Why That Worked  – Presented by StoryBrand.ai cover image

Why That Worked – Presented by StoryBrand.ai

Latest episodes

undefined
Nov 6, 2023 • 38min

#147: John Lowry—Unlocking the Secrets of Effective Negotiation

Pre-order Coach Builder, Donald Miller's new book, at CoachBuilderBook.com/Podcast and transform your expertise into a lucrative consulting career. If you pre-order right now at CoachBuilderBook.com/Podcast, you'll unlock amazing bonuses like the 90-minute audio summary of the book so you're immediately able to jump start your coaching career!    --   Professionals often find themselves in situations where they need to negotiate, whether it's closing a deal, discussing salaries, or resolving conflicts. But many struggle to understand what it takes to be a good negotiator. They get caught up in demands rather than understanding real needs — often leaving a lot of value on the table. So how can you become a better negotiator who creates win-win scenarios?   In today’s episode, Donald Miller is joined by John Lowry, author of Negotiation Made Simple, to discuss practical tips and strategies for effective negotiation. John sheds light on the importance of empathy, understanding, and the “good manners of negotiation.” By shifting focus from positions to the underlying motivations and emotions, you’ll learn how to improve your negotiation skills and make sure both parties leave the table satisfied. Tune in and discover how good negotiation skills can massively impact your life and business.   --   IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
undefined
Oct 30, 2023 • 30min

#146: How to Escape a Corporate Zombie Apocalypse! (Halloween Special)

Pre-order Coach Builder, Donald Miller's new book, at CoachBuilderBook.com/Podcast and transform your expertise into a lucrative consulting career. If you pre-order right now at CoachBuilderBook.com/Podcast, you'll unlock amazing bonuses like the 90-minute audio summary of the book so you're immediately able to jump start your coaching career!    --   Even though it's the Halloween season, for many of you, the real horror is being trapped in a job that drains the life out of them, a corporate world filled with the ‘living dead’ – monotonous routines, unending meetings, and a lack of fulfillment. It’s a corporate zombie apocalypse where passion and creativity are often buried, and every day is a struggle to survive. But there’s hope!   In this Halloween special of Business Made Simple, Donald Miller and Dr. J.J. Peterson (co-host of the Marketing Made Simple Podcast) unveil the ultimate survival guide made up of 8 straightforward steps you can use to break the chains, escape the job that haunts your dreams, and step into a world of freedom with your own successful coaching business. No tricks, all treat. Tune in and learn how to escape the soul-sucking zombie wasteland and create a fulfilling career you love!   --   SUBSCRIBE TO THE MARKETING MADE SIMPLE PODCAST ON APPLE PODCASTS   IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
undefined
Oct 23, 2023 • 29min

#145: Your Website Probably Stinks—Here’s How to Fix It!

Is your website failing to bring in sales? You may have a great looking site with a fancy tagline, but if it’s not selling, you’re probably missing the most important element: clear messaging that shows how you solve your customer’s problem. So what steps can you take to transform your website into a revenue-generating engine?   In today’s episode, host Donald Miller is joined by J.J. Peterson, Head of StoryBrand and co-host of the Marketing Made Simple Podcast, to discuss a simple formula for building a website that will generate leads and drive sales. You’ll also discover the reason why 65% of businesses fail and how you can avoid being one of them. Tune in and learn how to turn your website into a lean, mean sales machine! Get free access to The Ultimate Website Template at BusinessMadeSimple.com/Website.   --   Pre-order Coach Builder, Donald Miller's new book, at CoachBuilderBook.com/Podcast and transform your expertise into a lucrative consulting career. If you pre-order right now at CoachBuilderBook.com/Podcast, you'll unlock amazing bonues like the 90-minute audio summary of the book so you can jump start your coaching career immediately!    CLICK HERE TO SUBSCRIBE TO THE MARKETING MADE SIMPLE PODCAST ON APPLE PODCASTS   IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
undefined
Oct 16, 2023 • 29min

#144: How to Scale Your Service-Based Business Without Hiring

Pre-order Coach Builder, Donald Miller's new book, at CoachBuilderBook.com/Podcast and transform your expertise into a lucrative consulting career. If you pre-order right now at CoachBuilderBook.com/Podcast, you'll unlock amazing bonuses like the 90-minute audio summary of the book so you can jump start your coaching career immediately!    --   Service providers, like photographers, writers, or designers, often hit a revenue cap, limited by the hours they can work. Breaking through the revenue ceiling can be a challenge when your business relies heavily on your personal time and effort. So how can you scale your business and increase your revenue without working more hours? Is this even possible without making an expensive hire?   In today’s episode, Donald Miller sits down with Tyler Core, owner of Tyler Core Photography!, a Chicago-based studio specializing in headshots for actors. After 15 years in business, Tyler is stuck when it comes to scaling. Don gives him a detailed, actionable roadmap to add a coaching element to his current business. Tune in and learn how you too can become a coach, and have more time, money, and impact!   --   IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
undefined
Oct 9, 2023 • 33min

#143: How to Escape the Hourly Rate Trap as a Coach

Pre-order Coach Builder, Donald Miller's new book, at CoachBuilderBook.com/Podcast and transform your expertise into a lucrative consulting career. If you pre-order right now at CoachBuilderBook.com/Podcast, you'll unlock amazing bonuses like the 90-minute audio summary of the book so you can jump start your coaching career immediately!    --   It's a common struggle for coaches—being tethered to an hourly rate, feeling undervalued, and unable to scale their business. The traditional model of trading time for money limits income potential and growth. So how do you transform your expertise into a sustainable, profitable business without being confined by the clock?   In today's episode, host Donald Miller shares a new perspective pulled right out of his newest book, Coach Builder, offering coaches a lifeline out of this trap. He introduces actionable strategies to diversify income streams, optimize value delivery, and take your coaching practice to new heights. Listen to get the tools and guidance you need to grow and scale your coaching business today!   --   IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
undefined
Oct 2, 2023 • 19min

#142: Marlee Joseph—The Secret to Making Better Marketing Decisions

When it comes to marketing, it’s easy to feel bombarded with endless opportunities. The key is to choose wisely and avoid jumping at everything that comes your way. Marlee Joseph, the Director of Marketing at Business Made Simple, is a pro at this. She’s mastered the art of prioritization by using the ICE framework, a simple decision-making formula that helps her sift through marketing opportunities and pick the winners.     In today’s episode, host Donald Miller sits down with Marlee to unpack this process and how it can help you avoid overwhelm in your business. You’ll discover how Marlee’s strategic use of the ICE Method has led to more informed decisions, prioritized actions, and amplified marketing impact. Tune in and learn how you can use the ICE Method to make smarter choices that boost your marketing and drive growth!   --   FIND OUT WHAT NEXT STEPS YOU CAN TAKE TO SELL YOUR SMALL BUSINESS: SellYourSmallBusiness.com.   IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.   ORDER DON'S NEW BOOK "HOW TO GROW YOUR SMALL BUSINESS": GrowYourSmallBusiness.com   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
undefined
Sep 25, 2023 • 18min

#141: How to Unleash Your Instagram Potential & Build a Personal Platform

In an age ruled by social media, entrepreneurs are discovering the power of crafting a personal platform to catapult themselves (and their products) into the limelight. But forget about trendy dances and silly reels – it's all about honing in on the problem you solve.   In today’s episode, Donald Miller shares five underrated tactics for creating your personal platform on Instagram. Learn how to become the voice for those facing the same challenges, master the art of crafting memorable sound bites, and truly embody your message. If you've been looking for a roadmap to start building your personal platform, this episode is for you!   --   FIND OUT WHAT NEXT STEPS YOU CAN TAKE TO SELL YOUR SMALL BUSINESS: SellYourSmallBusiness.com.   IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.   ORDER DON'S NEW BOOK "HOW TO GROW YOUR SMALL BUSINESS": GrowYourSmallBusiness.com   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
undefined
Sep 18, 2023 • 26min

#140: How to Provide Health Benefits to Your Employees Without Breaking the Bank

As your business grows and you begin to hire more employees, this inevitable question comes up: “do you provide healthcare benefits?” And how you answer that question could be the difference between hiring top talent and settling for a less qualified candidate. But where in the world do you start when most healthcare packages seem too expensive and the insurance industry is so confusing?   In today’s episode, Donald Miller talks with Austin Lehman, CEO of Remodel Health, a company revolutionizing the way health benefits are delivered to employees. Austin breaks down the complex topic of employer-sponsored health insurance and shows you how you can get started for only $125/month per employee. Tune in now to learn how you can take great care of your employees and increase that care as your business (and team) grows!   Go to TruthInHealthInsurance.com to get clarity around the health insurance options you could be offering to your team. You'll also get free access to ReModel's essential guide - 6 Questions to Ask Your Health Insurance Broker.   --   FIND OUT WHAT NEXT STEPS YOU CAN TAKE TO SELL YOUR SMALL BUSINESS: SellYourSmallBusiness.com.   IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.   ORDER DON'S NEW BOOK "HOW TO GROW YOUR SMALL BUSINESS": GrowYourSmallBusiness.com   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
undefined
Sep 11, 2023 • 24min

#139: Kristi Herold—The Importance of Having More Fun at Work

Have you ever had an idea for the Business Made Simple podcast? We want to hear from you! We’re always dreaming up ways to make this podcast more valuable for our listeners, so we want to hear what you’ve loved and what you want to hear more of so we can make future episodes even better!   Go to BusinessMadeSimple.com/Survey to help us make the podcast even better! If you take this quick survey before Friday, September 15, you’ll be entered to win a $50 Amazon gift card. Take the survey today at BusinessMadeSimple.com/Survey.    *See terms and conditions at businessmadesimple.com/terms.   --   Most organizations want high levels of productivity and creativity from their teams. But they also tend to overlook one of the biggest factors in cultivating that type of environment: having FUN! Incorporating play into the workplace leads to better team dynamics where everyone feels comfortable sharing ideas and taking risks. But how can you do this without detracting from work – and what does this look like for teams with remote employees?   In today’s episode, Donald Miller talks with Kristi Herold, the author of “It Pays to Play” and the CEO and Founder of JAM where her team helps people connect through play. Kristi shares how organizations that have fun together tend to be more profitable and have better retention rates. She also shares specific ideas on how you can incorporate play into your workplace so you can keep your best people, encourage creativity, and improve company culture. Tune in now to learn how you incorporate these tips into your own organization!   Get Kristi's PLAYbook along with 25% off a JAM event at KristiHerold.com/BusinessMadeSimple25.   --   FIND OUT WHAT NEXT STEPS YOU CAN TAKE TO SELL YOUR SMALL BUSINESS: SellYourSmallBusiness.com.   IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.   ORDER DON'S NEW BOOK "HOW TO GROW YOUR SMALL BUSINESS": GrowYourSmallBusiness.com   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
undefined
Sep 4, 2023 • 20min

#138: How to Become a Business Consultant

Have you ever had an idea for the Business Made Simple podcast? We want to hear from you! We’re always dreaming up ways to make this podcast more valuable for our listeners, so we want to hear what you’ve loved and what you want to hear more of so we can make future episodes even better!   Go to BusinessMadeSimple.com/Survey to help us make the podcast even better! If you take this quick survey before Friday, September 15, you’ll be entered to win a $50 Amazon gift card. Take the survey today at BusinessMadeSimple.com/Survey.    *See terms and conditions at businessmadesimple.com/terms.   --   Many business professionals are bored with their careers and sick of hitting pay ceilings. They wonder if they could turn their skills into their own consulting business, but aren’t sure how to get started. In this episode, you’ll hear how three business professionals built a successful consulting business by becoming a Business Made Simple Certified Coach and tapping into the plethora of resources available to help them grow their business.   In today’s episode, the Director of Stories at Business Made Simple, James Sweeting, guest-hosts the show and interviews Deanna Cotten, Paul Kuthe, and Susan Trumpler. These three coaches share the struggles they had when starting and growing their consulting business and how the Business Made Simple Coaching Certification removed those roadblocks. If you're looking to start or grow a consulting business, tune in now to learn how becoming a Business Made Simple Certified Coach can allow you to do what you love every single day with unlimited income potential!   Apply to become a Business Made Simple Certified Coach at BusinessMadeSimple.com/BecomeACoach and you'll also get immediate access to the How To Build a Thriving Coaching Business Seven-Step Checklist.    --   FIND OUT WHAT NEXT STEPS YOU CAN TAKE TO SELL YOUR SMALL BUSINESS: SellYourSmallBusiness.com.   IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.   ORDER DON'S NEW BOOK "HOW TO GROW YOUR SMALL BUSINESS": GrowYourSmallBusiness.com   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app