

The StoryBrand Podcast
StoryBrand.com
Each week on the StoryBrand Podcast host Donald Miller, bestselling author of the book "Building A StoryBrand", shares strategies for creating marketing and messaging that make you stand out, connect with customers, and actually grow your business.
Get the tools you need to create clear and effective messaging that grows your business at StoryBrand.com.
Get the tools you need to create clear and effective messaging that grows your business at StoryBrand.com.
Episodes
Mentioned books

Oct 9, 2023 • 33min
#143: How to Escape the Hourly Rate Trap as a Coach
 Pre-order Coach Builder, Donald Miller's new book, at CoachBuilderBook.com/Podcast and transform your expertise into a lucrative consulting career. If you pre-order right now at CoachBuilderBook.com/Podcast, you'll unlock amazing bonuses like the 90-minute audio summary of the book so you can jump start your coaching career immediately!    --   It's a common struggle for coaches—being tethered to an hourly rate, feeling undervalued, and unable to scale their business. The traditional model of trading time for money limits income potential and growth. So how do you transform your expertise into a sustainable, profitable business without being confined by the clock?   In today's episode, host Donald Miller shares a new perspective pulled right out of his newest book, Coach Builder, offering coaches a lifeline out of this trap. He introduces actionable strategies to diversify income streams, optimize value delivery, and take your coaching practice to new heights. Listen to get the tools and guidance you need to grow and scale your coaching business today!   --   IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple 

Oct 2, 2023 • 19min
#142: Marlee Joseph—The Secret to Making Better Marketing Decisions
 When it comes to marketing, it's easy to feel bombarded with endless opportunities. The key is to choose wisely and avoid jumping at everything that comes your way. Marlee Joseph, the Director of Marketing at Business Made Simple, is a pro at this. She's mastered the art of prioritization by using the ICE framework, a simple decision-making formula that helps her sift through marketing opportunities and pick the winners.     In today's episode, host Donald Miller sits down with Marlee to unpack this process and how it can help you avoid overwhelm in your business. You'll discover how Marlee's strategic use of the ICE Method has led to more informed decisions, prioritized actions, and amplified marketing impact. Tune in and learn how you can use the ICE Method to make smarter choices that boost your marketing and drive growth!   --   FIND OUT WHAT NEXT STEPS YOU CAN TAKE TO SELL YOUR SMALL BUSINESS: SellYourSmallBusiness.com.   IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.   ORDER DON'S NEW BOOK "HOW TO GROW YOUR SMALL BUSINESS": GrowYourSmallBusiness.com   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple 

Sep 25, 2023 • 18min
#141: How to Unleash Your Instagram Potential & Build a Personal Platform
 In an age ruled by social media, entrepreneurs are discovering the power of crafting a personal platform to catapult themselves (and their products) into the limelight. But forget about trendy dances and silly reels – it's all about honing in on the problem you solve.   In today's episode, Donald Miller shares five underrated tactics for creating your personal platform on Instagram. Learn how to become the voice for those facing the same challenges, master the art of crafting memorable sound bites, and truly embody your message. If you've been looking for a roadmap to start building your personal platform, this episode is for you!   --   FIND OUT WHAT NEXT STEPS YOU CAN TAKE TO SELL YOUR SMALL BUSINESS: SellYourSmallBusiness.com.   IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.   ORDER DON'S NEW BOOK "HOW TO GROW YOUR SMALL BUSINESS": GrowYourSmallBusiness.com   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple 

Sep 18, 2023 • 26min
#140: How to Provide Health Benefits to Your Employees Without Breaking the Bank
 As your business grows and you begin to hire more employees, this inevitable question comes up: "do you provide healthcare benefits?" And how you answer that question could be the difference between hiring top talent and settling for a less qualified candidate. But where in the world do you start when most healthcare packages seem too expensive and the insurance industry is so confusing?   In today's episode, Donald Miller talks with Austin Lehman, CEO of Remodel Health, a company revolutionizing the way health benefits are delivered to employees. Austin breaks down the complex topic of employer-sponsored health insurance and shows you how you can get started for only $125/month per employee. Tune in now to learn how you can take great care of your employees and increase that care as your business (and team) grows!   Go to TruthInHealthInsurance.com to get clarity around the health insurance options you could be offering to your team. You'll also get free access to ReModel's essential guide - 6 Questions to Ask Your Health Insurance Broker.   --   FIND OUT WHAT NEXT STEPS YOU CAN TAKE TO SELL YOUR SMALL BUSINESS: SellYourSmallBusiness.com.   IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.   ORDER DON'S NEW BOOK "HOW TO GROW YOUR SMALL BUSINESS": GrowYourSmallBusiness.com   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple 

Sep 11, 2023 • 24min
#139: Kristi Herold—The Importance of Having More Fun at Work
 Have you ever had an idea for the Business Made Simple podcast? We want to hear from you! We're always dreaming up ways to make this podcast more valuable for our listeners, so we want to hear what you've loved and what you want to hear more of so we can make future episodes even better!   Go to BusinessMadeSimple.com/Survey to help us make the podcast even better! If you take this quick survey before Friday, September 15, you'll be entered to win a $50 Amazon gift card. Take the survey today at BusinessMadeSimple.com/Survey.    *See terms and conditions at businessmadesimple.com/terms.   --   Most organizations want high levels of productivity and creativity from their teams. But they also tend to overlook one of the biggest factors in cultivating that type of environment: having FUN! Incorporating play into the workplace leads to better team dynamics where everyone feels comfortable sharing ideas and taking risks. But how can you do this without detracting from work – and what does this look like for teams with remote employees?   In today's episode, Donald Miller talks with Kristi Herold, the author of "It Pays to Play" and the CEO and Founder of JAM where her team helps people connect through play. Kristi shares how organizations that have fun together tend to be more profitable and have better retention rates. She also shares specific ideas on how you can incorporate play into your workplace so you can keep your best people, encourage creativity, and improve company culture. Tune in now to learn how you incorporate these tips into your own organization!   Get Kristi's PLAYbook along with 25% off a JAM event at KristiHerold.com/BusinessMadeSimple25.   --   FIND OUT WHAT NEXT STEPS YOU CAN TAKE TO SELL YOUR SMALL BUSINESS: SellYourSmallBusiness.com.   IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.   ORDER DON'S NEW BOOK "HOW TO GROW YOUR SMALL BUSINESS": GrowYourSmallBusiness.com   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple 

Sep 4, 2023 • 20min
#138: How to Become a Business Consultant
 Have you ever had an idea for the Business Made Simple podcast? We want to hear from you! We're always dreaming up ways to make this podcast more valuable for our listeners, so we want to hear what you've loved and what you want to hear more of so we can make future episodes even better!   Go to BusinessMadeSimple.com/Survey to help us make the podcast even better! If you take this quick survey before Friday, September 15, you'll be entered to win a $50 Amazon gift card. Take the survey today at BusinessMadeSimple.com/Survey.    *See terms and conditions at businessmadesimple.com/terms.   --   Many business professionals are bored with their careers and sick of hitting pay ceilings. They wonder if they could turn their skills into their own consulting business, but aren't sure how to get started. In this episode, you'll hear how three business professionals built a successful consulting business by becoming a Business Made Simple Certified Coach and tapping into the plethora of resources available to help them grow their business.   In today's episode, the Director of Stories at Business Made Simple, James Sweeting, guest-hosts the show and interviews Deanna Cotten, Paul Kuthe, and Susan Trumpler. These three coaches share the struggles they had when starting and growing their consulting business and how the Business Made Simple Coaching Certification removed those roadblocks. If you're looking to start or grow a consulting business, tune in now to learn how becoming a Business Made Simple Certified Coach can allow you to do what you love every single day with unlimited income potential!   Apply to become a Business Made Simple Certified Coach at BusinessMadeSimple.com/BecomeACoach and you'll also get immediate access to the How To Build a Thriving Coaching Business Seven-Step Checklist.    --   FIND OUT WHAT NEXT STEPS YOU CAN TAKE TO SELL YOUR SMALL BUSINESS: SellYourSmallBusiness.com.   IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.   ORDER DON'S NEW BOOK "HOW TO GROW YOUR SMALL BUSINESS": GrowYourSmallBusiness.com   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple 

Aug 28, 2023 • 33min
#137: Could You Turn Your Hobby Into a Career By Teaching Others?
 Have you ever had an idea for the Business Made Simple podcast? We want to hear from you! We're always dreaming up ways to make this podcast more valuable for our listeners, so we want to hear what you've loved and what you want to hear more of so we can make future episodes even better!   Go to BusinessMadeSimple.com/Survey to help us make the podcast even better! If you take this quick survey before Friday, September 15, you'll be entered to win a $50 Amazon gift card. Take the survey today at BusinessMadeSimple.com/Survey.    *See terms and conditions at businessmadesimple.com/terms.   --     Almost all of us have a hobby – something we're absolutely obsessed with and really good at. But have you ever considered the fact that people would pay you to teach them how to do the thing you love? Whether it's training for half-marathons, doing interior design, or building outdoor furniture sets – chances are, there are people out there who would love to learn from you and would pay money for it.   In today's episode, Donald Miller talks with Nicole Burke, founder and owner of Gardenary.com, where she teaches people how to create and sustain their very own garden. You'll get to hear how her hobby of gardening got started and the steps she took to make over $100K in her first year in business. Tune in now to learn critical tips for monetizing your hobby and before you know it, you could be getting paid a lot of money to do something you already know and love!   --   FIND OUT WHAT NEXT STEPS YOU CAN TAKE TO SELL YOUR SMALL BUSINESS: SellYourSmallBusiness.com.   IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.   ORDER DON'S NEW BOOK "HOW TO GROW YOUR SMALL BUSINESS": GrowYourSmallBusiness.com   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple 

Aug 21, 2023 • 33min
#136: Rory Clark—A New Way to Approach Your Sales Conversations
 Have you ever had an idea for the Business Made Simple podcast? We want to hear from you! We're always dreaming up ways to make this podcast more valuable for our listeners, so we want to hear what you've loved and what you want to hear more of so we can make future episodes even better!   Go to BusinessMadeSimple.com/Survey to help us make the podcast even better! If you take this quick survey before Friday, September 15, you'll be entered to win a $50 Amazon gift card. Take the survey today at BusinessMadeSimple.com/Survey.    *See terms and conditions at businessmadesimple.com/terms.   --       There is a fundamental problem that many salespeople encounter: their inability to truly connect with their customers. A truly successful sales process isn't about showcasing your product or service, but rather, about understanding your customer's pain points. By honing in on their challenges and needs, you position yourself as a trusted problem solver rather than a pushy salesperson.   In this episode of the Business Made Simple podcast, Donald Miller talks with Rory Clark. Rory is the creator of Focus Selling, a unique framework that shows you how to foster a deep connection with your clients and will revolutionize your approach to sales. By delving into the art of understanding customer pain points, uncovering alternatives, and crafting compelling proposals, you'll gain invaluable insights to enhance your sales success. Tune in to discover how this systematic approach can alleviate the competitive pressures of selling and empower you to forge genuine connections with customers.   Dive deeper into Rory Clark's sales framework at GoFocusSelling.com.   --   IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.   ORDER DON'S NEW BOOK "HOW TO GROW YOUR SMALL BUSINESS": GrowYourSmallBusiness.com   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple 

Aug 18, 2023 • 9min
Challenge #10 – Join Small Business Flight School
 Congratulations! It's the last day of the Double Your Revenue Challenge. You've done nine things over the past two weeks to help you grow your revenue. What you've just experienced is a little taste of what it feels like to implement a business growth plan at an aggressive pace. If you want that kind of business growth plan… but on steroids… Small Business Flight School is for you.   Small Business Flight School is a comprehensive growth program for small businesses who want to scale revenue quickly. Join now at BusinessMadeSimple.com/Double and get access to a video training series that will help you optimize each key part of your business: Leadership, Marketing, Sales, Products, Operations, and Cash Flow. You also get access to weekly business coaching through our Q&A calls with Business Made Simple experts so you never have to wonder what you should be doing in your business ever again.   Today is the last day to get $500 off Flight School at BusinessMadeSimple.com/Double with promo code DOUBLE2023.    Offer expires August 18, 2023.   

Aug 17, 2023 • 6min
Challenge #9 – Put Yourself on a Salary
 Many business owners treat their business finances like their own personal bank account. They think they're being frugal by only taking what they "need" – but it's actually a sloppy way to manage both business and personal finances.    It's Day 9 of the Double Your Revenue Challenge, and in today's episode, Donald Miller challenges you to put yourself on a consistent salary. Just like you'd pay an employee or contractor a fixed rate, Don recommends treating yourself the same way. Determine the amount of money you're going to pay yourself – and then live within those means! The result? Better financial discipline, enough money to pay business taxes and expenses, and more motivation to increase overall revenue. Tune in now!   Take action and download the Double Your Revenue Challenge checklist at BusinessMadeSimple.com/Challenge.   --    If you're looking for comprehensive training and ongoing weekly coaching to help you double your business's revenue, join Small Business Flight School.   During the Double Your Revenue Challenge, you can get $500 off Flight School with code DOUBLE2023.   Offer expires August 18, 2023. 


