
The Logistics of Logistics
The Logistics of Logistics is a podcast hosted by industry expert Joe Lynch. Joe interviews founders, executives, and innovators who are shaping the future of logistics and supply chain. Topics include transportation, logistics, warehousing, technology, supply chain, and ecommerce. The Logistics of Logistics audience expects an inside perspective of what’s next in logistics and supply chain delivered via podcasts, videos, and articles.
Topics include:
Transportation Topics
Small package, Small parcel, Air Cargo, Ocean Shipping, Ocean freight, Bulk carriers, Cargo ships, Container ships, Tankers (ocean tankers), Refrigerated ships (reefers), Roll-on/roll-off ships, Multi-purpose ship, General cargo ship, Break bulk cargo, General cargo, Less Than Truckload, LTL, Tractor,
Trailers, Tractor-trailers, 48-foot trailer, 53-foot trailer, Truck lift-gate, Truck terminals, Truckload (TL),
Full Truckload (FTL), Freight, Palleted freight, Pallets, Fleet acquisition, Equipment, Drivers, Truck Drivers, Driver leasing, Driver training, Driver safety, Hours of Service (HOS), Electronic Logging Device (ELD), Driver outsourcing, Dedicated Contract Carriage (DCC) Carrier contract, Spot rates, Contract rates, Pickup and delivery, Carrier Instructions, Freight characteristics, Dock management, Intermodal, Containerization, Containers, Final mile, Last mile, Rail transportation
Warehousing Topics
Warehouse storage, manufacturers, importers, exporters, wholesalers, transport businesses, customs, Pick and Pack, Sub-assembly, Site Location, Distribution Center Management, Inbound shipping, Outbound shipping, Receiving, Putaway, Put-away, Order processing, Replenishment, Pulling, Restocking, Picking, Validation, Sorting, Distribution Center Management System (DCMS), Vendor Managed Inventory (VMI), Supply, Demand, Inventory, Inventory Management, Cross-docking, Cross-dock, Ecommerce fulfillment, Fulfillment, Packaging
Logistics Topics
3rd party logistics, 3PL, 4th party logistics, 4PL, Just-in-Time (JIT), Payment auditing, Freight auditing, Payment Processing, Freight brokerage, Freight broker, Digital freight brokerage, Digital freight broker, Transparency, Visibility
Special Topics
Direct to Home, Direct to Store, Sustainability, Green Logistics, Reverse Logistics, Product Lifecycle Management, Supply Chain Security Analysis, Contingency planning, Crisis Planning, Global Expansion, Foreign Trade Zone (FTZ), Logistics Consulting, Transportation Consulting, Import / Export, Customs, Labor Management, Marketing Services, Customer Service
Technology Topics
Supply chain technology, Freighttech, Freight tech, Freight technology, EDI, Enterprise Resource Planning (ERP), Predictive Analytics, Technology Services, Web Services, Global Trade Management (GTM), Transportation Management System (TMS), Warehouse Management System (WMS), Supplier Management, Customer Management, Cloud Based Solutions, Wireless
Latest episodes

Apr 29, 2025 • 50min
Carrier Sales Teams Are Being Run the Wrong Way with Brent Evens
Brent Evens and Joe Lynch discuss how carrier sales teams are being run the wrong way. Brent is the Co-founder of NextBoard, a carrier sales platform purpose-built for freight brokerages. About Brent Evens Brent Evens is the Co-founder of NextBoard, a freight tech startup helping brokers streamline carrier sales and build stronger, more efficient networks. He brings a diverse background in logistics, SaaS, and product strategy—including time at Delta Air Lines, where he worked on digital product initiatives that improved customer experience and operational performance. Before launching NextBoard, Brent also held leadership roles in product and growth at other startups, focusing on solving operational challenges and modernizing how freight teams work. Based in Georgia, Brent is passionate about helping logistics companies scale smarter by leveraging better tools, data, and processes—and he's always up for a conversation about the future of freight, carrier relationships, or a good pickleball match. About NextBoard NextBoard is a carrier sales platform purpose-built for freight brokerages. Designed to replace spreadsheets, manual processes, and scattered carrier data, NextBoard acts as a CRM for broker-carrier relationships. The platform enables reps to centralize carrier profiles, automate freight matching, send digital offers, and improve visibility into engagement—all in one place. NextBoard helps brokerages reduce their reliance on load boards, increase carrier utilization, and operate more efficiently. Whether a brokerage is looking to grow strategically or simply tighten up day-to-day operations, NextBoard gives teams the tools they need to move faster and smarter in a highly competitive market. Key Takeaways: Carrier Sales Teams Are Being Run the Wrong Way Brent Evens and Joe Lynch discuss how carrier sales teams are being run the wrong way. Brent is the Co-founder of NextBoard, a carrier sales platform purpose-built for freight brokerages. Brent thinks that carrier sales teams are making the following mistakes: Disorganized Carrier Data: Scattered carrier info hinders comprehensive understanding and relationship building. Ineffective Freight Matching ("Post and Pray"): Over-reliance on load boards and manual processes wastes time and underutilizes networks. Manual Sales Processes: Repetitive tasks limit time for relationship building and strategic activities. Lack of Performance Insights: Limited data on carriers prevents informed decisions about selection and improvement. Carrier sales teams that use NextBoard gain the following advantages: AI-Driven Freight Matching and Workflow Automation: NextBoard leverages artificial intelligence to analyze historical data and current market conditions, enabling smart freight matching that prioritizes trusted carriers based on lane preferences, equipment types, and performance history. This automation streamlines repetitive tasks such as quote collection and carrier follow-ups, freeing up representatives to focus on strategic relationship-building activities. Comprehensive Carrier Profiles and Performance Analytics: The platform provides 360° carrier profiles that include equipment types, lane preferences, rate history, and performance metrics. Real-time analytics offer insights into carrier performance, allowing brokerages to identify their most reliable partners and make data-driven decisions to optimize their carrier network Seamless Integration with Major TMS and Compliance Monitoring: NextBoard integrates seamlessly with all major Transportation Management Systems (TMS), eliminating the need for double data entry and ensuring a unified workflow. Additionally, it offers compliance monitoring by automatically tracking carrier insurance, authority status, and safety scores, thereby reducing fraud risk and enhancing operational efficiency. Learn More About Carrier Sales Teams Are Being Run the Wrong Way Brent Evens | Linkedin NextBoard | Linkedin NextBoard The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Apr 25, 2025 • 44min
Blind Spots & Bottlenecks: Unmasking the Hidden Enemies of Supply Chain with Briana Birkholz
Briana Birkholz and Joe Lynch discuss blind spots & bottlenecks: unmasking the hidden enemies of supply chain. Briana is the Vice President of Product Management for the 3PL market segment at SPS Commerce, the world’s leading retail network, connecting trading partners around the globe to optimize supply chain operations for all retail partners. About Briana Birkholz Briana Birkholz is the Vice President of Product Management for the 3PL market segment at SPS Commerce. With a passion for overcoming supply chain and logistics challenges, Briana is committed to addressing the distinct needs of customers through comprehensive, full-service solutions. Briana’s extensive experience in driving innovation, strategic development and execution consistently delivers outstanding results for third-party logistics companies. About SPS Commerce SPS Commerce is the world’s leading retail network, connecting trading partners across the globe to optimize supply chain operations for all stakeholders in the retail ecosystem. The company enables data-driven partnerships through innovative cloud-based technology, customer-centric service, and a team of accessible industry experts—allowing clients to focus on their core business. With over 45,000 recurring revenue customers spanning retail, grocery, distribution, supply, manufacturing, and logistics, SPS Commerce powers a vast and growing global retail network. Key Takeaways: Blind Spots & Bottlenecks: Unmasking the Hidden Enemies of Supply Chain Briana Birkholz and Joe Lynch discuss blind spots & bottlenecks: unmasking the hidden enemies of supply chain. The hidden enemies include the following: Inconsistent Time to Revenue: The Silent Growth Killer - Lengthy onboarding processes erode cash flow and strain customer relationships, highlighting evolving customer expectations. SPS Commerce's "plug-and-play" solutions drastically reduce onboarding time from months to days. The Cost of Chaos: Inconsistent Order Intake - Managing orders through disparate channels (phone, email, portals, PDFs) breeds errors and jeopardizes SLAs due to human error. SPS Commerce standardizes order formats for improved efficiency and control. Decoding Retailer Complexity: Unravel the challenges of adhering to intricate retailer requirements (packing slips, labels, routing guides, ASN timing) and the costly consequences of non-compliance (chargebacks, damaged relationships, lost shelf space). SPS Commerce automates document generation and validation to ensure first-time compliance. SPS Commerce is the world’s leading retail network, connecting trading partners around the globe to optimize supply chain operations for all retail partners. SPS Commerce brings the following advantages: Industry Leader in Cloud-Based EDI Solutions: SPS Commerce specializes in cloud-based supply chain management, helping retailers, suppliers, and logistics providers automate and streamline their operations through advanced EDI and data analytics tools. Demonstrated Consistent Growth as a High-Performing Public Company: SPS Commerce has a long and consistent track record of growth, primarily organic, underscoring its position as a strong performer on NASDAQ (ticker: SPSC). Global Presence with Local Support: Headquartered in Minneapolis, SPS has expanded internationally with offices in major cities like Toronto, Melbourne, Amsterdam, and Hong Kong, supporting a worldwide customer base with localized service. Growth via Smart Acquisitions: Strategic buys like Data Masons, InterTrade, and SupplyPike have allowed SPS to broaden its tech stack and deepen its value across the retail supply chain ecosystem. Recognized for Culture and Innovation: Known for its positive workplace environment, SPS was ranked the best large workplace in Minnesota in 2015 and continues to invest in talent and innovation to drive forward-thinking supply chain solutions. Learn More About Blind Spots & Bottlenecks: Unmasking the Hidden Enemies of Supply Chain Briana Birkholz | Linkedin SPS Commerce | Linkedin SPS Commerce Woods Distribution Case Study Arcadia Cold Storage & Logistics Case Study The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Apr 23, 2025 • 46min
The Strategic COO: Navigating Disruption and Driving Change with Suketu Gandhi
Suketu Gandhi and Joe Lynch discuss the strategic COO: navigating disruption and driving change. Suketu is a partner and global chair for the Strategic Operations Practice at Kearney, a leading management consulting firm. About Suketu Ghandi Suketu Gandhi is a partner and global chair for the Strategic Operations Practice at Kearney, a leading management consulting firm. Based in Chicago, his expertise covers a wide range of operations topics, with an emphasis on end-to-end supply chains and their redesign for four critical purposes, growth, cost, resilience, and sustainability. Noting that the key to maximizing their effectiveness lies in the combination of human intelligence, AI, and automation, he underpins this with a deep understanding of how global operations work. Suketu’s passion for operations work goes back to the earliest days of his career with a major retailer. Now, he puts this knowledge to work for clients throughout the consumer and retail space. Suketu is frequently published on operations transformation topics in outlets such as HBR, MIT Sloan Management Review, and The Wall Street Journal. About Kearney Since 1926, Kearney has been a leading management consulting firm and trusted partner to three-quarters of the Fortune Global 500 and governments around the world. With a presence across more than 40 countries, our people make us who we are. We work impact first, tackling your toughest challenges with original thinking and a commitment to making change happen together. By your side, we deliver—value, results, impact. To learn more about Kearney, please visit www.kearney.com. Key Takeaways: The Strategic COO: Navigating Disruption and Driving Change Kearney's third annual COO survey, in collaboration with AWS, reveals that while COOs anticipate organizational growth in 2025, they foresee significant hurdles related to skills gaps and execution challenges. The research highlights key findings from the survey of over 120 senior operations leaders, indicating a shift in priorities from pure cost efficiency to a more balanced strategy emphasizing innovation, risk management, and the integration of technologies like GenAI in supply chains. The purpose of the survey is to identify the major concerns and strategic shifts among COOs, revealing an "execution gap" and a critical need to address skill shortages and proactively manage risks in an increasingly uncertain global environment. Global & Legacy Powerhouse: Founded in 1926 and headquartered in Chicago, Kearney is a top-tier management consulting firm with a presence in 40+ countries, serving Fortune Global 500 clients across industries. Strategic Expertise at the Core: Renowned for excellence in strategic operations, sourcing, procurement, and transformation — Kearney consistently ranks among global leaders in these areas. Forward-Thinking Insights: Through thought leadership like the FDI Confidence Index and Global Business Policy Council, Kearney shapes conversations on global economics, innovation, and disruption. People-First, Impact-Driven: With a culture rooted in collaboration, inclusion, and purpose, Kearney focuses on delivering measurable change while fostering a diverse and empowered workforce. Learn More About The Strategic COO: Navigating Disruption and Driving Change Suketu Gandhi | Linekdin Kearney | Linkedin Kearney Beyond survival: the new operational playbook separating leaders from laggards in 2025 Manage Capital Investments Like a Supply Chain What Fast-Moving Companies Do Differently Leveraging New Tech to Boost Supply Chain Resilience The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Apr 17, 2025 • 53min
Unpacking Cargo Theft: Trends and Solutions with Danielle Spinelli
Danielle Spinelli and Joe Lynch discuss unpacking cargo theft: trends and solutions. Danielle serves as Account Executive at Descartes MyCarrierPortal, the leading solution for carrier identity, onboarding, and monitoring in transportation. About Danielle Spinelli Danielle Spinelli is an Account Executive at Descartes MyCarrierPortal. With a decade of experience in the logistics and transportation industry, Danielle brings a wealth of knowledge and expertise in carrier sales and vetting. Having worked as a Carrier Sales Broker for 8 years, Danielle honed a deep understanding of the supply chain and transportation landscape, building strong relationships with carriers and specializing in vetting and compliance. For the past two year, Danielle has been a key member of the team at MyCarrierPortal, specializing in carrier vetting. In this role, Danielle focused on educating customers how to properly review carriers to ensure that every carrier meets compliance standards to prevent brokers/shippers from being a victim of fraud. About MyCarrierPortal Descartes MyCarrierPortal is the industry’s most trusted platform for carrier onboarding, fraud prevention, and compliance. Built for freight brokers, 3PLs, and shippers, it streamlines carrier qualification, automates insurance monitoring, and reduces risk—enabling faster, more secure freight operations across the industry’s largest active carrier network. Key Takeaways: Unpacking Cargo Theft: Trends and Solutions Join Danielle Spinelli, the CHP Cargo Theft Task Force, and TIA’s Daniel Hoff for an exclusive webinar on the rise of organized freight crime. Learn about real-world investigations, emerging fraud trends, and how stronger laws—and your support—can help fight back. Register here. Hear directly from the California Highway Patrol’s Cargo Theft Task Force as they expose how organized criminal networks operate—and the real-world investigative methods turning the tide. Register here. Discover how new legislation could help crack down on freight fraud, and learn practical steps you can take to protect your business, support law enforcement, and drive industry change. Register here. Streamlined Carrier Onboarding: Utilizes the proprietary Intellivite system to invite and onboard carriers swiftly, often completing the process in as little as 5 minutes. This efficiency reduces administrative burdens and accelerates operations. Advanced Fraud Prevention: Employs proactive tools to safeguard against identity fraud and double brokering, including real-time fraud alerting through AI-enabled location tracking, ensuring the authenticity of every carrier. Automated Insurance Monitoring: Maintains a comprehensive Certificate of Insurance (COI) warehouse, preloading COIs 95% of the time during onboarding, and continuously monitors insurance status to ensure carriers are properly insured. Custom Risk Assessments: Provides tailored risk evaluations to verify carrier reliability, integrating seamlessly into existing Transportation Management System (TMS) workflows for efficient decision-makin. Incident Reporting and Community Alerts: Features a community-driven incident reporting system that centralizes fraud alerts and streamlines carrier vetting, enhancing transparency and trust within the network. Seamless Integration with TMS Platforms: Integrates with various TMS platforms like Descartes MacroPoint and Aljex, allowing for automatic carrier registration and real-time compliance updates, thereby enhancing operational efficiency. Continuous Compliance Monitoring: Offers ongoing monitoring of carrier compliance, including daily checks of insurance and Federal Motor Carrier Safety Administration (FMCSA) authority statuses, ensuring that all carriers meet required standards. Learn More About Unpacking Cargo Theft: Trends and Solutions Danielle Spinelli | Linkedin Descartes MyCarrierPortal | Linkedin Descartes MyCarrierPortal Webinar: Combating Strategic Cargo Theft – Stories from the California Highway Patrol The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Apr 15, 2025 • 29min
REPOST: Booking More Loads Using AI with Anthony Sutardja
Anthony Sutardja and Joe Lynch discuss booking more loads using AI. Anthony is the CEO and co-founder of Parade, the leading truckload capacity management platform for freight brokers. About Anthony Sutardja As CEO & co-founder of Parade, Anthony leads product vision and strategy to enable logistics service providers to work smarter and faster with modern tools. His background in artificial intelligence, big data processing, and freight brokerage enables companies partnering with Parade to accelerate digital transformation by innovating with the status quo. Prior to Parade, Anthony worked on a small team at Uber tasked with high growth projects including the automation of driver background checks. Anthony has also worked at Yelp building user signup flows at scale, and has worked at the U.S. Department of Energy building resource frameworks for the nation’s supercomputers. Anthony earned both his Master of Engineering and Bachelor of Science degrees from the University of California, Berkeley in Electrical Engineering and Computer Sciences, with a focus on human-computer interaction and database systems. Anthony resides in and is a native of the San Francisco Bay Area, where he enjoys sailing and exploring California. About Parade Parade is the leading truckload capacity management platform for freight brokers. Top freight brokerages build dedicated digital capacity and book more loads using Parade. Parade integrates with existing tools to source capacity, match freight, and manage relationships. Brokerages using Parade reutilize carriers, streamline workflows, price competitively, and automate load-bookingings. Learn More About Booking More Loads Using AI Anthony Sutardja | LinkedIn Parade | LinkedIn Parade Trimble & Platform Science: The Future of Telematics with Rob Painter and Jack Kennedy | The Logistics of Logistics Revolutionizing the Road: Trimble's Tech Solutions with Kelly Williams | The Logistics of Logistics Technology that Matters with Michael Kornhauser | The Logistics of Logistics The Transformative Power of Mapping with Rishi Mehra | The Logistics of Logistics The Parade Story with Anthony Sutardja | The Logistics of Logistics The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Apr 10, 2025 • 57min
Beyond The Rails and Roads: The State of Intermodal with Anne Reinke
Anne Reinke and Joe Lynch discuss beyond the rails and roads: the state of intermodal. Anne is the President & CEO at the Intermodal Association of North America (IANA), North America's leading industry trade association representing the combined interests of the intermodal freight industry. About Anne Reinke Anne Reinke became the Intermodal Association of North America’s third President & CEO in December of 2024. Immediately preceding her appointment at IANA, Anne was President & CEO of the Transportation Intermediaries Association for four years. Anne has a long career in transportation policy, with a stint at the Association of American Railroads, 16 years at CSX Corporation, eight of which as Vice-President for Government Affairs, and a political appointment as a Deputy Assistant Secretary at the U.S. Department of Transportation. She received a B.A. from Rice University in Houston, TX and a J.D. from Wake Forest School of Law in Winston-Salem, NC. She is a Washington, DC native; she, her husband, her two sons and her dog live in Alexandria, VA. About Intermodal Association of North America (IANA) IANA is North America's leading industry trade association representing the combined interests of the intermodal freight industry. IANA's membership roster of over 1,000 corporate members includes railroads; water carriers and stacktrain operators; port authorities; intermodal truckers and over-the-road highway carriers; intermodal marketing and logistics companies; and suppliers to the industry such as equipment manufacturers, intermodal leasing companies and technology firms. IANA's associate (non-voting) members include shippers, academic institutions, public sector organizations and non-profit associations. Key Takeways: Beyond The Rails and Roads: The State of Intermodal Industry Representation: IANA is North America's leading trade association representing the combined interests of the intermodal freight industry, encompassing railroads, water carriers, port authorities, intermodal truckers, logistics companies, and equipment suppliers. Extensive Membership: The association boasts a diverse membership of over 1,000 corporate members, including Class I, short-line, and regional railroads; water carriers and stacktrain operators; port authorities; intermodal truckers; over-the-road highway carriers; intermodal marketing and logistics companies; and suppliers such as equipment manufacturers, leasing companies, and consulting firms. Mission and Vision: IANA's mission is to promote the growth of efficient intermodal freight transportation through innovation, education, and dialogue. Its vision includes advocating for the benefits of intermodal transportation, providing a neutral forum for industry stakeholders, influencing legislative and regulatory environments, promoting efficient business processes, and delivering excellence through its operations. Educational Initiatives: In collaboration with academic institutions like the Delft University of Technology and the University of Maryland Smith School of Business, IANA offers an online intermodal course comprising eight modules that cover various aspects of intermodal operations, benefiting both newcomers and seasoned professionals in the industry. Policy Advocacy: IANA actively monitors federal and state legislative and regulatory initiatives affecting the intermodal supply chain, providing education and insights to policymakers to shape favorable policies and regulations for the industry. Annual Intermodal EXPO: The association organizes the Intermodal EXPO, a premier event that brings together industry professionals to explore technological advancements, discuss industry trends, and network with peers. The next EXPO is scheduled for September 15-17, 2025, in Los Angeles, CA. Unified Intermodal Interchange Agreement (UIIA): IANA administers the UIIA, a standardized contract that outlines the rules for the interchange of equipment between intermodal trucking companies and equipment providers, streamlining operations and reducing the need for multiple contracts and insurance filings. Approximately 95% of North American equipment interchanges are managed under the UIIA, with over 13,000 intermodal trucking companies participating. Learn More About Beyond The Rails and Roads: The State of Intermodal Anne Reinke | Linkedin IANA | Linkedin IANA Homepage | UIIA What is Intermodal? U.S. Trade and Tariffs Events Amazon.com: The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger - Second Edition with a new chapter by the author eBook : Levinson, Marc: Books The Voice of 3rd Party Logistics with Anne Reinke | The Logistics of Logistics The State of Freight with Anne Reinke | The Logistics of Logistics Trucking Through Trouble with TIA & Anne Reinke | The Logistcs of Logistics The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Apr 8, 2025 • 55min
Stop Selling, Start Influencing: Tom Augenthaler's Logistics Marketing Gameplan
Tom Augenthaler and Joe Lynch discuss stop selling, start influencing: Tom Augenthaler's logistics marketing gameplan. Tom helps companies tell stories that make the customer the hero. Having customers and influencers talk positively about your company is one of the best ways to attract and win new business. About Tom Augenthaler Tom Augenthaler is the Founder and CEO of The Influence Marketer. On the website, Tom shares his ideas and knowledge of influencer marketing with others looking to learn about this powerful strategy. Tom is a pioneer in the space and has been working with influencers since 2007 while with Hewlett Packard, and as a consultant helping corporate clients since 2009. He is an international speaker, corporate trainer, and recognized as one of the Top 50 experts in the field by Talking Influence. Tom writes for several media outlets including Social Media Examiner and Social Media Today. Tom earned a Bachelor of Arts in History from Gettysburg College and a Master of Liberal Arts in English and American Lit from Harvard University. About 551 Media and The Influence Marketer The Influence Marketer is the best place to learn about B2B influencer marketing. Tom Augenthaler has been helping top brands utilize B2B influencer marketing since 2007, he is a true pioneer in the space. The Influencer Marketer provides lots of free content on influencer marketing and is the place to go for any company looking to start or improve their use of influencer marketing. Tom offers full team training on the many different aspects of the process, one on one mentoring, or strategy calls. He consults digitally and in-person to help B2B businesses build a marketing strategy that is right for them. Key Takeaways: Stop Selling, Start Influencing: Tom Augenthaler's Logistics Marketing Gameplan Expertise in B2B Influencer Marketing: Founded by Tom Augenthaler, who has over a decade of experience in influencer marketing, 551 Media specializes in helping B2B companies leverage influencer relationships to enhance brand visibility and credibility Customized Training Programs: Their Impact Intensives are tailored for B2B marketing and PR teams aiming to implement influencer marketing in-house. These interactive Zoom sessions cover identifying and engaging with influencers, measuring impact, and negotiating sponsored opportunities. Comprehensive Service Packages: 551 Media offers a range of services, including the Quick Start package, which involves leveraging their network of influencers to create long-form content; Impact Intensives for team training; and a Monthly Retainer option for ongoing influencer marketing support. Strategic Process for Brand Engagement: Their approach focuses on adjusting marketing strategies to align with buyer needs, upskilling teams, engaging with industry authorities, and repurposing influencer-generated content to maintain brand momentum. Emphasis on Building Brand Affinity: By collaborating with trusted influencers, 551 Media helps brands connect authentically with their audience, fostering trust and long-term customer relationships. Proven Success with Industry Leaders: The company has a track record of assisting prominent brands like Dell Technologies in establishing robust influencer programs that drive engagement and differentiate them from competitors. Educational Resources and Thought Leadership: Through their blog and other content, 551 Media shares insights on influencer marketing trends, best practices, and case studies, positioning themselves as thought leaders in the B2B influencer marketing space. Learn More About Stop Selling, Start Influencing: Tom Augenthaler's Logistics Marketing Gameplan Tom Augenthaler | Linkedin Tom Augenthaler | Twitter 551 Media | Linkedin The Influence Marketer A Better Way to Reach Your Target Market with Tom Augenthaler The Customer is the Hero with Tom Augenthaler The Dark Funnel with Tom Augenthaler The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Apr 3, 2025 • 55min
REPOST: The Right Tech Stack for Brokers with Dave Romanchuk
Dave Romanchuk and Joe Lynch discuss the right tech stack for brokers. Dave is the Director of Product Management at Revenova, the industry's exclusive provider of CRM-powered transportation management systems (TMS) for freight brokers, 3PL/4PLs, carriers and shippers. About Dave Romanchuk Dave Romanchuk is the Director of Product Management at Revenova. Since joining the TMS provider in 2017, Dave has helped the company grow from fewer than 10 employees to more than 60. With Dave's vision and leadership, Revenova TMS has built out multiple modules for freight brokers and carriers, most recently the completely renovated Fleet Operations module. Outside of checking off a litany of new Revenova TMS functionalities every year, Dave enjoys checking people on the ice rink, competing in multiple recreational hockey leagues throughout the year. About Revenova Revenova is the industry's exclusive provider of CRM-powered transportation management systems (TMS) for freight brokers, 3PL/4PLs, carriers and shippers. Deployed on Salesforce.com, a cloud platform and ecosystem trusted by more than 150,000 customers globally and recognized for its security, reliability and performance, RevenovaTMS combines multimodal freight quoting, planning, booking, dispatching, routing, tracking and settlement features with market leading customer relationship management (CRM), digital engagement, AI and analytics functionality. Aligning TMS with CRM functionality on a common platform empowers customers to increase sales velocity, improve customer and carrier service delivery, increase margins while lowering operational costs. Key Takeaways: The Right Tech Stack for Brokers Dave Romanchuk and Joe Lynch discuss the right tech stack for brokers: TMS CRM 3rd Party Service Provider Integrations including, but not limited to carrier onboarding, pricing - buy and sell side, visibility, fraud, cybersecurity, load settlement (payments, proof of delivery, etc.) Revenova is the logistics industry’s exclusive provider of CRM-powered transportation management systems (TMS) for freight brokers, 3PL/4PLs, carriers, and shippers. Serving the industry since 2014, Revenova caters to businesses of all sizes, partnering with leading North American 3PLs. Deployed on Salesforce.com, a cloud platform and ecosystem trusted by more than 150,000 customers globally and recognized for its security, reliability, and performance, RevenovaTMS combines multimodal freight quoting, planning, booking, dispatching, routing, tracking and settlement features with market leading customer relationship management (CRM), digital engagement, AI and analytics functionality. Revenova offers a cloud-based transportation management system (TMS) built on the Salesforce platform. The Revenova TMS is designed to be customizable and integrate with other applications, which improves efficiency and reduces costs. As part of the largest application ecosystem in the industry, customers can download and deploy plug-and-play apps and add-ons and focus more on innovation versus integration – see all the apps at www.appexchange.com Aligning TMS with CRM functionality on a common platform empowers Revenova customers to increase sales velocity, improve customer and carrier service delivery, increase margins while lowering operational costs. Learn More About The Right Tech Stack for Brokers Dave Romanchuk | Linkedin Revenova | Linkedin Revenova Cloud TMS is Your Best Security Partner | Revenova Buy and Build a TMS | Revenova Request a Demo | Revenova The CRM-Powered TMS with Michael Horvath | The Logistics of Logistics The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Apr 1, 2025 • 48min
The Long Haul: Battling Loneliness and Crisis in Trucking with Dr. Gina Anderson
Dr. Gina Anderson and Joe Lynch discuss the long haul: battling loneliness and crisis in trucking. Dr. Anderson is the CEO and Co-founder of Luma Brighter Learning, a 2X INC 5000 company that was created to deliver measurably better education outcomes. About Dr. Gina Anderson Dr. Gina Anderson is on a mission to help organizations grow their safety cultures through meaningful learning that inspires and engages employees. For more than 25 years, she has focused her attention on studying how adults best learn, consistently growing her methodology by engaging with transportation and logistics companies. Dr. Anderson is the CEO of Luma Brighter Learning, an award-winning learning company and a 2024 and 2023 recipient of the prestigious Inc. 5000 Fastest Growing Companies award. Dr. Anderson routinely publishes new, measurable, science-based techniques specifically focused on learning in logistics and transportation to help companies improve their safety scores and uphold compliance. Dr. Anderson is the author of Thrive: How Learning Can Ignite a New Way Forward and a contributing author to the best-selling book Perspectives on Invisible Illnesses. Recognized as a thought leader in learning and an Inc. contributing author, she is also the creator and host of the I Love Learning podcast, where leaders from around the world share what motivates them to learn. Dr. Anderson holds a Doctor of Education in instructional systems technology from Indiana University, where she also minored in learning science. She has a passion for helping people learn. About Luma Brighter Learning Luma Brighter Learning delivers an award-winning enterprise learning management system (LMS) tailored to the transportation and logistics industry. With a focus on maximizing safety, ensuring compliance, and boosting employee retention, Luma supports the entire organization with individualized coaching programs, customizable content, digital forms, compliance reporting tools, and unlimited secure file storage. We live in a time when nuclear verdicts are common. An LMS that offers passive, generic content no longer cuts it. When failure to remember essential details and perform crucial tasks can significantly impact your business, you need to partner with learning experts who can help. Luma Brighter Learning was founded by scientists who know how to tap into learning science and psychology to facilitate changes in behavior. Key Takeways: The Long Haul: Battling Loneliness and Crisis in Trucking Dr. Gina Anderson and Joe Lynch discuss the long haul: battling loneliness and crisis in trucking. They unpack the high regulatory burden and stringent requirements that drivers face, including impeccable records and Hours of Service, sparking job stress. Luma Brighter Learning, led by Dr. Gina Anderson (Ed.D.), offers a tailored LMS with eNugget® microlearning to combat the isolation and mental health issues prevalent in trucking. This addresses the loneliness from long periods away from home. Research-backed methods, like Luma’s eNugget® LMS, showing significant safety score improvements, are crucial to tackling the alarming 61-year life expectancy of CDL drivers (Project 61). This emphasizes the need for effective training and support. The trucking profession suffers from a high regulatory burden, demanding strict adherence to rules, which contributes to driver stress and potential burnout. Luma’s LMS is designed to mitigate compliance strain. Isolation and mental health concerns are widespread among drivers due to the nature of long-haul trucking, leading to loneliness and depression. Luma’s engaging content aims to counteract these negative impacts. Alarming life expectancy figures underscore the severe health impacts of the profession, necessitating urgent industry-wide changes and effective solutions. Luma's focus on safety and well-being directly addresses this. Luma Brighter Learning’s tailored LMS focuses on safety, compliance, and retention, offering a strategic approach to improving driver conditions. Their platform is built for the unique challenges of the industry. The company utilizes eNugget® microlearning, delivering concise content for effective learning and behavioral change among adult learners. This method proves effective in improving driver performance and safety. Luma Brighter Learning's numerous accolades, including the Gold Stevie® Award and Inc. 5000 recognition, highlight their innovative and impactful solutions. Their growth reflects their effectiveness. Dr. Gina Anderson’s expertise in instructional systems technology ensures that Luma’s programs are grounded in learning science and research-backed methods. This commitment drives continuous improvement. Learn More About The Long Haul: Battling Loneliness and Crisis in Trucking Dr. Gina Anderson | Linkedin Luma Brighter Learning | Linkedin Luma Brighter Learning Luma Brighter Learning | YouTube Thrive: How Learning Can Ignite a New Way Forward - Kindle Edition Learning with Gina The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Mar 27, 2025 • 45min
I Don't Know Who Needs To Hear This But... with Ryan Schreiber
Ryan Schreiber and Joe Lynch discuss I don't know who needs to hear this but... Ryan is the Chief Growth Officer at Metafora, the leading business consulting and software development firm that exclusively serves the Transportation, Logistics and Supply Chain space. About Ryan Schreiber Ryan Schreiber is the Chief Growth Officer at Metafora. Ryan was born and raised in Tampa, Florida. Ryan earned a degree in History from the University of South Florida and then a Law degree from Michigan State University. Prior to joining Metafora, Ryan worked at a variety of logistics companies and even started and exited a few tech-enabled freight brokerage start-ups. Ryan is a skilled technologist and strategist who has helped transform many leading transportation and logistics companies. In Ryan’s experience, great technology is important, but finding and keeping the right people is the key to success in the 3PL business. About Metafora Metafora, previously “CarrierDirect”, is the leading business consulting and software development firm that exclusively serves the Transportation, Logistics and Supply Chain space. They partner with carriers, shippers, and freight tech vendors to help them optimize their business and build software to fuel their growth. Welcome to the new way forward. Welcome to Metafora. Key Takeaways: I Don't Know Who Needs To Hear This But... "I Don't Know Who Needs to Hear This But...": Straight Talk on Logistics: Joe and Ryan discuss critical logistics topics, mirroring Ryan's popular LinkedIn posts that begin with "I don't know who needs to hear this but..." The discussion covers crucial insights on freight pricing, the realities of the current market, and how external factors can impact sales, delivering essential advice to those navigating the industry's challenges. Metafora is a management consulting and custom software development firm specializing in the logistics and transportation industries. Metafora offers different services: Technology Consulting: Assisting clients in selecting, developing, and adopting technology solutions that align with their business objectives. Tech-enabled Services: Providing turnkey, enterprise-level delivery solutions to minimize costs and enhance performance. M&A Support: Evaluating potential acquisition targets and supporting their integration and growth. Business Consulting: Aligning business processes and technology with data-driven strategies to transform supply chains into strategic assets. Metafora primarily serves third-party logistics providers (3PLs), carriers, shippers, and freight tech companies, aiming to drive efficiency and profitability in transportation and logistics operations. The company has collaborated with industry leaders such as FedEx Freight, Mitsubishi Corporation, and J.B. Hunt, providing expertise in technology strategy and implementation. Metafora is committed to empowering organizations to make data-driven decisions, fostering collaboration and innovation among professionals in the transportation and logistics sectors. Learn More About I Don't Know Who Needs To Hear This But... Ryan Schreiber | Linkedin Metafora LinkedIn Metafora website Metafora Services The Metafora Story with Peter Rentschler The Competitive Advantage with David Bell and Peter Rentschler 3 Freight Trends to Watch with Ryan Schreiber Navigating the Roller Coaster Freight Market with Ryan Schreiber The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube
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