The Logistics of Logistics 5 Sales and Marketing Myths with Mary Keough
Mary Keough and Joe Lynch discuss 5 sales and marketing myths. Mary Keough is a Senior Strategist at Gorilla 76, a marketing company that works with midsized B2B American manufacturing companies selling complex products or services in long, consultative sales cycles.
About Mary KeoughMary Keough is a Senior Strategist at Gorilla 76. After graduating from Northern Illinois University, Mary began her wild and crazy ride through technical writing to editing to marketing. She joined Gorilla after helping a leading water tech manufacturer earn leads by repositioning the B2B customer at the front of their strategy. In a digital world, Mary's proven approach helps industrial and manufacturing businesses stay ahead.
About Gorilla 76Gorilla 76 helps B2B manufacturers grow through revenue-focused marketing programs. For more than a decade, Gorilla 76 has built expertise working with B2B companies throughout the manufacturing ecosystem. Gorilla 76's client portfolio includes OEMs, custom machine builders, contract manufacturers, robotics systems integrators and industry 4.0 tech companies.
Key Takeaways: 5 Sales and Marketing Myths- Mary Keough is a Senior Marketing Strategist at Gorilla 76, a marketing company that works with midsized B2B American manufacturing companies ($10M to $200M) selling complex products or services in long, consultative sales cycles.
- In the podcast interview Mary and Joe discuss 5 sales and marketing myths
- Myth 1: Trade shows are always a good investment. Truth: Do the math and determine if the trade show or event provides a good return on investment (ROI).
- Myth 2: The email list that I bought will help us grow our email list and connect with prospective customers. Truth: Bought email lists will annoy prospective customers who don't know you and potentially cause your email server to be "flagged" which means all your company's emails may go to the junk folder.
- Myth 3: Print media and print first media is a good way to engage your market. Truth: Today's customers prefer digital first media and digital media is more cost effective – and digital assets can be tracked and measured.
- Myth 4: Email newsletters are a great way to sell prospective customers. Truth: Email newsletters can be a great tool for growing engagement and sales, but customers want useful and educational information, not a daily sales pitch from your company.
- Myth 5: Social media posts from the company will spur engagement. Truth: Social media posts from actual people perform much better than company social media posts.
- Gorilla 76 helps B2B manufacturers grow through revenue-focused marketing programs.
- Gorilla 76 uses a four-step framework that include:
- Road Map: Strategy and tactical plan to get from point A to point B.
- Go-to-Market Messaging Strategy: Customer interviews, written positioning language, documented content plan and campaign map.
- Essential Content: Most critical base of product/service, blog, video, case study, landing page and/or other content for use in campaigns.
- Campaigns: Ongoing campaign launch, management and reporting to both capture existing demand and create new demand.
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