

The Logistics of Logistics
Joe Lynch
The Logistics of Logistics is a podcast hosted by industry expert Joe Lynch. Joe interviews founders, executives, and innovators who are shaping the future of logistics and supply chain. Topics include transportation, logistics, warehousing, technology, supply chain, and ecommerce. The Logistics of Logistics audience expects an inside perspective of what’s next in logistics and supply chain delivered via podcasts, videos, and articles.
Topics include:
Transportation Topics
Small package, Small parcel, Air Cargo, Ocean Shipping, Ocean freight, Bulk carriers, Cargo ships, Container ships, Tankers (ocean tankers), Refrigerated ships (reefers), Roll-on/roll-off ships, Multi-purpose ship, General cargo ship, Break bulk cargo, General cargo, Less Than Truckload, LTL, Tractor,
Trailers, Tractor-trailers, 48-foot trailer, 53-foot trailer, Truck lift-gate, Truck terminals, Truckload (TL),
Full Truckload (FTL), Freight, Palleted freight, Pallets, Fleet acquisition, Equipment, Drivers, Truck Drivers, Driver leasing, Driver training, Driver safety, Hours of Service (HOS), Electronic Logging Device (ELD), Driver outsourcing, Dedicated Contract Carriage (DCC) Carrier contract, Spot rates, Contract rates, Pickup and delivery, Carrier Instructions, Freight characteristics, Dock management, Intermodal, Containerization, Containers, Final mile, Last mile, Rail transportation
Warehousing Topics
Warehouse storage, manufacturers, importers, exporters, wholesalers, transport businesses, customs, Pick and Pack, Sub-assembly, Site Location, Distribution Center Management, Inbound shipping, Outbound shipping, Receiving, Putaway, Put-away, Order processing, Replenishment, Pulling, Restocking, Picking, Validation, Sorting, Distribution Center Management System (DCMS), Vendor Managed Inventory (VMI), Supply, Demand, Inventory, Inventory Management, Cross-docking, Cross-dock, Ecommerce fulfillment, Fulfillment, Packaging
Logistics Topics
3rd party logistics, 3PL, 4th party logistics, 4PL, Just-in-Time (JIT), Payment auditing, Freight auditing, Payment Processing, Freight brokerage, Freight broker, Digital freight brokerage, Digital freight broker, Transparency, Visibility
Special Topics
Direct to Home, Direct to Store, Sustainability, Green Logistics, Reverse Logistics, Product Lifecycle Management, Supply Chain Security Analysis, Contingency planning, Crisis Planning, Global Expansion, Foreign Trade Zone (FTZ), Logistics Consulting, Transportation Consulting, Import / Export, Customs, Labor Management, Marketing Services, Customer Service
Technology Topics
Supply chain technology, Freighttech, Freight tech, Freight technology, EDI, Enterprise Resource Planning (ERP), Predictive Analytics, Technology Services, Web Services, Global Trade Management (GTM), Transportation Management System (TMS), Warehouse Management System (WMS), Supplier Management, Customer Management, Cloud Based Solutions, Wireless
Topics include:
Transportation Topics
Small package, Small parcel, Air Cargo, Ocean Shipping, Ocean freight, Bulk carriers, Cargo ships, Container ships, Tankers (ocean tankers), Refrigerated ships (reefers), Roll-on/roll-off ships, Multi-purpose ship, General cargo ship, Break bulk cargo, General cargo, Less Than Truckload, LTL, Tractor,
Trailers, Tractor-trailers, 48-foot trailer, 53-foot trailer, Truck lift-gate, Truck terminals, Truckload (TL),
Full Truckload (FTL), Freight, Palleted freight, Pallets, Fleet acquisition, Equipment, Drivers, Truck Drivers, Driver leasing, Driver training, Driver safety, Hours of Service (HOS), Electronic Logging Device (ELD), Driver outsourcing, Dedicated Contract Carriage (DCC) Carrier contract, Spot rates, Contract rates, Pickup and delivery, Carrier Instructions, Freight characteristics, Dock management, Intermodal, Containerization, Containers, Final mile, Last mile, Rail transportation
Warehousing Topics
Warehouse storage, manufacturers, importers, exporters, wholesalers, transport businesses, customs, Pick and Pack, Sub-assembly, Site Location, Distribution Center Management, Inbound shipping, Outbound shipping, Receiving, Putaway, Put-away, Order processing, Replenishment, Pulling, Restocking, Picking, Validation, Sorting, Distribution Center Management System (DCMS), Vendor Managed Inventory (VMI), Supply, Demand, Inventory, Inventory Management, Cross-docking, Cross-dock, Ecommerce fulfillment, Fulfillment, Packaging
Logistics Topics
3rd party logistics, 3PL, 4th party logistics, 4PL, Just-in-Time (JIT), Payment auditing, Freight auditing, Payment Processing, Freight brokerage, Freight broker, Digital freight brokerage, Digital freight broker, Transparency, Visibility
Special Topics
Direct to Home, Direct to Store, Sustainability, Green Logistics, Reverse Logistics, Product Lifecycle Management, Supply Chain Security Analysis, Contingency planning, Crisis Planning, Global Expansion, Foreign Trade Zone (FTZ), Logistics Consulting, Transportation Consulting, Import / Export, Customs, Labor Management, Marketing Services, Customer Service
Technology Topics
Supply chain technology, Freighttech, Freight tech, Freight technology, EDI, Enterprise Resource Planning (ERP), Predictive Analytics, Technology Services, Web Services, Global Trade Management (GTM), Transportation Management System (TMS), Warehouse Management System (WMS), Supplier Management, Customer Management, Cloud Based Solutions, Wireless
Episodes
Mentioned books

Sep 2, 2025 • 53min
Inside the DAT - Convoy Platform Deal: What This Acquisiton Means for the Freight Market with Bill Driegert
In “Inside the DAT - Convoy Platform Deal: What This Acquisiton Means for the Freight Market”, Joe Lynch and Bill Driegert, EVP of Convoy Platform - DAT Freight & Analytics, discuss how the integration of the Convoy Platform's automation and AI technology with DAT's massive freight marketplace will help brokers combat fraud, increase efficiency, and focus on high-value work. About Bill Driegert Bill Driegert is the EVP of Convoy Platform at DAT Freight & Analytics. He was previously the EVP of Trucking at Flexport and the co-founder and Head of Operations at Uber Freight, Uber’s logistics business. Bill began his career in freight as the fourth employee at Coyote Logistics (acquired by UPS), where he grew the role to Chief Innovation Officer. Prior to joining Uber, he served as COO at Pillow Homes. He also spent time at Amazon as Director of Planning and Innovation. Bill holds an M.A. in Supply Chain from MIT, an M.B.A. from the University of Chicago, and a B.A. from Southern Methodist University. About DAT Freight & Analytics DAT Freight & Analytics operates the DAT One truckload freight marketplace; Convoy Platform, an automated freight-matching technology; DAT iQ analytics service; Trucker Tools load-visibility platform; and Outgo factoring and financial services for truckers. Shippers, transportation brokers, carriers, news organizations, and industry analysts rely on DAT for market trends and data insights, informed by nearly 700,000 daily load posts and a database exceeding $1 trillion in freight market transactions. Founded in 1978, DAT is a business unit of Roper Technologies (Nasdaq: ROP), a constituent of the Nasdaq 100, S&P 500, and Fortune 1000. Headquartered in Beaverton, Oregon, DAT continues to set the standard for innovation in the trucking and logistics industry. Visit dat.com for more information. Key Takeaways: Inside the DAT - Convoy Platform Deal: What This Acquisiton Means for the Freight Market In “Inside the DAT - Convoy Platform Deal: What This Acquisiton Means for the Freight Market”, Joe Lynch and Bill Driegert, EVP of Convoy Platform - DAT Freight & Analytics, discuss how the integration of the Convoy Platform's automation and AI technology with DAT's massive freight marketplace will help brokers combat fraud, increase efficiency, and focus on high-value work. Solving Major Brokerage Challenges: The acquisition of the Convoy Platform is a strategic move by DAT to help freight brokers tackle significant industry challenges like fraud, the need for increased automation, and the integration of AI. Automation for Efficiency: By integrating the Convoy Platform, DAT aims to automate routine tasks, which will allow brokers to dedicate more time to complex, high-value work, such as building relationships with clients and carriers. Enhanced Fraud Prevention: The deal combines the Convoy Platform's advanced, machine-learning-powered fraud prevention technology with DAT's extensive network and data. This fusion is intended to create a safer and more secure environment for freight transactions. Augmenting the DAT One Platform: The Convoy technology will be incorporated into DAT's flagship product, DAT One. This integration will offer brokers and carriers new automated capabilities while ensuring that the core, familiar functions of the load board remain unchanged. Leveraging Bill Driegert’s Expertise: Bill Driegert's background, including his leadership roles at Uber Freight and Coyote Logistics, is a crucial asset for DAT. His experience as a technologist and innovator in the freight industry is key to the successful integration and future development of the Convoy Platform. The Practical Role of AI: The interview clarifies that AI is not just a buzzword but a practical tool for improving freight operations. The technology will be used to enhance decision-making, optimize processes, and increase overall efficiency for the brokers DAT serves. Building a Comprehensive Ecosystem: The Convoy acquisition is part of a larger plan to unify DAT's recent acquisitions, including Trucker Tools and Outgo. The goal is to create a complete, integrated ecosystem that provides solutions for everything from freight matching and payment processing to carrier tracking and automation. Learn More About Inside the DAT - Convoy Platform Deal: What This Acquisiton Means for the Freight Market Bill Driegert | Linkedin DAT Freight & Analytics | Linkedin DAT DAT - Convoy Platform Convoy Platform - DAT DAT + The Convoy Platform: A new chapter in our marketplace evolution Infographic: Modernize your brokerage MIT Center for Transportation and Logistics with Chris Caplice Navigating Market Uncertainty with Sarah Bertram A Trillion Dollars in Freight Transactions with Ken Adamo DAT iQ: The Metrics that Matter with Samuel Parker Taking the Uncertainty and Risk Out of Freight with Erika Voss The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Aug 28, 2025 • 55min
How Humanoid Robots are Shaping the Future of Logistics with Parker Conroy
In “How Humanoid Robots are Shaping the Future of Logistics”, Joe Lynch and Parker Conroy, Head of Product at Apptronik, discuss how Apollo, a human-centered, AI-powered humanoid robot, is set to transform the industry by working alongside humans to fill labor gaps and perform a wide range of tasks in a safe and efficient manner. About Parker Conroy Parker Conroy is the Head of Product at Apptronik, a leading developer of humanoid robots. Conroy has worked in robotics for more than a decade, guiding product management teams to design and deploy thousands of industrial robotic arms, autonomous mobile robots, drones, and now, humanoid robots. Prior to Apptronik, he was Director of Robotics Product Development at Verizon, where he led product management and robotics strategy in 5G and multi-access edge computing. Conroy previously spent five-plus years leading mobile robotics development at Omron Robotics and Safety. His graduate research focused on optimal control of UAV swarms, which led him directly into developing teams that designed the features of one of the first industrial autonomous fleet control systems. Parker’s experience guides development roadmaps that target cutting-edge research grounded in reliable architectures, balancing innovation with mature technologies. About Apptronik Apptronik is a human-centered robotics company developing AI-powered humanoid robots. Our goal is to create human helpers to support humanity in every facet of life. Our robot, Apollo, is designed to collaborate thoughtfully with humans—initially in critical industries such as manufacturing and logistics, with future applications in healthcare, the home, and beyond. Apollo is the culmination of nearly a decade of development, drawing on Apptronik’s extensive work on 15 previous robots, including NASA’s Valkyrie robot. Apptronik started out of the Human Centered Robotics Lab at the University of Texas at Austin and has over 150 employees. Key Takeaways: How Humanoid Robots are Shaping the Future of Logistics Human-Centered Robotics: Apptronik's core philosophy is to create human-centric helpers, not replacements. The company aims for a future where robots and humans work together to enhance human capabilities and improve quality of life, starting in logistics and expanding to other industries. Addressing Labor Shortages: The Apollo humanoid robot is designed to fill critical labor gaps in the logistics and manufacturing sectors. By automating repetitive and physically demanding tasks, it allows human workers to be upskilled to higher-value, more rewarding roles. Humanoid Form Factor Advantage: The humanoid design of Apollo allows it to operate seamlessly within existing, human-centric environments. This eliminates the need for expensive facility redesigns, making integration into warehouses and factories much more efficient compared to other types of robots. Safety and Collaboration: Apollo is equipped with an advanced force control architecture, enabling it to work safely alongside humans in shared spaces. This makes it a "collaborative robot" or "cobot," removing the need for safety cages and allowing for closer interaction with human colleagues. Versatile Platform: Unlike single-purpose robots, Apollo is a general-purpose platform. Its versatile design and AI capabilities mean it can be programmed to handle a wide range of tasks, providing a highly adaptable solution for companies looking to automate various processes. Balanced Innovation: Parker Conroy's extensive experience in robotics ensures that Apptronik's development roadmaps balance cutting-edge research with practical, reliable architectures. This approach guarantees that the products are not only innovative but also robust and ready for real-world deployment. Strong Foundation: Apptronik's origins from the University of Texas's Human Centered Robotics Lab and its extensive history developing 15 previous robots, including NASA's Valkyrie, give it a solid foundation. This academic and research-driven background underpins the rigorous engineering behind the Apollo robot. Learn More About How Humanoid Robots are Shaping the Future of Logistics Parker Conroy | Linkedin Apptronik | Linkedin Apptronik Apptronik | Twitter/X Series A press release Jabil press release GXO press release Mercedes-Benz press release The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Aug 26, 2025 • 50min
The C.H. Robinson Perspective: Navigating the Next Era with Michael Castagnetto
In “The C.H. Robinson Perspective: Navigating the Next Era”, Joe Lynch and Michael Castagnetto, President of North American Surface Transportation at C.H. Robinson, discuss how the company's people-first culture and commitment to developing its employees drive its ability to solve complex logistics challenges and innovate for the future. About Michael Castagnetto Michael Castagnetto was named president of North American Surface Transportation (NAST) in January 2024. Prior executive positions with the company include Vice President, Customer Success in NAST from January 2023 – January 2024 and President of Robinson Fresh from December 2019 – January 2023. Michael began his career with C.H. Robinson in 2005 and has held various leadership roles including sourcing manager at Food Source, general manager of the tropical and dry vegetable categories, director of global supply and vice president of global sourcing. He holds a bachelor’s degree from Saint Mary’s College of California. About C.H. Robinson C.H. Robinson delivers logistics like no one else™. Companies around the world look to us to reimagine supply chains, advance freight technology, and solve logistics challenges—from the simple to the most complex. 83,000 customers and 450,000 contract carriers in our network trust us to manage 37 million shipments and $23 billion in freight annually. Through our unmatched expertise, unrivaled scale, and tailored solutions, we ensure the seamless delivery of goods across industries and continents via truckload, less-than-truckload, ocean, air, and beyond. As a responsible global citizen, we make supply chains more sustainable and proudly contribute millions to the causes that matter most to our employees. For more information, visit us at chrobinson.com (Nasdaq: CHRW). Key Takeaways: The C.H. Robinson Perspective: Navigating the Next Era In “The C.H. Robinson Perspective: Navigating the Next Era,” Joe Lynch and Michael Castagnetto, President of North American Surface Transportation at C.H. Robinson, discuss how the company's people-first culture and commitment to developing its employees drive its ability to solve complex logistics challenges and innovate for the future. The Human Element is the "Secret Sauce": C.H. Robinson’s core strength is its people. Despite its massive network and technology investments, the company's ability to solve complex logistics challenges is rooted in its team's expertise and problem-solving skills. This human touch is consistently cited by customers as a key differentiator and a source of trust. Navigating the Post-COVID Freight Recession: The interview addresses the challenges of the recent freight recession. C.H. Robinson's approach during this time focused on helping customers navigate market volatility, reinforcing the need for a flexible and proactive logistics strategy to manage supply chain disruptions and shifting market dynamics. The Power of a Diverse Business Portfolio: C.H. Robinson's strength is built on four distinct business segments: NAST, Global Forwarding, Robinson Fresh, and Managed Services. This diverse structure allows the company to provide comprehensive solutions across multiple modes and industries, from a single truckload in North America to complex international and global supply chains. Nearshoring Drives Cross-Border Importance: The trend of reindustrialization in the U.S. is making cross-border logistics, particularly with Mexico, more critical than ever. The discussion highlights C.H. Robinson's investments and leadership in this area, positioning them to support this strategic shift and build more resilient supply chains. Cybersecurity is a Top Priority: Freight fraud and cybersecurity are growing threats in the logistics industry. The conversation underscores the importance of a proactive approach to security, including robust protocols and technology to protect against digital risks. This focus is essential for building and maintaining trust with customers and carriers. Unrivaled Scale and Expertise: C.H. Robinson leverages its unmatched global scale—managing 37 million shipments with a network of 450,000 contract carriers—to deliver tailored solutions. This combination of vast operational reach and deep industry expertise ensures they can solve logistics challenges of any size. The Intersection of People and Technology: While the team is the company's secret sauce, technology is a key enabler. The conversation emphasizes C.H. Robinson’s continuous investment in freight technology, including AI and other digital platforms. This innovation allows for better data-driven decisions and enhanced efficiency. Learn More About The C.H. Robinson Perspective: Navigating the Next Era Michael Castagnetto | Linkedin C.H. Robinson | Linkedin C.H. Robinson Global Newsroom | C.H. Robinson The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Aug 21, 2025 • 44min
REPOST: Blind Spots & Bottlenecks: Unmasking the Hidden Enemies of Supply Chain with Briana Birkholz
Briana Birkholz and Joe Lynch discuss blind spots & bottlenecks: unmasking the hidden enemies of supply chain. Briana is the Vice President of Product Management for the 3PL market segment at SPS Commerce, the world’s leading retail network, connecting trading partners around the globe to optimize supply chain operations for all retail partners. About Briana Birkholz Briana Birkholz is the Vice President of Product Management for the 3PL market segment at SPS Commerce. With a passion for overcoming supply chain and logistics challenges, Briana is committed to addressing the distinct needs of customers through comprehensive, full-service solutions. Briana’s extensive experience in driving innovation, strategic development and execution consistently delivers outstanding results for third-party logistics companies. About SPS Commerce SPS Commerce is the world’s leading retail network, connecting trading partners across the globe to optimize supply chain operations for all stakeholders in the retail ecosystem. The company enables data-driven partnerships through innovative cloud-based technology, customer-centric service, and a team of accessible industry experts—allowing clients to focus on their core business. With over 45,000 recurring revenue customers spanning retail, grocery, distribution, supply, manufacturing, and logistics, SPS Commerce powers a vast and growing global retail network. Key Takeaways: Blind Spots & Bottlenecks: Unmasking the Hidden Enemies of Supply Chain Briana Birkholz and Joe Lynch discuss blind spots & bottlenecks: unmasking the hidden enemies of supply chain. The hidden enemies include the following: Inconsistent Time to Revenue: The Silent Growth Killer - Lengthy onboarding processes erode cash flow and strain customer relationships, highlighting evolving customer expectations. SPS Commerce's "plug-and-play" solutions drastically reduce onboarding time from months to days. The Cost of Chaos: Inconsistent Order Intake - Managing orders through disparate channels (phone, email, portals, PDFs) breeds errors and jeopardizes SLAs due to human error. SPS Commerce standardizes order formats for improved efficiency and control. Decoding Retailer Complexity: Unravel the challenges of adhering to intricate retailer requirements (packing slips, labels, routing guides, ASN timing) and the costly consequences of non-compliance (chargebacks, damaged relationships, lost shelf space). SPS Commerce automates document generation and validation to ensure first-time compliance. SPS Commerce is the world’s leading retail network, connecting trading partners around the globe to optimize supply chain operations for all retail partners. SPS Commerce brings the following advantages: Industry Leader in Cloud-Based EDI Solutions: SPS Commerce specializes in cloud-based supply chain management, helping retailers, suppliers, and logistics providers automate and streamline their operations through advanced EDI and data analytics tools. Demonstrated Consistent Growth as a High-Performing Public Company: SPS Commerce has a long and consistent track record of growth, primarily organic, underscoring its position as a strong performer on NASDAQ (ticker: SPSC). Global Presence with Local Support: Headquartered in Minneapolis, SPS has expanded internationally with offices in major cities like Toronto, Melbourne, Amsterdam, and Hong Kong, supporting a worldwide customer base with localized service. Growth via Smart Acquisitions: Strategic buys like Data Masons, InterTrade, and SupplyPike have allowed SPS to broaden its tech stack and deepen its value across the retail supply chain ecosystem. Recognized for Culture and Innovation: Known for its positive workplace environment, SPS was ranked the best large workplace in Minnesota in 2015 and continues to invest in talent and innovation to drive forward-thinking supply chain solutions. Learn More About Blind Spots & Bottlenecks: Unmasking the Hidden Enemies of Supply Chain Briana Birkholz | Linkedin SPS Commerce | Linkedin SPS Commerce Woods Distribution Case Study Arcadia Cold Storage & Logistics Case Study The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Aug 19, 2025 • 53min
Project 61: The Mission to Give Truckers a Longer, Healthier Life with Jeremy ReymerProject 61: The Mission to Give Truckers a Longer, Healthier Life with Jeremy Reymer
In “Project 61: The Mission to Give Truckers a Longer, Healthier Life”, Joe Lynch and Jeremy Reymer, the Founder and CEO of Project 61, discuss the shocking statistic that the average life expectancy of a truck driver is just 61 years and the organization's mission to address this health crisis. About Jeremy Reymer Jeremy Reymer is a recognized leader and innovator in the trucking industry with over 20 years of experience as both a carrier and vendor. A frequent speaker and podcast host, he addresses critical issues such as driver recruiting, retention, compliance, and health and wellness. In 2016, Jeremy founded DriverReach, a driver recruiting and compliance technology solution later acquired by Tenstreet. He also launched the popular podcast Taking the Hire Road in 2021, where he continues to spotlight industry voices and share insights. Deeply committed to the future of trucking, Jeremy serves on several industry boards, including Next Generation in Trucking and the Indiana Motor Truck Association. In late 2024, he founded Project 61, a 501(c)(3) nonprofit dedicated to tackling trucking’s greatest health crisis—the 61-year average life expectancy of CDL drivers. About Project 61 Project 61 is a 501(c)(3) nonprofit dedicated to improving the health and longevity of America’s truck drivers. Named after the shocking statistic that the average life expectancy of a CDL driver is just 61 years, Project 61 is leading an industry-wide movement to confront this crisis head-on. Through awareness campaigns, education, and innovative health solutions, Project 61 seeks to empower drivers, carriers, and industry stakeholders to take action toward a healthier, more sustainable future for the trucking workforce. By addressing critical wellness challenges - including nutrition, fitness, mental health, and preventive care - Project 61 is working to change the trajectory of drivers’ lives and extend careers that are vital to the nation’s economy. Key Takeaways: Project 61: The Mission to Give Truckers a Longer, Healthier Life In “Project 61: The Mission to Give Truckers a Longer, Healthier Life”, Joe Lynch and Jeremy Reymer, the Founder and CEO of Project 61, discuss the shocking statistic that the average life expectancy of a truck driver is just 61 years and the organization's mission to address this health crisis. The Trucking Industry's Health Crisis: Project 61 is founded on a shocking statistic: the average life expectancy of a CDL driver is only 61 years old. This fact serves as the primary motivator for the organization and its mission. The podcast should emphasize this data point to highlight the urgency and severity of the issue, framing it not just as a health problem, but as an industry-wide epidemic that needs immediate attention from all stakeholders. Jeremy Reymer's Passion and Experience: Reymer's background as a seasoned leader and innovator in the trucking industry provides him with unique credibility. His previous success with DriverReach, a company he founded and sold, demonstrates his ability to identify a problem, develop a technology-driven solution, and lead a successful venture. This personal journey from a carrier and vendor to a nonprofit founder shows his deep commitment to the future of trucking beyond just business. Addressing Wellness Challenges: The podcast can delve into the specific health challenges that Project 61 aims to tackle. These include nutrition, fitness, mental health, and preventive care. The unique lifestyle of a long-haul truck driver—with its sedentary nature, isolation, and often unhealthy food options on the road—contributes to high rates of chronic conditions like obesity and diabetes. Discussing these specific issues will give listeners a concrete understanding of the problem. The Power of Community and Technology: Project 61's approach isn't just about awareness; it's about providing practical, accessible solutions. The organization recently acquired Offshift, a digital health platform specifically designed for truck drivers. This shows a commitment to leveraging technology and community to foster habit change and provide free tools and resources that drivers can use on the road. This technological component is a key part of the strategy to make a tangible difference. Beyond the Individual Driver: The mission of Project 61 extends to the entire industry. The nonprofit aims to empower not just drivers, but also carriers and other industry stakeholders. The podcast can highlight how investing in driver health is beneficial for businesses, leading to reduced healthcare costs, higher retention rates, and improved safety. This reframes driver health as a smart business investment, not just a moral obligation. A Collaborative Movement: Reymer’s work with organizations like Next Generation in Trucking and the Indiana Motor Truck Association underscores his belief in a collaborative approach. The podcast can stress that solving this crisis requires a unified movement involving carriers, vendors, insurance partners, and the media. This collaborative spirit is central to Project 61’s strategy of creating an industry-wide change. Learn More About Project 61: The Mission to Give Truckers a Longer, Healthier Life Jeremy Reymer | Linkedin Project 61 | Linkedin Project 61 Trucker Health Pledge The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Aug 14, 2025 • 1h 3min
The Dark Funnel Demystified: Unlocking Hidden Sales with Jennie Malafarina
In “The Dark Funnel Demystified: Unlocking Hidden Sales”, Joe Lynch and Jennie Malafarina, the CEO of Virago Marketing, discuss how businesses can drive measurable revenue growth by understanding and leveraging the invisible customer journey. About Jennie Malafarina Jennie Malafarina is the CEO of Virago Marketing, a Cleveland-based agency helping transportation and logistics companies turn marketing into a revenue-driving engine. Since taking the lead at Virago in 2020, she has elevated the agency’s impact—guiding strategies that deliver measurable results aligned with client growth goals. With over a decade of experience in freight tech and B2B marketing, Jennie has held leadership roles at Trimble Transportation, Banyan Technology, and Transportation Insight, and has taught marketing at The University of Akron. She also co-founded FR8MVMT, a platform for innovation in trucking, and hosts the FR8 Marketing Gurus podcast. Jennie is known for aligning marketing with business strategy to drive scalable growth through demand generation, content, and sales enablement. She holds a master’s degree in communication from Cleveland State University. About Virago Marketing Virago Marketing is a full-funnel marketing agency specializing in the transportation and logistics industry. We help companies align sales and marketing to drive measurable revenue growth—whether through strategic campaigns, content that converts, or complete marketing department support. Our team combines deep industry knowledge with modern marketing execution to deliver demand generation, brand awareness, and pipeline acceleration. From startups to enterprise providers, our clients rely on us to cut through the noise, clarify their message, and connect with the right audience at the right time. With flexible engagement models—from project-based work to full fractional CMO support—Virago is the partner logistics companies trust to turn marketing into a growth engine. Key Takeaways: The Dark Funnel Demystified: Unlocking Hidden Sales In “The Dark Funnel Demystified: Unlocking Hidden Sales”, Joe Lynch and Jennie Malafarina, the CEO of Virago Marketing, discuss how businesses can drive measurable revenue growth by understanding and leveraging the invisible customer journey. The "Dark Funnel" is a Reality, Not a Myth: The episode will explain what the dark funnel is—the invisible customer journey that happens before a lead officially enters the sales process. Listeners will learn how potential buyers are influenced by content, social media, and word-of-mouth without ever directly interacting with a company, and why it's crucial to understand this hidden process. Aligning Marketing with Business Strategy is Non-Negotiable: Jennie Malafarina, with her extensive experience at Virago Marketing, emphasizes that marketing isn't just about generating leads. It's a revenue-driving engine that must be directly tied to a company's overarching business and growth goals, turning it into a strategic partner rather than a cost center. Content is the Currency of the Dark Funnel: The podcast will highlight how high-quality, valuable content—from blog posts and whitepapers to podcasts and social media discussions—serves as the primary way to influence buyers in the dark funnel. Jennie will share insights on creating content that answers customer questions and builds trust long before they are ready to buy. Sales and Marketing Alignment is Key to Unlocking Hidden Sales: A central theme will be the necessity of a seamless partnership between sales and marketing teams. The episode will cover how Virago Marketing helps companies create a unified strategy where marketing generates qualified conversations and sales is equipped with the right tools and information to close deals, ensuring no opportunities from the dark funnel are lost. Industry Expertise is a Competitive Advantage: Drawing on her background in transportation and logistics, Jennie will explain why deep industry knowledge is essential for effective marketing. Virago Marketing’s success lies in its ability to speak the language of its clients and their customers, allowing them to create messaging that truly resonates and cuts through the noise. Demand Generation > Lead Generation: The episode will likely differentiate between old-school lead generation and modern demand generation. Jennie will discuss how focusing on building market-wide awareness and interest (demand generation) is a more sustainable and effective long-term strategy for filling the sales pipeline, especially when considering the dark funnel. Measuring the Unmeasurable: Tracking Dark Funnel Impact: The podcast will provide practical advice on how to measure the impact of marketing efforts that don't result in immediate, trackable leads. Listeners will learn about alternative metrics and signals that indicate success in the dark funnel, such as brand mentions, website traffic trends, and engagement with un-gated content, proving the ROI of these "unseen" activities. Learn More About The Dark Funnel Demystified: Unlocking Hidden Sales Jennie Malafarina | Linkedin Virago Marketing Virago Marketing | Linkedin FR8MVMT | Linkedin FR8MVMT FR8 Marketing Gurus Podcast The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Aug 12, 2025 • 51min
The Skill Gap Epidemic: How Untrained Workers Are Holding You Back with Cary Dittmann
In “The Skill Gap Epidemic: How Untrained Workers Are Holding You Back”, Joe Lynch and Cary Dittmann, the the Chief Operating Officer at FreightPath, discuss the critical challenges facing the global logistics industry and how targeted workforce development is essential for overcoming the widening skills gap. About Cary Dittman Cary Dittmann is the Chief Operating Officer at FreightPath, where he leads the company’s efforts to scale operations, forge strategic partnerships, and advance its mission to modernize supply chain education. With over 40 years of experience in logistics, technology, and enterprise growth, Cary plays a pivotal role in bringing accessible, industry-aligned training to a rapidly evolving sector. His career includes leadership roles at American Airlines, Panalpina, GT Nexus, and project44, where he helped build global sales teams and launch transformative digital freight solutions. Cary is known for aligning people, process, and innovation to drive measurable business impact. A passionate advocate for workforce development, he remains actively involved with CSCMP and other professional networks, working to elevate the next generation of logistics talent. About FreightPath FreightPath is a learning platform purpose-built for end-to-end logistics talent development—addressing one of the most critical challenges in today’s global supply chains: the widening skills gap. Designed in collaboration with industry leaders, FreightPath delivers practical, expert-led training across all facets of logistics and supply chain management, including multimodal transportation, trade compliance, and stakeholder coordination. Its modular, scalable ecosystem empowers individuals and organizations alike to build job-ready skills through personalized, real-world learning experiences. As the $8 trillion logistics industry continues to evolve, FreightPath is uniquely positioned to serve as the go-to upskilling and workforce development solution—helping companies stay competitive, reduce risk, and accelerate growth through smarter training Key Takeaways: The Skill Gap Epidemic: How Untrained Workers Are Holding You Back In “The Skill Gap Epidemic: How Untrained Workers Are Holding You Back”, Joe Lynch and Cary Dittmann, the the Chief Operating Officer at FreightPath, discuss the critical challenges facing the global logistics industry and how targeted workforce development is essential for overcoming the widening skills gap. The Widening Skills Gap is a Critical Challenge: The logistics industry is facing a significant skills gap, which is hindering company growth and increasing risk. As technology and supply chains become more complex, the demand for qualified workers is outpacing the supply of trained talent. Practical, Industry-Aligned Training is the Solution: To close this gap, companies need to invest in practical, expert-led training that aligns with real-world industry needs. FreightPath's approach, which is designed in collaboration with industry leaders, ensures that workers gain job-ready skills rather than just theoretical knowledge. Cary Dittmann Bridges Experience with Innovation: With over 40 years of experience at companies like American Airlines and project44, Cary Dittmann brings a unique perspective on how to align people and processes with new technology. His background in leadership and digital solutions makes him a credible voice on modernizing workforce development. Technology Is Key to Modernizing Education: FreightPath's modular and scalable learning platform leverages technology to provide accessible, personalized training. This tech-driven approach allows organizations to build specific skills and adapt their training programs as the industry evolves. Workforce Development Is a Strategic Imperative: Investing in upskilling employees is not just an HR task; it is a strategic business imperative. Companies that prioritize smarter training are better positioned to stay competitive, reduce operational risk, and accelerate their growth in a rapidly changing market. FreightPath Offers a Comprehensive Solution: FreightPath's mission is to serve as the go-to upskilling solution for the logistics industry. By providing training across all facets of supply chain management, from transportation to trade compliance, the company directly addresses the skills gap, helping both individuals and organizations succeed. Learn More About The Skill Gap Epidemic: How Untrained Workers Are Holding You Back Cary Dittmann | Linkedin FreightPath | Linkedin FreightPath FreightPath Website Revamp Press Release FreightPath / ed2go Partnership Announcement Select FreightPath Courses Now Accredited through CBP FreightPath Launches Storefront Supply Chain Shock Waves: Strategies for Survival and Success with Mark Baxa and John Delgado Logistics Knowledge Work in the AI Age with John Delgado The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Aug 7, 2025 • 55min
Freight Downturn: What Winners Do to Gain Ground with Nick Klingensmith
In “Freight Downturn: What Winners Do to Gain Ground”, Joe Lynch and Nick Klingensmith, the Founder of Stride Motivation, discuss how professionals can adopt an endurance athlete's mindset to overcome fear, rejection, and self-limiting beliefs in the face of a challenging freight market. About Nick Klingensmith After being thrown out of a Las Vegas hotel in a drunken haze, jeopardizing his career and relationships, Nick Klingensmith had to make a change. A 4-time cancer survivor, type-1 diabetic, recovering alcoholic with herniated discs, nerve damage and sleep apnea, he defies it all when he finds Obstacle Course Racing. Refusing to accept his limitations, he’s completed over 100 Spartan Races, 6 Major Marathons, several Ultras and scores of other obstacle and endurance events. As someone who has walked the path of a sales professional, Nick is an expert in propelling other achievement-driven professionals and leaders to overcome fear and rejection and push past self-limiting doubts, by inspiring them to take purposeful action towards their goals. Nick is a raw and passionate storyteller who holds nothing back when revealing who he used to be and the person he is now. About Stride Motivation Stride Motivation, LLC is a dynamic company dedicated to transforming lives through inspiring keynote speeches and mindset coaching. Rooted in the inspiring journey of overcoming significant health challenges and personal struggles, the company serves as a beacon for achievement-driven professionals and leaders. Through compelling storytelling drawn from the world of endurance racing, Stride Motivation empowers individuals to conquer fear, rejection, and self-limiting doubts. Specializing in coaching sales teams and remote professionals, the company imparts valuable insights on developing a resilient mindset for success. Stride Motivation is not just a company; it's a catalyst for helping others discover their inner strength, reach their goals, and become the best version of themselves. Key Takeaways: Freight Downturn: What Winners Do to Gain Ground In “Freight Downturn: What Winners Do to Gain Ground”, Joe Lynch and Nick Klingensmith, the Founder of Stride Motivation, discuss how professionals can adopt an endurance athlete’s mindset to overcome fear, rejection, and self-limiting beliefs in the face of a challenging freight market. Shippers are playing it safe. The economy's uncertain, so shippers are nervous about making big changes and have tight budgets. Cold calls are a dead end. People just aren't picking up their phones anymore, so that old-school sales method isn't working like it used to. Be a specialist, not a generalist. To win business, you have to be super clear about what you do, and then become the go-to expert in a specific market. Use challenges as fuel. Instead of letting tough times get you down, use them as motivation to push forward. Your mindset is everything. Winning in a tough market starts with having the right attitude. You have to believe in yourself and your ability to overcome rejection. Work hard and be patient. Success isn't a quick fix. It's about taking consistent, smart actions and having the patience to see them through. Take charge of your situation. Stop just trying to survive. Take ownership of your challenges and start building the habits that will lead to positive change. Learn More About Freight Downturn: What Winners Do to Gain Ground Nick Klingensmith | Linkedin Stride Motivation | Linkedin Stride Motivation | Website Instagram: @stridemotivation TikTok: @stridemotivation Twitter: @stridemotivatio YouTube: @stridemotivation Threads: @stridemotivation Email: Booking@stridemotivation.com Becoming a Better Salesperson with Nick Klingensmith Building Resilient Sales Teams with Nick Klingensmith The Logistics of Success: A Mindset for Unstoppable Growth with Nick Klingensmith The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Aug 5, 2025 • 55min
Warp is The LTL Network of the Future with Daniel Sokolovsky
In “Warp is The LTL Network of the Future”, Joe Lynch and Daniel Sokolovsky, the Co-Founder and CEO of Warp, discuss how Warp's technology-powered freight network is modernizing LTL logistics across the U.S. by connecting shippers, cross-docks, and carriers through a single operating system to enable flexible, efficient, and highly visible freight movement. About Daniel Sokolovsky Daniel Sokolovsky is the Co-Founder and CEO of Warp, a technology-powered freight network modernizing LTL logistics across the U.S. He grew up in the world of freight. His parents ran a courier business, so missed ETAs, late-night scrambles, and broken systems were part of daily life. By 18, he was already dispatching drivers and has been obsessed with fixing freight ever since. Before Warp, Daniel founded Jitsu, a gig economy parcel network that now moves millions of packages across the U.S. That experience showed him and Co-founder Troy Lester how broken traditional LTL freight really was: zero visibility, constant delays, and rigid systems that didn’t match the pace of modern retail. Warp was born out of that frustration and built to fix it, with real-time data, predictive routing, and a connected network. Daniel brings deep operational expertise and a relentless drive to rebuild logistics from the inside out. About Warp Warp is a technology-powered freight network focused on modernizing LTL logistics in the U.S. By connecting shippers, cross-docks, and carriers through a single operating system, Warp enables flexible, efficient, and highly visible freight movement. Built by veteran logistics operators like Daniel Sokolovsky, Troy Lester, Chris Reeves and Bill Bence who saw the limitations of legacy networks firsthand, Warp is designed for real-world complexity where delays ripple, stores need replenishing fast, and freight can’t afford to go dark. With real-time tracking, AI-powered routing, and a versatile national fleet of 53’ carriers, box trucks, and cargo vans, Warp helps brands move freight faster, carriers operate leaner, and retailers stay stocked. Built by the people who’ve lived the breakdowns and decided to fix them, Warp is redefining how LTL freight works. Key Takeaways: Warp is The LTL Network of the Future In “Warp is The LTL Network of the Future”, Joe Lynch and Daniel Sokolovsky, the Co-Founder and CEO of Warp, discuss how Warp’s technology-powered freight network is modernizing LTL logistics across the U.S. by connecting shippers, cross-docks, and carriers through a single operating system to enable flexible, efficient, and highly visible freight movement. The "Lived Experience" Advantage: Built by logistics industry veterans who "lived the breakdowns," this isn't a theoretical solution from a tech outsider. The company was born from a deep understanding of the real-world complexities and frustrations of freight. This operational expertise is a key differentiator. Solving Traditional LTL's Core Problems: This new, technology-powered network directly addresses the fundamental challenges of traditional LTL services. Warp provides faster, more reliable transit times and uses a simplified pricing structure that eliminates the complex freight class system and unexpected accessorial charges, leading to drastically reduced invoice issues. Real-Time Data and AI are Game-Changers: The network uses real-time tracking and AI-powered routing to solve common LTL problems. This technology allows for predictive routing and provides exceptional visibility throughout the entire journey, eliminating the "dark" periods where freight status is unknown. This data accuracy also helps to mitigate issues stemming from inaccurate shipping data from shippers. Modern Retail Needs a Modern Freight Solution: Traditional LTL systems are not equipped to handle the pace and demands of modern retail. This solution moves freight faster and ensures stores remain stocked. Damage is also very rare because freight is never stacked, which is a common practice for traditional LTL carriers that have increased freight handling. A Versatile and Connected Fleet: The company utilizes a versatile national fleet that includes 53′ carriers, box trucks, and cargo vans. This flexibility allows the network to adapt to different freight sizes and delivery needs. Driver assist and liftgates, typically extra costs, are standard for all shipments. The network also welcomes freight brokerage business. More Than Just a Carrier—A Network: The company's vision is to be "The LTL Network of the Future." It’s a technology-powered network that redefines how LTL freight works, helping brands move freight faster and carriers operate leaner. Learn More About Warp is The LTL Network of the Future Daniel Sokolovsky | Linkedin Warp | LinkedIn Warp The Warp Story with Daniel Sokolovsky Modernizing Distribution with Daniel Sokolovsky An Alternative to LTL with David Lynch The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Jul 29, 2025 • 44min
From Farm to Fork: A Broker's Guide to Food Safety and Cold Chain Logistics with Brian Hastings
In “From Farm to Fork: A Broker's Guide to Food Safety and Cold Chain Logistics”, Joe Lynch and Brian Hastings, the CEO and Co-founder of Veritas Logistics, discuss the critical role of human-centric logistics and strong partnerships in ensuring the safe and efficient transportation of food. About Brian Hastings Brian Hastings is the CEO and Co-founder of Veritas Logistics, a third-party logistics firm founded in 2020 that prioritizes people and operates with core values of truth, partnership, passion, positivity, and service to provide customized transportation solutions. With over 15 years in the freight brokerage industry, Brian began as a sales executive at TQL, quickly advancing to a respected sales team leader where he helped develop satellite offices. Driven by a desire to challenge industry norms and enhance customer experience, he co-founded Veritas Logistics on the belief that people are at the heart of success. In just three years, he has guided the company to become one of Cincinnati’s Best Places to Work and a Fast 55 honoree, earning a positive reputation among shippers and carriers. A respected thought leader, Brian regularly speaks on logistics topics including fraud prevention and sales strategies. His core values of hard work, passion, and personal accountability, forged during his time as a baseball player at the University of Kentucky, continue to guide his professional and personal life. About Veritas Logistics Veritas Logistics is a third‑party logistics firm founded in 2020 and headquartered in Cincinnati, OH (11–50 employees). Created to stand out in a crowded industry, Veritas prioritizes people and operates with core values of truth, partnership, passion, positivity, and service. With over 20 years of combined team experience, Veritas leverages deep logistics expertise and an expansive carrier network to anticipate client needs, process transactions efficiently, and deliver tailored solutions for each shipment. Their culture emphasizes honesty, accountability, continuous improvement, and long-term partnerships powered by high expectations. Veritas prides itself on customized transportation services that align with evolving supply-chain complexities. Key Takeaways: From Farm to Fork: A Broker's Guide to Food Safety and Cold Chain Logistics In “From Farm to Fork: A Broker’s Guide to Food Safety and Cold Chain Logistics”, Joe Lynch and Brian Hastings, the CEO and Co-founder of Veritas Logistics, discuss the critical role of human-centric logistics and strong partnerships in ensuring the safe and efficient transportation of food. Human Element & Culture are Paramount: Success in cold chain logistics, including food safety and FSMA compliance, relies heavily on dedicated individuals, robust training, and a strong company culture. Veritas Logistics emphasizes that "people are at the heart of success." True Partnerships Drive Food Safety: Effective cold chain management moves beyond mere transactions. Brokers like Veritas build genuine partnerships, anticipating needs and offering tailored solutions to ensure food safety from farm to fork. Customer Focus is a Cold Chain Edge: A deep commitment to the customer experience differentiates brokers in cold chain. Understanding specific temperature needs and transit vulnerabilities is crucial for successful, safe deliveries and maintaining product integrity. Leverage Expertise & Networks: Navigating complex cold chain logistics and strict food safety regulations requires extensive industry knowledge and a strong carrier network. Veritas Logistics' experience and expansive network are vital for compliant solutions. Accountability & Improvement Ensure Integrity: A culture of personal accountability and continuous improvement is essential for food safety and cold chain integrity. This commitment ensures prompt issue resolution and refined processes to prevent spoilage. Brokers Mitigate Risk for Food Security: Reliable logistics brokers play a crucial role in vetting carriers and implementing security measures to protect valuable food shipments from fraud and theft, directly contributing to food security. Training & Process Adherence for Compliance: Comprehensive training on FSMA and cold chain best practices, coupled with strict adherence to protocols like truck washouts and temperature monitoring, forms the foundation for sanitary transportation and compliance. Learn More About From Farm to Fork: A Broker's Guide to Food Safety and Cold Chain Logistics Brian Hastings | Linkedin Veritas Logistics | Linkedin Veritas Logistics Logistics & Leadership | Apple Podcasts Logistics & Leadership | Spotify Go Veritas | YouTube The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube