, Freight broker, Digital freight brokerage, Digital freight broker, Transparency, Visibility
Special Topics
Direct to Home, Direct to Store, Sustainability, Green Logistics, Reverse Logistics, Product Lifecycle Management, Supply Chain Security Analysis, Contingency planning, Crisis Planning, Global Expansion, Foreign Trade Zone (FTZ), Logistics Consulting, Transportation Consulting, Import / Export, Customs, Labor Management, Marketing Services, Customer Service
Technology Topics
Supply chain technology, Freighttech, Freight tech, Freight technology, EDI, Enterprise Resource Planning (ERP), Predictive Analytics, Technology Services, Web Services, Global Trade Management (GTM), Transportation Management System (TMS), Warehouse Management System (WMS), Supplier Management, Customer Management, Cloud Based Solutions, Wireless
Topics include:
Transportation Topics
Small package, Small parcel, Air Cargo, Ocean Shipping, Ocean freight, Bulk carriers, Cargo ships, Container ships, Tankers (ocean tankers), Refrigerated ships (reefers), Roll-on/roll-off ships, Multi-purpose ship, General cargo ship, Break bulk cargo, General cargo, Less Than Truckload, LTL, Tractor,
Trailers, Tractor-trailers, 48-foot trailer, 53-foot trailer, Truck lift-gate, Truck terminals, Truckload (TL),
Full Truckload (FTL), Freight, Palleted freight, Pallets, Fleet acquisition, Equipment, Drivers, Truck Drivers, Driver leasing, Driver training, Driver safety, Hours of Service (HOS), Electronic Logging Device (ELD), Driver outsourcing, Dedicated Contract Carriage (DCC) Carrier contract, Spot rates, Contract rates, Pickup and delivery, Carrier Instructions, Freight characteristics, Dock management, Intermodal, Containerization, Containers, Final mile, Last mile, Rail transportation
Warehousing Topics
Warehouse storage, manufacturers, importers, exporters, wholesalers, transport businesses, customs, Pick and Pack, Sub-assembly, Site Location, Distribution Center Management, Inbound shipping, Outbound shipping, Receiving, Putaway, Put-away, Order processing, Replenishment, Pulling, Restocking, Picking, Validation, Sorting, Distribution Center Management System (DCMS), Vendor Managed Inventory (VMI), Supply, Demand, Inventory, Inventory Management, Cross-docking, Cross-dock, Ecommerce fulfillment, Fulfillment, Packaging
Logistics Topics
3rd party logistics, 3PL, 4th party logistics, 4PL, Just-in-Time (JIT), Payment auditing, Freight auditing, Payment Processing, Freight brokerage, Freight broker, Digital freight brokerage, Digital freight broker, Transparency, Visibility
Special Topics
Direct to Home, Direct to Store, Sustainability, Green Logistics, Reverse Logistics, Product Lifecycle Management, Supply Chain Security Analysis, Contingency planning, Crisis Planning, Global Expansion, Foreign Trade Zone (FTZ), Logistics Consulting, Transportation Consulting, Import / Export, Customs, Labor Management, Marketing Services, Customer Service
Technology Topics
Supply chain technology, Freighttech, Freight tech, Freight technology, EDI, Enterprise Resource Planning (ERP), Predictive Analytics, Technology Services, Web Services, Global Trade Management (GTM), Transportation Management System (TMS), Warehouse Management System (WMS), Supplier Management, Customer Management, Cloud Based Solutions, Wireless
Episodes
Mentioned books

Mar 24, 2023 • 52min
Flexible Warehousing with Flexe CEO Karl Siebrecht
Karl Siebrecht and Joe Lynch discuss flexible warehousing, which is exactly what Karl and the Flexe team provides to their customers. Karl is the Co-Founder and CEO of Flexe, a company that solves the hardest omnichannel logistics problems for the world's largest retailers and brands. About Karl Siebrecht Karl Siebrecht is the Co-Founder and CEO of Flexe, a company that solves the hardest omnichannel logistics problems for the world's largest retailers and brands. Karl is a seasoned technology executive, with leadership experience in both startups and large, global corporations. Prior to co-founding Flexe, Karl was CEO of AdReady, a Seattle-based advertising technology company. He is also a founding Board member of EnergySavvy, a SaaS-based solution for energy efficiency management. Previously, Karl was President of Atlas at aQuantive, before its $6B acquisition by Microsoft, and earlier in his career he was a Manager at Bain & Company in Boston and a Diving Officer in the U.S. Navy. About Flexe Flexe solves the hardest omnichannel logistics problems for the world's largest retailers and brands. Integrating technology, open logistics networks, and elastic economic models allow Flexe customers to move fast, at scale, and with precision. Founded in 2013 and headquartered in Seattle, Flexe brings deep logistics expertise and enterprise-grade technology to deliver innovative eCommerce fulfillment, retail distribution and network capacity programs to the Fortune 500. Key Takeaways: Flexible Warehousing Karl Siebrecht is the Co-Founder and CEO of Flexe, a company that solves the hardest omnichannel logistics problems for the world's largest retailers and brands. In the podcast interview, Karl and Joe discuss flexible warehousing, which is exactly what Flexe delivers to their customers. Flexe solves the most difficult omnichannel logistics problems for the world's largest retailers and brands. Flexe Logistics Programs expedite network expansion and growth through a flexible, asset-light approach. With Flexe, there are no upfront costs or term agreements, just better omnichannel operations and a smarter use of capital. Flexe provides their customers with a sophisticated technology platform to run same-day delivery, ecommerce fulfillment, and B2B distribution programs. Learn More About Flexible Warehousing Karl on LinkedIn Karl on Twitter Flexe on LinkedIn Flexe on Twitter Flexe website Flexe Case Study: Cost-Conscious CPG Company Finds 300%+ Storage Savings with Flexe Logistics Programs Flexe Case Study: Aterian Uses Flexe Logistics Programs to Achieve 97% Two-Day or Less Delivery Speeds Flexe white paper: The 2022 Omnichannel Retail Report Flexe webinars Sponsor: Tusk Logistics Tusk Logistics is a national network of the best regional parcel carriers that puts Shippers first, with lower costs, reliable service, and proactive support. Tusk save Shippers 40% or more on small parcel shipping. Tusk's technology connects your parcel operation to a national network of vetted regional carriers, all with pre-negotiated rates and reliable, predictable service. Integrating to your existing software takes minutes, and Tusk has your back with proactive shipper support on each parcel, in real time. The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Mar 22, 2023 • 53min
How to Find a Fulfillment Partner with Joe Spisak
Joe Spisak and Joe Lynch discuss how to find a fulfillment partner. Joe Spisak is the Founder and CEO of www.Fulfill.com, a marketplace that connects ecommerce brands with the right warehousing and fulfillment partners. [podcast src="https://play.libsyn.com/embed/episode/id/26310894/height/192/theme/modern/size/large/thumbnail/yes/custom-color/4c4ca4/time-start/00:00:00/playlist-height/200/direction/backward/download/yes" height="192" width="100%" scrolling="no" class="podcast-class" frameborder="0" placement="top" use_download_link="" download_link_text="" primary_content_url="https://chtbl.com/track/53D5B3/traffic.libsyn.com/thelolpodcast/How_to_Find_a_Fulfillment_Partner_with_Joe_Spisak_mixdown.mp3" theme="custom" custom_color="4C4CA4" libsyn_item_id="26310894" /] About Joe Spisak Joe Spisak is the Founder and CEO of www.Fulfill.com, a marketplace that connects ecommerce brands with the right warehousing and fulfillment partners. Prior to starting Fulfill, Joe founded and successfully exited ShipDaddy, a flexible fulfillment solution for ecommerce companies. Joe is also the founder of a 7-figure ecommerce brand, which is when he learned first-hand how difficult it is for shipper to find a good fulfillment partner. Earlier in his career, Joe was a Network Engineer for AT&T global. Joe earned a bachelor's degree in leadership and public policy, and a master's degree in education from University of Virginia. Joe was a scholarship wrestler at UVA. About Fulfill.com Fulfill.com, headquartered in Austin, Texas is the #1 3PL marketplace to help brands find the right warehousing and fulfillment partner. Founded in 2020, the company has rapidly grown. The Fulfill.com team has successfully placed hundreds of ecommerce brands with the right 3PL partner. Fulfill.com's mission is to help businesses streamline their operations and improve their customer experience by providing recommendations for fast, reliable, and cost-effective fulfillment partners. The company's vast 3PL directory and advanced matchmaking technology enable it to efficiently process eCommerce information and recommend the best 3PL partner across the globe. Key Takeaways: How to Find a Fulfillment Partner Joe Spisak is the Founder and CEO of www.Fulfill.com, a marketplace that connects ecommerce brands with the right warehousing and fulfillment partners. In the podcast interview Joe and Joe discuss how to find a fulfillment partner, which is one of the biggest decisions a company can make. A bad fulfillment partner can cost ruin a business. Fulfill.com is a digital marketplace connecting companies with the highest-rated 3PLs. Built to simplify the RFP process and ensure brands partner with the best 3PL for their specific needs, Fulfill.com is bringing scale to both 3PLs and the companies they service. Selecting a fulfillment partner is one of the most critical decisions a company can make, yet few companies have the internal expertise required to make the right decision, which is why Fulfill.com exists. Fulfill.com also helps warehousing and fulfillment companies to grow – they are a sales channel. Fulfill.com is a network of 3PLs where shippers select the right partner for their needs – so the Fulfill team has helped many 3PLs (fulfillment partners) achieve exceptional growth. Learn More About How to Find a Fulfillment Partner Joe Spisak on LinkedIn Fulfill.com on LinkedIn Fulfill.com Sponsor: Tusk Logistics Tusk Logistics is a national network of the best regional parcel carriers that puts Shippers first, with lower costs, reliable service, and proactive support. Tusk save Shippers 40% or more on small parcel shipping. Tusk's technology connects your parcel operation to a national network of vetted regional carriers, all with pre-negotiated rates and reliable, predictable service. Integrating to your existing software takes minutes, and Tusk has your back with proactive shipper support on each parcel, in real time. The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Mar 20, 2023 • 1h
REPOST: The KlearNow Story with Rick Tellez
Rick Tellez and Joe Lynch discuss the KlearNow story. Rick is the Co-founder of KlearNow, a tech firm dedicated to simplifying global customs clearance and drayage functions. About Rick Tellez Rick Tellez is the Co-founder of KlearNow, a technology start-up positioned as the go-to digital supply chain solution for businesses that trade across borders. His business acumen was built from a 20-year successful track record of managing operations, engineering and sales positions at DHL. Prior to starting KlearNow, Rick was on an executive career development track at DHL where he experienced multiple aspects of the business, including operations, process improvement, hub and gateway management, labor negotiations, special project management, and sales. Rick saw the frustrations faced by today's supply chain operators, and those observations sparked his desire to start KlearNow. Now, Rick uses his first-hand experience to inform the strategy behind KlearNow's logistics technology and services. Rick received a Bachelor of Arts degree in psychology from the University of Colorado at Boulder. About KlearNow KlearNow is transforming supply chains with its smart Logistics as a Service (LaaS) platform that connects data, people, processes, and organizations to enable new levels of visibility and productivity that reduce logistics costs and create better customer experiences. KlearNow's customs clearance and drayage marketplaces on its AI-powered platform ease supply chain bottlenecks by digitizing paper-based transactions and enabling customs brokers and transporters to deliver superior real-time visibility needs of importers, exporters, and freight forwarders. Key Takeaways: The KlearNow Story Rick Tellez is the Co-founder of KlearNow, a tech firm dedicated to simplifying global customs clearance and drayage functions. In the podcast interview, Joe and Rick discussed Rick's entrepreneurial journey and the founding of KlearNow. The global supply chain logistics market is highly fragmented with documentation processes that are complex, labor-intensive, error-prone, and time-consuming. KlearNow's goal is to simplify and automate those processes. KlearNow custom clearance Digital customs clearance with end-to-end shipment and transportation visibility Consolidated view of customs activities and multi-leg shipments on one platform Clear customs exceptions quickly KlearNow drayage Connecting truckers to shipments just at the right time with KlearNow Trucker Mobile App Last mile visibility for efficient warehouse planning and increased customer satisfaction Real-time demurrage clock to avoid unnecessary fees Learn More About The KlearNow Story Rick's LinkedIn KlearNow LinkedIn KlearNow The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Mar 17, 2023 • 42min
Highlights from Manifest 2023 with Courtney Muller
Courtney Muller and Joe Lynch discuss highlights from Manifest 2023 conference, which was held in Las Vegas, January 31 to February 2. Courtney is currently the President of Manifest, a new generation event with logistics technology at the center. She leads the Manifest team and drives all strategic partnerships for the event. About Courtney Muller Courtney Muller lived in 8 states before she was 14 years old. Which might be the reason she loves the travel and pace of the events industry! Courtney started her career in events in 1991. Courtney is currently the President of Manifest, a new generation event with logistics technology at the center. She leads the Manifest team and drives all strategic partnerships for the event. Manifest is owned by Connectiv, where Courtney also serves as Chief Corporate Development Officer. Connectiv is a live events studio that focuses on technology and how it transforms and evolves industries. Courtney has 31 years of trade show and event experience which includes a 20-year career at Reed Exhibitions where she rose to the role of Senior Vice President overseeing a portfolio of 10 industry leading events in five sectors, including multiple Trade Show 200 events (Global Gaming Expo Las Vegas and Macau, The Vision Expos, Interphex and BookExpo America as well as New York Restaurant, Florida Restaurant & Lodging and California Restaurant events). She also oversaw the sponsorship revenue team as well as the conference teams for all U.S. events. Recently, Courtney worked for Clarion Events North America where she was Chief Corporate Development and Strategy Officer. In her role she was responsible for acquisitions, new business, partnerships, and commercial development for Clarion North America. Courtney also oversaw two acquisitions, InsureTech Connect and The National Grocer's Association Show. During her 4-year tenure in the role in the North American Division of Clarion grew by 4 times, putting them on the map of the leading event organizers in the U.S. Prior to Clarion Events, Courtney worked as Executive Vice President for Urban Expositions where she oversaw the team and portfolio of almost 35 events. Clarion Events bought Urban in 2016 and Courtney continued to help build the division of Clarion. Muller is recognized for building strong relationships with association partners and customers. Over her career she has worked with The American Booksellers Association, The American Gaming Association, The Vision Council, The New York State Restaurant Association and the National Indian Gaming Association and the National Grocer's Association to name a few. Courtney's creative approaches to growing business are exemplified by her strong leadership and team building skills. Courtney is a graduate of the University of North Carolina at Chapel Hill. She enjoys gardening and cooking and adores the natural beauty of her island home in North Carolina. She and her husband and dog live on the Topsail Island Sound and only steps from the beach! They have three grown children and three grandsons. About Manifest: The Future of Logistics The world of logistics is changing faster than ever. Technology advances plus rapidly changing consumer behavior has already dramatically changed how business gets done. Manifest will provide a focused look at what's to come across the spectrum of LogisticsTech and which companies and technologies are transforming the way goods circumnavigate the globe. Manifest will help you forge new relationships, new alliances, and foster new strategies that help move your business forward and avoid falling into the traditional mindset. About Connectiv Connectiv is a live events studio that for the past decade has dedicated itself to creating industry leading gatherings. Our passion and our expertise is owning and operating at scale, vertical-specific conferences. The events we have created attract more than 15,000 people each year and touch on global industries impacting people's daily lives. Key Takeaways: Highlights from Manifest 2023 Courtney is currently the President of Manifest, a new generation event with logistics technology at the center. She leads the Manifest team and drives all strategic partnerships for the event. In the podcast, Courtney and Joe discuss the highlights of Manifest 2023 --- and there were a lot of highlights. Courtney also shared plans for Manifest 2024, which is going to be even more epic that Manifest 2023. Register early and save big: Manifest Registration Manifest Vegas brings together the most comprehensive ecosystem of innovation and transformation in supply chain and logistics. Manifest: The Future of Logistics is February 5th – 7th, 2024 in Las Vegas Manifest is the premiere gathering of industry leaders, innovators, and investors in a showcase of the cutting edge of Logistics and Supply Chain. Get unprecedented access to the people and technologies changing the way the world moves. Register now for Manifest 2024 and save big: Manifest Registration Larn More About Highlights from Manifest 2023 Courtney on LinkedIn Connectiv on LinkedIn Connectiv Manifest End to End Supply Chain Disruption with Pam Simon Key Takeaways from Manifest with Pam Simon Sponsor: Tusk Logistics Tusk Logistics is a national network of the best regional parcel carriers that puts Shippers first, with lower costs, reliable service, and proactive support. Tusk save Shippers 40% or more on small parcel shipping. Tusk's technology connects your parcel operation to a national network of vetted regional carriers, all with pre-negotiated rates and reliable, predictable service. Integrating to your existing software takes minutes, and Tusk has your back with proactive shipper support on each parcel, in real time. The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Mar 15, 2023 • 54min
3 Reasons to Outsource Fulfillment with Nathan Lugo-Montanez
Nathan Lugo-Montanez and Joe Lynch discuss 3 reasons to outsource fulfillment. the empty container marketplace. Nathan is the EVP of Strategy and Transformation at STACI-US, a leading provider of supply chain end-to-end solutions. About Nathan Lugo-Montanez Nathan Lugo-Montanez is a turnaround executive with over 15 years of experience in supply chain and business operations. Throughout his career, he has specialized in turnaround and expansion projects for a wide range of industries from startups to Fortune 100 companies. In addition to his work, Nathan is a former US Army Ranger having served for over a decade with several tours in Bosnia, Iraq, and Afghanistan. He is deeply involved in numerous veteran's charities and mentors young aspiring business leaders through the Future Business Leaders of America program. Nathan is currently pursuing his doctorate in business administration with a concentration in strategy and innovation at Columbia International University and has Masters Degrees in Business and Public Administration. He is a sought-after speaker and have presented at NRF, eRetail West, and TEDx. Currently, Nathan is the EVP of Strategy and Transformation at STACI-US, where he works with the executive leadership team to develop and implement the overall strategy for STACI's business, including identifying growth opportunities, optimizing service offerings, and enhancing customer value proposition. About STACI-US STACI-US is a dynamic and innovative logistics network headquartered in Jersey City, NJ, specializing in technology driven omni-channel distribution solutions and consulting services. The company has an impressive track record of delivering cutting-edge 3PL solutions that help businesses of all sizes to optimize their supply chain and e-commerce operations, reduce costs, and increase profitability. With a team of experienced and highly skilled professionals, STACI-US has established itself as a trusted partner for businesses looking to stay ahead of the curve in today's rapidly evolving supply chain landscape. STACI US has recently acquired Amware Fufillment bringing together STACI's expertise in logistics and supply chain management with Amware's exceptional warehousing and fulfillment services across 18 locations throughout the US. Key Takeaways: 3 Reasons to Outsource Fulfillment Nathan Lugo-Montanez is the EVP of Strategy and Transformation at STACI-US, a leading provider of supply chain end-to-end solutions. In the podcast interview, Nathan and Joe discuss 3 reasons to outsource fulfillment. There are many reasons to outsource warehousing and fulfillment, but Nathan shared these: 1.) Economics (cost savings). 2.) Enables the brand to focus on their core competency. 3.) Ability to quickly scale fulfillment without investment, hiring, or hassle. 4) Technology - warehousing and fulfillment companies like STACI have invested in the technology and the expertise to leverage that technology. STACI-US support ecommerce, B2C, and B2B Clients across a diverse range of industries. STACI's services include multi-channel integrated fulfillment solutions (direct to customer, retail, and wholesale customers), kitting, complex packaging, logistics and warehousing. Staci Group Acquires Amware Fulfillment to create strong global fulfillment capability. The combined company now has 81 fulfillment centers across the U.S., France, Belgium, UK, Germany, Netherlands, Italy and Spain Learn More About 3 Reasons to Outsource Fulfillment Nathan on LinkedIn STACI-US on LinkedIn STACI-US Episode Sponsor: Tusk Logistics Tusk Logistics is a national network of the best regional parcel carriers that puts Shippers first, with lower costs, reliable service, and proactive support. Tusk save Shippers 40% or more on small parcel shipping. Tusk's technology connects your parcel operation to a national network of vetted regional carriers, all with pre-negotiated rates and reliable, predictable service. Integrating to your existing software takes minutes, and Tusk has your back with proactive shipper support on each parcel, in real time. The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Mar 13, 2023 • 1h 7min
Lead Gen for Logistics with Kara Brown
Kara Brown and Joe Lynch discuss lead gen for logistics. Kara is the Founder and CRO of LeadCoverage, the premier B2B marketing and PR firm dedicated to helping logistics companies increase lead generation through targeted marketing strategies and media coverage. About Kara Brown Kara Brown is the Founder and CRO of LeadCoverage, the premier B2B marketing and PR firm dedicated to helping logistics companies increase lead generation through targeted marketing strategies and media coverage. Kara was one of the first employees at Echo Global Logistics which grew quickly in three years and her name is on the company's 2009 IPO press release. In 2017 after a successful corporate career including SEKO Logistics, OHL (now Geodis), and Rubicon Global, she partnered with Will Haraway, another industry veteran, to start LeadCoverage. Brown is also an active force in empowering women leaders. She is on the board of the Entrepreneur's Organization Atlanta chapter, LaunchPad2x, and co-founded CloseHer, a community for women in sales. About LeadCoverage LeadCoverage is a premier B2B marketing and PR firm dedicated to helping companies increase lead generation through targeted marketing strategies and media coverage. Their team of industry experts, Kara Brown and Will Haraway, specialize in supply chain and logistics services, offering lead gen services that include marketing and sales alignment, perfecting tech stacks, social and email conversions, SEO & PPC, and sales accountability. The LeadCoverage team take pride in their ability to align marketing efforts with sales goals while providing their clients with measurable results. Key Takeaways: Lead Gen for Logistics with Kara Brown Kara Brown is the Founder and CRO of LeadCoverage, the premier B2B marketing and PR firm dedicated to helping logistics companies increase lead generation through targeted marketing strategies and media coverage. In the podcast interview, Kara and Joe discuss lead gen for logistics, which is the specialty of Kara's company, LeadCoverage. Kara and her team at LeadCoverage have developed a proven approach to lead generation that is focused on measuring results and getting a positive return on investment (ROI). The LeadCoverage process in a nutshell: Share Good News – a robust content development process enables targeted PR and lead generation campaigns. Track Who's Interested - follow prospects from first buying signal through closed deal. Follow Up – the LeadCoverage team of virtual sales development reps make the first dial. Measurement - analytics and analysis delivered executive-ready. LeadCoverage has been recognized as one of the fastest-growing, privately owned companies in America by Inc. 5000. Learn More About Lead Gen for Logistics Kara on LinkedIn LeadCoverage on LinkedIn LeadCoverage Episode Sponsor: Tusk Logistics Tusk Logistics is a national network of the best regional parcel carriers that puts Shippers first, with lower costs, reliable service, and proactive support. Tusk save Shippers 40% or more on small parcel shipping. Tusk's technology connects your parcel operation to a national network of vetted regional carriers, all with pre-negotiated rates and reliable, predictable service. Integrating to your existing software takes minutes, and Tusk has your back with proactive shipper support on each parcel, in real time. The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Mar 10, 2023 • 53min
Highlights from the BGSA Conference with Ben Gordon
Ben Gordon and Joe Lynch discuss highlights from the BGSA Conference, an annual event designed to bring together top industry leaders from all segments of the supply chain and provides an intimate and candid setting where CEOs and leaders can privately network and explore ideas with their peers. Ben Gordon, is the Founder of Cambridge Capital (private equity), BGSA (advice), and the Ukraine Logistics Coalition (humanitarian aid) [podcast src="https://play.libsyn.com/embed/episode/id/26171376/height/192/theme/modern/size/large/thumbnail/yes/custom-color/4c4ca4/time-start/00:00:00/playlist-height/200/direction/backward/download/yes" height="192" width="100%" scrolling="no" class="podcast-class" frameborder="0" placement="top" use_download_link="" download_link_text="" primary_content_url="https://chtbl.com/track/53D5B3/traffic.libsyn.com/thelolpodcast/The_Empty_Container_Marketplace_with_Sean_Bardon_mixdown.mp3" theme="custom" custom_color="4C4CA4" libsyn_item_id="26171376" /] About Ben Gordon Benjamin Gordon is the Founder and Managing Partner of Cambridge Capital. He draws on a career building, advising, and investing in supply chain companies. Benjamin has led investments in outstanding firms including XPO, Grand Junction, Bringg, Liftit, and others. As CEO of BGSA Holdings, Benjamin has spent his career investing in and helping to build supply chain and technology companies. Benjamin led the firm's efforts, advising on over $1 billion worth of supply chain transactions. Benjamin has worked with firms such as UPS, DHL, Kuehne & Nagel, Agility Logistics, NFI Logistics, GENCO, Nations Express, Raytrans, Echo Global, Dixie, Wilpak, and others. Prior to BGSA Holdings, Ben founded 3PLex, the Internet solution enabling third-party logistics companies to automate their business. Benjamin raised $28 million from blue-chip investors including Morgan Stanley, Goldman Sachs, BancBoston Ventures, CNF, and Ionian. 3PLex was then purchased by Maersk. Prior to 3PLex, Benjamin advised transportation and logistics clients at Mercer Management Consulting. Prior to Mercer, Benjamin worked in his family's transportation business, AMI, where he helped the company expand its logistics operations. Benjamin received a Master's in Business Administration from Harvard Business School and a Bachelor of Arts degree from Yale College. About Cambridge Capital Cambridge Capital is a private equity firm investing in the applied supply chain. The firm provides private equity to finance the expansion, recapitalization or acquisition of growth companies in our sectors. Our philosophy is to invest in companies where our operating expertise and in-depth supply chain knowledge can help our portfolio companies achieve outstanding value. Cambridge Capital was founded in 2009 as the investment affiliate of BG Strategic Advisors (www.bgsa.com), the advisor of choice for a large, growing number of supply chain CEOs. Cambridge Capital leverages BGSA's unique approach to strategy-led investment banking for the supply chain. BGSA is known for its work helping companies achieve outsized returns via targeted acquisitions and premium sales processes, and has worked with category leaders such as UPS, DHL, Agility Logistics, New Breed, NFI, Genco, Nations Express, Raytrans, and others. Our relationship with BGSA gives us deep market expertise, access to outstanding deal flow and people flow, transactional capabilities, additional resources, and a powerful core competency in the supply chain sector. The Partners and Advisory Board members of Cambridge Capital have diverse backgrounds with complementary technical, operating, and financial expertise. The Cambridge Capital team has spent their careers building, growing, and advising outstanding companies in the supply chain sector. They include former leaders of UPS Logistics, Ryder Logistics, ATC Logistics, APL Logistics, Kuehne + Nagel, and other globally recognized firms. Cambridge Capital's professionals know what it takes to build great companies. Key Takeaways: Highlights from the BGSA Conference Ben Gordon is the Founder of Cambridge Capital (private equity), BGSA (advice), and the Ukraine Logistics Coalition (humanitarian aid). In the podcast interview, Ben and Joe discuss highlights from the BGSA Conference. For the 17th year, Ben and his firm hosted the BGSA Holdings Supply Chain Conference at the Palm Beach Breakers hotel. The conference was held from January 19-21. The BGSA Conference is the industry's only CEO-level conference focused on all segments of the supply chain. Over 300 of the top CEOs in the logistics and supply chain space attended this year's conference to discuss technology, strategy and deals. BGSA Holdings specializes in providing strategy-led M&A advisory services for leading CEOs in the supply chain and technology sector. BGSA has a track record of executing over 50 deals for our clients, who rely on them for trusted and experienced transaction advice. Cambridge Capital is a private investment firm focused on investing in high-growth, tech-enabled supply chain companies, encompassing the logistics, transportation, distribution, and supply chain-related sectors. Learn More About Highlights from the BGSA Conference Ben on LinkedIn Ben on Twitter Cambridge Capital on LinkedIn Cambridge Capital BGSA BGSA Supply Chain Conference BGSA 2023 Conference: Vlad Bilanovsky BGSA 2023 Conference: Rick Murrell Ukraine Logistics Coalition Episode Sponsor: Greenscreens.ai Greenscreens.ai's dynamic pricing infrastructure built to grow and protect margins. The Greenscreens.ai solution combines aggregated market data and customer data with advanced machine learning techniques to deliver short-term predictive freight market pricing specific to a company's individual buy and sell behavior. Episode Sponsor: Tusk Logistics Tusk Logistics is a national network of the best regional parcel carriers that puts Shippers first, with lower costs, reliable service, and proactive support. Tusk save Shippers 40% or more on small parcel shipping. Tusk's technology connects your parcel operation to a national network of vetted regional carriers, all with pre-negotiated rates and reliable, predictable service. Integrating to your existing software takes minutes, and Tusk has your back with proactive shipper support on each parcel, in real time. The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Mar 8, 2023 • 1h 4min
The Empty Container Marketplace with Sean Bardon
Sean Bardon and Joe Lynch discuss the empty container marketplace. Sean is the Co-founder and COO at Qualle, The world's first empty container marketplace that connects exporters, importers, trucking companies, and steamship lines. Using Qualle's technology, supply chains run more effectively, more efficiently, and less greenhouse gases are released into the atmosphere. About Sean Bardon Sean Bardon is the Co-founder and COO at Qualle, The world's first empty container marketplace truckers actually use. Sean is a bilingual start-up veteran who's worked in China with the Beijing Silicon Valley Group, leading the logistical planning of multiple joint ventures. After gaining vital international experience in manufacturing and transpacific shipping, he took on a variety of roles back in the U.S. managing freight and drayage trucking operations for enterprise clients like Amazon, Samsung, and Apple. Sean earned a bachelor degrees in Chinese Studies and International Business at University at Albany, SUNY and completed post graduate studies in Chinese at Princeton and Beijing Normal University. About Qualle Since launching in May 2022, Qualle has quickly built up a substantial trucker base that spans from the LA and Long Beach ports to New York, New Jersey, Savannah, Houston, and Memphis ports. Truckers can use Qualle to manage and request street turns with multiple steamship lines at the click of a button. They can also access additional empty equipment or offer up their surplus equipment in a documented and secure place, the empty container marketplace. This saves them a lot of time and money running their operations. With this marketplace, Qualle has become the leading empty container management platform that connects truckers, exporters, importers, and steamship lines. The team at Qualle aim to streamline the traditionally fragmented drayage space by connecting and sharing more data between these stakeholders with the end goal of keeping containers moving. Key Takeaways: The Empty Container Marketplace Sean Bardon is the Co-founder and COO at Qualle, The world's first empty container marketplace truckers actually use. In the podcast interview, Sean and Joe discuss the empty container marketplace and the importance of efficiency, visibility, and sustainability when moving shipping containers. Sean, the Qualle team, and major steamship lines have collaborated to develop an empty container marketplace powered by Qualle's technology. Shipping containers are the building blocks of the supply chain, yet we don't do a great job managing those containers. The poor management of containers drives extra costs, wasted time, empty miles for trucking companies, and excess pollution. By connecting the four major stakeholders in drayage, Qualle is helps to the container moving: Exporters gain access to more capacity and equipment. Steamship lines improve container velocity through flexible connected transactions. Trucking Companies are able secure the container equipment they need. Importers free up yard space and reduce their overall costs. Using Qualle's technology, supply chains run more effectively, more efficiently, and less greenhouse gases are released into the atmosphere. Learn More About The Empty Container Marketplace Sean on LinkedIn Qualle on LinkedIn Qualle website The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Mar 6, 2023 • 59min
5 Sales and Marketing Myths with Mary Keough
Mary Keough and Joe Lynch discuss 5 sales and marketing myths. Mary Keough is a Senior Strategist at Gorilla 76, a marketing company that works with midsized B2B American manufacturing companies selling complex products or services in long, consultative sales cycles. About Mary Keough Mary Keough is a Senior Strategist at Gorilla 76. After graduating from Northern Illinois University, Mary began her wild and crazy ride through technical writing to editing to marketing. She joined Gorilla after helping a leading water tech manufacturer earn leads by repositioning the B2B customer at the front of their strategy. In a digital world, Mary's proven approach helps industrial and manufacturing businesses stay ahead. About Gorilla 76 Gorilla 76 helps B2B manufacturers grow through revenue-focused marketing programs. For more than a decade, Gorilla 76 has built expertise working with B2B companies throughout the manufacturing ecosystem. Gorilla 76's client portfolio includes OEMs, custom machine builders, contract manufacturers, robotics systems integrators and industry 4.0 tech companies. Key Takeaways: 5 Sales and Marketing Myths Mary Keough is a Senior Marketing Strategist at Gorilla 76, a marketing company that works with midsized B2B American manufacturing companies ($10M to $200M) selling complex products or services in long, consultative sales cycles. In the podcast interview Mary and Joe discuss 5 sales and marketing myths Myth 1: Trade shows are always a good investment. Truth: Do the math and determine if the trade show or event provides a good return on investment (ROI). Myth 2: The email list that I bought will help us grow our email list and connect with prospective customers. Truth: Bought email lists will annoy prospective customers who don't know you and potentially cause your email server to be "flagged" which means all your company's emails may go to the junk folder. Myth 3: Print media and print first media is a good way to engage your market. Truth: Today's customers prefer digital first media and digital media is more cost effective – and digital assets can be tracked and measured. Myth 4: Email newsletters are a great way to sell prospective customers. Truth: Email newsletters can be a great tool for growing engagement and sales, but customers want useful and educational information, not a daily sales pitch from your company. Myth 5: Social media posts from the company will spur engagement. Truth: Social media posts from actual people perform much better than company social media posts. Gorilla 76 helps B2B manufacturers grow through revenue-focused marketing programs. Gorilla 76 uses a four-step framework that include: Road Map: Strategy and tactical plan to get from point A to point B. Go-to-Market Messaging Strategy: Customer interviews, written positioning language, documented content plan and campaign map. Essential Content: Most critical base of product/service, blog, video, case study, landing page and/or other content for use in campaigns. Campaigns: Ongoing campaign launch, management and reporting to both capture existing demand and create new demand. Learn More About 5 Sales and Marketing Myths Mary on LinkedIn Gorilla 76 on LinkedIn Gorilla 76 Industrial Marketing Live The Manufacturing Executive Podcast The Manufacturing Marketer Podcast A little more about who Gorilla 76 help and how The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Mar 3, 2023 • 54min
Digital Freight Forwarding with Gary Nemmers & Martyn Verhaegen
Gary Nemmers, Martyn Verhaegen and Joe Lynch discuss digital freight forwarding – and the importance of a modern, data-driven logistics software platform to optimize every step of the freight forwarding process. Gary (CEO) and Martyn (CTO) are executive leadership at Magaya, the logistics software made for the modern freight forwarder. About Gary Nemmers A charismatic and visionary leader, Gary Nemmers brings his decades of industry experience in high-growth software to the Chief Executive Officer role at Magaya. Having most recently served as CEO and board member of IQMS Software, Gary previously held the role of COO at HighJump Software, Senior VP at Infor, and was the founder and CEO of DataTrend Information Systems, which provided ERP solutions to the JD Edward and PeopleSoft communities. His educational background includes a Bachelor of Behavioral Psychology from Northwestern University and an MBA from Kellogg School of Management. About Martyn Verhaegen Prior to his role as Chief Technology Officer, Martyn Verhaegen was the Founder and CEO of Qwyk, the digital forwarder solution that was acquired by Magaya in 2021. Before founding Qwyk, he served as lead for Corporate Account Technology at top global consolidator ECU Worldwide. Having joined ECU in 2007, Martyn operated in roles ranging from Operations to Systems and Technology to Sales. As a product owner, he was jointly responsible for the redesign and development of ECU's internal and externally facing operational systems. Martyn possesses not only extensive technical expertise, but deep knowledge of the logistics and freight forwarding industries and the vision to evolve the Magaya Digital Freight Platform as the industry continues to shift. About Magaya Magaya delivers a Digital Freight Platform that accelerates growth with flexible, interoperable, and modular cloud-based solutions designed to optimize and digitize logistics operations and customer experience. Whether used together as an integrated platform or independently, Magaya solutions enable businesses of all sizes to streamline complex and redundant processes, enhance the customer experience, optimize productivity, reduce costs, and grow revenue. Trusted by more than 2,300 businesses located across over 100 countries, the Magaya Digital Freight Platform sets the technology foundation for modern logistics management with solutions for shipping, warehousing, rate management, visibility, digital forwarding, compliance, CRM, and more. Visit magaya.com to learn more. Key Takeaways: Digital Freight Forwarding Gary Nemmers is the CEO of Magaya, a modern, data-driven logistics software platform for freight forwarders, 3PLs, NVOCCs, and customs brokers. Martyn Verhaegen is the CTO of Magaya, the digital freight platform that enables freight forwarders and 3PLs to streamline their operations, better serve their customers, and grow profitably. In the podcast interview, Martyn, Gary, and Joe discuss digital freight forwarding and importance of using technology to reduce cost, streamline functions and stay competitive in the increasingly tech-centric logistics space. Freight forwarding is one of the most difficult services within the logistics industry. The nature of freight forwarding is much more complicated because there are so many companies involved in the process including, but not limited to the shipper, receiver, multiple trucking carriers in multiple countries, customs brokers, customs officials, steamship lines, warehousing companies, and the receiver. These stakeholders speak different languages, live in different countries, different time zones and are governed by different laws. Magaya logistics tech solutions include: Digital freight portal - a branded, interactive digital experience with all the functions of a digital forwarder in a single solution. Supply chain - all-in-one solution for modern logistics and supply chain management. Rate management - modernize and optimize your freight rate data and processes with a single control tower for searching and comparing rates, managing margins, filing tariffs, responding to RFQs, and preparing winning quotes. CRM - Integrated with Magaya Supply Chain, this time-saving logistics CRM solution eliminates redundancies and fosters collaboration across sales and operations teams with greater visibility, streamlined processes, and built-in business intelligence. Customs compliance - accelerate, streamline, and simplify your compliance workflows with a cloud-based, ACE-certified ABI software solution for customs brokers, FTZ or CFS operators, and self-filers. Magaya has been included on Inbound Logistics Top 100 Logistics IT Provider list in 2022. Learn More About Digital Freight Forwarding Gary on LinkedIn Martyn on LinkedIn Magaya on LinkedIn Magaya Website Magaya Digital Freight Platform Brochure Magaya Digital Freight Platform Video Magaya Resource Library The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube


