
Why That Worked – Presented by StoryBrand.ai
Welcome to Why That Worked – Presented by StoryBrand.ai. Have you ever wondered why some brands, trends, or products become massive successes while others fade away? That’s exactly what this podcast explores. Hosted by Donald Miller, creator of the StoryBrand Framework, and co-hosted by Kyle Reed, each episode dives into the strategies behind the world’s biggest wins, breaking them down into clear, actionable insights you can use to create your own success.
Discover how to craft clear and effective messaging that works for your business at StoryBrand.ai.
Latest episodes

Aug 28, 2023 • 33min
#137: Could You Turn Your Hobby Into a Career By Teaching Others?
Have you ever had an idea for the Business Made Simple podcast? We want to hear from you! We’re always dreaming up ways to make this podcast more valuable for our listeners, so we want to hear what you’ve loved and what you want to hear more of so we can make future episodes even better! Go to BusinessMadeSimple.com/Survey to help us make the podcast even better! If you take this quick survey before Friday, September 15, you’ll be entered to win a $50 Amazon gift card. Take the survey today at BusinessMadeSimple.com/Survey. *See terms and conditions at businessmadesimple.com/terms. -- Almost all of us have a hobby – something we’re absolutely obsessed with and really good at. But have you ever considered the fact that people would pay you to teach them how to do the thing you love? Whether it’s training for half-marathons, doing interior design, or building outdoor furniture sets – chances are, there are people out there who would love to learn from you and would pay money for it. In today’s episode, Donald Miller talks with Nicole Burke, founder and owner of Gardenary.com, where she teaches people how to create and sustain their very own garden. You’ll get to hear how her hobby of gardening got started and the steps she took to make over $100K in her first year in business. Tune in now to learn critical tips for monetizing your hobby and before you know it, you could be getting paid a lot of money to do something you already know and love! -- FIND OUT WHAT NEXT STEPS YOU CAN TAKE TO SELL YOUR SMALL BUSINESS: SellYourSmallBusiness.com. IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com. ORDER DON'S NEW BOOK "HOW TO GROW YOUR SMALL BUSINESS": GrowYourSmallBusiness.com SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

Aug 21, 2023 • 33min
#136: Rory Clark—A New Way to Approach Your Sales Conversations
Have you ever had an idea for the Business Made Simple podcast? We want to hear from you! We’re always dreaming up ways to make this podcast more valuable for our listeners, so we want to hear what you’ve loved and what you want to hear more of so we can make future episodes even better! Go to BusinessMadeSimple.com/Survey to help us make the podcast even better! If you take this quick survey before Friday, September 15, you’ll be entered to win a $50 Amazon gift card. Take the survey today at BusinessMadeSimple.com/Survey. *See terms and conditions at businessmadesimple.com/terms. -- There is a fundamental problem that many salespeople encounter: their inability to truly connect with their customers. A truly successful sales process isn't about showcasing your product or service, but rather, about understanding your customer's pain points. By honing in on their challenges and needs, you position yourself as a trusted problem solver rather than a pushy salesperson. In this episode of the Business Made Simple podcast, Donald Miller talks with Rory Clark. Rory is the creator of Focus Selling, a unique framework that shows you how to foster a deep connection with your clients and will revolutionize your approach to sales. By delving into the art of understanding customer pain points, uncovering alternatives, and crafting compelling proposals, you'll gain invaluable insights to enhance your sales success. Tune in to discover how this systematic approach can alleviate the competitive pressures of selling and empower you to forge genuine connections with customers. Dive deeper into Rory Clark's sales framework at GoFocusSelling.com. -- IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com. ORDER DON'S NEW BOOK "HOW TO GROW YOUR SMALL BUSINESS": GrowYourSmallBusiness.com SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

Aug 18, 2023 • 9min
Challenge #10 – Join Small Business Flight School
Congratulations! It’s the last day of the Double Your Revenue Challenge. You’ve done nine things over the past two weeks to help you grow your revenue. What you’ve just experienced is a little taste of what it feels like to implement a business growth plan at an aggressive pace. If you want that kind of business growth plan… but on steroids… Small Business Flight School is for you. Small Business Flight School is a comprehensive growth program for small businesses who want to scale revenue quickly. Join now at BusinessMadeSimple.com/Double and get access to a video training series that will help you optimize each key part of your business: Leadership, Marketing, Sales, Products, Operations, and Cash Flow. You also get access to weekly business coaching through our Q&A calls with Business Made Simple experts so you never have to wonder what you should be doing in your business ever again. Today is the last day to get $500 off Flight School at BusinessMadeSimple.com/Double with promo code DOUBLE2023. Offer expires August 18, 2023.

Aug 17, 2023 • 6min
Challenge #9 – Put Yourself on a Salary
Many business owners treat their business finances like their own personal bank account. They think they’re being frugal by only taking what they “need” – but it’s actually a sloppy way to manage both business and personal finances. It’s Day 9 of the Double Your Revenue Challenge, and in today’s episode, Donald Miller challenges you to put yourself on a consistent salary. Just like you’d pay an employee or contractor a fixed rate, Don recommends treating yourself the same way. Determine the amount of money you’re going to pay yourself – and then live within those means! The result? Better financial discipline, enough money to pay business taxes and expenses, and more motivation to increase overall revenue. Tune in now! Take action and download the Double Your Revenue Challenge checklist at BusinessMadeSimple.com/Challenge. -- If you’re looking for comprehensive training and ongoing weekly coaching to help you double your business’s revenue, join Small Business Flight School. During the Double Your Revenue Challenge, you can get $500 off Flight School with code DOUBLE2023. Offer expires August 18, 2023.

Aug 16, 2023 • 7min
Challenge #8 – Work on The Right Things
Many small business owners and their teams spin their wheels when it comes to productivity. It feels like everyone is doing a ton of work – and you probably are! But since your effort is going in so many directions, your business isn’t gaining meaningful traction. That’s exactly why setting a limited number of priorities – and touching base on them weekly – is so important. It’s Day 8 of the Double Your Revenue Challenge, and today is all about productivity! Donald Miller teaches you how to increase your productivity not by working more – but by working on the right things. If you and your team would only set and follow through on strategic priorities, you’d not only get more done – you’d actually make a whole lot more revenue. Tune in now to learn how! Take action and download the Double Your Revenue Challenge checklist at BusinessMadeSimple.com/Challenge. -- If you’re looking for comprehensive training and ongoing weekly coaching to help you double your business’s revenue, join Small Business Flight School. During the Double Your Revenue Challenge, you can get $500 off Flight School with code DOUBLE2023. Offer expires August 18, 2023.

Aug 15, 2023 • 7min
Challenge #7 – Stop “Selling” and Start Talking About The Customer’s Problems
Most people feel like they have to put on their “sales hat” in order to convince people to buy. But when you take this approach, it often feels fake and ingenuine – not only for you, but for your customers as well! What if there was a way to have more natural and organic sales conversations that didn’t feel like “selling” at all? It’s Day 7 of the Double Your Revenue Challenge, and in today’s episode, Donald Miller teaches you the single most important thing you can do in a sales conversation. Instead of spending your time talking about your product, you’ll learn how to talk about the problem it solves for your customer. The only reason people buy products is to solve a problem – and when you know how to talk about those problems, you’ll sell more. Tune in now to learn how! Take action and download the Double Your Revenue Challenge checklist at BusinessMadeSimple.com/Challenge. -- If you’re looking for comprehensive training and ongoing weekly coaching to help you double your business’s revenue, join Small Business Flight School. During the Double Your Revenue Challenge, you can get $500 off Flight School with code DOUBLE2023. Offer expires August 18, 2023.

Aug 14, 2023 • 10min
Challenge #6 – Build Your Credibility
Did you know that 95% of people say that reviews or testimonials influence their purchasing decisions? That’s why it’s so important for businesses to utilize testimonials throughout all of their marketing – but many businesses forget to ask them! It’s Day 6 of the Double Your Revenue Challenge, and in today’s episode, Donald Miller challenges you to interview one customer for a testimonial. When you capture someone’s story about how your product made their life better and share it with your audience, your credibility goes through the roof. Tune in now to learn specific tips on capturing compelling testimonials! Take action and download the Double Your Revenue Challenge checklist at BusinessMadeSimple.com/Challenge. -- If you’re looking for comprehensive training and ongoing weekly coaching to help you double your business’s revenue, join Small Business Flight School. During the Double Your Revenue Challenge, you can get $500 off Flight School with code DOUBLE2023. Offer expires August 18, 2023.

Aug 11, 2023 • 6min
Challenge #5 – Ask For the Sale
If you’re like most business owners, you probably have leads that would buy from you – but you’re putting off asking for the sale. Why? Because you don’t want to come off as salesy or manipulative. But here’s the truth: if your product is solving a problem that your customer has, you’re actually making their life better by asking them to buy it. It’s Day 5 of the Double Your Revenue Challenge, and in today’s episode, Donald Miller challenges you to call some of your leads and ask them to buy. It might be awkward and uncomfortable – but it gets easier with practice! And… people aren’t going to buy unless you ask them to. Tune in now to learn how to ask for the sale! Take action and download the Double Your Revenue Challenge checklist at BusinessMadeSimple.com/Challenge. -- If you’re looking for comprehensive training and ongoing weekly coaching to help you double your business’s revenue, join Small Business Flight School. During the Double Your Revenue Challenge, you can get $500 off Flight School with code DOUBLE2023. Offer expires August 18, 2023.

Aug 10, 2023 • 6min
Challenge #4 – Create a Product Bundle or Upsell
As a business owner, you probably have untapped revenue opportunities sitting right under your nose. If you’d only create a strategic product bundle or upsell, you could make a whole lot more money with very little effort. It’s Day 4 of the Double Your Revenue Challenge, and in today’s episode, Donald Miller walks you through ideas on how to create new products or bundle existing products to generate more revenue in a single transaction. Tune in now to learn how you can boost your revenue with a simple tweak of your product line! Take action and download the Double Your Revenue Challenge checklist at BusinessMadeSimple.com/Challenge. -- If you’re looking for comprehensive training and ongoing weekly coaching to help you double your business’s revenue, join Small Business Flight School. During the Double Your Revenue Challenge, you can get $500 off Flight School with code DOUBLE2023. Offer expires August 18, 2023.

Aug 9, 2023 • 7min
Challenge #3 – Fix Your Website
Is your website helping your business – or hurting it? The truth is, potential customers go to your website and make a decision within seconds about whether or not you can help them. That’s why your website must pass the “grunt test.” Unfortunately, most business’ websites don’t pass this test. And if your website doesn’t pass the grunt test… you’re losing sales! In today’s episode, we continue our 2-week series on the Double Your Revenue Challenge. For Challenge #3, Donald Miller wants you to put your website to the grunt test. He explains that even the most primitive thinker (like a caveman) should be able to look at your website and know these 3 things within seconds: 1) What you do 2) How it will make his life better 3) What he needs to do in order to get it. Does your website pass the test? Tune in to today’s episode to find out! Take action and download the Double Your Revenue Challenge checklist at BusinessMadeSimple.com/Challenge. -- If you’re looking for comprehensive training and ongoing weekly coaching to help you double your business’s revenue, join Small Business Flight School. During the Double Your Revenue Challenge, you can get $500 off Flight School with code DOUBLE2023. Offer expires August 18, 2023.